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A curated bi-weekly roundup of learnings to build better products

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All digests
April 8, 2023

The Product Metrics That Matter

Happy Easter weekend!

In this edition, we will share with you some very insightful and actionable articles on data and product metrics. Let's dive in!

⭐️ This Week's Top Picks

☸️ Product Metrics: A Flywheel Framework For Cloud Business Leaders

Product metrics can be “leading” indicators for “lagging” financial outcomes. Which product metrics matter the most to your cloud business & how do these act as a barometer for financial performance?

🛠️ Lean Analytics: The Way To Build Better Software - Behzad Nazarbakhsh

The best way to make evidence-based decisions is to follow the data. However, the issue with using data is that you can easily become overwhelmed if you don't know what data to look at. Moreover, human flaw prevents you from fully utilizing all of the insights data has to offer.

❓ Are You Tracking The Right Product Metrics? - Eira Hayward

Metrics can be a minefield for the unwary – navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it?

✅ Product Metrics That Matter - Cláudia Delgado

Before product metrics, we were relying on business metrics. Consider revenue, for example. That’s a lagging success indicator. We just understood the result of our shots at the end of the game or even the championship. Feedback and learning took too long. Since product metric is introduced, the game is changed forever.

💭 The Responsibility of AI: Who is Accountable for the Results of Predictive Models? - Inês Liberato

In this article, Inês goes deep into the data problem of predictive modeling, how that could impact your product management process, and how different stakeholders across teams should take responsibility to avoid the consequences caused by data issues.

📻 Career Frameworks, A/B Testing Mistakes, Counterintuitive Onboarding Tips, Selling to Developers - Laura Schaffer

In this podcast, Laura talks with Lenny Rachitsky about the role of experimentation and data in growth, and her big wins from her time leading growth teams. Laura also explains how customer insights helped her uplevel her career and how she (surprisingly) thinks about qualitative versus quantitative data.

💬 Social Post of the Week

Tim Herbig shares common mistakes while drafting Product OKRs.

Tim Herbig

March 25, 2023

GPT-4's Impact on Product Management

GPT-4 has taken the tech world by storm since its release on March 14th. The first one whose job is to be replaced by it is definitely its predecessor: GPT-3.

This advanced technology opens many possibilities for product management, and we dedicate this Digest edition to its impact and include some experts' opinions on it.

Happy reading!

⭐️ This Week's Top Picks

❓ The Promises and Pitfalls of ChatGPT - Marily Nika

Marily shares her opinions on the limitations of ChatGPT that PMs should be aware of while leveraging the technology, as well as the areas where ChatGPT can be of great assistance with practical examples.

🛠️ How AI experts are using GPT-4 - Melissa Heikkilä

Unlike ChatGPT, which is freely accessible to the general public, GPT-4 is currently accessible only to developers. It’s still early days for the tech, and it’ll take a while for it to feed through into new products and services. Still, people are already testing its capabilities out in the open.

😳 OpenAI CEO Sam Altman: 'A little bit scared of this' - ABC News

The CEO behind the company that created ChatGPT believes artificial intelligence technology will reshape society as we know it. He believes it comes with real dangers, but can also be "the greatest technology humanity has yet developed" to drastically improve our lives.

☄️ ChatGPT And Why AI Makes Me Both Excited and Concerned - Lisa Zane

Lisa believes more can be done to find a happy medium to both gather the appropriate context to develop GPT as a relevant tool based on real-world data and make sure that it helps humans far more than it harms us.

📽️ How AI is Transforming The Way PMs Work - airfocus

Earlier this week, we gathered a panel of product experts to discuss their thoughts on the virality of AI usage and share their experiences of using AI in product management as well as how to best integrate AI into the product development process.

📻 Breaking Down Today's Machine Learning Technology - Christine Pawlikowski

In this podcast, Melissa Perri chatted with Christine to discuss language models, the different types of machine learning, how they can be used to solve problems, and the importance of good data and ethical considerations when using machine learning algorithms.

💬 Social Post of the Week

Shreyas Doshi via LinkedIn. 💡

Shreya - chatgpt

📅 Upcoming events

Mar 30th: 5 PM CEST / 4 PM BST / 11 AM EST

Webinar: Building a Winning Product Strategy for Business Success

Apr 6th: 5:30 PM CEST / 4:30 PM BST / 11:30 AM EST

Webinar: Designing Cutting-Edge Industry Applications with ChatGPT

March 11, 2023

Product Strategy for Growth 🚀

It's true that there are a lot of resources out there on business strategy, but it can be tough to find good ones on product strategy. That's why we're excited to share our recent favorites with you in this week's digest. If you're just starting out, we highly recommend checking out our new eBook first. It's perfect for beginners!

⭐️ This Week's Top Picks

📘 Leveraging Product Strategy for Product and Business Growth - airfocus

In this eBook, you will learn everything you need to create your own product strategy, with examples, actionable steps, and a strategy checklist. We start from the basics of product strategy, all the way to helping you master it.

🚴 Product Strategy Choices: Pursuing Explicit Priorities as a Product Team - Tim Herbig

Does your Product Strategy tell you to “make the product better” and to “be more like Spotify”? If yes, it’s probably not that useful. That’s because effective Product Strategy is about articulating explicit choices and making sure they get translated into action.

📋 How to Define Your Product Strategy - Gibson Biddle

A classic! Gibson Biddle wrote a twelve-part series that provides a step-by-step approach to define your product strategy, sharing his learnings from his time at Netflix and suggesting practical questions that you can exercise with your team.

🔁 How Product Strategy Fails in the Real World - First Round Review

Nate Stewart - CPO of CockRoach Labs - shares the failure modes for product leaders to keep an eye out for (like focusing on customer quality over quantity), and how he’s sidestepped those mistakes in his role at Cockroach (including a new approach to design partners). 

❓ How To Choose the Right Product Strategy Framework - Vishal Chaudhary

A well-proven framework can reduce the time and effort to execute a product strategy. Businesses can use many popular frameworks to develop their product strategy, and the right framework will depend on the specific product and market.

📻 Product Strategy Audits and More - Melissa Perri 

In this segment, Melissa answers subscribers’ questions about how to do a product strategy audit, offering professional services to one-off clients, and how to choose whether to stay on at the company in a new capacity.

💬 Social Post of the Week

Malte Scholz via LinkedIn. 👏

Malte- product strategy

📅 Upcoming events 

Mar 22th: 5 PM CET / 4 PM GMT / 11 AM ET

Roundtable discussion: How AI Is Transforming the Way PMs Work

Mar 30th: 5 PM CET / 4 PM GMT / 11 AM ET

Webinar: Building a Winning Product Strategy for Business Success

February 25, 2023

Customer Churn and Product Retention 💰

Hello friends 👋

As a product manager, one of the most important metrics to keep track of is customer churn. In this Product Digest edition, we have picked articles and opinion pieces that provide valuable insights on how to better measure retention rate and reduce churns. 

Enjoy reading!

⭐️ This Week's Top Picks

👌 What is Good Monthly Churn? - Lenny Rachitsky

Churn is unavoidable. So what to do? Beyond constantly working to reduce churn, it’s essential that you understand what healthy monthly churn looks like for your type of business—so that you know if you’re on track for 🚀 or ☠️.

📊 Should I Be Using NPS to Measure Customer Loyalty in SaaS? - Andrea Saez

NPS (Net Promoter Score) is popularly used by SaaS companies. Still, Andrea doubts whether NPS is a meaningful metric to measure customer loyalty and identify what you can do to improve product adoption.

🔧 How PayPal Fixed a $100M Churn Problem - Matt Lerner

"After 17 years, we finally "cracked" a $100M churn problem at PayPal. Zero fancy tech, just a spreadsheet, some SQL, and a physicist named Ben." - Matt Lerner, Ex-Director at PayPal.

