Malte Scholz
Co-Founder, Head of Product @ airfocus by Lucid
Malte Scholz is Head of Product and co-founder of airfocus, the world's most flexible product management platform. His journey started as a product manager seeking a better tool, and now airfocus is trusted by more than 800 global companies, helping them build the right products and deliver greater value.
Product Management 2 Sep 2026
Product management books: What product leaders should read when frameworks are not enoughFrameworks give you structure. A good book gives you the judgment to know when a framework is the fix versus when it's papering over a bigger problem. Discover 10 product management books that are worth a spot on your team's bookshelf.
By Malte Scholz
Prioritization 2 Jul 2026
Weighted decision matrix: How to prioritize product decisionsLearn how to use a weighted decision matrix to compare product ideas, score trade-offs, and make prioritization decisions easier to explain and defend.
By Malte Scholz
Product Management 4 Feb 2026
5 product lessons from 2025 (in an AI world that stopped waiting for us) Malte Scholz, Head of Product and co-founder at airfocus by Lucid shares his core lessons from 2025, and what these mean for product leaders in 2026.
By Malte Scholz
Roadmapping 7 Jun 2025
Best product roadmap software in 2025: Key features & why airfocus stands outA product roadmap can help teams from concept to completion, and help project managers stay stress-free. Here are the 5 best product roadmap software.
By Malte Scholz
News 3 Apr 2025
Announcing the next chapter: airfocus acquired by Lucid SoftwareWe have some exciting news to share with you: airfocus is joining forces with Lucid Software, a global leader in visual collaboration software.
By Malte Scholz
News 19 Dec 2024
airfocus 2024 year in reviewJoin us as we take a look back at 2024—a year filled with incredible milestones, innovative launches, and moments that brought our team and community closer together. Reflect with us on how far we’ve come and get ready for an even brighter 2025! 💙
By Malte Scholz
Product Strategy 23 Jul 2024
The role of customer development in building a winning MVPDeveloping a winning product starts at the MVP phase. Here's our guide on how to take your MVP to the early majority through customer development.
By Malte Scholz
Product Management 9 Jul 2024
Product management roles and hierarchy - a list of all product management rolesThere’s a clear hierarchy to product teams. But, what exactly are the product management roles? And - because we’re all curious - how much do they earn?
By Malte Scholz
Prioritization 20 Jun 2024
Best product prioritization software: What to look for & why airfocus stands outLet’s take some time to understand the power of prioritization, why it matters, and then review the best prioritization software for 2025 (and beyond).
By Malte Scholz
News 11 Jan 2024
We Raised $7.5M to Transform Enterprise Product Management GloballyThe funding accelerates airfocus' vision of a future where every enterprise thrives on a unified Product OS to build the right products faster.
By Malte Scholz
Product Management 21 Dec 2023
airfocus in 2023: A Remarkable Year in ReviewWalk with us through the top highlights of 2023 and how we navigated fundraising, embraced AI, and strengthened our team culture, setting new benchmarks in the world of product management software.
By Malte Scholz
Product Strategy 30 Nov 2023
Is There a Perfect Way To Set OKRs? Insights From airfocus’ Own JourneyExplore airfocus' journey with Objectives and Key Results (OKRs) — a tale of adaptation, innovation, and practical insights in product management.
By Malte Scholz
News 14 Nov 2023
Introducing airfocus Objectives & OKRs: Unlocking Strategic Alignment for Product TeamsYour OKRs are coming home! No more cluttered spreadsheets or disjointed strategies. Monitor the progress of various teams, from individual user stories to overarching company objectives, in a single, unified platform.
By Malte Scholz
Roadmapping 15 Apr 2023
What Is a Business Roadmap — How To Set It UpA business roadmap is a long-term strategic document that shows where your company is going. Here's how to create one using a business roadmap checklist.
By Malte Scholz
Product Management 5 Sep 2022
Enterprise Product Management: 5 Struggles Of Big Product Teams and Their SolutionsUnless you’ve worked as an enterprise product manager or been part of an enterprise product team, you might not understand the day-to-day challenges that developing an enterprise product can present. In this post, we're going to explore these challenges — and share our best practices to help you overcome them.
By Malte Scholz
Product Management 14 Jul 2022
In the “No Code, Low Code” Movement, Do Product Managers Have to Code Too?For product managers, no code/low code opens up opportunities to build apps and new processes without having to write, test, and research new scripts. And this brings up some hotly-debated questions: is coding a product management skill of the past? Was it ever a necessity?
