Product Management

AI has become the loudest story in product, but for most product leaders, the real question is far more basic: where do we even start, and how do we avoid wasting efforts on noise instead of impact?

Product operations can make you a market leader… but only if you recruit the right people. Here's a tried-and-tested template to help you get it done.

Have we reached a point where product management jargon and buzzwords do more harm than good? And how can PMs bring meaning back into the language they use every day?

We sat down with product leaders from GitHub, Twitch, airfocus, and Lucid to uncover the 2025 product management lessons that shape how we win in 2026.

Mark your calendars for the must-attend product management events of 2026: Conferences, festivals, and summits where you’ll get ahead of emerging practices, connect with peers tackling similar challenges, and level up your thinking as a modern product practitioner.

Patrick Denison from the airfocus Customer Success team shares his top tips for getting the most out of airfocus as your product management workspace.

Bryan Stallings, Chief Evangelist at Lucid, reflects on the human path to agility and resilience: creating psychological safety, celebrating wins, and uniting strategy, execution, and purpose—even across continents and time zones.

See how Jira and airfocus work together: strategy and prioritization in airfocus, delivery in Jira, kept in sync without switching tools.

Daisy Dixon, Senior Account Executive at airfocus, explains what good UX really looks like in a product management platform.

Product leadership coach Emma van Dijkum reflects on what might be on the horizon for product management.

Graham Reed has built product ops teams from scratch in five businesses. Today, we're unpacking the valuable lessons these experiences have taught him.

Zendesk's product culture secret? Passion over process. VP of Product Lucy Field reveals how to build teams that care, create and deliver.

At airfocus, flexibility is more than just a feature of our software. It’s a philosophy that shapes how the platform was built, and how it continues to evolve.

Marty Cagan, one of the leading voices in modern product management, shares his honest predictions on how AI is transforming the field – reshaping jobs, raising the bar for product value, and surfacing new risks for businesses.

Explore the top product management conferences for the rest of 2025 – gatherings where you’ll find not just inspiration, but the people and conversations that can turn it into action. Don't miss out on events in San Francisco, Zurich, Sydney and more.

María Tabush, Senior Customer Success Manager at airfocus, shares the most common mistakes she has seen teams make after adopting PM tools – and how to avoid them.

A survey of 169 product experts exposes how today’s teams juggle speed, customer feedback, and data-driven decisions. Surprising misalignment, gut-driven choices, and data doubts reveal the real challenges of 2025 - with tailored advice for leaders and teams.

Discover why spreadsheets fall short for product management in 2025 and how airfocus, a flexible and user-friendly PM tool, can help teams transition seamlessly. Boost efficiency, collaboration, and strategic alignment with airfocus’s advanced features.

Hybrid organizations sit at the intersection of hardware and software, like in the case of medtech, or robotics. Learn how streamlined product management processes and tools like airfocus can help these organizations align teams, overcome challenges, and bring amazing products to market faster.

This article explores insights from experts Antonia Landi and Malte Scholz on how product operations revolutionizes modern product management. From streamlining workflows and fostering collaboration to driving customer-centric strategies!

Is Jira Product Discovery just an attempt by Atlassian to enter the product management world? Here in this article you will find the answer, as well as the alternatives of Jira Product Discovery compared.

Discover how engineers and PMs can achieve seamless collaboration within airfocus. Learn how our platform aligns PM strategies and engineering tasks through a flexible parent-child hierarchy, Kanban-style visualization, and integrated workflows.

Aside from creating new, innovative, market-leading products, the other goal of any product development team is to consistently streamline and improve the way they work. This usually ends up being an entire job unto itself — and that’s why “product operations” aka ProdOps was created.

Product owners need to have the right tools to help them manage and prioritize their work, as one of the most important links in the scrum team's chain. Here are 5 tools for product owners.

Has AI truly transformed product management? Or is it more hype than reality? In this article, we summarize a conversation we had with Dr. Bart Jaworski exploring the role of AI in PM and offering practical guidance on integrating AI in your products.

The agile enterprise is fast-moving, flexible, and robust - capable of rapid response to unexpected challenges, events, and opportunities. Do you want to learn more about it? Let's dive deep into it in this article.

There’s a clear hierarchy to product teams. But, what exactly are the product management roles? And - because we’re all curious - how much do they earn?

