Product Discovery

Discover how to revolutionize your product development process by integrating the Jobs to Be Done (JTBD) framework with Outcome-Driven Innovation (ODI). In this article, we summarize insights from a recent webinar featuring Tony Ulwick, the pioneer of these methodologies.

Ensuring your product is well-prepared for success! Learn the vital questions to ask during this crucial phase, explore real user pain points, preferences, and the secrets to building a product that truly resonates with your audience.

42% of startups fail because there was “no market need” for their product. Could they have avoided wasting time and money? Yes, if they had carried out the right product discovery. Here's how you can prepare your product discovery roadmap.

As many, if not all, product managers will agree: the first stage of product development is often the most crucial. To help speed things up and ensure that no stone goes unturned, you can use a product discovery workshop to guide this early phase of development.

The biggest issue for a product manager is building the RIGHT product. Let's take a closer look at product discovery and 4 product discovery methods.