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Product Strategy

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Roadmapping

Roadmapping

Prioritization

Prioritization

Customer Feedback

Customer Feedback

Product Management

Product Management

airfocus

airfocus

Show me the numbers! The product ops ROI conversation every senior leader needs to have

Show me the numbers! The product ops ROI conversation every senior leader needs to have

Webinar

Show me the numbers! The product ops ROI conversation every senior leader needs to have

Ross Webb and Hugo Froes unpack what ROI really means for product ops, from the boardroom to the day-to-day: the metrics, trade-offs, and proof points that actually move the needle when it's time to justify, or expand, a product ops investment.

Behind the build: Teresa Torres’ first AI product

Behind the build: Teresa Torres’ first AI product

Webinar

Behind the build: Teresa Torres’ first AI product

Teresa Torres, Product Discovery Coach and author of Continuous Discovery Habits, shares what happened when she built her first AI-powered product: what held up, what broke, and what she would do differently heading into 2026.

Beyond the buzzwords: The 2025 product lessons you need to win in 2026

Beyond the buzzwords: The 2025 product lessons you need to win in 2026

Webinar

Beyond the buzzwords: The 2025 product lessons you need to win in 2026

Product leaders from Twitch, GitHub, airfocus, and Lucid uncover the 2025 lessons that will shape how we win in 2026.

Can you build great products without great culture - with Lucy Field, VP of Product at Zendesk

Can you build great products without great culture - with Lucy Field, VP of Product at Zendesk

Webinar

Can you build great products without great culture - with Lucy Field, VP of Product at Zendesk

Zendesk's VP of Product, Lucy Field, joins us in our latest webinar. She reveals how she builds a culture that both prevents burnout and empowers her team to think beyond delivery.

How AI will shape product management – with Marty Cagan

How AI will shape product management – with Marty Cagan

Webinar

How AI will shape product management – with Marty Cagan

Marty Cagan, Partner at Silicon Valley Product Group reveals his predictions of how AI will impact product management, and presents actionable strategies for product teams to thrive in an AI-driven landscape.

How Lucid Scaled to 70M+ Users: Secrets From Their Chief Product Officer

How Lucid Scaled to 70M+ Users: Secrets From Their Chief Product Officer

Webinar

How Lucid Scaled to 70M+ Users: Secrets From Their Chief Product Officer

Lucid’s CPO reveals how the team scaled from a 2010 startup to a visual collaboration leader with 70M+ users, 90 patents, and top app rankings alongside Slack and Salesforce.

Gut vs. Data: How Instinct Still Rules the Roadmap

Gut vs. Data: How Instinct Still Rules the Roadmap

Webinar

Gut vs. Data: How Instinct Still Rules the Roadmap

Join business titan Lord Sugar in conversation with airfocus CEO Malte Scholz as they explore the delicate balance between data, insight, and intuition in making business-defining product decisions.

A ProductOps Framework for Effective Prioritization and Roadmapping

A ProductOps Framework for Effective Prioritization and Roadmapping

Webinar

A ProductOps Framework for Effective Prioritization and Roadmapping

Join Product Ops coach Antonia Landi and Malte Scholz, CEO of airfocus, to learn how ProductOps transforms ideas into impactful priorities. Discover a framework for capturing, prioritizing, and planning ideas to align strategy and execution seamlessly.

Driving Product Portfolio Excellence: How to Balance Comfort-Zone Projects and Bold New Initiatives

Driving Product Portfolio Excellence: How to Balance Comfort-Zone Projects and Bold New Initiatives

Webinar

Driving Product Portfolio Excellence: How to Balance Comfort-Zone Projects and Bold New Initiatives

Join product leadership expert Petra Wille and airfocus CEO Malte Scholz in this engaging webinar to discover how to master the art of product portfolio management by balancing comfort-zone projects with bold, high-impact initiatives.

Escaping Roadmap Traps: Flexible Strategies and Proven Templates for Success

Escaping Roadmap Traps: Flexible Strategies and Proven Templates for Success

Webinar

Escaping Roadmap Traps: Flexible Strategies and Proven Templates for Success

Join us with PM expert David Pereira and airfocus CEO Malte Scholz, we explore the common traps of roadmaps and how the right template can help you create value, stay focused, and avoid these pitfalls in product management.

Rethinking AI in Product Management: Discovering the True Value Beyond the Hype

Rethinking AI in Product Management: Discovering the True Value Beyond the Hype

Webinar

Rethinking AI in Product Management: Discovering the True Value Beyond the Hype

In this session, Dr Bart Jaworski, Senior Product Manager at Stepstone and former PM of Microsoft, will be joining us to discuss the true impact of AI on product management.

Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders

Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders

Webinar

Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders

Discover the art of storytelling in product management with Craig Unsworth. Learn how his Nine Grid Comms Model, integrated with airfocus, can enhance stakeholder engagement and drive product success.

Unlocking Product Potential: 4 Keys for Evidence-Guided Development

Unlocking Product Potential: 4 Keys for Evidence-Guided Development

Webinar

Unlocking Product Potential: 4 Keys for Evidence-Guided Development

In this talk we’ll look at evidence-guided alternatives to roadmaps, backlogs, and decision-by-committee. Itamar will show you the Confidence Meter and how you may use it to improve the quality of discussions and decisions.

Supercharge Your Product Roadmap

Supercharge Your Product Roadmap

Webinar

Supercharge Your Product Roadmap

Get ready for an enlightening webinar featuring two leading product roadmap experts, Roman Pichler and Malte Scholz. Together, they'll engage in a dynamic discussion to provide you with top-tier advice and strategies to supercharge your roadmap.

From Sheets to airfocus: A Live Case Study with Extra Space Storage

From Sheets to airfocus: A Live Case Study with Extra Space Storage

Webinar

From Sheets to airfocus: A Live Case Study with Extra Space Storage

Join us for a special webinar with Tyler Huish, Product Experience Director at Extra Space Storage, as we delve into their shift from traditional spreadsheets to advanced prioritization with airfocus.

The Way to Seamless Collaboration: Product Ops

The Way to Seamless Collaboration: Product Ops

Roundtable

The Way to Seamless Collaboration: Product Ops

How can you leverage Product Operations in your organization? In this session, we will uncover the secrets behind successful cross-functional collaboration, discovering how Product Ops can streamline workflows.

From Product Strategy to Quarterly OKRs

From Product Strategy to Quarterly OKRs

Webinar

From Product Strategy to Quarterly OKRs

Join us for an insightful event featuring Tim Herbig, where we delve into the crucial steps that product teams must take before defining their OKRs.

Customer Delight and Innovation

Customer Delight and Innovation

Webinar

Customer Delight and Innovation

In this talk, Todd & Ramli will share why customer delight is important, the four main principles that drive delight, and real-world stories of how teams delivered delightful product experiences that made an impact.

Data & Product Teams: In Conversation With Adam Greco

Data & Product Teams: In Conversation With Adam Greco

Webinar

Data & Product Teams: In Conversation With Adam Greco

Don't miss an exclusive fireside chat with Adam Greco and airfocus CEO Malte Scholz that delves into the critical role of data in modern product management.

Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation

Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation

Webinar

Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation

Join our webinar with Tony Ulwick, the pioneer of Outcome-Driven Innovation. Discover hidden market opportunities and transform your innovation trajectory with insights from the mastermind behind one of the most impactful innovation methods.

Building Customer-Centric Products With OKRs

Building Customer-Centric Products With OKRs

Webinar

Building Customer-Centric Products With OKRs

In this talk Jeff will clearly explain why OKRs are not just a fad but rather the only way to set goals in a software-driven, continuous world.

How to Break Free From the Backlog Trap

How to Break Free From the Backlog Trap

Webinar

How to Break Free From the Backlog Trap

Over the years, David Pereira has identified common traps teams often face managing their product backlog and learned how to overcome them the hard way. In this session he will help you identify such challenges and help you overcome them, too.

Planning a Roadmap to Propel Product-Market Fit

Planning a Roadmap to Propel Product-Market Fit

Webinar

Planning a Roadmap to Propel Product-Market Fit

In this session, Ashley Cheng, Head of Growth at Usersnap and Alan Miles, Senior Product Manager at airfocus, will guide you through the strategic approaches and key considerations that will help you align your product seamlessly with market demands.

Connect Product OKRs with Execution in airfocus

Connect Product OKRs with Execution in airfocus

Webinar

Connect Product OKRs with Execution in airfocus

In this webinar, airfocus CEO Malte Scholz introduces airfocus’ brand-new and groundbreaking Objectives app. Supercharge your product strategy with a powerful OKR tool built into your favorite product management software.

How to Go Beyond User Onboarding

How to Go Beyond User Onboarding

Webinar

How to Go Beyond User Onboarding

In this webinar, Yazan Sehwail, Co-founder & CEO of Userpilot, will delve into a topic often overshadowed in discussions about user onboarding and activation: the realm of secondary features.

Insights Into Product Launches With Rows.com

Insights Into Product Launches With Rows.com

Webinar

Insights Into Product Launches With Rows.com

In this webinar, Humberto Ayres Pereira, CEO of Rows.com, will share his experiences and lessons learned from Rows' successful and failed product launches.

Building a Winning Product Strategy for Business Success

Building a Winning Product Strategy for Business Success

Webinar

Building a Winning Product Strategy for Business Success

Join Quadri Oshibotu, founder of Product Hall, for an exclusive webinar on product strategy and how it can drive business growth.

