Product Strategy

Product Strategy 4 May 2022
Continuous Discovery and Continuous Benchmarking
In this blog post, we look at what continuous discovery is and how the continuous nature of continuous discovery can be used to improve competitor benchmarking, too.
By Valentin Firak
Product Strategy 5 Apr 2022
What Makes a Strong Product Culture?
Product culture, as the name implies, is a business environment in which it’s all about the product. Are you looking for inspiration on how to make the product culture strong? Read inside the article more!
By Malte Scholz
Product Strategy 23 Mar 2022
Why Product Management Is Key to Digital Transformation - An Interview With airfocus CEO Malte Scholz
Interview with Malte Scholz, CEO / CPO at airfocus about digital transformation and product management.
By Tomas Prochazka
Product Strategy 21 Mar 2022
Product Management and Digital Transformation - An Interview With Inês Liberato
Interview with Inês Liberato, Product Couch at Founders Factory about product analytics and digital transformation.
By Malte Scholz
Product Strategy 17 Mar 2022
Product Analytics and Digital Transformation - An Interview With John Cutler
Interview with John Cutler, Product Evangelist at Amplitude about product analytics and digital transformation.
By Valentin Firak
Product Strategy 7 Mar 2022
How To Avoid Feature Bloat
Feature bloat happens because companies always want their products to be better, to solve more problems, and encourage new users to try it. In this article you will learn how to avoid it.
By Andrea Saez
Product Strategy 12 Jan 2022
Everything You Need To Know About Product Competitors
Product competition is whenever one product is directly competing with another product to fill a particular consumer need. For instance, if two products both solve a consumer's need to cook steak, then these are product competitors. 
By Tomas Prochazka
Product Strategy 3 Nov 2021
How Product Managers Navigate the Product Lifecycle
Have you ever discovered that the product management techniques that served you well on past products just don’t seem to be working in your latest effort?
By Kent McDonald
Product Strategy 6 Oct 2021
How To Use Discovery To Define Pricing Packages for a SAAS Product
Learn how to use discovery to define pricing packages for a SAAS product.
By Andrea Saez
Product Strategy 29 Sep 2021
How To Kill Product Features Without Losing Customers
Features that aren’t used cost money to support. Let's discover when should you kill a feature, what to consider when you do it and how to communicate it to your users.
By Andrei Tiburca
Product Strategy 4 Aug 2021
How To Create a Product Adoption Strategy
Learn what a product adoption strategy is and the steps to creating one.
By Andrea Saez
Product Strategy 2 Jul 2021
Should I Be Using NPS to Measure Customer Loyalty in SaaS?
NPS (Net Promoter Score) is an outdated metric, particularly for SaaS businesses. Let’s take a deep dive into it and understand how to do things better.
By Andrea Saez
Product Strategy 24 Jun 2021
Are You a Product-driven Company? – A Product-driven Scorecard
What does being a product-drive company mean? Here are the 10 traits of a product-driven company bottled into a downloadable scorecard.
By Sebastian Straube
Product Strategy 8 Jan 2021
Introduction To Product-led Growth and the Role Product Managers Play
The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it.
By Kerstin Exner
Product Strategy 22 Dec 2020
A Quick Guide to Product Discovery - 4 Product Discovery Methods
The biggest issue for a product manager is building the RIGHT product. Let's take a closer look at product discovery and 4 product discovery methods.
By Kerstin Exner
Product Strategy 30 Oct 2020
Strategies for Building a Resilient Product Management Team
To shed some light on potential paths through the Coronavirus crisis, management consultant experts McKinsey & Company have created 5 pillars of guidance.
By Malte Scholz
Product Strategy 22 Oct 2020
Why You Need Soft Launches Alongside Your Product Roadmap
Userpilot's Yazan Sehwail shares his experience and best practices for soft launches and when and why you should hard launch a product.
By Yazan Sehwail
Product Strategy 4 Sep 2020
Why Aligning PMs with Customer Support is Key to Success
Do digital products perform better when the product management team works closely with customer support? It’s a biggie, we know. So we’d better get started.
By Andrei Tiburca
Product Strategy 31 Jul 2020
Handling Hypergrowth as a Product Team: How To Scale Without Breaking
Let’s explore some essential tactics and strategies you can employ today to prevent your team from burning out (or breaking down) when experiencing hypergrowth.
By Malte Scholz
Product Strategy 10 Jul 2020
Working Remotely With Remote Clients - Here’s What You Need
The challenges of working with remote clients: 4 things to keep in mind and 4 tools to make working with remote clients an easier task.
By Andrei Tiburca
Product Strategy 16 Apr 2020
Start-Ups, Here’s What to Expect and How to React to Coronavirus
We've put together an essential guide for start-ups during the COVID-19 panic: where we’ve been, where we’re going, and what to expect.
By Andrei Tiburca
Product Strategy 20 Mar 2020
The Ultimate Guide to Group Decision Making - Techniques, Tools and Strategies
With the appropriate techniques, tools, and strategies in your toolbox, you can transform a room of colleagues into a well-oiled decision-making machine. Find out more, in our ultimate guide to group decision-making.
By Andrei Tiburca
Product Strategy 12 Mar 2020
The Role of Customer Development in Building a Winning MVP
Developing a winning product starts at the MVP phase. Here's our guide on how to take your MVP to the early majority through customer development.
By Malte Scholz
Product Strategy 17 Jan 2020
#1 the Product Graveyard - Why Did Netscape Fail
Why did Netscape fail? Poor product planning can kill an organization the size of Netscape. Let's dive into what went wrong.
By Andrei Tiburca
Product Strategy 10 Jan 2020
What Makes a Good Manager? 15 Traits and Must-Have Qualities
Good management is crucial to maintain an efficient, productive, and happy workforce. But what makes a good manager? Which traits are essential and why?
By Valentin Firak
Product Strategy 6 Dec 2019
5 Actionable Tips Product Managers Can Learn From Elon Musk
What sets Elon Musk apart as a product manager? What are the lessons that other product managers can learn from him to translate into their own work?
By Andrei Tiburca
Product Strategy 14 Nov 2019
How to Bake Customer Loyalty into Every Product
Attracting a new customer is five times more costly than retaining one you already have. Here's how you build customer loyalty in every product.
By Andrei Tiburca
Product Strategy 23 Jul 2019
How To Manage Your Stakeholders as a Product Manager
A product’s outcome is determined by its stakeholders. It is absolutely critical that product managers do what they can to nail stakeholder management.
By Valentin Firak
Product Strategy 9 Mar 2019
Product Strategy: Achieve Product Excellence in 3 Steps
Learn how to create and maintain a product strategy. Successful product managers use this technique to attract target customers and achieve their goals.
By Valentin Firak

More categories

Product Management



Feedback Management



Top rated
on major review platforms
airfocus is where teams build great products. Welcome home 💙
All rights reserved.