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Nouran El-Behairy

Senior Content Manager

Nouran is a passionate content manager with extensive experience in different writing forms, and an insatiable curiosity for all that is product. At airfocus she is the Senior Content Manager and part of the marketing team.

Product Management 28 Jan 2025

Why Are PMs Still Working Out of Spreadsheets in 2025?

Discover why spreadsheets fall short for product management in 2025 and how airfocus, a flexible and user-friendly PM tool, can help teams transition seamlessly. Boost efficiency, collaboration, and strategic alignment with airfocus’s advanced features.

By Nouran El-Behairy

Product Management 13 Jan 2025

Streamlining Product Management Processes for Hybrid (Hardware/Software) Organizations

Hybrid organizations sit at the intersection of hardware and software, like in the case of medtech, or robotics. Learn how streamlined product management processes and tools like airfocus can help these organizations align teams, overcome challenges, and bring amazing products to market faster.

By Nouran El-Behairy

Product Management 11 Dec 2024

The Role of Product Operations in Modern Product Management

This article explores insights from experts Antonia Landi and Malte Scholz on how product operations revolutionizes modern product management. From streamlining workflows and fostering collaboration to driving customer-centric strategies!

By Nouran El-Behairy

Roadmapping 20 Nov 2024

Product Portfolio Excellence: Templates and Best Practices from Petra Wille

Discover how to master product portfolio management with Petra Wille's proven frameworks. Explore actionable best practices, templates, and strategies for balancing innovation and alignment with your team.

By Nouran El-Behairy

Product Management 7 Nov 2024

How Engineers Can Use airfocus to Collaborate Effectively with PMs

Discover how engineers and PMs can achieve seamless collaboration within airfocus. Learn how our platform aligns PM strategies and engineering tasks through a flexible parent-child hierarchy, Kanban-style visualization, and integrated workflows.

By Nouran El-Behairy

Product Management 22 Jul 2024

The True Value of AI in Product Management (Insights from Dr. Bart Jaworski)

Has AI truly transformed product management? Or is it more hype than reality? In this article, we summarize a conversation we had with Dr. Bart Jaworski exploring the role of AI in PM and offering practical guidance on integrating AI in your products.

By Nouran El-Behairy

Product Strategy 12 Jun 2024

How To Plan and Keep Track of Your OKRs + 9 Best OKR Software Tools

Discover how Objectives and Key Results (OKRs) can transform your business by aligning team efforts with organizational goals. Learn about the benefits, key elements, and top OKR software tools.

By Nouran El-Behairy

Product Discovery 28 May 2024

How to Apply Jobs to Be Done Framework Using Outcome-Driven Innovation (Insights from Tony Ulwick)

Discover how to revolutionize your product development process by integrating the Jobs to Be Done (JTBD) framework with Outcome-Driven Innovation (ODI). In this article, we summarize insights from a recent webinar featuring Tony Ulwick, the pioneer of these methodologies.

By Nouran El-Behairy

Agile 17 May 2024

Your Guide to Effective Backlog Management (Insights from David Pereira)

Discover expert strategies for managing your product backlog effectively with insights from top PM David Pereira. Learn how to prioritize, refine, and transform your backlog into a powerful strategic tool.

By Nouran El-Behairy

Product Strategy 16 Apr 2024

How to Align Your Product Strategy with Effective Quarterly OKRs (Insights from Tim Herbig)

Learn practical approaches from PM expert Tim Herbig to enhance your product strategy and effectively align it with actionable quarterly OKRs. Perfect for teams aiming to refine their strategic focus and achieve alignment with company goals.

By Nouran El-Behairy

Product Strategy 13 Mar 2024

How to Drive Customer-Centric Product Development with OKRs (Insights from Jeff Gothelf)

This article summarizes key insights from our enlightening webinar with Jeff Gothelf on leveraging Objectives and Key Results (OKRs) to align your teams, set actionable goals, and drive a customer-centric approach for product success.

By Nouran El-Behairy

Product Management 9 Jan 2024

5 Product Management Trends and Predictions for 2024

Explore the top 5 product management trends for 2024, from customer-centric approaches to AI integration, data-driven strategies, superior UX design, and the importance of up-skilling PMs.

By Nouran El-Behairy

Product Management 13 Nov 2023

Airbnb's Product Management Shift: Insights, Reactions, and Key Learnings

Is Airbnb's shift away from "classic" product management a transformative moment for the industry? Discover what happened, the reactions and the main learnings for PMs.

By Nouran El-Behairy

Product Management 7 Jun 2023

The Future of Product Management in 2023 and Beyond

Now that we are halfway through 2023, it's time to look at what's happening at the product management scene and see what the future (and the rest of the year) may look like.

By Nouran El-Behairy