💌 Dear Product Managers, Churn Is Good for You - Andrei Tiburca

Churn is inherently bad; no questioning that. That said, it is also a valuable signal that can help product managers spot where they’re going wrong with their product and course-correct before the symptom blows up into a complete product failure.

❓ Are churn surveys worth it? - Angela Guedes

Angela shares her insights on why churn surveys can result in confirmation bias and three tips to make the most out of churn surveys, especially for early-stage startups (read: without a lot of resources).

📻 Good Churn vs Bad Churn - Miles Norris 

In this podcast, Miles Norris, VP of Product at MagicLab (Bumble, Badoo, Lumen, Chappy), discusses whether retention is as relevant as we're told, how retention looks in healthy businesses, and the 4 phases of retention.

💬 Social Post of the Week

Leah suggests looking at churns the same way we look at revenue in order to get a depth map of negative signals we combat to fight churn.

Depth mapping

 📘 Top Product Book

Hooked: How to Build Habit-Forming Products

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. 

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

February 11, 2023

AI Prompts in Product Management

Happy Product Digest weekend!

Our AI edition was a hit, so we are bringing you another one! This time we will be focusing more on how you can leverage AI to support your product work with prompt suggestions and some insights on prompt engineering.

FYI, we at airfocus also just launched AI Assist - using the power of generative AI to help you with product-specific tasks like drafting problem statements or analyzing feedback sentiment. Check it out!

⭐️ This Week's Top Picks

📋 Top 70 AI Prompts for Product Managers in Every Product Stage - airfocus

How can product managers use AI? The possibilities are endless; you just have to use the right prompts. We prepared a list of 70 prompts you can use in different stages of product management - from product discovery to product planning - to get the most help out of your new sidekick.

📚 Prompt Engineering And Why It Matters To The AI Revolution - Gennaro Cuofano

Like most processes, the quality of the inputs determines the quality of the outputs. Designing effective prompts increases the likelihood that the model will return a response that is both favorable and contextual.

🤖 How Will ChatGPT Change Product Management? - Eira Hayward

ChatGPT and the like will change what is expected from product managers when it comes to both hard skills and soft skills. PMs can use AI to automate multiple small tasks in their routines and become more efficient; and skills like product intuition, stakeholder management, and prioritization will be more valued than ever.

⛓️ 6 Ways to Leverage AI in Roadmap Planning - Lisa Zane

Before even considering plugging AI into what you’re working on, you’ve got to use your human intelligence to define your specific desired outcomes. Once you’ve adequately framed your roadmap, exploring AI in these 6 ways may help determine what and how to collect, organize, and prioritize information.

📻 AI and Product Management - Marily Nika (Meta, Google)

On this Lenny's podcast, Marily shares her insights on how AI is empowering her work, and why she believes that every Product Manager will be an AI Product Manager in the future. They also discuss why PMs should learn a bit of coding, where they can learn it, and best practices for working with data scientists.

💬 Social Posts of the Week

🍲 Some food for thought from Andrej Karpathy via Twitter. 

programming language

📜 Tobias Zwingmann compiles a great list of resources to make better use of ChatGPT!


📅 Upcoming events

Feb 16th: 5 PM CET / 4 PM GMT / 11 AM ET

Webinar: airfocus What's New What's Next 

Feb 23rd: 7 PM CET / 10 AM PT / 1 PM ET

Panel Discussion: Strengthening Team Cohesion and Morale in 2023

January 14, 2023

OKRs in Product Management 🏹

Since it's the planning time of the year, and there's a good chance you are either using OKRs or thinking about adopting OKRs right now, we thought it would be fitting to talk about OKRs in this edition!

⭐️ This Week's Top Picks

📊 OKR Anti-Pattern: Using Measures Of System Behavior - Jeff Gothelf

System behavior can look a lot like human behavior when you reduce both down to metrics. However, system behavior is a feature of your product. It helps you determine to what extent you’ll implement that feature. It doesn’t, however, tell you whether or not you’ve delivered value. 

💬 The Roundtable Debate: How Do You Set Product OKRs? - airfocus

Last year, we held a hugely popular roundtable with Robin Zaragoza, Bernhard Hacker, and Kent McDonald on setting product OKRs. We discussed the benefits and the potential pitfalls of OKRs, when the OKRs framework does not work, and how to write good OKRs. Make sure to check out the report of the debate! 

🎭 How Product Teams Can Move On From OKR Theater - Tim Herbig

By focusing on vanity metrics instead of measuring the solving of proven user problems, you jeopardize creating success for the business and your users. Let’s take a look at how to recognize OKR Theater — and how to ensure your team is focusing on the right things.

⛓️ How to Align OKRs to Roadmaps - Kent McDonald

OKRs help you put some metrics around the problem you’re trying to solve. Roadmaps help you communicate the things you’re going to use to reach your outcome. How are the two related and how can you align them? 

📻 An Inside Look at How Figma Builds Product | Yuhki Yamashita (CPO of Figma)

In this episode, Lenny talks with Yuhki about operationalizing quality, the case against OKRs, and how Figma isn't just known for product-led growth, but also for building a community of empowered users. A very insightful episode overall, and interesting takes on OKRs at 40:50 if you want to skip to that part!

💬 Social Posts of the Week

A helpful thread by Teresa Torres on how to differentiate OKRs and Outcomes!

Teresa Torres OKR

📅 Upcoming events

Jan 19th: 5 PM CET / 4 PM GMT / 11 AM ET

Webinar: The Product-led Growth Guide - Show, Don't Tell - Leah Tharin 

Feb 8th: 3 PM CET / 2 PM GMT / 9 AM ET

Webinar: Building a Product Management Talent Strategy - Anthony Murphy

December 31, 2022

Happy New AI-Year! 🎆🎉

We dedicate the last Digest edition of the year to the AI topic, because who is NOT talking about AI in the past couple of weeks?!

We are bringing you some opinions from the thought leaders in the scene, together with our favorite product song written by AI!

⭐️ This Week's Top Picks

📊 Prediction on 2023 Product Trends - Emilia Korczynska

"I've never seen Product People being so unanimous about anything - but this year, when I asked top Product Managers and Marketers to share their opinion on the upcoming 2023 product trends, almost everyone mentioned AI." 

🤖 Prediction on 2023 Product Trends - according to ChatGPT

Inspired by Emily's post, we at airfocus also asked ChatGPT - the hottest artificial intelligence chatbot these days - about its "thoughts" on product trends in 2023 and this is what we've got. 

🎨 Exploring the Power of OpenAI ChatGPT for product designers - Edward Chechique

It is more than evident that AI technology will change how product designers work. In this article, Edward demonstrates some use cases for product design using the new ChatGPT.

📍You need an AI transformation manager, NOT an AI product manager - Kevin Dewalt

As the business landscape slopes up toward AI Abundance, we need an additional specialized role to address the unique challenges of AI transformation.

📻 The Ethics of AI in Product Management - Ammar Jawad 

From one of the foremost leaders in the machine learning field, Ammar Jawad breaks down his thoughts on topics like psychology in product, machine learning in the tech industry, and the ethics of artificial intelligence.

💬 Social Posts of the Week

✒️ Wise words from Saeed Khan.

Saeed Khan

🎤 A product management song by "Eminem"?? We have to share this with you.

AI product song

📅 Upcoming events

Jan 19th: 5 PM CET / 4 PM GMT / 11 AM ET Webinar: The Product-led Growth Guide - Show, Don't Tell

Jan 27th: 6 PM CET / 12 AM ET / 9 AM PT Webinar: Developing a Strong Product & Design Sense with Bob Baxley

December 10, 2022

Empowered Product Teams 🐝

The human factor plays a huge role in a product's success, but is rarely talked about enough.

We are bringing you some top articles about product team empowerment this week, along with an insightful video from Marty Cagan.

