As the marketplace model is becoming more and more popular, Kerstin is sharing the specific challenges for product management in this type of environment.

Product managers are adaptable creatures that often switch industries several times during their career. eCommerce is one of those broad categories that is transferable to many industries. It is therefore a very valuable experience for a product manager.

Creating the first roadmap can be a daunting prospect, but if you follow these steps it will become easy. Here's a quick guide for how to create your first product roadmap, what to include and what to avoid.

Product-led growth as a concept in SaaS companies is likely to become the dominant model as it provides a competitive advantage over traditional sales-driven models. The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it. 

The two most fundamental issues to solve for a product manager are building the RIGHT product and building the product RIGHT. In this article we take a closer look at what product discovery means and 4 product discovery methods.

Project Management Institute joins forces with airfocus to help project managers create clear roadmaps and strategically prioritize projects.

While we usually write comprehensive guides on roadmapping or the biggest glossary of product management terms in the world, this week we want to make your week a bit brighter with our 25 favorite geeky jokes that product people will absolutely love.

Looking at the impact your planned product initiatives have on your KPIs should be a driver for all your product decisions and prioritisations. Here is a closer look at how to set measure and track KPIs in product.

Many companies have an aspiration to implement empowered product teams, but they are often misunderstood or not implemented well.

To help shed some light on potential paths through the Coronavirus crisis, management consultant experts McKinsey & Company have created 5 pillars of guidance. Here's a quick overview.

Userpilot's Yazan Sehwail shares his experience and best practices for soft launches and when and why you should hard launch a product.

Whether you’re a product manager curious about your own legacy, or simply someone who isn’t sure what a product manager even does, our brief history of product management should fill you in.

Join us in finding what impact has this shift to remote working had on product teams and what tactics should we be adopting to adapt.

In a time when physical health has global attention, due to the unprecedented impact of COVID -19 - how can we reinforce the emotional wellbeing and fulfillment of product people around the world?

airfocus is extremely honored to be included in the Product Leader list. Our mission is to change the way teams collaborate and make decisions, and to empower teams to build outstanding products through powerful prioritization and clear roadmaps.

Here are a few tips I’ve been using as a Senior Product Manager at DAZN and TravelPerk to improve the efficiency of my own Sprint Planning in a fully remote environment. 

Do digital products perform better when the product management team works closely with customer support? It’s a biggie, we know. So we’d better get started.

Here are our tips and advice for landing a product manager internship (and securing a full-time PM job as a result).

When it comes to the discussion on creativity vs. experience, disruptive tech is actually the perfect example of what can happen when creativity is allowed free-rein on a project.

Let’s explore some essential tactics and strategies you can employ today to prevent your team from burning out (or breaking down) when experiencing hypergrowth.

An agile project management software makes it easier to plan the work and stay on top of the process here is our pick of the best agile tools and project management software around in 2020.

More (p)awesomeness for your account! Not only did we create this awesome GIF, we also shipped quite a few highly requested features and improvements that will help you build more outstanding products!

The challenges of working with remote clients: 4 things to keep in mind and 4 tools to make working with remote clients an easier task.

Let’s take some time to understand the power of prioritization, why it matters, and then review the best prioritization software for 2020 (and beyond).

Let’s take a look at what prioritization means for product people, the techniques all Product Managers should know, and strategies from experts at Google, Amazon, and Microsoft

From books on product development to data analysis, this reading list will equip any product manager with the right skills and insight to master the perfect strategy for any product launch. 

Over the years, companies and people have developed various frameworks and models for prioritization and today I want to tell you a bit about one of our favorite, the Buy-a-Feature Method.

If you’re responsible for development teams or any technology development project, this article will teach you what technology roadmaps are, why you’d want to use one, and how to create one of your own.

With the right tools and strategies, your team can start making smart, reasoned decisions as a group remotely — no matter where you are in the world.

Lots of SaaS companies are offering a wide range of free tools and resources to support businesses affected by the pandemic. Here are our favourite 17.

We've put together an essential guide for start-ups during the COVID-19 panic: where we’ve been, where we’re going, and what to expect.

In this first instalment of 'airfolks Share', we would like to show you our home office setups. In this series we, the folks at airfocus, share how we are working remotely, being in quarantine, and all the other fun stuff.