Discover 13 unexpected things about product management. Learn how to improve your performance and strive for excellence in your product management role.

Discover the top product management conferences for the rest of 2024. Learn about new trends, technology, and network with industry leaders. Don't miss out on events in New York, San Francisco, Zurich, and more.

Here at airfocus, we think that's a backward approach to building useful PM tools. Instead, we offer a modular solution that gives you the tools you need. Here's how easy modularity plays a role in making airfocus great.

Discover the best product management tools of 2025, with insights into their unique features, pros, cons, and how they cater to different aspects of product management — from strategic planning and roadmapping to collaboration and feedback analysis.

Objectives and Key Results (OKRs) are a powerful tool that companies and their product teams can use to align on goals and measure progress toward meeting those goals. How you write your OKRs gets you off to a great start toward accomplishing part or all of your objectives. Here’s a look at five steps to follow when writing both Company and Product OKRs.

Explore why 66% of Senior Product Managers are considering quitting despite high salaries and how leadership and workplace culture adjustments can shape the future of product leadership in 2024.

Explore the top 5 product management trends for 2024, from customer-centric approaches to AI integration, data-driven strategies, superior UX design, and the importance of up-skilling PMs.

Walk with us through the top highlights of 2023 and how we navigated fundraising, embraced AI, and strengthened our team culture, setting new benchmarks in the world of product management software.

Struggling to manage your B2B product effectively? Discover the key differences in product management for B2B and B2C, and explore how the right tools can streamline your process. This article will help you pick the right tool to enhance your team productivity.

Is Airbnb's shift away from "classic" product management a transformative moment for the industry? Discover what happened, the reactions and the main learnings for PMs.

Two major areas of PM where you can use AI are product strategy and decision-making. In this article, you'll learn how to use generative AI for data-driven strategies, accurate decision-making, and precise prioritization.

Discover what modularity is, its key benefits, and how a modular product management software like airfocus can adapt to your needs and scale with you as you grow.

Understand the crucial distinctions between customer-focused and enterprise-centric product tools. Explore the evaluation criteria for choosing a tool that fits your business needs, and make informed choices to supercharge your product team's effectiveness.

This article will look at the 8 best alternatives for Monday.com, each offering unique features and capabilities to streamline product management and team collaboration.

Now that we are halfway through 2023, it's time to look at what's happening at the product management scene and see what the future (and the rest of the year) may look like.

Creating an effective release plan is an essential PM skill, but is not an easy task. In this article you will learn what an effective release plan is, and what it isn't. We also provide you with the examples, templates and tools that will help you create yours.

What is the difference between data-informed and data-driven? And which one is better for your product team? This article will answer your questions, with examples to give you all the "data" you need to make your decision.

Gantt charts are very popular in project management, but should product managers use them? And if yes, how? This blog will answer all your questions about using Gantt charts in product management.

Efficiency and productivity, the 2 words every PM tries to live by, and luckily there are tools that can help you achieve both. Enters Azure DevOps, which when integrated with your product tool, can help elevate your product management game.

If your team needs new product management software, how do you get internal buy-in for it? In this article you will learn what criteria you need to consider when choosing new software, and how to get stakeholders on board.

What data and how much of it should product managers collect? In this article we discuss what data are important in every stage of product management, and what challenges you may face during data collection or analysis.

We asked 6 product experts about what they think will be the most important product management trends in 2023. More growth, newer tools and different roles are just some of them.

Jira Align is Atlassian's answer to large organizations working on multiple projects and in need of alignment. However, it has its downsides, and if you are looking for alternatives, here's a list of the best 8 Jira Align alternatives.

Product management conferences are a great way to learn and get inspiration from product leaders, as well as network with like-minded PMs. Here is a list of 7 Product management conferences worth attending in 2023 + tips on how to make the most out of them.

Dragonboat define themselves as an all in one outcome focused product portfolio platform, how true is that? and what are the best Dragonboat alternatives for you? Find out here.

Your product positioning statement defines how your product differs from your competitors, and aligns your team on what they are building. What do you need to write one? here are the steps and examples to help you.

Looking for a Craft alternative? Discover why airfocus is the best choice for product and UX teams seeking a flexible, powerful, and intuitive solution.

