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4 mins read

What Is the Most Important Product Management Skill?

The difference between good and great is defined by one product management skill that will truly set you apart from everyone else.
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4 mins read

How to Write a Product Problem Statement - Problem Statement Template

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3 mins read

We Have Raised a $5M Series A to Expand Our Next-Gen Product Management Platform

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8 mins read

Product Team Structure - How Product Managers, Product Owners, and Business Analysts Collaborate

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5 mins read

What Does Product Management in Fintech Look Like in 2021

I spent the first 20+ years of my career working on internal products in a variety of different organizations, including several financial services organizations. Here’s a look at my experience so far.
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9 mins read

11 Best Product Management Training Courses and Certifications for 2021

To stay on top of your game, even the best professionals need to keep up-to-date with the latest techniques and knowledge in their profession.Here are the 11 best certifications and courses for 2021 and 2022.
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1 min read

Product Management Made Easy With airfocus Toolbox - Malte Scholz Interview on WebsitePlanet

In this interview, Co-Founder & CEO Malte Scholz describes the hardships of product management, and how they can be overcome with airfocus.
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8 mins read

9 Inspiring and Motivating Product Management Conferences to Join in 2021

The product management schedule promises to be a good one in 2021. Here are our top 9 inspiring product management conferences to join in 2021.
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8 mins read

The Ultimate List of Product Roadmap Software — 2021 Edition

Product roadmap software makes building — and following — awesome, effective roadmaps a breeze. Here's a list of 5 product roadmap software in 2021.
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7 mins read

5 Need-to-Know Product Management Trends for 2021

We’ve knocked our heads together and compiled the ultimate list of 5 product management trends for this year.
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8 mins read

How Customer Product Validation Works in Product Management

How do we know our solution has a product-market fit and our product is validated as a good solution by the users? These are nice and interrelated questions that are being asked by many product managers, so let’s get through them!
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6 mins read

Marketplace Product Management Insights From an Ex eBay PM

As the marketplace model is becoming more and more popular, Kerstin is sharing the specific challenges for product management in this type of environment.
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6 mins read

The Levers Product Managers Have to Pull in eCommerce - Introduction to eCommerce PM

Product managers are adaptable creatures that often switch industries several times during their career. eCommerce is one of those broad categories that is transferable to many industries. It is therefore a very valuable experience for a product manager.
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6 mins read

A Guide for Creating Your First Product Roadmap - What to Include and What to Avoid

Creating the first roadmap can be a daunting prospect, but if you follow these steps it will become easy. Here's a quick guide for how to create your first product roadmap, what to include and what to avoid.
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6 mins read

Introduction to Product-Led Growth and the Role Product Managers Play in Implementing It

Product-led growth as a concept in SaaS companies is likely to become the dominant model as it provides a competitive advantage over traditional sales-driven models. The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it. 
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6 mins read

A Quick Guide to Product Discovery - 4 Product Discovery Methods

The biggest issue for a product manager is building the RIGHT product. Let's take a closer look at product discovery and 4 product discovery methods.
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2 mins read

Project Management Institute Joins Forces with airfocus

Project Management Institute joins forces with airfocus to help project managers create clear roadmaps and strategically prioritize projects.
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2 mins read

25 Geeky Puns and Memes that Product People Will Love

We usually write guides on roadmapping, but this week we want to make your week brighter with our 25 favorite geeky jokes that product people will love.
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7 mins read

KPIs in Product Management - How to Set, Measure and Track Them

Looking at the impact your planned product initiatives have on your KPIs should be a driver for all your product decisions and prioritisations. Here is a closer look at how to set measure and track KPIs in product.
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5 mins read

Why and How to Create Empowered Product Teams - An Actionable Guide

Many companies have an aspiration to implement empowered product teams, but they are often misunderstood or not implemented well.
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9 mins read

Strategies for Building a Resilient Product Management Team

To help shed some light on potential paths through the Coronavirus crisis, management consultant experts McKinsey & Company have created 5 pillars of guidance. Here's a quick overview.
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7 mins read

Why You Need Soft Launches Alongside Your Product Roadmap

Userpilot's Yazan Sehwail shares his experience and best practices for soft launches and when and why you should hard launch a product.
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7 mins read