⭐️ This Week's Top Picks

💼 Why And How To Create Empowered Product Teams: An Actionable Guide - Kerstin Exner

Many companies will claim that they have a strong product management discipline, but if you look under the hood, this is not always true. The ones that do usually outperform their competitors in innovation, speed, quality, agility, and adaptability. All of these are critical in a fast-changing world.

📍 Self-similarity and Manager/Leader Accountability (for Cross-functional Teams) - John Cutler

The key point here is that having "cross-functional teams" is all well and good. But these teams are a mirror of the managers they report to (which mirrors the incentives in place). If the managers cannot collaborate, the team will have trouble collaborating. 

🚧 Why Groups Struggle to Solve Problems Together - Al Pittampalli

There are five stages of problem-solving: defining the problem, generating solutions, evaluating solutions, picking a solution, and making a plan. When we solve problems on our own, we intuitively move in between these stages to generate solutions quickly.

🗝️ Open Your Product Development Process to Your Team and Stakeholders - Hilary Johnson

A well-thought-out product development process is key to creating and launching meaningful products. You’ll certainly be more effective with your process if you involve key team members and stakeholders at the right times.

⚔️ Product vs Design vs Tech: A Partnership, not a Battlefield - Anthony Murphy

In high-performing teams, each individual has a deep sense of responsibility to the team and ownership of the product. They participate and yearn to understand more about the different aspects of product development.

📽️ Achieving Extraordinary Results with Ordinary People - Marty Cagan

Marty has had the extremely good fortune to be able to work with many of the very best technology product teams in the world. What he has learned is that there is a profound difference between how the very best product companies create technology products, and the rest.

Extraordinary Results with Ordinary People

💬 Social Post of the Week

The r/productmanagement subreddit shares advice on how to deal with an underperforming team.

Underperforming team

📘 Top Product Book

The Team that Managed Itself: A Story of Leadership - by Christina Wodtke

How do you build the right team and choose the goals to pull them to greatness, even if you’re dealing with a toxic environment? How do you keep your people moving in the right direction without burning out or burning it all down? Leading so well that your team learns to manage itself?

 Learn how from this book by Christina Wodtke. You can order your copy here

📅 Upcoming events

Dec 14th: 5pm CET / 11am ET / 8am PT Webinar: How Miro Scales Delivery and Discovery

Dec 16th: 6pm CET / 12pm ET / 9am PT Webinar: Take Back Your Power & Special Afterparty

November 26, 2022

Product Leadership ⛰️

Inspired by *gestures wildly at everything* whatever is going on at Twitter, we decided to dedicate this Product Digest edition to the topic "Product leadership".

Want to read others' opinions on the current state of product management at Twitter? We've got you too! 

⭐️ This Week's Top Picks

💼 What Makes a Good Manager?

70 percent of the workers questioned believe they would be happier at work if they had a better relationship with their managers. In comparison, 60% feel they would be more productive.

💅 The Highest Paid Person's Opinion (HIPPO)

Many people in the position to give out HIPPOs got there by being right, a lot. They developed and delivered successful products and services and helped grow the business to where it is today. None of that matters when it comes to a new initiative.

📍 Product Leadership: The Four Pillars

Sometimes we get caught up in the “management” portion of our profession and lose track of moving toward “leadership.” Management is about execution. Leadership is about inspiring others to follow you and bring your vision to life. 

📚 How to Apply Product Thinking to Your Entire Organization

Applying product thinking to your organization doesn’t happen overnight. It’s a habit and mindset. This means having an ongoing and collective effort. It can be challenging to know where to start, especially if your organization, team, or stakeholders are new to this approach.

⛰️ Crossing the Canyon: Product Manager to Product Leader

What got you here, won't get you there. There is a core reason why the step to Product Leader is the hardest; it's an almost completely different job requiring several new abilities like product strategy.

📻 How To Unlock Your Product Leadership Skills

Ken Norton, an executive coach and an ex-PM at Google for 14 years, shares with Lenny Rachitsky his deep experience in leadership and the lessons he most often offers his clients to unlock growth.

Unlock leadership skill

💬 Social Post of the Week

More than a hundred PMs shared their opinions under this thread. Don't miss the discussion!

📘 Top Product Book

EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) - by Marty Cagan and Chris Jones.

Bill Campbell - a legendary Silicon Valley coach - once said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." This book shows you how to become that empowering leader.

A perhaps popular but fitting choice for this week's recommendation! You can order your copy here. Tip: The Kindle version is on sale for Black Friday!

📅 Upcoming events

Nov 30th: 5pm CET / 11am ET

Roundtable Discussion: Setting Product Ops up for Success

Dec 7th: 3pm CET / 9am ET

Webinar: Fundamentals of Successful Product Management: The 3 Non-Negotiables

Dec 14th: 5pm CET / 11am ET

Webinar: How Miro Scales Delivery and Discovery

November 12, 2022

B2B and Product-led Growth

Happy Product Digest weekend!

This week we'd like to share a mix of insights on Product-led growth (PLG) with you, especially when it comes to a B2B environment. 

⭐️ This Week's Top Picks

📚 Introduction to PLG and The Role of the (B2B) Product Manager

The B2B product manager has a central role in collaborating, coordinating, and communicating with all teams to create a coherent and compelling product. This is very similar to how product management in B2C companies has been operating for years.

✍️ How to Win With Product-led Sales

Everyone wants the best of both worlds: low CAC with product-led (PLG) and high ACVs with sales-led (SLG) growth models. But implementing both is tricky as they utilize different channels, monetization strategies, growth loops, and even internal resources.

💬 Inside Hotjar’s Bootstrapped PLG Strategy

"The biggest misconception I see about product-led growth is people assume it's about product and that's a bit of a reduction." - Hotjar CEO Mohannad Ali shared how the company bootstrapped to $50M+ with PLG.

🎈 What Makes a Strong Product Culture?

A product-focused company will naturally create a product culture around it, resulting in an environment that delivers for the product managers, engineers, sales and marketing teams, and customers.

💻 The Importance of Data Quality For Product-led Companies

Data touches every aspect of a PLG company, from personalization to strategy. But if the success of the business depends on data, then poor data quality directly impacts the top and bottom lines.

📻 How to Unsuccessfully Launch a PLG Motion

In this podcast, Wes Bush - author of the popular book "Product-led Growth" - discusses a different approach of ideas and insights about how to be successful in building an unsuccessful launch of a product-led growth motion!

PLG podcast

💬 Social Post of the Week

 Read Elena Verna's full post here.

Elena Verna social post

📘 Top Product Book

 Mastering Product Experience (in SaaS): How to Deliver Personalized Product Experiences with a Product-led Strategy by Mickey Alon and Nick Bonfiglio.

This book points out the limitations of conventional marketing techniques for SaaS businesses and explains how a thought-through data infrastructure can help design delightful personalized product experiences to acquire and retain users.

You can order your copy here.

October 29, 2022

Product Design 🎨🖌️

Welcome to the newest Product Digest issue! This time we're fastening substantially on product design. If you or your friends are trying to navigate through product design topics feel free to share this newsletter. 

⭐️ This week's top picks

📚 The Art of Designing a Product 

In this article, the author goes through the product design process and explains all of its stages. 

📚 UX Design and Product Roadmaps: Here’s What You Need To Know

When product design and User Experience considerations come together, we get the UX roadmap. Read the article to learn more about it.

📚 Designing for "Delight" Is Dead

The ultimate goal of product design has to be well-being — not delight. One of the last articles from the pen of an innovation optimist Alex Klein.

🎥 UI/UX Design vs Product Design

In this video you will learn What is Product Design, What is UI/UX Design, How UI/UX design is different from Product Design, Product Designer Salary and a lot more!

Product design

💬 Social post of the week

Malte Scholz via LinkedIn

PM Meme

📘 Top product book

In Designer's Guide to Product Vision: Learn To Build Your Strategic Influence To Shape the Future authors (Laura Fish and Scott Kiekbusch) help you navigate fast-changing product journeys―iteratively and continuously improving experiences while staying aligned with your mission and purpose. Interesting book for every product designer. 