By Malte Scholz
News 26 Apr 2022
Introducing airfocus Portal - Engage With Your Users on a Branded Portal 🎉We are beyond excited to announce that we’ve beta-released the airfocus Portal - our latest innovation that bridges the gap between your product and your customers.
By Malte Scholz
Product Strategy 5 Apr 2022
What Makes a Strong Product Culture?Product culture, as the name implies, is a business environment in which it’s all about the product. Are you looking for inspiration on how to make the product culture strong? Read inside the article more!
By Malte Scholz
Product Strategy 21 Mar 2022
Product Management and Digital Transformation - An Interview With Inês LiberatoInterview with Inês Liberato, Product Couch at Founders Factory about product analytics and digital transformation.
By Malte Scholz
Career 24 Feb 2022
Women to Watch in Product Management (& 15 Resources for Female PMs to Advance Their Careers)Women currently drive 70-80% of customer purchasing decisions, so a lack of female product managers can only hold teams back from truly understanding their customers and their problems. In our article, we will go through all relevant PM resources for women in the product.
By Malte Scholz
Feedback Management 8 Feb 2022
How To Collect Ideas From Your Team or Stakeholders EfficientlyCollecting inputs and insights from stakeholders or other teams was a challenge we had to resolve. Read more and you will learn how to do it efficiently and comfortably.
By Malte Scholz
Product Management 14 Jan 2022
Best Practice When Setting Product OKRs – The Product Manager Perspective, With Kent J. McDonaldInterview with Kent J. McDonald – Product Manager and Writer at KBP.Media sharing his insights about the best practice when setting product OKRs.
By Malte Scholz
Product Management 2 Dec 2021
Product Management Trends and Challenges in 2022 – An Ecommerce Perspective With Adam HechtWhether B2C or B2B, product management must come up against BigTech, diversity in product management has never been so important, and empathy is the key attribute for product managers to have.
By Malte Scholz
Product Management 11 Nov 2021
A New Era for PMs — What Will Product Management Look Like in 2022?Some trends stay, some trends go, technology unlocks new opportunities, and user needs keep us all on our toes. The fast-paced nature of the job is something you have to love as a PM, but the last 18 months have been a particularly challenging test on our processes and our ability to adapt.
By Malte Scholz
Feedback Management 27 Oct 2021
4 Common Customer Feedback Mistakes and How To Avoid ThemCustomer feedback is one of the best ways to streamline your business with data. Once you start collecting data, it can feel like improvement is inevitable.
By Malte Scholz
News 12 Oct 2021
Introducing airfocus Insights - The Flexible Way To Centralize Feedback and Inform Product DiscoveryOur much-awaited Insights app is here! 🎉 Let's take a deep dive into how and why airfocus' latest app helps product managers solve the feedback conundrum.
By Malte Scholz
News 7 Jun 2021
We have raised a $5M Series A to expand our next-gen product management platformWe are thrilled to announce that we have raised $5M in series A funding led by European VC fund XAnge with participation from existing investor Nauta Capital! The additional funding will accelerate our expansion plans to become the first modular strategy platform for product teams.
By Malte Scholz
Career 27 Apr 2021
11 Best Product Management Training Courses and Certifications for 2023Even professionals need to keep up-to-date with the latest techniques and knowledge. Here are the 11 best certifications and courses for 2023.
By Malte Scholz
News 9 Dec 2020
Project Management Institute Joins Forces With airfocusProject Management Institute joins forces with airfocus to help project managers create clear roadmaps and strategically prioritize projects.
By Malte Scholz
Product Strategy 30 Oct 2020
Strategies for Building a Resilient Product Management TeamTo shed some light on potential paths through the Coronavirus crisis, management consultant experts McKinsey & Company have created 5 pillars of guidance.
By Malte Scholz
Career 28 Aug 2020
How to land an internship in product management - a complete guideHere are our tips and advice for landing a product manager internship (and securing a full-time PM job as a result).
By Malte Scholz
Product Strategy 31 Jul 2020
Handling Hypergrowth as a Product Team: How To Scale Without BreakingLet’s explore some essential tactics and strategies you can employ today to prevent your team from burning out (or breaking down) when experiencing hypergrowth.
By Malte Scholz
Career 28 May 2020
The ultimate reading list for product managersWhether you're just starting out in product management or you're looking to brush up on your skills, these books will give you the right tools and knowledge to achieve success.
