Kerstin Exner

Kerstin Exner

Product Management Consultant @ Kerstin Exner Ltd
Kerstin is a senior product manager and consultant with 15 years of experience in a wide range of industries and company sizes. Her experience ranges from startups to best practice product organisations and companies undergoing digital transformation.
Product Management 12 Feb 2021
Marketplace Product Management Insights From an Ex eBay PM
As the marketplace model is becoming more and more popular, Kerstin is sharing the specific challenges for product management in this type of environment.
By Kerstin Exner
Product Management 29 Jan 2021
The Levers Product Managers Have To Pull in eCommerce - Introduction to eCommerce PM
Product managers often switch industries during their career, eCommerce being one of them. Here are the levers product managers have to pull in eCommerce.
By Kerstin Exner
Roadmapping 15 Jan 2021
A Guide for Creating Your First Product Roadmap - What To Include and What To Avoid
Here's a quick guide for how to create your first product roadmap, what to include and what to avoid. Follow these steps for a quick and easy setup.
By Kerstin Exner
Product Strategy 8 Jan 2021
Introduction To Product-led Growth and the Role Product Managers Play
The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it.
By Kerstin Exner
Product Strategy 22 Dec 2020
A Quick Guide to Product Discovery - 4 Product Discovery Methods
The biggest issue for a product manager is building the RIGHT product. Let's take a closer look at product discovery and 4 product discovery methods.
By Kerstin Exner
Product Management 26 Nov 2020
KPIs in Product Management - How To Set, Measure and Track Them
The impact your planned product initiatives have on your KPIs should drive your product decisions. Here's how to set measure and track KPIs in product.
By Kerstin Exner
Career 13 Nov 2020
Why And How To Create Empowered Product Teams - An Actionable Guide
Many companies have an aspiration to implement empowered product teams, but they are often misunderstood or not implemented well.
By Kerstin Exner

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