Feel free to order your copy here.

October 15, 2022

Product Strategy 🗺️📍🚀

Welcome to the next Product Digest issue! October's edition will bring you to the exciting world of product strategy. If planning is something you want to learn more about feel free to start with the video below and deep dive further into the articles. 

⭐️ This week's top picks

📚  The 5 Product Innovation Mistakes and How To Avoid Them

What are the main reasons why product innovation fails? In this article, you will find the 5 reasons that the author sees as the most common and some thoughts on how to address them.

📚 Practical Guide To Defining a Product Strategy

Once you have your mission and vision statement clearly identified you can engage in defining a clear strategy to execute that vision. Check out this article to know more information.

📚 Common Product Vision Board Mistakes

The product vision board is a simple yet powerful tool to capture the product vision and the product strategy. Despite its simplicity, effectively using it can be challenging.

🎥  What Is Product Strategy (An Overview)

What is Product Strategy? What does a Product Strategist do, and how can you get started in Product Strategy? Product Strategist Jonathan Courtney gives you a basic overview of everything you need to know about it. 

Product strategy

💬 Social post of the week

Itamar Gilad via Twitter

📘 Top product book

In Strategize: Product Strategy and Product Roadmap Practices for the Digital Age author shared practical advice and valuable examples about product strategy so that you can apply the practices directly to your products. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age.

Feel free to order your copy here.

September 24, 2022

Product Vision 🔮🚀

Have you ever been confused about the product vision and company mission? You are definitely not the first one but after reading the article from Inês Liberato you will understand these two concepts much better. Feel free to pick your favourite Saturday reading from the ones below.

⭐️ This week's top picks

📚 Company Vision vs. Product Vision

Today we would like to bring you the concept of product vision and how it works within the company context sometimes also called company (vision) mission.

📚 Putting It All Together: Vision, Strategy, Roadmap, and OKRs

Set of actionable advice on vision, strategy, roadmapping and OKRs. If you are new in a product space then this article can give you a nice overview. 

📚 Creating Product Strategy with Multiple Strategic Tracks (MuST)

Product Strategy is hard. For most tech companies their first big product success is also their last. Finding a second hit is very hard no matter how much we invest in vision and strategy development. The core business somehow always generates 90%+ of revenue and engagement.

🎥 Product Vision vs. Product Strategy: What's the Difference?

Differentiating Product Vision vs. Product Strategy is not just about semantics. If you understand the difference between them, you can actually use Product Vision to help drive bold choices in Product Strategy.

What's the difference

💬 Social post of the week

Itamar Gilad via LinkedIn

Itamar Gilad

📘 Top product book

In Vision to Value: How to Structure Tech Companies to Deliver Great Products author shared his tips and ideas on how to guide leaders in technical operations towards setting up product development structure, customer support, developing business processes, and organizing teams, while highlighting many of the issues contributing to organizational failure, and some approaches to solving them.

Feel free to order your copy here.

September 3, 2022

Product Ops 🚀🔧

This week we focus on Product Ops. Emerging role in a product management industry but not everyone knows much information about it. Feel free to watch the video with Marty Cagan and read other articles.

⭐️ This week's top picks

📚 Product Operations: The COO of the Outcome-Focused Product Org?

Are you looking to move into product ops or evaluating if your team could benefit from it? Here are some of the basics behind what product operations does, how it fits in, early wins, and more!

📚 What Is Product Ops?

Product ops, referring to product operations, supports a cross-functional product team to constantly ensure and improve their efficiency. Do you want to learn more? Check this article from Clement Kao.

📚 Product Operations: From zero to one

" many ways, a product ops team functions as a miniature product team — the product process is my product, and the product team are my users. Therefore, my success in product ops hinges on my ability to understand the needs of my users, the product team, and align around shared goals for the improvement of my product — the product development process." This is how Joshua McLaughlin thinks about Product Ops. Do you want to learn more from him?

🎥 Marty Cagan on Straight Talk About Product Ops at Lean Product Meetup 

Marty Cagan gave "Straight Talk About Product Ops" talk at Lean Product Meetup on January 20, 2022. See the video below. 

Marty Cagan

💬 Social post of the week

Teresa Torres via LinkedIn

Roadmaps linear

📘 Top product book

In Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After author provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day?

Feel free to order your copy here.

August 20, 2022

Product Teams 💪👫🚀

We are all in a product space so knowing the basics of how to run and work effectively in modern product teams can help us to build better products. Have fun reading the articles and tell us your experiences with managing product teams.

⭐️ This week's top picks

📚 How To Run a Product Team

This article addresses the process side of running a product team. If you are in the stage of building or running one click here to learn a more structured way of doing product management.  

📚 How to Level-up Your Product Team: The Three ‘Ps’

This article provides a framework to move your product team forward and ‘level-up’ your capability. It can be helpful for everyone who stays in a product some time already and need to move forward faster. 

📚 Product Team Basics - How To Set Up a Reporting Hierarchy

Setting up a product team requires deep knowledge of what product management is and how it works. It’s challenging to set up your product team and organization to work together. Getting them to apply the right level of product thinking to solve the right problems even more. You need to understand how strategy fits together with discovery, marketing, and implementation.

🎥 Product Group Approach to Team Structure

A short video briefly explaining how you can structure your future product team to deliver the best performance and results.

Fuse research

💬 Social post of the week

John Cutler via LinkedIn

John Cutler on Linkedin

📘 Top product book

In Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams authors present interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers.

Feel free to order your copy here.

August 6, 2022

Product & Processes📈🚀

Welcome to a new issue of our Product Digest newsletter. Today we have picked for you some articles about products and processes - especially focusing on product development. Have fun reading and tell us which article you specifically enjoy.

⭐️ This week's top picks

📚 Behind the 7 Phases of Product Development 

There are 7 phases of product development, and each one of them is vital in achieving success in a product. You might have been in the business for a while, but this concerns you. It is not just PM textbook content; these stages have their own implications for your work. 

📚 3 Types of Innovation: Product, Process & Business Model

It is important to state the three different ways in which a company can innovate in order to improve its processes and remain relevant. Learn more in this article about the types of innovation.

📚 Skills and Processes To Thrive as a Product Manager

In order to talk about which skills and processes a Product Manager should have, it’s important to take a step back and think in the first place: what does it mean to be a Product Manager (a.k.a. PM)?

🎥 How to Structure Your Product Discovery Process (2020) by Tim Herbig

With all the uncertainty and non-linearity of product discovery, it can be incredibly hard to define your own product discovery process and set up a structure. In this video, Tim will dive into some general advice for bringing structure into your product discovery activities. For more guidance check out his free resources here.

Perfect process

💬 Social post of the week

Kate Leto via Twitter

📘 Top product book

In Productize: The Ultimate Guide To Turning Professional Services Into Scalable Products Eisha Armstrong writes about her 25+ years of experience that she has in successful creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Feel free to order your copy here.

July 11, 2022

Designers & PMs 🎨😮🙋

Welcome to the next edition of Product Digest. In previous issues, we spoke a lot about the relationships between PMs and Developers and this time we will explore another product role which is undoubtedly an important element of every product team - let's have a look at designers. 

⭐️ This week's top picks

📚 Designers + Product Managers: Navigating Tension and Role Fuzziness

Product management and design are quite well-defined disciplines “on paper”. On the battlefield, however, things are different, and what we actually bring to the table is incredibly fuzzy. More information inside the article from Thiago H. Dalcin, Berlin-based designer.

📚 Who Are Product Designers in the New Age

The design industry has evolved and has been growing over the last few years. The term designer is changing along with the landscape of design. There are numerous designers in the digital space frequently performing the same role as product managers but with different titles.

📚 Google’s Heart Framework for Measuring UX

If you’ve been struggling to adopt useful metrics in your user experience team – you might want to consider the HEART framework designed by Kerry Rodden, Hilary Hutchinson and Xin Fu, from Google’s research team. 

