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Events

We'd love to connect with you! Join our team at events and webinars
to discuss the future of product management.

Upcoming events

Here is a list of upcoming events you don't want to miss.

Webinar

North America: Sep 15th – 11 AM MDT / EMEA: Sep 16th – 10:30 AM CEST

From product management to portfolio strategy: How to keep strategic alignment as your team scales

Why does more products so often lead to less strategic clarity? Join internationally recognized product management expert Roman Pichler and learn how to keep alignment at scale with a strong portfolio strategy.

Product Strategy
Roadmapping
Prioritization
Customer Feedback
Product Management
airfocus

Webinar

Jul 15th 2026

AI-proof product management: What leaders should leave in the past to survive the future

Join product leadership advisor and coach David Pereira for a blunt conversation on what it takes to stay relevant in the age of AI: what to leave behind, what still matters, and how to build product teams that don’t just survive AI, but thrive with it.

Webinar

Jun 04th 2026

Fast is easy. Building the right thing isn’t. Meet the new airfocus: Built for alignment in an AI-first world.

Building fast is no longer the hard part. Aligning on what to build and why is. Join us for a first look at the next generation of airfocus: The structured foundation for product organizations that need more than speed.

Webinar

Apr 15th 2026

Show me the numbers! The product ops ROI conversation every senior leader needs to have

Ross Webb and Hugo Froes unpack what ROI really means for product ops, from the boardroom to the day-to-day: the metrics, trade-offs, and proof points that actually move the needle when it's time to justify, or expand, a product ops investment.

Webinar

Feb 18th 2026

Behind the build: Teresa Torres’ first AI product

Teresa Torres, Product Discovery Coach and author of Continuous Discovery Habits, shares what happened when she built her first AI-powered product: what held up, what broke, and what she would do differently heading into 2026.

Webinar

Dec 09th 2025

Beyond the buzzwords: The 2025 product lessons you need to win in 2026

Product leaders from Twitch, GitHub, airfocus, and Lucid uncover the 2025 lessons that will shape how we win in 2026.

Webinar

Oct 21st 2025

Can you build great products without great culture - with Lucy Field, VP of Product at Zendesk

Zendesk's VP of Product, Lucy Field, joins us in our latest webinar. She reveals how she builds a culture that both prevents burnout and empowers her team to think beyond delivery.

Webinar

Jul 17th 2025

How AI will shape product management – with Marty Cagan

Marty Cagan, Partner at Silicon Valley Product Group reveals his predictions of how AI will impact product management, and presents actionable strategies for product teams to thrive in an AI-driven landscape.

Webinar

Mar 27th 2025

How Lucid Scaled to 70M+ Users: Secrets From Their Chief Product Officer

Lucid’s CPO reveals how the team scaled from a 2010 startup to a visual collaboration leader with 70M+ users, 90 patents, and top app rankings alongside Slack and Salesforce.

Webinar

Dec 05th 2024

A ProductOps Framework for Effective Prioritization and Roadmapping

Join Product Ops coach Antonia Landi and Malte Scholz, CEO of airfocus, to learn how ProductOps transforms ideas into impactful priorities. Discover a framework for capturing, prioritizing, and planning ideas to align strategy and execution seamlessly.

Webinar

Nov 12th 2024

Driving Product Portfolio Excellence: How to Balance Comfort-Zone Projects and Bold New Initiatives

Join product leadership expert Petra Wille and airfocus CEO Malte Scholz in this engaging webinar to discover how to master the art of product portfolio management by balancing comfort-zone projects with bold, high-impact initiatives.

Webinar

Oct 22nd 2024

Escaping Roadmap Traps: Flexible Strategies and Proven Templates for Success

Join us with PM expert David Pereira and airfocus CEO Malte Scholz, we explore the common traps of roadmaps and how the right template can help you create value, stay focused, and avoid these pitfalls in product management.

Webinar

Jul 18th 2024

Rethinking AI in Product Management: Discovering the True Value Beyond the Hype

In this session, Dr Bart Jaworski, Senior Product Manager at Stepstone and former PM of Microsoft, will be joining us to discuss the true impact of AI on product management.

