Andrea Saez
Senior Product Marketing Manager @ Trint
Andrea is passionate about product management, growth strategies and community engagement. From writing to hosting talks and events, she loves having the opportunity to learn, talk, and engage with customers and apply product-thinking to scaling companies.
Product Strategy 10 Jun 2022
Roadmaps vs. Timelines vs. Deadlines
Are your product managers always focusing on communicating when things will be ready instead of formulating a plan about how and why they choose to focus on certain things?
If so, your team needs a debrief on roadmaps vs. timelines vs. deadlines
By Andrea Saez
Product Strategy 7 Mar 2022
How To Avoid Feature Bloat
Feature bloat happens because companies always want their products to be better, to solve more problems, and encourage new users to try it. In this article you will learn how to avoid it.
By Andrea Saez
News 4 Jan 2022
airfocus 2021 - Year in Review
2021 was the year we grew up. To celebrate, we want to share with you some of the problems we tackled, the solutions we came up with, and what is in the works for 2022.
By Andrea Saez
Product Management 15 Oct 2021
What is a Kanban Roadmap?
The term “Kanban roadmap” seems to be taking over the product world, but is it even a thing? Spoiler alert: it’s not.
By Andrea Saez
Product Strategy 6 Oct 2021
How To Use Discovery To Define Pricing Packages for a SAAS Product
Learn how to use discovery to define pricing packages for a SAAS product.
By Andrea Saez
Product Strategy 4 Aug 2021
How To Create a Product Adoption Strategy
Learn what a product adoption strategy is and the steps to creating one.
By Andrea Saez
Product Management 8 Jul 2021
Product Failure Stories: How I Messed up a Release
To err is human — so why not be ok with it? So with that in mind, I thought I’d share my own product failure story from when I first became a product manager.
By Andrea Saez
Product Strategy 2 Jul 2021
Should I Be Using NPS to Measure Customer Loyalty in SaaS?
NPS (Net Promoter Score) is an outdated metric, particularly for SaaS businesses. Let’s take a deep dive into it and understand how to do things better.
By Andrea Saez
