Try for free

Get your product strategy right.

The airfocus blog is the top hub to get educational material, tips, and inspiration to help you manage your product strategy.

Business Intelligence Roadmaps: How To Plan For BI Outcomes

26 Nov

Business Intelligence Roadmaps: How To Plan For BI Outcomes

A Business Intelligence roadmap helps key stakeholders to track and visualize all of your BI data across organizational silos, over time.
By Andrei Tiburca

Testimonial Company

Collaboration 23 Nov

5 Software Solutions To Stop Using Excel and Improve Your Productivity

Many companies still rely on Excel to manage aspects of their work. However, these digital alternatives to Excel are much more efficient and also increase your productivity.
By Andrei Tiburca

Testimonial Company

Feedback management 22 Nov

How To Manage Customer Feedback

No matter what your product or what sector you operate in, your customer is the core driver of business and your most valuable asset. If you choose to ignore customer feedback, you’re choosing to lose those customers. It couldn’t be any simpler.
By Andrei Tiburca

Testimonial Company

Prioritization 18 Nov

How You Can Benefit From a Prioritization Grid

The prioritization grid, and a related technique the prioritization matrix provide one set of criteria. Let’s take a look at what these techniques are and how you can use them to narrow down the options you have to pick from and ultimately pick which option to work on first.
By Kent McDonald

Testimonial Company

Feedback management 11 Nov

How To Write a Product Feedback Survey That Works

Most brands are excellent at talking about what they do, why they do it, and why clients should work with them. But when it comes to listening? That can be a whole different ball game.
By Andrei Tiburca

Testimonial Company

Product management 11 Nov

A New Era for PMs — What Will Product Management Look Like in 2022?

Some trends stay, some trends go, technology unlocks new opportunities, and user needs keep us all on our toes. The fast-paced nature of the job is something you have to love as a PM, but the last 18 months have been a particularly challenging test on our processes and our ability to adapt.
By Malte Scholz

Testimonial Company

Product strategy 3 Nov

How Product Managers Navigate the Product Lifecycle

Have you ever discovered that the product management techniques that served you well on past products just don’t seem to be working in your latest effort?
By Kent McDonald

Testimonial Company

Agile 3 Nov

How To Put the Product in an Agile Team

A key piece of every agile software development framework is the notion of a cross functional team that has all the skills necessary to deliver value on a regular basis. These teams go by a variety of names, whether it’s a scrum team in the Scrum framework or an agile team in the Scaled Agile Framework (SAFe).
By Kent McDonald

Testimonial Company

Feedback management 1 Nov

Best Customer Feedback Management Software in 2021

For years, the brightest minds in business struggled with ways to get inside a customer’s head and find out what they truly want from a product. Then someone had a brilliant idea: why not just ask?
By Andrei Tiburca