The Pioneers of Product Management - A Brief History

Whether you’re a product manager curious about your own legacy, or simply someone who isn’t sure what a product manager even does, our brief history of product management should fill you in.
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8 mins read

How Remote Work Has Affected Product Management (How To Adapt)

Join us in finding what impact has this shift to remote working had on product teams and what tactics should we be adopting to adapt.
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4 mins read

A PMs Secret Ingredients to Happy & Healthy Product Teams

Because of COVID-19, health is everyone's focus. With that said, can reinforce the emotional wellbeing and fulfillment of product people, too?
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1 min read

airfocus Named a Product Leader in Crozdesk's 2020 Product Management Awards

airfocus is honored to be included in the Product Leader list. Our mission is to change the way teams collaborate and make decisions, and create roadmaps.
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6 mins read

A PM’s Actionable Guide On Running Effective Sprint Planning Remotely

Here are a few tips I’ve been using as a Senior Product Manager at DAZN and TravelPerk to improve the efficiency of my own Sprint Planning in a fully remote environment. 
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8 mins read

Why Aligning PMs with Customer Support is Key to Success

Do digital products perform better when the product management team works closely with customer support? It’s a biggie, we know. So we’d better get started.
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9 mins read

How to Land an Internship in Product Management - A Complete Guide

Here are our tips and advice for landing a product manager internship (and securing a full-time PM job as a result).
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9 mins read

Why Creativity, Not Just Experience, is Key to Successful Product Teams

When it comes to creativity vs. experience, disruptive tech is the perfect example of what can happen when creativity is allowed free-rein on a project.
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10 mins read

Handling Hypergrowth as a Product Team: How To Scale Without Breaking

Let’s explore some essential tactics and strategies you can employ today to prevent your team from burning out (or breaking down) when experiencing hypergrowth.
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10 mins read

The Best Agile Project Management Software in 2020

An agile project management software makes it easier to plan the work and stay on top of the process here is our pick of the best agile tools and project management software around in 2020.
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2 mins read

News from airfocus! Microsoft Planner Integration, New Prioritization Framework Videos, and More

More (p)awesomeness for your account! Not only did we create this awesome GIF, we also shipped quite a few highly requested features and improvements that will help you build more outstanding products!
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7 mins read

Working Remotely with Remote Clients - Here's What You Need

The challenges of working with remote clients: 4 things to keep in mind and 4 tools to make working with remote clients an easier task.
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9 mins read

The Best Prioritization Software in 2020: An in-depth Comparison

Let’s take some time to understand the power of prioritization, why it matters, and then review the best prioritization software for 2020 (and beyond).
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8 mins read

How Product Experts Prioritize: Prioritization Techniques

Let’s take a look at what prioritization means for product people, the techniques all Product Managers should know, and strategies from experts at Google, Amazon, and Microsoft
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8 mins read

The Essential Reading List for Product Managers. Updated for 2020

From books on product development to data analysis, this reading list will equip any product manager with the right skills and insight to master the perfect strategy for any product launch. 
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5 mins read

A Quick Guide to Buy-A-Feature and How to Play It

Companies and people have developed various frameworks and models for prioritization. Let's talk about one of our favorites, the Buy-a-Feature Method.
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12 mins read

What is a Technology Roadmap? - IT Roadmap Guide 2020

Being responsible for development teams can leave you feeling lost sometimes, this article will teach you about the beauty of technology roadmaps.
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8 mins read

Work Remotely? Here’s How to Make Team Decisions Remotely

With the right tools and strategies, your team can start making smart, reasoned decisions as a group remotely — no matter where you are in the world.
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8 mins read

17 SaaS Tools To Help Remote Teams During COVID-19

Lots of SaaS companies are offering a wide range of free tools and resources to support businesses affected by the pandemic. Here are our favourite 17.
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8 mins read

Start-Ups, Here’s What to Expect and How to React to Coronavirus

We've put together an essential guide for start-ups during the COVID-19 panic: where we’ve been, where we’re going, and what to expect.
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1 min read

airfolks Share #1 - Our Home Office Setup

In this 'airfolks Share' series we, the folks at airfocus, share how we are working remotely, being in quarantine, and all the other fun stuff.
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9 mins read

How to Keep Your Team Happy During COVID-19 Lock Downs

The team at airfocus has taken some time to put together an essential guide to keeping your workforce happy and motivated despite the COVID-19 lockdowns.
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9 mins read