Webinar

Jun 19th 2024

Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders

Discover the art of storytelling in product management with Craig Unsworth. Learn how his Nine Grid Comms Model, integrated with airfocus, can enhance stakeholder engagement and drive product success.

Webinar

Jun 06th 2024

Unlocking Product Potential: 4 Keys for Evidence-Guided Development

In this talk we’ll look at evidence-guided alternatives to roadmaps, backlogs, and decision-by-committee. Itamar will show you the Confidence Meter and how you may use it to improve the quality of discussions and decisions.

Webinar

May 17th 2024

Supercharge Your Product Roadmap

Get ready for an enlightening webinar featuring two leading product roadmap experts, Roman Pichler and Malte Scholz. Together, they'll engage in a dynamic discussion to provide you with top-tier advice and strategies to supercharge your roadmap.

Webinar

May 07th 2024

From Sheets to airfocus: A Live Case Study with Extra Space Storage

Join us for a special webinar with Tyler Huish, Product Experience Director at Extra Space Storage, as we delve into their shift from traditional spreadsheets to advanced prioritization with airfocus.

Roundtable

Apr 18th 2024

The Way to Seamless Collaboration: Product Ops

How can you leverage Product Operations in your organization? In this session, we will uncover the secrets behind successful cross-functional collaboration, discovering how Product Ops can streamline workflows.

Webinar

Apr 10th 2024

From Product Strategy to Quarterly OKRs

Join us for an insightful event featuring Tim Herbig, where we delve into the crucial steps that product teams must take before defining their OKRs.

Webinar

Mar 21st 2024

Customer Delight and Innovation

In this talk, Todd & Ramli will share why customer delight is important, the four main principles that drive delight, and real-world stories of how teams delivered delightful product experiences that made an impact.

Webinar

Mar 12th 2024

Data & Product Teams: In Conversation With Adam Greco

Don't miss an exclusive fireside chat with Adam Greco and airfocus CEO Malte Scholz that delves into the critical role of data in modern product management.

Webinar

Feb 28th 2024

Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation

Join our webinar with Tony Ulwick, the pioneer of Outcome-Driven Innovation. Discover hidden market opportunities and transform your innovation trajectory with insights from the mastermind behind one of the most impactful innovation methods.

Webinar

Feb 15th 2024

Building Customer-Centric Products With OKRs

In this talk Jeff will clearly explain why OKRs are not just a fad but rather the only way to set goals in a software-driven, continuous world.

Webinar

Jan 31st 2024

How to Break Free From the Backlog Trap

Over the years, David Pereira has identified common traps teams often face managing their product backlog and learned how to overcome them the hard way. In this session he will help you identify such challenges and help you overcome them, too.

Webinar

Dec 07th 2023

Planning a Roadmap to Propel Product-Market Fit

In this session, Ashley Cheng, Head of Growth at Usersnap and Alan Miles, Senior Product Manager at airfocus, will guide you through the strategic approaches and key considerations that will help you align your product seamlessly with market demands.

Webinar

Nov 22nd 2023

Connect Product OKRs with Execution in airfocus

In this webinar, airfocus CEO Malte Scholz introduces airfocus’ brand-new and groundbreaking Objectives app. Supercharge your product strategy with a powerful OKR tool built into your favorite product management software.

Webinar

Jun 21st 2023

How to Go Beyond User Onboarding

In this webinar, Yazan Sehwail, Co-founder & CEO of Userpilot, will delve into a topic often overshadowed in discussions about user onboarding and activation: the realm of secondary features.

Webinar

Insights Into Product Launches With Rows.com

In this webinar, Humberto Ayres Pereira, CEO of Rows.com, will share his experiences and lessons learned from Rows' successful and failed product launches.

Webinar

Mar 30th 2023

Building a Winning Product Strategy for Business Success

Join Quadri Oshibotu, founder of Product Hall, for an exclusive webinar on product strategy and how it can drive business growth.

Roundtable

Mar 22nd 2023

How AI Is Transforming the Way PMs Work

In this roundtable discussion, Johannes Schneider, Andrea Saez, and Jason Knight will delve into the impact of the rise of AI on Product Managers.

Webinar

Feb 16th 2023

airfocus: What’s New, What’s Next?