By Malte Scholz
Roadmapping 8 May 2020
What is a Technology Roadmap? - IT Roadmap GuideBeing responsible for development teams can leave you feeling lost sometimes, this article will teach you about the beauty of technology roadmaps.
By Malte Scholz
Product Management 30 Apr 2020
Work Remotely? Here’s How To Make Team Decisions RemotelyWith the right tools and strategies, your team can start making smart, reasoned decisions as a group remotely — no matter where you are in the world.
By Malte Scholz
Career 2 Apr 2020
How To Keep Your Team Happy During COVID-19 Lock DownsThe team at airfocus has taken some time to put together an essential guide to keeping your workforce happy and motivated despite the COVID-19 lockdowns.
By Malte Scholz
News 19 Nov 2019
Product Management and Roadmapping Platform airfocus Raises €1.7M to Help Businesses Make Better Decisionsairfocus, a collaborative product management, and roadmapping software, has today announced closing a €1.7M seed round from pan-European VC, Nauta Capital.
By Malte Scholz
Career 22 Oct 2019
How To Become a Product Manager: 7 Steps To Get Closer to a Product Management JobWe have been working a while helping product managers, and now we want to share with you 7 actionable steps for becoming a product manager.
By Malte Scholz
Product Management 6 Aug 2019
The Unexpected Ways That Product Managers Can Benefit From UX DesignWhy product managers and UX designers should come together as a team, and how you can start working more productively as a pair.
By Malte Scholz
Career 1 Aug 2019
8 skills you need to be a successful product managerHere are 8 skills that every product manager needs to master to be an exceptional product manager and stay ahead of the curve.
By Malte Scholz
Product Management 30 Jul 2019
7 Surprising Ways Product Management Will Change in the Next 5 YearsDue to evolving responsibilities and an exponential rate of digital innovation product management is changing at lightning speed. What does it mean for you?
By Malte Scholz
News 11 Jun 2019
airfocus Wins Fresh Capital To Expand Its Global Strategy PlatformHamburg-based startup airfocus specializes in strategic planning and roadmapping and has just completed its first round of financing.
By Malte Scholz
News 4 Jun 2019
Introducing airfocus Priority PokerDisciplined prioritization is likely the most important competency for product managers and decision makers for teams and companies...
By Malte Scholz
Product Management 26 May 2019
4 Highly Successful Software Products and What Product Managers Can Learn From ThemIn this article, we'll go through 4 of the most successful software products ever built and, analyze what you can learn from them to be an even better product manager.
By Malte Scholz
News 10 Feb 2019
News From airfocus: Mobile Apps, Groups, Zapier Integrations, CSV ExportWe're excited to present new airfocus updates which, include mobile apps for iOS and Android, groups, a Zapier integration as well as a CSV export.
By Malte Scholz
Prioritization 10 Dec 2018
Celebrate the No and Prioritize Ruthlessly – About Steve Jobs’ Take On StrategyWe all aim to build great products or launch outstanding services. Getting there is a function of three tasks that you as a strategist should advance.
By Malte Scholz
News 4 Dec 2018
News From airfocus: PDF Exports, Filtering & Search, ArchivingWe have released a bunch of new features that will get you even more focused and aligned: PDF exports, filtering & search, archiving.
By Malte Scholz
Roadmapping 9 Oct 2018
The secret to building a priority-based product roadmapBuilding a great product is hard enough. But building a great product without a plan to dynamically cater to business requirements is next to impossible.
By Malte Scholz
News 26 Jun 2018
News From airfocus: Drag'n Drop Magic, Asana Import, Comments and Much MoreWe developed drag'n drop magic for the timeline view, an Asana import integration, item comments and lots of more helpful stuff.
By Malte Scholz
Prioritization 21 May 2018
How to Master Prioritization in 4 Easy StepsDisciplined prioritization is the most important competency for decision makers and teams. Learn how to get prioritization right in 4 easy steps.
By Malte Scholz
News 25 Jan 2018
The New airfocus Has Arrivedairfocus is not just another task management app. It is a strategy addon that integrates with the likes of Jira and Trello to fill the missing gaps.
By Malte Scholz
Prioritization 14 Jan 2018
5 Prioritization Templates That Help You Focus On the Right StuffPrioritization is key to organization. So what is the right method for you and the job? Here are 5 prioritization templates that help you focus.
By Malte Scholz
News 14 Nov 2017
Where It All Began and Why We Founded airfocusairfocus provides simple and beautiful prioritization for decision-makers and teams.
By Malte Scholz
