Nouran El-Behairy
Senior Content Manager @ airfocus
Nouran is a passionate content manager with extensive experience in different writing forms, and an insatiable curiosity for all that is product. At airfocus she is the Senior Content Manager and part of the marketing team.
Product Management 22 Jul 2024
The True Value of AI in Product Management (Insights from Dr. Bart Jaworski)
Has AI truly transformed product management? Or is it more hype than reality? In this article, we summarize a conversation we had with Dr. Bart Jaworski exploring the role of AI in PM and offering practical guidance on integrating AI in your products.
By Nouran El-Behairy
Product Strategy 12 Jun 2024
How To Plan and Keep Track of Your OKRs + 9 Best OKR Software Tools
Discover how Objectives and Key Results (OKRs) can transform your business by aligning team efforts with organizational goals. Learn about the benefits, key elements, and top OKR software tools.
By Nouran El-Behairy
Product Discovery 28 May 2024
How to Apply Jobs to Be Done Framework Using Outcome-Driven Innovation (Insights from Tony Ulwick)
Discover how to revolutionize your product development process by integrating the Jobs to Be Done (JTBD) framework with Outcome-Driven Innovation (ODI). In this article, we summarize insights from a recent webinar featuring Tony Ulwick, the pioneer of these methodologies.
By Nouran El-Behairy
Agile 17 May 2024
Your Guide to Effective Backlog Management (Insights from David Pereira)
Discover expert strategies for managing your product backlog effectively with insights from top PM David Pereira. Learn how to prioritize, refine, and transform your backlog into a powerful strategic tool.
By Nouran El-Behairy
Product Strategy 16 Apr 2024
How to Align Your Product Strategy with Effective Quarterly OKRs (Insights from Tim Herbig)
Learn practical approaches from PM expert Tim Herbig to enhance your product strategy and effectively align it with actionable quarterly OKRs. Perfect for teams aiming to refine their strategic focus and achieve alignment with company goals.
By Nouran El-Behairy
Product Strategy 13 Mar 2024
How to Drive Customer-Centric Product Development with OKRs (Insights from Jeff Gothelf)
This article summarizes key insights from our enlightening webinar with Jeff Gothelf on leveraging Objectives and Key Results (OKRs) to align your teams, set actionable goals, and drive a customer-centric approach for product success.
By Nouran El-Behairy
Product Management 9 Jan 2024
5 Product Management Trends and Predictions for 2024
Explore the top 5 product management trends for 2024, from customer-centric approaches to AI integration, data-driven strategies, superior UX design, and the importance of up-skilling PMs.
By Nouran El-Behairy
Product Management 13 Nov 2023
Airbnb's Product Management Shift: Insights, Reactions, and Key Learnings
Is Airbnb's shift away from "classic" product management a transformative moment for the industry? Discover what happened, the reactions and the main learnings for PMs.
By Nouran El-Behairy
Product Management 7 Jun 2023
The Future of Product Management in 2023 and Beyond
Now that we are halfway through 2023, it's time to look at what's happening at the product management scene and see what the future (and the rest of the year) may look like.
By Nouran El-Behairy
Product Management 30 Mar 2023
Top Product Management Trends in 2023
We asked 6 product experts about what they think will be the most important product management trends in 2023. More growth, newer tools and different roles are just some of them.
By Nouran El-Behairy
Product Management 10 Mar 2023
Mark Your Calendar: The Most Important Product Management Conferences of 2023
Product management conferences are a great way to learn and get inspiration from product leaders, as well as network with like-minded PMs. Here is a list of 7 Product management conferences worth attending in 2023 + tips on how to make the most out of them.
By Nouran El-Behairy
Product Management 1 Mar 2023
8 Best Craft.io Alternatives for Your Business
Craft.io calls itself the all-in-one end-to-end product management platform, but it seems like it has some roles confused, does it really measure up to what it promises? and what are the alternatives? find out in this article.
By Nouran El-Behairy
Product Management 1 Feb 2023
Top 70 (+10 from airfolks) AI Prompts for Product Managers in Every Product Stage
If you think of AI as your assistant and not your replacement, what would you ask it to do to help you with your product management tasks? we have 70 suggestions for you, plus 10 from our team.
By Nouran El-Behairy
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