Switching to Remote Work - Here's What You Need to Consider

During quarantine, the number of product teams going remote will likely increase. Here's what you need to consider when switching to remote work.
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13 mins read

The Ultimate Guide to Group Decision Making - Techniques, Tools and Strategies

With the appropriate techniques, tools, and strategies in your toolbox, you can transform a room of colleagues into a well-oiled decision-making machine. Find out more, in our ultimate guide to group decision-making.
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3 mins read

Priority Poker 2.0: A New Way to Collaboratively Prioritize

Priority poker is a game for collaboratively prioritizing items, be they features, backlog estimations, goals, business objectives, and among other things.
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15 mins read

The Role of Customer Development in Building a Winning MVP

Developing a winning product starts at the MVP phase. Here's our guide on how to take your MVP to the early majority through customer development.
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12 mins read

The Ultimate Guide for How to Prioritize (When Everything's a Priority)

In this article we'll look into the science of prioritization, how to prioritize your tasks, your projects, and your time and work. Find useful priority examples and prioritization templates.
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9 mins read

How to Create a Project Overview + 5 Project Overview Templates

A project overview is a practical tool, designed to empower managers. Here are 5 project overview templates to get you started.
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12 mins read

What Is a Business Roadmap — How to Set up a Business Roadmap in 2020

A business roadmap is a long-term strategic document that shows where your company is going. Here's how to create one using a business roadmap checklist.
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1 min read

News from airfocus! Move and Copy Items, Azure Devops Integration and More

Not only did we update our logo (did you notice?), we also shipped quite a few highly requested features and improvements that will help you build more outstanding products!
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12 mins read

16 Best Product Management Certifications and Certified Courses in 2021

To help you get started on your product management journey, we’ve scoured the vast range of options and narrowed the list down to the 15 best product management courses in 2021.
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12 mins read

Best Product Management Tools In 2020 — A Product Management Tools Comparison

Product management tools have transformed the way we work in the past few years. Here are the best product management tools in 2020.
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10 mins read

20 Ambitious and Achievable Career Goal Examples for Managers

Let’s look at some specific goal examples for project managers and product managers alike. Here are 20 ambitions and achievable career goals for managers.
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10 mins read

The Best Product Roadmap Software in 2020: an In-depth Roadmap Software Comparison

A product roadmap software can keep teams focused from concept to completion, and help project managers stay (mostly) stress free. Here are the best 5 product roadmap software options.
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10 mins read

3 Killer Prioritization Techniques for Building a Great Marketing Strategy

Say hello to the three of the best prioritization methods for ranking your marketing activities and delivering revenue. Here are 3 prioritization techniques for building a great marketing strategy.
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9 mins read

The Ultimate Guide to Marketing Roadmaps – Templates, Examples, and Marketing Roadmaps

In this guide, we’ll explain exactly what a marketing roadmap is, why you should use one, the different types of marketing roadmap, and more.
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8 mins read

Easy to Use Project Plan Templates for Busy Product Managers

Whether you’re tasked with prioritizing items in the product backlog, or getting a new innovation market-ready, a project plan template will help you deliver on time, on budget, and on scope.
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6 mins read

#1 the Product Graveyard - Why Did Netscape Fail

Let's look into why did Netscape fail and how poor product planning can kill an organization the size of Netscape. Every two weeks, we’ll pick one product that failed and had to shut shop, dissect its journey, and figure out what went wrong.
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8 mins read

Product Management Roles and Hierarchy - A List of All Product Management Roles

There’s a clear hierarchy to product teams. But, what exactly are the product management roles and what's the hierarchy? What’s expected of them? And — because we’re all curious about each other’s money — how much do they earn?
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10 mins read

What Makes a Good Manager? 15 Traits and Must-Have Qualities

Good management is crucial to maintain an efficient, productive, and happy workforce. But what makes a good manager? Which traits are essential and why?
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6 mins read

Dear Product Managers, Churn Is Good for You

Churn is inherently bad, no questioning that. Having said that, it is also a valuable signal that can help product managers spot where they’re going wrong with their product and course-correct before the symptom blows up into a complete product failure.
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5 mins read

The Best Product Management Conferences of 2020

2020 was a wild year, but that didn't stop some some amazing conferences. Here's a list of some of the best product management conferences of 2020.
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6 mins read

