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Product Management

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Product Management 5 Mar 2025
Instinct or Insight: The Truth About Product Team Challenges
A survey of 169 product experts exposes how today’s teams juggle speed, customer feedback, and data-driven decisions. Surprising misalignment, gut-driven choices, and data doubts reveal the real challenges of 2025 - with tailored advice for leaders and teams.
airfocus author: Emma-Lily Pendleton
By Emma-Lily Pendleton
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Product Management 11 Feb 2024
How to Write Effective OKRs in 5 Steps (+7 Mistakes to Avoid)
Objectives and Key Results (OKRs) are a powerful tool that companies and their product teams can use to align on goals and measure progress toward meeting those goals. How you write your OKRs gets you off to a great start toward accomplishing part or all of your objectives. Here’s a look at five steps to follow when writing both Company and Product OKRs.
airfocus author: Kent McDonald
By Kent McDonald
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Product Strategy

Product Strategy

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Prioritization

Roadmapping

Roadmapping

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Feedback Management

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