The team at airfocus has taken some time to put together an essential guide to keeping your workforce happy, engaged, and motivated throughout the COVID-19 lockdowns.

During this time of quarantine the number of product teams going remote will likely increase. Here's what you need to consider when switching to remote work.

With the appropriate techniques, tools, and strategies in your toolbox, you can transform a room of colleagues into a well-oiled decision-making machine. Find out more, in our ultimate guide to group decision-making.

Priority poker is a game for collaboratively prioritizing items, be they features, backlog estimations, goals, business objectives, and among other things.

The process of developing a winning product starts at the MVP phase. Here's our guide on how to take your MVP to the early majority through customer development.

In this article we'll look into the science of prioritization, how to prioritize your tasks, your projects, and your time and work. Find useful priority examples and prioritization templates.

A project overview (aka a project summary) is a practical tool, designed to empower managers with the means to create detailed plans for a project. Here are 5 project overview templates to get you started.

A business roadmap is a long-term strategic document that shows where your company is going and the steps required to get there. Here's how to create one using a business roadmap checklist.

Not only did we update our logo (did you notice?), we also shipped quite a few highly requested features and improvements that will help you build more outstanding products!

To help you get started on your product management journey, we’ve scoured the vast range of options and narrowed the list down to the 15 best product management courses in 2021.

Product management tools have transformed the way we work in the past few years — making it easier to plan, prioritize, and communicate across the product development team. Here are the best product management tools in 2020.

Let’s look at some specific goal examples for project managers and product managers alike. Here are 20 ambitions and achievable career goals for managers.

A product roadmap software can keep teams focused from concept to completion, and help project managers stay (mostly) stress free. Here are the best 5 product roadmap software options.

Say hello to the three of the best prioritization methods for ranking your marketing activities and delivering revenue. Here are 3 prioritization techniques for building a great marketing strategy.

In a nutshell, a marketing roadmap is a document which outlines the overall marketing strategy for a product over time. In this guide, we’ll explain exactly what a marketing roadmap is, why you should use one, the different types of marketing roadmap, and more.

Whether you’re tasked with prioritizing items in the product backlog, or getting a new innovation market-ready, a project plan template will help you deliver on time, on budget, and on scope.

Let's look into why did Netscape fail and how poor product planning can kill an organization the size of Netscape. Every two weeks, we’ll pick one product that failed and had to shut shop, dissect its journey, and figure out what went wrong.

There’s a clear hierarchy to product teams. But, what exactly are the product management roles and what's the hierarchy? What’s expected of them? And — because we’re all curious about each other’s money — how much do they earn?

So, we can all agree that good management is crucial to maintain an efficient, productive, and happy workforce. But what makes a good manager? Which traits are essential and why?

Churn is inherently bad, no questioning that. Having said that, it is also a valuable signal that can help product managers spot where they’re going wrong with their product and course-correct before the symptom blows up into a complete product failure.

Today, we’re going to list some of the best product management conferences of 2020. This list will get updated on a monthly basis in order to keep you updated on the best product conferences you can attend in 2020.

Today I want to tell you a bit about the good, the bad and the ugly of scope creep. How to avoid scope creep and detect it in your important projects. 

We are happy to announce that we've leveled-up our domain name from airfocus.io to airfocus.com. This change represents a big milestone for the airfocus team, symbolizing our company growth and vastly improved product.

Research shows that a fully optimized product manager could increase company profits by 34.2%. Since hiring a product manager proves to be so crucial for the success of your company, here is our ultimate guide for hiring a successful product manager. +17 challenging interview questions.

What sets Elon Musk apart, as a product manager? What are the specific lessons that other product managers can learn from him to translate into their own work?

Let's look closer at the key differences between a product manager and a project manager. How do their salaries, responsabilities, expecations and work days look like?

A product roadmap is a tool to help you lay out the vision and strategic direction of your product over time. Let's dive into the nitty gritty of how to setu up a product roadmapm, what you should add on a product roadmap and who is it for.

With 2019 drawing to a close it’s time to cast a glance into the future, consider the forces shaping best practice, and make some educated guesses about product management trends in 2020.

airfocus, a collaborative product management, and roadmapping software, has today announced closing a €1.7M seed round from pan-European VC, Nauta Capital.