Scope Creep - The Good, the Bad, and the Ugly

Today I want to tell you a bit about the good, the bad and the ugly of scope creep. How to avoid scope creep and detect it in your important projects. 
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1 min read

We're Moving to .com

We've leveled-up our domain name from airfocus.io to airfocus.com. This change symbolizes our company growth and vastly improved product.
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10 mins read

The Ultimate Guide to Hiring a Successful Product Manager (+17 Insanely Insightful Interview Questions)

Hiring a product manager has proven to be crucial for the success of your company, here is our ultimate guide for hiring a successful product manager.
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5 mins read

5 Actionable Tips Product Managers Can Learn from Elon Musk

What sets Elon Musk apart, as a product manager? What are the specific lessons that other product managers can learn from him to translate into their own work?
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11 mins read

Product Manager vs Project Manager. Key Differences Between the Two Jobs

Let's look closer at the key differences between a product manager and a project manager. How do their salaries, responsabilities, expecations and work days look like?
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14 mins read

An In-Depth Guide to Product Roadmaps - Software, Templates, and Examples

A product roadmap is a tool to help you lay out the strategic direction of your product over time. Here's a guide to everything you need to know them.
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5 mins read

Product Management Trends in 2020: Five Things to Watch for This Year

With 2019 drawing to a close it’s time to cast a glance into the future, consider the forces shaping best practice, and make some educated guesses about product management trends in 2020.
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3 mins read

Product Management and Roadmapping Platform airfocus Raises €1.7M to Help Businesses Make Better Decisions

airfocus, a collaborative product management, and roadmapping software, has today announced closing a €1.7M seed round from pan-European VC, Nauta Capital.
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6 mins read

How to Bake Customer Loyalty into Every Product

Attracting a new customer is five times more costly than retaining one you already have. Here's how you build customer loyalty in every product.
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14 mins read

What Is a Roadmap? The Ultimate Guide for Roadmapping in 2020

What is a roadmap: A roadmap is a high-level overview of a product or project’s vision and direction over time. Guide to roadmapping in 2020
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6 mins read

6 Product Managers that You Should Start Following Right Now

We've rounded up six of the best and brightest leaders in the product management industry. They've got loads of industry knowledge, powerful strategies, and killer insight to share.
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6 mins read

How to Identify Skill Gaps as a Product Manager (And More Importantly, How to Fill Them)

The PM role is a multifaceted one. Thing is: not every PM will have a natural aptitude or necessary experience to nail the most important aspects of the role. But, take it from us, many of these skills can be learnt and developed.
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6 mins read

How to Become a Product Manager: 7 Steps to Get Closer to a Product Management Job

We have been working a while helping product managers, and now we want to share with you 7 actionable steps for becoming a product manager. Get our comprehensive guide in the new post.
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1 min read

News from airfocus! Master Workspaces, RICE Prioritization, Custom Formulas, and More

With master roadmapping and custom formulas (incl. RICE prioritization), we just launched some game-changing updates to airfocus that will help you make better decisions.
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6 mins read

The Top 3 Challenges of Leading a Remote Product Team

What do you need to manage an effective remote product team? Product managers need to be attuned to the unique management needs of a remote team.
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6 mins read

What Exactly Are a Product Manager’s Responsibilities?

In this article, we focus on the responsibilities to answer the question: what exactly is it that product managers actually do? 
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6 mins read

The Unexpected Ways that Product Managers Can Benefit from UX Design

Why product managers and UX designers should come together as a team, and how you can start working more productively as a pair.
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7 mins read

8 Skills You Need to Be a Successful Product Manager

Here are 8 skills that every product manager needs to master to be an exceptional product manager and stay ahead of the curve.
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6 mins read

7 Surprising Ways Product Management Will Change in the Next 5 Years

Due to evolving responsibilities and an exponential rate of digital innovation product management is changing at lightning speed. What does it mean for you?
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7 mins read

How to Manage Your Stakeholders as a Product Manager

A product’s outcome is determined by its stakeholders. It is absolutely critical that product managers do what they can to nail stakeholder management.
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6 mins read

10 of the Most Common Mistakes Every Product Manager Should Avoid

A list of 10 mistakes that every product manager should be sure to avoid, and what you can do to safeguard against them.
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3 mins read

airfocus Wins Fresh Capital to Expand Its Global Strategy Platform

Hamburg-based startup airfocus specializes in strategic planning and roadmapping and has just completed its first round of financing.
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9 mins read