In this webinar, Johannes Schneider, Senior Product Marketing Manager at airfocus, will talk us through airfocus’ biggest launches as well as smaller improvements to the platform.

Webinar

Feb 08th 2023

Building a Product Talent Strategy

In this webinar, Anthony Murphy, Director of the Association of Product Professionals (APP), will introduce us to the APP recruitment framework designed to help product leaders identify and better recruit the best product candidates.

Webinar

Jan 19th 2023

The Product-led Growth Guide

In this webinar, Leah Tharin, Head of Product at Jua.ai, will introduce Product-led Growth and a practical guide on how to get started and more importantly when.

Webinar

Dec 07th 2022

Fundamentals of Successful Product Management: The 3 Non-Negotiables

Register to join our upcoming session with PMF on December 7th! This session will be 45 minutes long. We will have a Q&A at the end of the session, so make sure to have your questions prepared!

Roundtable

Nov 30th 2022

Setting Product Ops up for Success

In this roundtable, three product ops experts will join us to discuss different aspects of this relatively new discipline. Get your questions ready and join our session to unlock the potential of product operations!

Webinar

Nov 22nd 2022

Company Vision vs. Product Vision

Join our webinar to find out the most common causes for misalignment between company context and product vision and learn how to re-align them.

Roundtable

Oct 12th 2022

Featureless Roadmap: Rethink Your Approach to Roadmapping

Join our speakers to discuss how featureless roadmaps can help your product team be outcome-focused and not lose track of your product strategy.

Roundtable

Aug 25th 2022

Leading Product Teams Through Uncertain Times

Leading a product team is difficult by itself, but it gets increasingly challenging when one also has to deal with uncertainties in economic turbulent times.

Roundtable

Aug 18th 2022

Is Being "Agile" Enough To Deliver Value?

We re-visit the principles of the classic "Agile Manifesto" and discuss whether they still address the challenges of modern product management.

Roundtable

Jul 28th 2022

Prioritization Frameworks - Do's and Don'ts

There is no one-size-fit-all prioritization framework, and PMs should understand their team’s needs and what each framework could offer before deploying one.

Webinar

Jul 21st 2022

How lastminute.com Faces Product Management Challenges Post-Pandemic

Gabriele Sabadini - Product Director at lastminute.com- will share the challenges that the product team has faced coming out of the pandemic, what they have learned, and how airfocus can help them foster good product practices.

Webinar

May 25th 2022

Manage Your Roadmap Effectively

To create, maintain, and communicate your roadmaps is no easy job. Having a dedicate product management tool can be of a significant help.

Roundtable

May 24th 2022

How Devs And Product Managers Can Work Well Together

Join our roundtable with Shortcut to discuss how developers and product managers can work better together and how to build a product mindset within the team.

Webinar

May 17th 2022

Build Your Own Product Stack

Join this webinar to learn how modular product management can solve the modern product challenges.

Webinar

Apr 19th 2022

Product Update: airfocus Branded Portal

airfocus branded Portal makes engaging with and getting feedback from your users even easier.

Roundtable

Apr 12th 2022

Escape the "Feature Factory"

You know that delivering value is more important than continuously pumping out features, but in practice it can be very hard to break free of the feature factory.

Roundtable

Mar 24th 2022

Why Product Management Is Key To Digital Transformation

Join our roundtable with the product experts to discuss what role product management will play in the digital transformation movement.

Webinar

Mar 15th 2022

Navigating Through The Customer Feedback Chaos

Customer feedback is essential for managing your product, but it can get overwhelming. Join our webinar to learn the key tips to stay focused and extract real values from the feedback chaos!

Webinar

Mar 01st 2022

7 Secrets to Building Successful Product Roadmaps

Join our webinar with Product Collective to learn the 7 secrets to effectively build roadmaps that are catered to different stakeholders!

Webinar

Feb 10th 2022

airfocus - What's New, What's Next?

Join our webinar to learn how we have transformed our platform and what are planned for 2022!

Roundtable

Kick Off 2022 by Setting Your Product OKRs Right

Join our roundtable to discuss all things about OKRs: the whys, the best practices, the misconceptions and more.

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