🎥 Heart Framework: Choosing the Right Metrics for User Experience Value

The Heart framework is a great tool for designing discussions for product teams. In conjunction with the goal signal metrics process, it brings business metrics into your design process.

Heart framework

💬 Social post of the week

Itamar Gilad via Twitter

📘 Top product book

In The User Experience Team of One : A Research and Design Survival Guide Leah Buley prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. Feel free to order your copy here.

June 25, 2022

Value & PM 📈👔

Here we are again with the next issue of Product Digest. This week we are bringing you a bunch of interesting articles and content about the value. You can learn what it is, why you should strive to maintain and grow it and if you are looking for more actionable content, then check out our 5-minute guide "How To Use the Value vs Effort Model".

⭐️ This week's top picks

📚 Product Management Means Creating Value   

The product’s value proposition succinctly communicates the benefits for your users and how you’re superior to your competitors. If you want to learn more, this article is full of information about product value.

📚 10 Tips for Product Owners on (Business) Value

There is a lot to talk about regarding the subject of ‘value’, and therefore, this article written by Robbin Schuurman covers 10 tips about value.

📚 How To Use the Value vs Effort Model

In this 5-minute guide, learn when and why to use the value vs effort model to prioritize initiatives and focus on items that will have the largest impact based on their goals and effort.

🎥 Product Management Principle: Measuring Value

If you are a product professional or looking to become one you likely have come across the term 'Value'. Product professionals are often referred to as being the 'Value Maximiser' or the 'Value Gatekeeper' but what does value actually mean and how can you measure it?

Measuring value

💬 Social post of the week

Marty Cagan via Twitter

📘 Top product book

In Vision to Value: How to Structure Tech Companies to Deliver Great Products Luis Gomes de Abreu lays the foundations for designing an organization around agility, scalability, and delivering value to the end-user. You will learn strategy, tips, and ideas function to guide leaders in technical operations towards setting up product development structure, customer support, developing business processes, and organizing teams.

Feel free to order your copy here.

June 11, 2022

Prioritization Frameworks 🔎

Welcome to the next episode of our Product Digest newsletter. We will talk about prioritization frameworks today. Most of you probably heard about some of them but there are never enough interesting materials to learn. If you are new in a product space you can start with our guide first.

⭐️ This week's top picks

📚 Product Prioritization Frameworks Explained   

Before we list out the best frameworks, it is important to remember that these frameworks will not help you with conducting in-depth evaluations, but only help you in better decision-making. Read more about prioritization frameworks in this article.

📚 Why You Should Avoid Prioritization Frameworks

Prioritize based on objectives and strategy, not spreadsheets and formulas. Another interesting article to think about before you jump into the prioritization game. 

📚 The Ultimate Guide to Prioritization

Learn to structure a repeatable process to build outstanding products. Try these proven strategies to uncover insights and feedback, as well as how to select the right prioritization framework and put it in place to make the best decisions.

🎥 Google Product Manager Prioritization Interview: Tilt Brush to Product Manager Transition

Watch this Google PM interview. Kevin Wei (Coinbase PM) asks Cherrie, Google PM, how she would prioritize features for Tilt Brush, Google's VR painting app.

PM interview

💬 Social post of the week

Itamar Gilad via Twitter

📘 Top product book

In Project to Product: How To Survive and Thrive in the Age of Digital Disruption With the Flow Framework Mik Kersten introduces the Flow Framework―a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you.

Feel free to order your copy here.

May 28, 2022

Developers & PMs 👨‍🔧💙🙋

Welcome to the next episode of our Product Digest newsletter. This time we choose the topic Developers & PMs. Many of you maybe think about the transition or just want to understand how the other side thinks about the work. Let us know if you have any ideas for the next issue of PD.

⭐️ This week's top picks

📚 What Developers Should Know About Product Management   

Learning about business perspective can improve technical decisions that developers need to take on a day-to-day basis. Feel free to read this piece as a first if you are a developer. 

📚 Product Manager Relationships: Software Engineers  

This post looks at the relationship between a product manager and a software engineer. Another useful perspective for everyone in the product space.

📚 How I Transitioned From Being a Developer to a Product Manager at Amazon

An exciting journey of becoming a product manager from the pen of one who had a strong technical background. 

📹 Developer to Product Manager Transition

How to transition from a Developer to a Product Manager? How to transition from an Engineer to a Product Manager? How to transition from an IT specialist to a Product Manager? Answers to all those questions are in this video!

Developer to PM

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Iot Product Manager: Handbook for It Engineer, Iot Data Analyst and Iot Solutions Engineer To Become a Internet of Things Product Manager by Padmaraj Nidagundi will teach you how to become IoT product manager. If you have ever thought to yourself, “I want to become a IoT Product Manager or I want to enhance my skills as a IoT Product Manager” then this is perfect book for you.

Feel free to order your copy here.

May 14, 2022

Feature Factory 🏭😶

Have you ever thought that you may be working in a feature factory? In this edition of Product Digest, we dive into this topic and brought you several interesting articles. Check them all or if you have never heard about this particular topic watch the video first. 

⭐️ This week's top picks

📚 12 Signs You’re Working in a Feature Factory

How do you know if you’re working in a feature factory?

📚 Going From Feature Factory To Continuous Discovery in 1 Year

In this article, there is a focus on the specific organizational and process changes the author made over the course of 1 year.

📚 Transcend the “Feature Factory” Mindset Using Modern Agile and OKR

The alternative to transcend the “Feature Factory” mindset is to embrace modern Agile’s four principles. But how can we apply them in practice? 📹 Do You Have a Scrum Team or a Feature Factory?

Many companies claim to be using Scrum ... but oftentimes there isn't a Scrum team - the core to Scrum, what many companies often have is a feature factory.

Feature factory

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri will teach you how to lay the foundation for great product management that can help companies solve real customer problems while achieving business goals. You’ll learn product management principles that can be applied to any organization, big or small.

Feel free to order your free copy here.

April 30, 2022

Internal Product Management 📈🏢

This week of Product Digest we are covering the topic of internal PM. If you don't know much about it then you can start absorbing more information by downloading our newest guide or just quickly watching the video below. Enjoy the reading and have fun with internal PM.

⭐️ This week's top picks

📚 Life as an Internal Product Manager and How To Make It Work!

There isn’t a whole lot of information or stories from internal product managers on the internet, so this one can give you a sight of what the life of an internal PM can look like.

📚 Internal vs External Product Manager (What’s Right for You?)

There are many specialities within the vast world of product management. A lesser-known, but significant difference in product management is the difference between an internal and external product manager.

📚 Internal Product Management in Digital Transformation

This eBook is meant to not only shed light on the practice of internal product management but also clarify why product management practices are vital for managing internal initiatives with IT teams for companies that want to remain competitive.

📹 Building Internal Tools Is Product Management Too

Lightning talk by Hannah Bertiger, Product at Walmart about building internal tools using an outcome-based approach and product management best practices. 

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Build What Matters: Delivering Key Outcomes With Vision-led Product Management by Ben Foster and Rajesh Nerlikar will introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how vision-led product management helps you achieve company objectives by meeting both current and future customer needs.

Feel free to order your free copy here.

April 16, 2022

Data Product Manager & PM

A data product manager focuses on collecting, organizing, storing, and sharing product management data within an organization.  Maybe you are working in a data space or you know someone who is thinking about the switch in his/her career more to the product. This issue of Product Digest shows you the most interesting articles and videos about Data PM's role. 

⭐️ This week's top picks

📚The Age of Data Product Managers: How To Prepare!

A Data Product Manager is a professional who, in addition to the product, has advanced knowledge of Data Science — nowadays this is a huge opportunity for a career move in the product space and this article will help you with it.

📚 Data Scientist or Data Product Manager? Why You Need Both

Data product manager and a data scientist can divide and conquer their business challenges. As partners, along with their stakeholders, they can define and execute the roadmap that is most likely to drive the most value. Read more about both roles here.