How AI Is Transforming the Way PMs Work

How AI Is Transforming the Way PMs Work

Roundtable

How AI Is Transforming the Way PMs Work

In this roundtable discussion, Johannes Schneider, Andrea Saez, and Jason Knight will delve into the impact of the rise of AI on Product Managers.

airfocus: What’s New, What’s Next?

airfocus: What’s New, What’s Next?

Webinar

airfocus: What’s New, What’s Next?

In this webinar, Johannes Schneider, Senior Product Marketing Manager at airfocus, will talk us through airfocus’ biggest launches as well as smaller improvements to the platform.

Building a Product Talent Strategy

Building a Product Talent Strategy

Webinar

Building a Product Talent Strategy

In this webinar, Anthony Murphy, Director of the Association of Product Professionals (APP), will introduce us to the APP recruitment framework designed to help product leaders identify and better recruit the best product candidates.

The Product-led Growth Guide

The Product-led Growth Guide

Webinar

The Product-led Growth Guide

In this webinar, Leah Tharin, Head of Product at Jua.ai, will introduce Product-led Growth and a practical guide on how to get started and more importantly when.

Fundamentals of Successful Product Management: The 3 Non-Negotiables

Fundamentals of Successful Product Management: The 3 Non-Negotiables

Webinar

Fundamentals of Successful Product Management: The 3 Non-Negotiables

Register to join our upcoming session with PMF on December 7th! This session will be 45 minutes long. We will have a Q&A at the end of the session, so make sure to have your questions prepared!

Setting Product Ops up for Success

Setting Product Ops up for Success

Roundtable

Setting Product Ops up for Success

In this roundtable, three product ops experts will join us to discuss different aspects of this relatively new discipline. Get your questions ready and join our session to unlock the potential of product operations!

Company Vision vs. Product Vision

Company Vision vs. Product Vision

Webinar

Company Vision vs. Product Vision

Join our webinar to find out the most common causes for misalignment between company context and product vision and learn how to re-align them.

Featureless Roadmap: Rethink Your Approach to Roadmapping

Featureless Roadmap: Rethink Your Approach to Roadmapping

Roundtable

Featureless Roadmap: Rethink Your Approach to Roadmapping

Join our speakers to discuss how featureless roadmaps can help your product team be outcome-focused and not lose track of your product strategy.

How airfocus Supports Modern Product Management Workflows

How airfocus Supports Modern Product Management Workflows

Webinar

How airfocus Supports Modern Product Management Workflows

In this webinar, airfocus founder and CPO Malte Scholz explains his take on modern product management, why it will prevail, how to build a system around it, and finally, how to execute it as a team.

Leading Product Teams Through Uncertain Times

Leading Product Teams Through Uncertain Times

Roundtable

Leading Product Teams Through Uncertain Times

Leading a product team is difficult by itself, but it gets increasingly challenging when one also has to deal with uncertainties in economic turbulent times.

Is Being "Agile" Enough To Deliver Value?

Is Being "Agile" Enough To Deliver Value?

Roundtable

Is Being "Agile" Enough To Deliver Value?

We re-visit the principles of the classic "Agile Manifesto" and discuss whether they still address the challenges of modern product management.

Prioritization Frameworks - Do's and Don'ts

Prioritization Frameworks - Do's and Don'ts

Roundtable

Prioritization Frameworks - Do's and Don'ts

There is no one-size-fit-all prioritization framework, and PMs should understand their team’s needs and what each framework could offer before deploying one.

How lastminute.com Faces Product Management Challenges Post-Pandemic

How lastminute.com Faces Product Management Challenges Post-Pandemic

Webinar

How lastminute.com Faces Product Management Challenges Post-Pandemic

Gabriele Sabadini - Product Director at lastminute.com- will share the challenges that the product team has faced coming out of the pandemic, what they have learned, and how airfocus can help them foster good product practices.

Optimize Outcome-Focused Roadmaps for Product-Market-Fit

Optimize Outcome-Focused Roadmaps for Product-Market-Fit

Webinar

Optimize Outcome-Focused Roadmaps for Product-Market-Fit

We need to take care of customer feedback, optimize core UX, reduce technical debt, explore future revenue models and keep stakeholders happy. How can one optimize their roadmaps to address all of the above?

Bridging the Gap Between Your Product and Customers

Bridging the Gap Between Your Product and Customers

Webinar

Bridging the Gap Between Your Product and Customers

Are you building products that people actually want? How can you make sure the stakeholders' expectations are aligned with the product direction?

Manage Your Roadmap Effectively

Manage Your Roadmap Effectively

Webinar

Manage Your Roadmap Effectively

To create, maintain, and communicate your roadmaps is no easy job. Having a dedicate product management tool can be of a significant help.

