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The airfocus blog is the top hub to get educational material, tips, and inspiration to help you manage your product strategy.

Introducing airfocus Insights - The Most Flexible Way to Centralize Feedback and Inform Product Discovery

Product announcement

12 Oct

Introducing airfocus Insights - The Most Flexible Way to Centralize Feedback and Inform Product Discovery

We are excited to announce that our much-awaited Insights app is here! 🎉 The new airfocus Insights app allows you to centralize feedback from any channel in one place to uncover actionable insights for product discovery and strategy. But why this, and why now? Let's take a deep dive into how and why airfocus' latest app helps product managers solve the feedback conundrum.
By Malte Scholz

Testimonial Company

Product strategy 6 Oct

How To Use Discovery To Define Pricing Packages for a SAAS Product

Learn how to use discovery to define pricing packages for a SAAS product.
By Andrea Saez

Testimonial Company

Product strategy 29 Sep

How To Kill Product Features Without Losing Customers

Features that aren’t used cost money to support. Let's discover when should you kill a feature, what to consider when you do it and how to communicate it to your users.
By Andrei Tiburca

Testimonial Company

Product strategy 4 Aug

How to Create a Product Adoption Strategy

Learn what a product adoption strategy is and the steps to creating one.
By Andrea Saez

Testimonial Company

Product management 8 Jul

Product Failure Stories: How I Messed up a Release

To err is human — so why not be ok with it? So with that in mind, I thought I’d share my own product failure story from when I first became a product manager.
By Andrea Saez

Testimonial Company

Product strategy 2 Jul

Should I Be Using NPS to Measure Customer Loyalty in SaaS?

NPS (Net Promoter Score) is an outdated metric, particularly for SaaS businesses. Let’s take a deep dive into it and understand how to do things better.
By Andrea Saez

Testimonial Company

Career 30 Jun

The Product Manager Career and The Surprising Stats About it in 2021

The increased demand for product managers means that more and more people are considering a product manager career. Here are some interesting stats to know about a PM career.
By Zayeema Sarwar

Testimonial Company

Product strategy 24 Jun

Are you a Product-Driven Company? – A Product-Driven Scorecard

What does being a product-drive company mean? Here are the 10 traits of a product-driven company bottled into a downloadable scorecard.
By Sebastian Straube

Testimonial Company

Product management 16 Jun

What Is the Most Important Product Management Skill?

The difference between good and great is defined by one product management skill that will truly set you apart from everyone else.
By Andrea Saez