airfocus-logoBlog
airfocus search loupe
airfocus search exit

Try for free

Product Management

Good Product Team vs. Bad Product Team 

26 Aug 20225 mins read
Tomas Prochazka
Good Product Team vs. Bad Product Team 
By Tomas Prochazka
CONTENTS

Great products come from great teams, and product management is a team game that requires everyone to work together to achieve the objectives. 

Think about a tug of war contest. Everyone is putting all their available effort into pulling the rope yet they’re working against each other. Despite the massive individual efforts, neither side really goes anywhere until someone gives up.

Now think about a rowing team. Everyone is still putting in the effort, but everyone is aligned with a singular goal or value. So, instead of struggling and going nowhere, they can glide to the finish line with ease. 

Obviously, these two sports have different objectives, but you’ll often find a tug of war happening with your teams. In the world of product management, we need rowing teams, not a tug of war match. 

So, how can you gauge if your product team is a rowing team — or making product management a tug of war?

eBook

All You Need To Know About Product Management

Read now
CTA eBook image background
airfocus eBook All You Need To Know About Product Management

Characteristics of a good product team

Empowered and autonomous

Agile teams work against the traditional hierarchies by giving each team member equal responsibility over the product. This means that there is no one person with the power to get teams back on track when distractions happen. 

To make sure the project stays on track, you want a team that feels empowered to work under their own steam. 

Aligned

As we mentioned earlier, tug of war teams will spend lots of time struggling while going absolutely nowhere. It’s incredibly obvious when a product is built by a divided team as it affects product quality. A good team will be completely in alignment with product and organizational goals to create the best possible product they can.

Continuously improving

A great agile team should be constantly looking at their work via sprint retrospectives or reviews to identify ways to improve. This helps teams grow both as individuals and as a collaborative force. 

Challenge assumptions

With responsibility for the product spread around the entire product team, it’s easier for individuals to speak up. Teams should use this as a chance to grow by challenging assumptions that they may not agree with. 

Even if that challenge turns into a discussion that doesn’t result in change, it’s a meaningful conversation and a valuable learning opportunity. 

Good product team

Characteristics of a bad product team

Focusing on solutions, not problems

A surefire way to create a product with little to no value to the user is by focusing too hard on solving problems rather than looking at the problems themselves. This means they fail to see the root cause of those issues and create superficial fixes. 

Indecisive

With agile team members having equal responsibility and autonomy, you need decisive people on your team. There’s no room for uncertainty and ambiguity in the product development process as it detracts from the value you’re trying to instill. 

Good product team

When it comes to product definition and research…

These early stages are where ideas come to life. Teams need to gather key information to understand if a new product idea is viable or not.  

What do good product teams do?

Good teams are customer-focused. A customer-centric agile team will use this time to learn everything they can about their target audience and market needs. They will also look to communicate between departments to help the entire organization stay customer-centric.

They will interact directly with potential users to find out the areas they should focus on and champion user insights through the development process. This gives them a clear picture of what they should be achieving and the root causes of customer pain points that need addressing. 

What do bad product teams do?

A product team that’s developed bad habits will simply focus on bringing something new to the table without assessing its value to the user. They make broad assumptions to bypass lengthy conversations and assume that speed is the name of the game. 

They will often outsource their customer knowledge, separating the development process from the people who the product is being made for. Bad teams are incredibly focused on business-related metrics such as output and revenue — oblivious to the idea that a product can only succeed if the user loves it. 

Instead, they rely on external analysts to discover and relay key consumer information. This often means they don’t receive crucial insights from their customers, resulting in a poor product.

Good product team

When it comes to product testing and optimization…

What do good teams do?

Agile teams work in increments to help build the best possible product they can. Each increment is followed by a review or retrospective to gauge how well they performed and how the product is coming together. 

A good product team will do this knowing that data is no substitute for hands-on experience. With each increment, they will produce a minimum viable product (MVP) so they can test hypotheses and any risky assumptions.

For a team like this, the project will never be 100% finished. They will always dive deep into the product and make sure they test every single little feature to ensure it has maximum value to the user. If they can’t achieve a suitable level of quality, they’re happy to go back to refine their work until it’s ready to release. 

They also understand the risk involved in this intensive refinement process. Not every refinement will work out, and you might break a few things, but they have tried it. They’ve exhausted every possibility to be 100% certain they have the best possible version of the product in front of them at that time. 

What do bad teams do?

Ineffective product teams will continue to work in sprints, but they’ll have nothing to show for it by the end. While a good product team will end a sprint with a new iteration of a product, other product teams simply finish the sprint and move on to the next one. 

They will talk about being accepting of failure but spend little time testing due to the risk of failure. At the same time, they will focus on “getting it right the first time” rather than accepting that failure is an opportunity to grow and improve, both on a personal and product level.

Prioritization of agile backlog

When it comes to prioritization and planning…

What do good teams do?

Good product teams understand how important it is to stay focused. They will define a specific strategy and know how to say no to new ideas that won’t benefit the user. They will use the insights gathered in the research stage to prioritize items and features that have real value to the customer — with a little help from airfocus, of course!

They will also keep in close contact with the customers to identify any pivoting that needs to happen based on customer needs.

What do bad teams do?

Bad teams will try to use agile as an excuse to avoid creating a real, long-term plan for the product.

They assume that because agile teaches us to adapt, there’s no reason to commit to any form of planning as it will all change down the line. They’re happy to just bend to upper management’s every whim, which severely dampens the creative spirit products need to reach the next level.

eBook

All You Need To Know About Product Management

Read now
CTA eBook image background
airfocus eBook All You Need To Know About Product Management

The difference is leadership

While agile does away with the traditional workplace hierarchy, there’s still a need for someone to call the shots. The real difference between a good and bad product team is the person leading the charge and modeling the behavior they want to see.

If you’re looking to become a product manager or improve your skills as a PM make sure to download our ebook ‘How To Succeed as a Modern Product Manager’ for the ultimate guide on everything you need to be a great product manager..

Tomas Prochazka

Tomas Prochazka

Content Marketing Manager @ Usersnap
Tomas is a passionate content strategist with strong knowledge of SEO principles and organic growth models. Over the last years he has been working in various lead content and SEO roles for European companies in the B2B SaaS industry, as currently he leads all content activities at Usersnap....more
44 Articles
airfocus eBook All You Need To Know About Product Management
eBook
All You Need To Know About Product Management
Read now

Read also

Testimonial Company
Product Strategy 20 Feb 2024
Driving Success in Product Design With OKRs
Discover strategies for setting clear, impactful objectives, aligning your team, and measuring success to ensure your product design aligns with your vision and strategy.
By Adam Thomas
Testimonial Company
Testimonial Company
Product Management 11 Feb 2024
How to Write Effective OKRs in 5 Steps (+7 Mistakes to Avoid)
Objectives and Key Results (OKRs) are a powerful tool that companies and their product teams can use to align on goals and measure progress toward meeting those goals. How you write your OKRs gets you off to a great start toward accomplishing part or all of your objectives. Here’s a look at five steps to follow when writing both Company and Product OKRs.
By Kent McDonald
Testimonial Company

Experience the new
way of doing product
management

Book a demo

Instant tour

airfocus modular platform

Experience the new
way of doing product
management

airfocus modular platform
Top rated
on major platforms
g2 badge users love us
g2 badge momentum leader
GetApp badge category leader
software advice badge
capterra shortlist badge
proddy badge roadmapping
crozdesk badge
Company
All rights reserved. contact@airfocus.com
ENDE