📚 What Good Data Product Managers Do — And Why You Probably Need One

In this article, Barr Moses unpacks the newest data role on the modern data team: the data product manager. 

 📹 How To Build Data Products by Squarespace Product Manager

Product Management event in New York about how to build data products by Product School.

Building data product

💬 Social post of the week

Mellisa Perri via Twitter

Melissa Perri

📘 Top product book

Data Science Product Manager: Handbook for Data Scientists, Data Analyst, Analytics Manager, and Data Engineer To Become a Product Manager by Padmaraj Nidagundi is a book full of practical questions/answers for everyone working with data and is interested in a product. If you have ever thought to yourself, “I want to become a Data Science Product Manager or I want to enhance my skills as a DS Product Manager” then this is perfect book for you.

Feel free to order your free copy here.

April 2, 2022

Product Marketing & PM 📈

Product marketing sits at the intersection of product, sales, CS, and marketing. While this demonstrates the huge impact product marketing can have, it does make defining product marketing a bit more challenging. To help you understand the role we have prepared this issue of Product Digest mainly focused on PMM.

⭐️ This week's top picks

📚 Product Marketing Tips and Strategies

Yasmeen Turayhi, Product Marketing Executive and organizer of a famous show called "The Essential Go To Market: Tips and Strategies" shared her tips from some of her recent guests.

📚 Product Manager vs. Product Marketing Manager

A product marketing manager assists the product team and the company by assessing competitor products and conducting extensive research to see how the product is faring in the market. Learn more from our online guide for product managers.

📚 17 Things We’ve Learned From Top Product Marketers

Interviews with the top 1% product marketers from companies like Gong, Privy and Highspot for advice around marketing's most in-demand role.

 📹 Product Management vs Product Marketing

A simplified comparison of the roles: How they are interrelated; how they bring value; and why it might be time for your organization to have both.

Too much work

💬 Social post of the week

📘 Top product book

Well-Designed: How to Use Empathy to Create Products People Love by Jon Kolko is a book full of insightful knowledge whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Feel free to buy your copy of this book here.

March 26, 2022

Growth & PM 🎓🚀

We have looked into the statistics and it seems that most of you are interested in growth & product management. Therefore we curated the most interesting resources about this particular topic and you can enjoy the weekend with some interesting readings. 

⭐️ This week's top picks

📚 Product Growth and Various Types of Product Managers

Product growth is what the product teams working in growth do to execute that strategy. If you have never heard about the growth in product management this article can help you to understand the basics. 

📚 A Growth Framework for PMs

Marketing, engineering and design play critical roles on a growth team but product is uniquely positioned as the cross-functional ‘glue’, the business expert and the voice of the customers. Read more in this article. 

 📚 What is Growth Product Management?

Growth product management is a specialized form of product management, with focuses on how to make the product become successful. If you are completely new this piece can help you.

 📹 How to Create a Product Led Growth Strategy

Building a product-led growth strategy can seem complicated, but it doesn't have to be. In this session, Mickey, CTO of Gainsight, breaks down what it really takes to build a robust product-led growth strategy.

Product led growth

💬 Social post of the week

Marty Cagan via Twitter

📘 Top product book

Product-led Growth: How To Build a Product That Sells Itself by Wes Bush is a book full of insightful knowledge that comes packed with "do this, not that" real-life examples from the industry’s biggest brands - as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.

Feel free to order your free copy here.

March 19, 2022

Empathy & PM🤗

Another weekend is here and we are bringing you the newest issue of our weekly newsletter. This week we will look into empathy. You will learn how to develop this skill by reading our recommended articles, book or feel free to watch the video.

⭐️ This week's top picks

📚 How To Use Empathy To Be a Better Product Manager

Here’s a look at empathy, explaining why it’s important for product managers and what you can do to build your empathy muscles.

📚 How To Develop Product Sense

Product sense is not only one of the most important PM skills - but it’s also often the hardest to learn. Read more in a brilliant article from Jules Walter, Product Leader at Youtube.

📚 The Fine Line Between Empathy and Assumptions in Product Management

”Do you walk in your user’s shoes?”, in other words, “Do you have empathy for your users?”, are some of those rhetorical questions, the answer to which is expected to be an astounding ‘YES’. Learn more about empathy for your users or customers in the following article.

 📹 Empathy and Product Management

How important is the ability to be empathetic as a Product Manager?

William Keck, Director of Product Management for Apartment Guide, speaks on empathy and a few key fundamentals of Product Management.


💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Well-Designed: How to Use Empathy to Create Products People Love by Jon Kolko is a book full of insightful knowledge whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Feel free to buy your copy of this book here.

March 12, 2022

Customer Centricity ⭕

This week we focus on customer centricity and customer value. We've rounded up the best reads about customer centricity, alongside a great book around customer value. Don't forget to watch a video presentation on a similar topic. Easy to digest with a lot of value.

⭐️ This week's top picks

📚 Value Propositions for Product Managers

One of your most valuable tools as a product manager is the value proposition. Learn how to use value propositions to drive unique value to customers.

📚 The Most Important Thing

If you wish to modernize the way you create products, start by putting the customers at the center of everything.

📚 What Is Customer Centricity and Why You Need a Strategy

Customer centricity is the act of putting the customer at the forefront of every decision you make while developing a product. It’s about understanding your customers at a holistic level.

🎥 Defining Customer Value: A Deep Dive for Software Product Leaders

Customer value plays a critical role in every software business, but is often misunderstood or underutilized. Feel free to see this video presentation to learn more about it. 

Customer Analysis

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah E. Toms is the best choice for everyone interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a real playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

Feel free to buy your copy of this book here.

March 5, 2022

Product Discovery 🔎

Another week is behind us and you are reading the newest Product Digest. We have handpicked for you several interesting articles about product discovery and all the related topics. 

⭐️ This week's top picks

📚 Product Discovery Is a Mindset, Not a Process

In this article you will read what product discovery means to the author Andrea Milan, Product Lead at Subito. You will learn some of the pitfalls he has seen or experienced in his life, and he will share with you some tips on how to enhance continuous discovery in your organization.

📚 How We Invalidated 7 Business Ideas in 4 Months

During the last 4 months of continuous discovery an author of this article, Jan Riethmayer, invalidated 7 business ideas that he believed were real problems but after conducting over 60 user interviews made it clear they were not.

📚 A Quick Guide to Product Discovery - 4 Product Discovery Methods

The two most fundamental issues to solve for a product manager are building the RIGHT product and building the product RIGHT. Both are equally important and are reflected in the phases of product discovery and delivery. In this article, we take a closer look at what product discovery means and how to do it.

🎥 Product Discovery Process Overview

Tetiana Sverhunenko, Business Analysis Competency Lead at AltexSoft, explains the idea and major steps of product discovery. Here, she explains what lean approach has to do with product discovery, and how MVP helps us deliver better products.

Product discovery

💬 Social post of the week

Teresa Torres via Twitter

📘 Top product book

Inspired: How To Create Tech Products Customers Love by Marty Cagan is an evergreen classic and it should be on the shelf of every product manager. It is an extra valuable resource of information for technology product managers. This book will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Feel free to buy your copy of this book here.

February 26, 2022

OKRs & Roadmaps👌

We are here again with your weekly product management articles. Today we are kicking off the weekend with OKRs & roadmaps topic. Read the articles, watch the video or order the book if you want to level up your PM skills quickly. 

⭐️ This week's top picks

📚 Connection Between OKRs, Product Roadmap, and PMT KPIs

There are many ways how you can build your product, roadmap, and vision. This article is one of the good ways to start with it. It will explain to you the basics of this topic.

📚 OKR vs Roadmap: Is OKR Replacement of Product Roadmap?

Differences and similarities between OKRs and roadmaps. Read the article if you are planning to work with both of them.

