Kerstin Exner

Product Management Consultant @ Kerstin Exner Ltd

Kerstin is a senior product manager and consultant with 15 years of experience in a wide range of industries and company sizes. Her experience ranges from startups to best practice product organisations and companies undergoing digital transformation.

Product Management 12 Feb 2021

Marketplace Product Management Insights From an Ex eBay PM

As the marketplace model is becoming more and more popular, Kerstin is sharing the specific challenges for product management in this type of environment.

By Kerstin Exner

Product Management 29 Jan 2021

The Levers Product Managers Have To Pull in eCommerce - Introduction to eCommerce PM

Product managers often switch industries during their career, eCommerce being one of them. Here are the levers product managers have to pull in eCommerce.

By Kerstin Exner

Roadmapping 15 Jan 2021

A Guide for Creating Your First Product Roadmap - What To Include and What To Avoid

Here's a quick guide for how to create your first product roadmap, what to include and what to avoid. Follow these steps for a quick and easy setup.

By Kerstin Exner

Product Strategy 8 Jan 2021

Introduction To Product-led Growth and the Role Product Managers Play

The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it.

By Kerstin Exner

Product Discovery 22 Dec 2020

A quick guide to product discovery - 4 product discovery methods

The biggest issue for a product manager is building the RIGHT product. Let's take a closer look at product discovery and 4 product discovery methods.

By Kerstin Exner

Product Management 26 Nov 2020

KPIs in Product Management - How To Set, Measure and Track Them

The impact your planned product initiatives have on your KPIs should drive your product decisions. Here's how to set measure and track KPIs in product.

By Kerstin Exner