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Get your product strategy right.

The airfocus blog is the top hub to get educational material, tips, and inspiration to help you manage your product strategy.

How to Create a Product Adoption Strategy

Product strategy

4 Aug

How to Create a Product Adoption Strategy

Learn what a product adoption strategy is and the steps to creating one.
By Andrea Saez

Testimonial Company

Product management 8 Jul

Product Failure Stories: How I Messed up a Release

To err is human — so why not be ok with it? So with that in mind, I thought I’d share my own product failure story from when I first became a product manager.
By Andrea Saez

Testimonial Company

Product strategy 2 Jul

Should I Be Using NPS to Measure Customer Loyalty in SaaS?

NPS (Net Promoter Score) is an outdated metric, particularly for SaaS businesses. Let’s take a deep dive into it and understand how to do things better.
By Andrea Saez

Testimonial Company

Career 30 Jun

The Product Manager Career and The Surprising Stats About it in 2021

The increased demand for product managers means that more and more people are considering a product manager career. Here are some interesting stats to know about a PM career.
By Zayeema Sarwar

Testimonial Company

Product strategy 24 Jun

Are you a Product-Driven Company? – A Product-Driven Scorecard

What does being a product-drive company mean? Here are the 10 traits of a product-driven company bottled into a downloadable scorecard.
By Sebastian Straube

Testimonial Company

Product management 16 Jun

What Is the Most Important Product Management Skill?

The difference between good and great is defined by one product management skill that will truly set you apart from everyone else.
By Andrea Saez

Testimonial Company

Product management 11 Jun

How to Write a Product Problem Statement - Problem Statement Template

The key to a good problem statement is to make it easy for everyone to understand. Here is a product problem statement template I like to use with my team.
By Andrea Saez

Testimonial Company

News 7 Jun

We Have Raised a $5M Series A to Expand Our Next-Gen Product Management Platform

We are thrilled to announce that we have raised $5M in series A funding led by European VC fund XAnge with participation from existing investor Nauta Capital! The additional funding will accelerate our expansion plans to become the first modular strategy platform for product teams.
By Malte Scholz

Testimonial Company

Product management 21 May

Product Team Structure - How Product Managers, Product Owners, and Business Analysts Collaborate

Here’s an explanation of the difference between roles and titles, a description of the three common product titles, and how product teams are structrued.
By Kent McDonald

🔥 Popular

Product strategy

A Quick Guide to Product Discovery - 4 Product Discovery Methods

Kerstin Exner 22 Dec

Product management

5 Need-to-Know Product Management Trends for 2021

Andrei Tiburca 23 Mar

The Ultimate List of Product Roadmap Software — 2021 Edition

Valentin Firak 26 Mar

Weighted Decision Matrix: A Tool For Pro-Level Prioritization

Valentin Firak 11 Feb

The Top 3 Challenges of Leading a Remote Product Team

Valentin Firak 29 Aug

We Have Raised a $5M Series A to Expand Our Next-Gen Product Management Platform

Malte Scholz 7 Jun