📚 How To Align OKRs to Roadmaps

OKRs help you put some metrics around the problem you’re trying to solve. Roadmaps help you communicate the things you’re going to use to reach your outcome. To truly understand how the two fit together, it’s best to get on the same page about what OKRs and roadmaps are so we can then look at how they work together. 🎥 OKRs for Strategic, Outcome-based Planning by the New York Times PM, Brian Peterson

As a Product Manager, you’re responsible for delivering products and features that both delight customers and move the company closer to its top-line metrics. However, how do you know whether the individual features you ship each sprint or each quarter are successful?


💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Product Direction: How To Build Successful Products at Scale With Strategy, Roadmaps, and Objectives and Key Results (OKRs) by Nacho Bassino helps interdisciplinary teams learn how to discover and deliver the right solutions to delight customers while creating a sustainable business model. A very helpful book for anyone interested in how to connect OKRs and roadmap.

Feel free to buy your copy of this book here.

February 19, 2022

Roadmapping 🗺️🛣️🚀

This week we will share with you some interesting articles mostly about roadmapping. Maybe some of you wanted really dive deep into the making product roadmaps and then now is the ideal time to start planning and learning how you will jump in. Maybe this Product Digest will help you.

⭐️ This week's top picks

📚 The Most Effective Product Roadmap Types You Need To Know

No product can be done properly without a product roadmap to simplify the process and keep the entire team on the right track. In this article, Maja Dakić goes through the general categorization of roadmaps.  

📚 Roadmapping From A to Z

60+ pages full of information about roadmapping and especially product roadmap: what is it, how to create a product roadmap, types of roadmaps, prioritization and tips on how to communicate with stakeholders effectively using roadmaps.

📚 UX Is Dead, Long Live the Product Journey

One of the key aspects in the last 40 years that changed product development was the rise of User Experience (UX). Sasha Milinkovic, UX Consultant, explain his opinion on this topic in his article.

🎥 Best Practices for Product Roadmap — Jeff Lash

Finding Product Roadmaps’ best practices is a challenge for the teams. Thinking from the point of view of sales, marketing or engineering, the priorities always varies between the teams. But this is not negative. What Jeff Lash explains to us is that we have to adapt to the needs of each team to achieve the goal in the best way.

Best practices for product roadmaps

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty by C. Todd Lombardo is a practical guide teaching you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Feel free to buy your copy of this book here.

February 12, 2022

Agile & PM 🤓

Agile is something that everyone should know. However, do we really understand correctly what it means especially in the context of product management? In this episode of Product Digest, we picked some of our favorite tips for readings for you. 

⭐️ This week's top picks

📚 The Essence of Agile Product Development Explained

If you are new in product management the word "agile" is something you should really understand well. Read the article from the pen of Kate Dames explaining the essence of agile product development. 

📚 Breaking The Walls Between Business and Agile Teams

Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. Itamar Gilad, an experienced ex-Google product manager explains this problem in his article.

📚 Agile: Best Practices and Methodologies

This guide offers an in-depth look into what Agile is, how it benefits product managers specifically, some popular Agile frameworks and the best practices.     

🎥 Agile Business Transformation: What It Takes To Succeed

Learn how many of the most successful companies are implementing an agile mindset and framework and achieving excellent results. Interesting TEDx talk with Joe Justice who founded WIKISPEED and operated Agile@Tesla from Tesla's Fremont, California global headquarters. You can watch the video here.

Joe Justice

💬 Social post of the week

Itamar Gilad via Twitter  "If you want people to listen, tell a story. If you want them to believe, show evidence."


📘 Top product book

Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile.

Feel free to buy your copy of this book here.

February 5, 2022

Collaboration & PM 🚀👨

For most product managers, cross-team collaboration is the essence of their daily routine. In this edition of Product Digest, we decided to explore this space and we hand picked some interesting articles about this particular topic.

⭐️ This week's top picks

📚  Product Manager Relationships: Customer Success

"... if the role of the product manager is to understand the customer’s needs, then relationships with the customer success team are a direct route to the source of valuable information that can be used to understand these needs." Learn more in this article from Robert Drury, Product Management Couch.

📚  7 Trends Shaping Product in 2022 & Why They Matter

Kasey Kaplan, Chief Product Officer at Beforepay, published a new article about 7 key considerations for companies as they embark on their product journey in 2022. Interesting read for everyone who wants to be updated.

📚 6 Tactics on How to Fuse Product & Enterprise Sales for PLG Success

This article is full of insights about sales and PLG success. If you are struggling with setting up processes or striving for inspiration or ideas on how to start things running, you are in a right place.

🎥 Product Management vs Product Marketing

A simplified comparison of the roles: How they are interrelated; how they bring value; and why it might be time for your organization to have both. You can watch the video here.

Too much work

💬 Social post of the week

Jackie Bavaro via Twitter  "... in each of 3 phases of a PM career means success something different.

📘 Top product book

Outcomes Over Output by Joshua Seiden is an important read for every product manager. A great tool to include in your mental tool kit. This book coaches us to think and lead our teams by outcomes in order to focus on customer behaviors that bring business results, as well as meaningful transformations in any organization.

Feel free to buy your copy of this book here.

January 29, 2022

Data & PM🎓📊

This week we focus on data and product management. We have picked for you three interesting articles and one self-explaining video from the data product manager. Data PM is growing so catch this trend with us and enjoy the articles.

⭐️ This week's top picks

📚 How We’re Building Our Data Platform as a Product

Learn why it’s critical for a modern data platform team like Stuart’s to “think product” in truly delivering business value. 

📚  Working With Data Products

The following blog post is a summary of a few key concepts taught during the course on designing data products by Lutz Finger, Group Product Manager at Google.

📚 The Rise of Data Products and Their Owners

Interesting article from the pen of Jaakko Mikkonen, Head of Customer Analytics and Data Management at If. He is exploring the space behind data product managers and their participation in creating value for data consumers at If. 

🎥 The Basics of Data Product Management by Eric Weber, Head of Data Products at Yelp

Head of Data Products at Yelp, Eric Weber explaining in this video how to create data products that drive business value. Highly recommend you see this video if you are interested and new in data product management.

Data Product Management

💬 Social post of the week

Teresa Torres via Twitter

 "... when we shift from an output mindset to an outcome mindset, we have to relearn how to do our jobs." Do you agree?

📘 Top product book

This Product Data Management A Complete Guide (Kindle Edition) is an instant Product Data Management self-assessment that will make you the entrusted Product Data Management domain adviser by revealing just what you need to know to be fluent and ready for any Product Data Management challenge. 

Feel free to buy your copy of this book here.

January 22, 2022

OKRs & PM💪🚀

This week we focus on OKRs and product management. We have picked for you three interesting articles and if you want to understand more about this framework don't forget to watch the TED talk video. 

⭐️ This week's top picks

📚 20+ OKR Best Practice Tips From Experts

Setting Product OKRs is becoming increasingly common in business. What challenges do organizations face in doing this, and what’s the best way to go about it? Ahead of airfocus’ upcoming roundtable - Kick Off 2022 by Setting Your Product OKRs Right – we are running a series of interviews with the participants, beginning with Kent J. McDonald. 

📚 OKRs for Early Stage Startups

João Craveiro's article can be beneficial for everyone in early-stage startup. You will learn how to manage and set up all-important objectives across the team. 

📚 Best Practice When Setting Product OKRs – The Consultant Perspective, With Robin Zaragoza

In this interview we speak with Robin Zaragoza, consultant and Founder & CEO of The Product Refinery about her perspective on setting product OKRs.

🎥 Why the Secret to Success Is Setting the Right Goals

In this practical video, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. 

Ted talk - setting right goals

💬 Social post of the week

Dare Obasanjo via Twitter

 ... are you an aspiring product leader? Read this tweet then.

