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Francisca Berger Cabral

Francisca Berger Cabral

Content Specialist @ airfocus by Lucid
Francisca is a content specialist who translates airfocus' DNA into narratives that bring new knowledge and fresh perspectives to product managers and leaders. Born and raised in Lisbon, into a Franco-Portuguese family, she's now based in Amsterdam and finds joy in cooking and playing the piano.
Product Strategy 21 Oct 2026
Product vision vs. company mission: What are the differences, and how to align them
Why do teams pull in opposite directions? Confusing company mission with product vision breeds misalignment. Discover the key differences and how to align them.
By Francisca Berger Cabral
Prioritization 19 Oct 2026
4 product prioritization frameworks for more confident decisions in the AI era
AI has made shipping software faster than ever. But a bad priority shipped twice as fast is still a priority. Discover 4 prioritization frameworks to cut noise, align teams, and build real value.
By Francisca Berger Cabral
Product Discovery 15 Oct 2026
5 phases of the product discovery process: From idea to launch
Fast delivery means nothing if you build the wrong thing. Master the 5 phases of the product discovery process to validate ideas, mitigate core product risks, and launch with impact.
By Francisca Berger Cabral
Product Management 23 Sep 2026
Product portfolio management: 5 lessons from Roman Pichler to keep strategic alignment as you scale
In theory, expanding your product portfolio should bring more opportunities, more leverage, and more revenue. In practice, this it often just means more chaos. Roman Pichler, one of the most respected voices in product leadership, joined our recent webinar to talk about what product portfolio management actually looks like when a company manages more than one product.
By Francisca Berger Cabral

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