Product Management

Objectives and Key Results (OKRs) are a powerful tool that companies and their product teams can use to align on goals and measure progress toward meeting those goals. How you write your OKRs gets you off to a great start toward accomplishing part or all of your objectives. Here’s a look at five steps to follow when writing both Company and Product OKRs.

Unless you’ve worked as an enterprise product manager or been part of an enterprise product team, you might not understand the day-to-day challenges that developing an enterprise product can present. In this post, we're going to explore these challenges — and share our best practices to help you overcome them.

Great products come from great teams, and product management is a team game that requires everyone to work together to achieve the objectives. 

A product manager's world is constantly evolving and shifting. The best product managers consistently have ideas brewing, with exciting new innovations on the way. That’s why it’s so important to keep up with the industry, and the latest trends and updates.

Dealing with stress can be a difficult task for anyone — but for product managers, it can be that little bit more intense. Not only are you trying to deal with your own stress, but it can also fall to you to help manage your teammates’ stress levels too. 

Here’s a look at product-market fit, what it is, why it’s important, how to get it, and how to know when you’ve reached it.

For product managers, no code/low code opens up opportunities to build apps and new processes without having to write, test, and research new scripts. And this brings up some hotly-debated questions: is coding a product management skill of the past? Was it ever a necessity?

Here at airfocus, we think that's a backward approach to building useful PM tools. Instead, we offer a modular solution that gives you the tools you need. Here's how easy modularity plays a role in making airfocus great.

Today, we will look at how vital product management is to software firms and IT departments. More about IT product management in this article.

A value stream is a set of actions performed to add value to customers, from the initial request through the realization of value by the customer.

The agile enterprise is fast-moving, flexible, and robust — capable of rapid response to unexpected challenges, events, and opportunities. Do you want to learn more about it? Let's dive deep into it in this article.

Product initiatives are a set of key tasks that need to be completed to hit the product goal. Do you want to know more about them? Read the article.

Trying to understand the difference between “product managers,” “product owners,” and “product operations” can be tough. Let's dive deep into this topic in this article.

Sometimes, having a trusted book as your guide is the better option. So, let’s take a look at some of the best product management books for PMs of all levels!

In this post, we’re going to look at how to influence and communicate with important executives from a product manager perspective… especially if you want to implement a new product management tool across your company.

The role of Product Ops is to create efficiency, reduce friction, and facilitate the delivery of better end products for the product management and engineering teams. 

OKRs ensure that objectives become tangible targets with provable outcomes instead of vague ambitions with no clear start or endpoint. How to work and think about them you will find out in this article.

In today’s post, we’re going to look at the six most common software development methodologies and their pros and cons.

The product management schedule promises to be a good one in 2022. Here are our top 5 inspiring and motivating product management conferences in 2022.

Interview with Bernhard Hacker, co-founder of value.digital and product couch with 30 years of experience.

Interview with Kent J. McDonald – Product Manager and Writer at KBP.Media sharing his insights about the best practice when setting product OKRs.

Read the prediction for this year from the top PMs.

In this interview we speak with Robin Zaragoza, consultant and Founder & CEO of The Product Refinery about her perspective on setting product OKRs.

A quick introduction to cultural and behavioral psychology from Adam Thomas who is the participant in our upcoming roundtable webinar.

Whether B2C or B2B, product management must come up against BigTech, diversity in product management has never been so important, and empathy is the key attribute for product managers to have.

Many companies still rely on Excel to manage aspects of their work. However, these digital alternatives to Excel are much more efficient and also increase your productivity.

Some trends stay, some trends go, technology unlocks new opportunities, and user needs keep us all on our toes. The fast-paced nature of the job is something you have to love as a PM, but the last 18 months have been a particularly challenging test on our processes and our ability to adapt.

The term “Kanban roadmap” seems to be taking over the product world, but is it even a thing? Spoiler alert: it’s not.

To err is human — so why not be ok with it? So with that in mind, I thought I’d share my own product failure story from when I first became a product manager.

The difference between good and great is defined by one product management skill that will truly set you apart from everyone else.

The key to a good problem statement is to make it easy for everyone to understand. Here is a product problem statement template I like to use with my team.

Here’s an explanation of the difference between roles and titles, a description of the three common product titles, and how product teams are structrued.

I spent my career working on internal products in a variety of different organizations. Here’s a look at my experience so far.

We’ve knocked our heads together and compiled the ultimate list of 5 product management trends for this year.

Does your solution have a product-market fit? Is it validated? These are questions that are being asked by product managers, so let’s go through them!

As the marketplace model is becoming more and more popular, Kerstin is sharing the specific challenges for product management in this type of environment.

Product managers often switch industries during their career, eCommerce being one of them. Here are the levers product managers have to pull in eCommerce.

We usually write guides on roadmapping, but this week we want to make your week brighter with our 25 favorite geeky jokes that product people will love.

The impact your planned product initiatives have on your KPIs should drive your product decisions. Here's how to set measure and track KPIs in product.

If product manager curious about your own legacy, or simply not sure what a product manager does, our history of product management should fill you in.

Join us in finding what impact has this shift to remote working had on product teams and what tactics should we be adopting to adapt.

With the right tools and strategies, your team can start making smart, reasoned decisions as a group remotely — no matter where you are in the world.

Lots of SaaS companies are offering a wide range of free tools and resources to support businesses affected by the pandemic. Here are our favourite 18.

During quarantine, the number of product teams going remote will likely increase. Here's what you need to consider when switching to remote work.

A project overview is a practical tool, designed to empower managers. Here are 5 project overview templates to get you started.

Product management tools have transformed the way we work in the past few years. Here are the best product management tools in 2022.

Whether you’re prioritizing items, or getting a new innovation market-ready, a project plan template will help you deliver on time, on budget, and on scope.

There’s a clear hierarchy to product teams. But, what exactly are the product management roles? And — because we’re all curious — how much do they earn?

Churn is inherently bad, no questioning that. It is also a signal that can help product managers spot where they’re going wrong with their product.

Let's look at the differences between a product manager and a project manager. What do their salaries, responsabilities, and expectations look like?

With 2019 drawing to a close it’s time to cast a glance into the future and make some educated guesses about product management trends in 2020.

Here are six of the best leaders in product management. They've got loads of industry knowledge, powerful strategies, and killer insight to share.

In this article, we focus on the responsibilities to answer the question: what exactly is it that product managers actually do? 

Why product managers and UX designers should come together as a team, and how you can start working more productively as a pair.

Due to evolving responsibilities and an exponential rate of digital innovation product management is changing at lightning speed. What does it mean for you?

A list of 10 mistakes that every product manager should be sure to avoid, and what you can do to safeguard against them.

In this article, we'll go through 4 of the most successful software products ever built and, analyze what you can learn from them to be an even better product manager.

2020 Update - The best product management tools for 2020. Research and Conceptualization, Strategy and Prioritization, Roadmapping, Design and Wireframing, Project and Task Management, Analytics, and Customer Feedback

Discover 9 unexpected things about product management. Learn how to improve your performance and strive for excellence in your product management role.