How Devs And Product Managers Can Work Well Together

How Devs And Product Managers Can Work Well Together

Roundtable

How Devs And Product Managers Can Work Well Together

Join our roundtable with Shortcut to discuss how developers and product managers can work better together and how to build a product mindset within the team.

Build Your Own Product Stack

Build Your Own Product Stack

Webinar

Build Your Own Product Stack

Join this webinar to learn how modular product management can solve the modern product challenges.

Product Update: airfocus Branded Portal

Product Update: airfocus Branded Portal

Webinar

Product Update: airfocus Branded Portal

airfocus branded Portal makes engaging with and getting feedback from your users even easier.

Escape the "Feature Factory"

Escape the "Feature Factory"

Roundtable

Escape the "Feature Factory"

You know that delivering value is more important than continuously pumping out features, but in practice it can be very hard to break free of the feature factory.

Why Product Management Is Key To Digital Transformation

Why Product Management Is Key To Digital Transformation

Roundtable

Why Product Management Is Key To Digital Transformation

Join our roundtable with the product experts to discuss what role product management will play in the digital transformation movement.

Navigating Through The Customer Feedback Chaos

Navigating Through The Customer Feedback Chaos

Webinar

Navigating Through The Customer Feedback Chaos

Customer feedback is essential for managing your product, but it can get overwhelming. Join our webinar to learn the key tips to stay focused and extract real values from the feedback chaos!

7 Secrets to Building Successful Product Roadmaps

7 Secrets to Building Successful Product Roadmaps

Webinar

7 Secrets to Building Successful Product Roadmaps

Join our webinar with Product Collective to learn the 7 secrets to effectively build roadmaps that are catered to different stakeholders!

airfocus - What's New, What's Next?

airfocus - What's New, What's Next?

Webinar

airfocus - What's New, What's Next?

Join our webinar to learn how we have transformed our platform and what are planned for 2022!

Kick Off 2022 by Setting Your Product OKRs Right

Kick Off 2022 by Setting Your Product OKRs Right

Roundtable

Kick Off 2022 by Setting Your Product OKRs Right

Join our roundtable to discuss all things about OKRs: the whys, the best practices, the misconceptions and more.

Roundtable: Product management trends and challenges in 2022

Roundtable: Product management trends and challenges in 2022

Roundtable

Roundtable: Product management trends and challenges in 2022

Join our panel of product experts as they discuss and anticipate the trends and challenges of product management in 2022!

Gamify Your Product Strategy

Gamify Your Product Strategy

Webinar

Gamify Your Product Strategy

How can gaming mechanics such as "Fog of war", "Action per minute", "Macro/Micro play" teach you about product strategies and product development?

It's Time for Modular Product Management, with airfocus CEO & CPO

It's Time for Modular Product Management, with airfocus CEO & CPO

Webinar

It's Time for Modular Product Management, with airfocus CEO & CPO

In this webinar in partnership with Product School, you will learn about the modern challenges faced by product teams and how a modular, flexible platform can best tackle these challenges.

4 Common Customer Feedback Mistakes and How to Avoid Them

4 Common Customer Feedback Mistakes and How to Avoid Them

Webinar

4 Common Customer Feedback Mistakes and How to Avoid Them

In this webinar in partnership with Product Collective, we will discuss 4 common customer feedback mistakes you should avoid to build a great product.

The State of Modern Product Management

The State of Modern Product Management

Webinar

The State of Modern Product Management

In this webinar, you will learn about the rising importance of product management in organizations, how the pandemic has shaped the industry, and why modularity in product management is becoming more important.

From Features to Outcome: How To Build Roadmaps Your Stakeholders Will Love

From Features to Outcome: How To Build Roadmaps Your Stakeholders Will Love

Webinar

From Features to Outcome: How To Build Roadmaps Your Stakeholders Will Love

In this webinar in partnership with Product Management Festival, you will learn how to build more effective roadmaps and rally your organization around your product vision.

The 4 Secrets of Prioritization: Tips & Best Practices

The 4 Secrets of Prioritization: Tips & Best Practices

Webinar

The 4 Secrets of Prioritization: Tips & Best Practices

Andrea talked about setting clear objectives, running discovery, using a framework to foster discussion and much more. This is a must-have to understand prioritization.

Product Cafecito with Andrea Saez

Product Cafecito with Andrea Saez

Webinar

Product Cafecito with Andrea Saez

Andrea gave a crash course on how to create a roadmap, what should be on it, how you should prioritize, and more.

More resources

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eBooks

eBooks

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Case studies

Case studies

Explore how airfocus
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airfocus modular platform

Explore how airfocus
can support your team

Book a demo

airfocus modular platform