Product Strategy

Expanding in a new market is an exciting challenge, but it is not without its constraints. This article will help you prepare for expansion with the right strategies and frameworks.

There are traditional and modern ways for approaching product strategy. In this article we will discuss both, and the controversies around each method, so that you can make an informed decision when developing yours.

How do you manage several products and the relations between them? You develop a product portfolio strategy. Learn in this article what a portfolio strategy is, its benefits and how to develop it.

A product strategy roadmap helps visualize your vision and keep the team aligned on the product goals. Here are some tips, questions and examples to help you make sure your strategy roadmap is clear to everyone.

Excel and Spreadsheets can be helpful tools for organizing data, but are they good enough for strategic planning? and what are the alternatives? Here is a pro-con list and alternative templates.

The way you talk about product strategy can tell a lot about the way you think, understand problems and bring a vision to life. Whether you are preparing for an interview or a meeting with stakeholders, here's how to answer those strategy questions.

42% of startups fail because there was “no market need” for their product. Could they have avoided wasting time and money? Yes, if they had carried out the right product discovery. Here's how you can prepare your product discovery roadmap.

Here at airfocus, we're always working to improve our service and bring you the best features. And in this post, we're going to touch on one of the features that make airfocus so great: Custom views.

When Microsoft started with "a computer on every desk" vision, they set out to change the world. That’s the power of a vision statement, and in this article, you’ll learn how to create your own vision statement and examine examples from industry giants to inspire you to change the world.

Are your product managers always focusing on communicating when things will be ready instead of formulating a plan about how and why they choose to focus on certain things? If so, your team needs a debrief on roadmaps vs. timelines vs. deadlines

In this blog post, we look at what continuous discovery is and how the continuous nature of continuous discovery can be used to improve competitor benchmarking, too.

Product culture, as the name implies, is a business environment in which it’s all about the product. Are you looking for inspiration on how to make the product culture strong? Read inside the article more!

Interview with Malte Scholz, CEO / CPO at airfocus about digital transformation and product management.

Interview with Inês Liberato, Product Couch at Founders Factory about product analytics and digital transformation.

Interview with John Cutler, Product Evangelist at Amplitude about product analytics and digital transformation.

Feature bloat happens because companies always want their products to be better, to solve more problems, and encourage new users to try it. In this article you will learn how to avoid it.

Product competition is whenever one product is directly competing with another product to fill a particular consumer need. For instance, if two products both solve a consumer's need to cook steak, then these are product competitors. 

Have you ever discovered that the product management techniques that served you well on past products just don’t seem to be working in your latest effort?

Learn how to use discovery to define pricing packages for a SAAS product.

Features that aren’t used cost money to support. Let's discover when should you kill a feature, what to consider when you do it and how to communicate it to your users.

Learn what a product adoption strategy is and the steps to creating one.

NPS (Net Promoter Score) is an outdated metric, particularly for SaaS businesses. Let’s take a deep dive into it and understand how to do things better.

What does being a product-drive company mean? Here are the 10 traits of a product-driven company bottled into a downloadable scorecard.

The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it.

The biggest issue for a product manager is building the RIGHT product. Let's take a closer look at product discovery and 4 product discovery methods.

To shed some light on potential paths through the Coronavirus crisis, management consultant experts McKinsey & Company have created 5 pillars of guidance.

Userpilot's Yazan Sehwail shares his experience and best practices for soft launches and when and why you should hard launch a product.

Do digital products perform better when the product management team works closely with customer support? It’s a biggie, we know. So we’d better get started.

Let’s explore some essential tactics and strategies you can employ today to prevent your team from burning out (or breaking down) when experiencing hypergrowth.

The challenges of working with remote clients: 4 things to keep in mind and 4 tools to make working with remote clients an easier task.

We've put together an essential guide for start-ups during the COVID-19 panic: where we’ve been, where we’re going, and what to expect.

With the appropriate techniques, tools, and strategies in your toolbox, you can transform a room of colleagues into a well-oiled decision-making machine. Find out more, in our ultimate guide to group decision-making.

Developing a winning product starts at the MVP phase. Here's our guide on how to take your MVP to the early majority through customer development.

Why did Netscape fail? Poor product planning can kill an organization the size of Netscape. Let's dive into what went wrong.

Good management is crucial to maintain an efficient, productive, and happy workforce. But what makes a good manager? Which traits are essential and why?

What sets Elon Musk apart as a product manager? What are the lessons that other product managers can learn from him to translate into their own work?

Attracting a new customer is five times more costly than retaining one you already have. Here's how you build customer loyalty in every product.

A product’s outcome is determined by its stakeholders. It is absolutely critical that product managers do what they can to nail stakeholder management.

Learn how to create and maintain a product strategy. Successful product managers use this technique to attract target customers and achieve their goals.