9 Common User Story Mistakes Most Product Managers Make (and Tips on How to Do Better)

In this article, we'll run through 9 of the most common user story mistakes that product managers make, as well as tips on how to do better.
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3 mins read

Introducing airfocus Priority Poker

Disciplined prioritization is likely the most important competency for product managers and decision makers for teams and companies...
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13 mins read

Best Product Management Tools - 2020 Update

2020 Update - The best product management tools for 2020. Research and Conceptualization, Strategy and Prioritization, Roadmapping, Design and Wireframing, Project and Task Management, Analytics, and Customer Feedback
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10 mins read

4 Highly Successful Software Products and What Product Managers Can Learn from Them

In this article, we'll go through 4 of the most successful software products ever built and, analyze what you can learn from them to be an even better product manager.
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8 mins read

How to Create an Excellent Product Roadmap (incl. 15 Actionable Templates)

Here are the most successful Product Roadmaps used by product managers today. Make our product roadmap templates your own with the click of a button or use them as sources of a inspiration.
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7 mins read

9 Surprising Stats about Product Management (and What They Actually Mean for You)

Discover 9 unexpected things about product management. Learn what you can do to improve your performance and strive for excellence in your product management role.
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2 mins read

News from airfocus: Integration Improvements, Sync Trello Votes, Bulk Actions and Much More

At airfocus, we've been adding a bunch of updates which, include integration improvements, sync Trello votes, bulk actions and much more to help you get even more focused.
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6 mins read

Product Strategy: Achieve Product Excellence in 3 Steps

Learn how to create and maintain a product strategy. Successful product managers use this technique to attract target customers and achieve their goals.
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5 mins read

Weighted Decision Matrix: A Tool For Pro-Level Prioritization

The weighted decision matrix is a powerful technique to prioritize what you should focus on when you have many options. Build your own or use a template.
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2 mins read

News from airfocus: Mobile Apps, Groups, Zapier Integrations, CSV Export

We're excited to present new airfocus updates which, include mobile apps for iOS and Android, groups, a Zapier integration as well as a CSV export.
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3 mins read

Celebrate the NO and Prioritize Ruthlessly – About Steve Jobs' Take on Strategy

We all aim to build great products or launch outstanding services. Getting there usually is a function of three tasks that you as a strategist should advance.
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1 min read

News from airfocus: PDF Exports, Filtering & Search, Archiving

we have released a bunch of new features that will get you even more focused and aligned: PDF exports, filtering & search, archiving.
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5 mins read

The Secret to Building a Priority-Based Product Roadmap

Building a great product is hard enough. But building a great product without a plan to dynamically cater to business requirements is next to impossible.
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3 mins read

How to Prioritize Your Trello Cards with the airfocus Power-Up

Trello is great to get stuff done. But how do you decide on the best course of action when tasks and projects are piling up?
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1 min read

News from airfocus: Drag'n Drop Magic, Asana Import, Comments and Much More

We developed drag'n drop magic for the timeline view, an Asana import integration, item comments and lots of more helpful stuff.
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4 mins read

How Routine Prioritization Boosts Success: An Actionable Guide

Good prioritization is often the difference between success and failure. Here's How Routine Prioritization Boosts Success.
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4 mins read

How To Master Prioritization In 4 Easy Steps

Disciplined prioritization is the most important competency for decision makers and teams. Learn how to get prioritization right in 4 easy steps.
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2 mins read

The New airfocus Has Arrived

airfocus is not just another task management app. It is a strategy addon that integrates with the likes of Jira and Trello to fill the missing gaps.
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4 mins read

5 Prioritization Templates That Help You Focus On The Right Stuff

Prioritization is key to organization. So what is the right method for you and the job? Here are 5 prioritization templates that help you focus.
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3 mins read

Ask These Questions Early To Improve Your Priorities

Tips on how to improve your priorities. Our product management tool is all about helping teams to improve priorities. Signup for a free 14 day trial now.
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2 mins read

Where It All Began and Why We Founded airfocus

airfocus provides simple and beautiful prioritization for decision-makers and teams. Try a free 14-day trial and benefit from smarter decisions!
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