Attracting a new customer is five times more costly than retaining one you already have. Here's how you build customer loyalty in every product.

What is a roadmap: A roadmap is a high-level overview of a product or project’s vision and direction over time. The roadmap shows the overall strategy and work required to get there. Guide to roadmapping in 2020

We've rounded up six of the best and brightest leaders in the product management industry. They've got loads of industry knowledge, powerful strategies, and killer insight to share.

The PM role is a multifaceted one. Thing is: not every PM will have a natural aptitude or necessary experience to nail the most important aspects of the role. But, take it from us, many of these skills can be learnt and developed.

We have been working a while helping product managers, and now we want to share with you 7 actionable steps for becoming a product manager. Get our comprehensive guide in the new post.

With master roadmapping and custom formulas (incl. RICE prioritization), we just launched some game-changing updates to airfocus that will help you make better decisions.

What do you need to manage an effective remote product team? With 99% of employees now interested in working remotely, product managers need to be attuned to the unique management needs of a remote team.

In this article, we focus on the responsibilities to answer the question: what exactly is it that product managers actually do? 

Why product managers and UX designers should come together as a team, and how you can start working more productively as a pair.

Here are 8 skills that every product manager needs to master to be an exceptional product manager and stay ahead of the curve.

Due to evolving responsibilities and an exponential rate of digital innovation product management is changing at lightning speed. What does it mean for you?

A product’s outcome is determined by its stakeholders. It is absolutely critical that product managers do what they can to nail stakeholder management.

A list of 10 mistakes that every product manager should be sure to avoid, and what you can do to safeguard against them.

In this article, we'll run through 9 of the most common user story mistakes that product managers make, as well as tips on how to do better.

Hamburg-based startup airfocus specializes in strategic planning and roadmapping software and has just completed its first round of financing, attracting a six-figure sum.

Disciplined prioritization is likely the most important competency for product managers and decision makers for teams and companies...

In this article, we'll go through 4 of the most successful software products ever built and, analyze what you can learn from them to be an even better product manager.

2020 Update - The best product management tools for 2020. Research and Conceptualization, Strategy and Prioritization, Roadmapping, Design and Wireframing, Project and Task Management, Analytics, and Customer Feedback

Here are the most successful Product Roadmaps used by product managers today. Make our product roadmap templates your own with the click of a button or use them as sources of a inspiration.

Discover 9 unexpected things about product management. Learn what you can do to improve your performance and strive for excellence in your product management role.

At airfocus, we've been adding a bunch of updates which, include integration improvements, sync Trello votes, bulk actions and much more to help you get even more focused.

Learn how to create and maintain a product strategy and transform it into an actionable roadmap. Successful product manager and marketing teams use this technique to attract target customers and achieve their business goals.

The weighted decision matrix is the most powerful technique to prioritize what you should focus on when you have many options. Build your own or use a template.

We all aim to build great products or launch outstanding services. Getting there usually is a function of three tasks that you as a strategist should advance.

we have released a bunch of new features that will get you even more focused and aligned: PDF exports, filtering & search, archiving.

Building a great product is hard enough. But building a great product without a plan and a vision to dynamically cater to the various business requirements is next to impossible.

Trello is great to get stuff done. But how do you decide on the best course of action when tasks and projects are piling up?

We developed drag'n drop magic for the timeline view, an Asana import integration, item comments and lots of more helpful stuff.

Good prioritization is very often the difference between success and failure. Management legend Antonio Nieto-Rodriguez notes that costs can be cut by up to 15% through smart prioritization.

Disciplined prioritization is arguably the most important competency for decision makers and teams of any size. Get prioritization right in just 4 easy steps with this how-to article.

airfocus is not just another task management app. It is a strategy addon that integrates with the likes of Jira and Trello to fill the missing gap: Identifying what is priority, and what is not.

Prioritization is key to any organization. So what is the right method for you and the job that you are trying to get done? Read about 5 magical prioritization templates that help you focus on the right stuff.

Tips by Hiten and Steli on how to improve your priorities. Our product management tool is all about helping decision makers and teams to improve priorities. Signup for a free 14 day trial now.

A new solution for prioritizing. airfocus provides simple and beautiful prioritization for decision makers and team. Sign up for our free 14 day trial and benefit from more objective and smarter decisions!