How do you know whether it is time to add a new product? and how can this affect your existing ones? A product portfolio helps you answer these questions, and in this article, you will learn how to build and manage one.

Product planning is about prioritizing the problems you will solve, and crafting your roadmap to solve them. To do both efficiently, you need the right tool with the right features for your team's needs.

To keep or remove a feature? Product managers need to get into the minds of their users to introduce or keep features that offer value. And here are metrics that can help them do just that.

Everyone is talking about ChatGPT and other forms of generative AI, and how they will change the world as we know it. Sure, you can use it for automation and analysis of tasks and data, but can it really replace product managers?

If you think of AI as your assistant and not your replacement, what would you ask it to do to help you with your product management tasks? we have 70 suggestions for you, plus 10 from our team.

Looking for a Canny alternative? Discover why airfocus is the best choice for product teams seeking a flexible, powerful, and intuitive customer feedback solution.

Product design is an essential part of building world-class products, but with so many product design software options out there, how can you pick the right one for your product? We’ve got you covered with this list of the 5 besst design software tools and their pros and cons.

More agency and hands-on? or less agency with a bigger scope? The role of a product managers and their responsibilities can vary greatly depending on the size of the organization of which they are part.

Looking for a Roadmunk alternative? Discover why airfocus is the best choice for product teams seeking flexible, powerful, and intuitive roadmap planning software.

Looking for the best ProductPlan alternatives? Learn why airfocus is the best choice for teams seeking a flexible, powerful, and intuitive roadmap planning solution.

In this article, we’ll explore how to set up product hierarchies (with examples).

In this article, we’re going to give you the tools and knowledge you need to write clear, effective user stories.

Looking for Aha! alternatives? Discover why airfocus is the best choice for teams seeking a flexible, powerful, and intuitive product management solution.

ProdOps is a relatively new field within product management. So it follows that few hiring managers are schooled in what a product operations job description should actually look like.

Want to learn from other product managers with remote teams? Looking for tips on the best way to prioritize? Why make avoidable mistakes when you can learn from what’s worked well for other product managers? To help out with that, we’ve put together a collection of product management case studies.

Looking for Productboard alternatives? Learn why airfocus is right for teams seeking a flexible, powerful, and intuitive product management solution.

Sustainability is a top-two product development priority for less than half of tech product leaders. Unfortunately, there are some roadblocks that are stopping tech developers from being able to realize their full, eco-friendly potential. Sustainability in product design is not just possible, but it’s definitely in our future. The question is about just how soon we can get there.

Unless you’ve worked as an enterprise product manager or been part of an enterprise product team, you might not understand the day-to-day challenges that developing an enterprise product can present. In this post, we're going to explore these challenges — and share our best practices to help you overcome them.

Great products come from great teams, and product management is a team game that requires everyone to work together to achieve the objectives. 

A product manager's world is constantly evolving and shifting. The best product managers consistently have ideas brewing, with exciting new innovations on the way. That’s why it’s so important to keep up with the industry, and the latest trends and updates.

Dealing with stress can be a difficult task for anyone — but for product managers, it can be that little bit more intense. Not only are you trying to deal with your own stress, but it can also fall to you to help manage your teammates’ stress levels too. 

Here’s a look at product-market fit, what it is, why it’s important, how to get it, and how to know when you’ve reached it.

For product managers, no code/low code opens up opportunities to build apps and new processes without having to write, test, and research new scripts. And this brings up some hotly-debated questions: is coding a product management skill of the past? Was it ever a necessity?

Today, we will look at how vital product management is to software firms and IT departments. More about IT product management in this article.

A value stream is a set of actions performed to add value to customers, from the initial request through the realization of value by the customer.

Product initiatives are a set of key tasks that need to be completed to hit the product goal. Do you want to know more about them? Read the article.

Trying to understand the difference between “product managers,” “product owners,” and “product operations” can be tough. Let's dive deep into this topic in this article.

Sometimes, having a trusted book as your guide is the better option. So, let’s take a look at some of the best product management books for PMs of all levels!

In this post, we’re going to look at how to influence and communicate with important executives from a product manager perspective… especially if you want to implement a new product management tool across your company.

The role of Product Ops is to create efficiency, reduce friction, and facilitate the delivery of better end products for the product management and engineering teams. 

OKRs ensure that objectives become tangible targets with provable outcomes instead of vague ambitions with no clear start or endpoint. How to work and think about them you will find out in this article.

In today’s post, we’re going to look at the six most common software development methodologies and their pros and cons.

The product management schedule promises to be a good one in 2022. Here are our top 5 inspiring and motivating product management conferences in 2022.

Interview with Bernhard Hacker, co-founder of value.digital and product couch with 30 years of experience.

Interview with Kent J. McDonald – Product Manager and Writer at KBP.Media sharing his insights about the best practice when setting product OKRs.

Read the prediction for this year from the top PMs.

In this interview we speak with Robin Zaragoza, consultant and Founder & CEO of The Product Refinery about her perspective on setting product OKRs.

A quick introduction to cultural and behavioral psychology from Adam Thomas who is the participant in our upcoming roundtable webinar.

Whether B2C or B2B, product management must come up against BigTech, diversity in product management has never been so important, and empathy is the key attribute for product managers to have.

Many companies still rely on Excel to manage aspects of their work. However, these digital alternatives to Excel are much more efficient and also increase your productivity.

Some trends stay, some trends go, technology unlocks new opportunities, and user needs keep us all on our toes. The fast-paced nature of the job is something you have to love as a PM, but the last 18 months have been a particularly challenging test on our processes and our ability to adapt.

The term “Kanban roadmap” seems to be taking over the product world, but is it even a thing? Spoiler alert: it’s not.

To err is human — so why not be ok with it? So with that in mind, I thought I’d share my own product failure story from when I first became a product manager.

The difference between good and great is defined by one product management skill that will truly set you apart from everyone else.

The key to a good problem statement is to make it easy for everyone to understand. Here is a product problem statement template I like to use with my team.

Here’s an explanation of the difference between roles and titles, a description of the three common product titles, and how product teams are structrued.

I spent my career working on internal products in a variety of different organizations. Here’s a look at my experience so far.

We’ve knocked our heads together and compiled the ultimate list of 5 product management trends for this year.

Does your solution have a product-market fit? Is it validated? These are questions that are being asked by product managers, so let’s go through them!

As the marketplace model is becoming more and more popular, Kerstin is sharing the specific challenges for product management in this type of environment.

Product managers often switch industries during their career, eCommerce being one of them. Here are the levers product managers have to pull in eCommerce.

We usually write guides on roadmapping, but this week we want to make your week brighter with our 25 favorite geeky jokes that product people will love.

The impact your planned product initiatives have on your KPIs should drive your product decisions. Here's how to set measure and track KPIs in product.

If product manager curious about your own legacy, or simply not sure what a product manager does, our history of product management should fill you in.

Join us in finding what impact has this shift to remote working had on product teams and what tactics should we be adopting to adapt.

With the right tools and strategies, your team can start making smart, reasoned decisions as a group remotely — no matter where you are in the world.

Lots of SaaS companies are offering a wide range of free tools and resources to support businesses affected by the pandemic. Here are our favourite 18.

During quarantine, the number of product teams going remote will likely increase. Here's what you need to consider when switching to remote work.

A project overview is a practical tool, designed to empower managers. Here are 5 project overview templates to get you started.

Whether you’re prioritizing items, or getting a new innovation market-ready, a project plan template will help you deliver on time, on budget, and on scope.

Churn is inherently bad, no questioning that. It is also a signal that can help product managers spot where they’re going wrong with their product.

Let's look at the differences between a product manager and a project manager. What do their salaries, responsabilities, and expectations look like?

With 2019 drawing to a close it’s time to cast a glance into the future and make some educated guesses about product management trends in 2020.

Here are six of the best leaders in product management. They've got loads of industry knowledge, powerful strategies, and killer insight to share.

In this article, we focus on the responsibilities to answer the question: what exactly is it that product managers actually do? 

Why product managers and UX designers should come together as a team, and how you can start working more productively as a pair.

Due to evolving responsibilities and an exponential rate of digital innovation product management is changing at lightning speed. What does it mean for you?

A list of 10 mistakes that every product manager should be sure to avoid, and what you can do to safeguard against them.

In this article, we'll go through 4 of the most successful software products ever built and, analyze what you can learn from them to be an even better product manager.