📘 Top product book

Even if you don’t really aspire to be a full-time UX designer, as a product manager it’s useful to understand basic UX principles so you can build better, more beautiful, and user-friendly products. This book is a true piece of art, delivering bite sizes of UX design best practices and principles you can easily remember.

Feel free to buy your copy of this book here.

January 15, 2022

Digital Transformation & PM 💪🚀

This week we focus on digital transformation & product management. Check the collection of articles below and if you have never heard about this topic then you can start your learning session with the video. 

⭐️ This week's top picks

📚 Best Practice When Setting Product OKRs – The Product Manager Perspective, With Kent J. McDonald

Setting Product OKRs is becoming increasingly common in business. What challenges do organizations face in doing this, and what’s the best way to go about it? Ahead of airfocus’ upcoming roundtable - Kick Off 2022 by Setting Your Product OKRs Right – we are running a series of interviews with the participants, beginning with Kent J. McDonald. 

📚 The Rising Importance of Product Managers in a Digital Transformation

As the world moves further towards digital, our products and services are moving faster than ever. The same is true for changes in customer buying habits. Let's explore together the rising importance of product managers in a digital transformation in this article.

📚 Stop Asking Your Users What They Want

Amy Rogers gathered and explained four common questions you should avoid if you want to improve the quality of your user interviews. 

🎥 Product Management – The Lever for Digital Transformation

The following video can take you through all basic information about the role of product management in companies going through digital transformation. If you have never heard about this you will probably like it!

Digital transformation

💬 Social post of the week

Lenny Rachitsky via Twitter

📘 Top product book

Last week we gave you a recommendation for the book about OKRs. This week we can add another resource to study this field more. Objectives and Key Results: Driving Focus, Alignment, and Engagement is an interesting book that will help you understand the basics of OKRs and you will learn how to gain knowledge to implement this framework. This book is your key resource for designing, planning, implementing, and maintaining your OKRs program for sustainable company-wide success.

Feel free to buy your copy of this book here.

January 8, 2022

2022 Year Edition

Hi everyone,

Welcome to the January 2022 edition of our weekly curated newsletter. This edition of Product Digest will introduce you to a mix of the useful topics to kick off your new year in the right direction. We will share with you some upcoming trends and practical tips for the beginning of the year.

Have a great weekend!

⭐️ This week's top picks

📚 IT Takes on a Product Mindset

The need to co-create with the business has many CIOs shifting away from IT projects in favor of a product-based approach that, like so much else in business, is a journey that takes time to nurture and succeed.

📚 Welcome to 2022: The Year of Product Management

What can we expect from product management in 2022? We asked some of the most influential names in the industry and here’s what they had to say.

📚 Building an Internal Product — How I Successfully Transitioned From Customer Success to Product Management

An interesting story about the transition from a customer success role to a product management role with all the valuable insights. 🎥 The Rise of Product Ops

Still a pretty new function in the product world, Product Operations is quickly growing in popularity, particularly in large organisations, and, naturally, in companies building tools for product managers. But is Product Ops just the next hype, or a step towards fragmenting the Product Manager role further?

Rise of Product Ops

💬 Social post of the week

Lenny Rachitsky via Twitter

📘 Top product book

It's the new year 2022 here and many of us are setting up the goals that we want to achieve.

Today we would like to introduce you a book that can help you with it. Setting goals as outcomes sounds simple, but it can be hard to do in practice. The book Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success is a practical guide to using outcomes to guide the work of your team. 

Feel free to buy your copy of this book here.


December 18, 2021

Develop Your PM Career 🎓

Hi everyone,

the next round of our Product Digest newsletter is here! In this December edition we have prepared our picks around career topics. You'll learn the best practices from top PMs and don't forget to check the tip for the top product book down below.

 Have a great weekend everyone!

⭐️ This week's top picks

📚 Reflecting on a Career in Product Management

Nice reflection on a career in product management from the pen of Ken Norton, a famous Product Manager known for his work at Google and other big enterprises. Anyone who wants to shape a career (not only in product management) can benefit from his blog post.

📚 How To Excel as a Product Manager at an Early-stage Startup

 Tim Winkler is an entrepreneur, startup founder and community builder who knows a lot about product management. Read his article to learn how to adapt and excel as a product manager in an early-stage startup company and let your product shine. 

📚 What To Do in Your First 30 - 60 - 90 Days as a Product Manager

 Kent McDonald has written an article for your first three months in a new company. You should create a plan to get up to speed at a pace that is not overwhelming but doesn’t leave you bored. Here’s an overview of a 30-60-90 day plan for a product manager.

📹 How To Become a Product Operations Manager (Top 5 Tech Jobs)

Want to know how to become a Product Operations Manager at top tech companies? Watch the following video from Colin Late, Senior Product Director from Silicon Valley. 

Product ops

💬 Social post of the week

Toby Rogers via Twitter

 📚Top product book

The authors of this book are Blair Reeves and Benjamin Gaines. Both are experienced product managers from enterprise software companies.

Building Products for the Enterprise: Product Management in Enterprise Software explains critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building products for the enterprise. If you are in a stage of switching your career to an enterprise company or want to improve your processes this book will help you with it.

Feel free to buy your copy of this book here.

December 11, 2021

Discovery and Product Management💪

Welcome to the next week of our Product Digest’s newsletter. This week we handpicked for you some interesting articles around the discovery and customer centricity topics. If you are new to PM - these articles are a must.  

Plus if you considering buying Daniel Thulfaut's new ebook. Don’t forget to use the code mentioned in the description.

Have a great weekend everyone!

⭐️ This week's top picks

📚 From Vision to Version eBook

Strategy Framework for Digital Product Management Rockstars. Step by step guide for crafting and aligning your product vision, strategy and roadmap. 

Use discount code: airfocusROCKS if you're interested in buying this ebook. By subscribing to Daniel’s newsletter you will get one chapter of the ebook for free.

📚 Continuous Benchmarking: The Task Everyone in Product Should Do 

... “I’ve worked on numerous positions on product teams. From junior product assistant, to running the entire show, to everything somewhere in between. There is one task I’ve found vital in all of them. I call it continuous benchmarking.“ Amazing article from Penelope, Head of Product working at InlineManual.

📚 Introducing People Skills for Product People 

People Skills for Product People was a live course from the skilled product manager Pradip Khakhar. If you are struggling with soft skills then his course can help you to improve and raise the bar for upcoming days. Feel free to follow Pradip to be updated. 

📚 What Is Customer Centricity and Why You Need a Strategy

The way customers research, use, and buy products or services is changing. Therefore, the way companies attract customers, position their products or service, and sell is evolving. Customers are ever more empowered than before.  

📹 Introduction to Modern Product Discovery - Teresa Torres 

Teresa spoke about how to understand the trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product. Everyone who is interested in the discovery process can benefit from her speech. 

Teresa Torres

💬 Social post of the week

Kate Leto via LinkedIn

Kate Leto

 📚Top product book

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty Cagan

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value is a masterpiece written by Teresa Torres, internationally acclaimed author, speaker, and coach and this book should be on the shelf of every product manager.

Feel free to buy your copy of this book here.

December 4, 2021

Communication and Product 👂👄

Welcome to the December edition of Product Digest - your weekly curated newsletter about product management topics. This week we have picked several articles for your weekend readings. Most of them are around important product manager's skill communication.

⭐️ This week's top picks

📚 17 Things We’ve Learned From Top Product Marketers

Interesting article to read. It is full of interviews with the top 1% product marketers from companies like Gong, Privy and Highspot for advice around marketing’s most in-demand role.

📚 Product Management Trends and Challenges in 2022 – A Product Coach Perspective With Lisa Mo Wagner 

It’s something that we’ve been hearing more and more over the past 18 months and it’s a topic that’s certain to come up in our upcoming roundtable - Product Management Trends and Challenges in 2022. 

📚 Introducing People Skills for Product People 

People Skills for Product People was a live course from the skilled product manager Pradip Khakhar. If you are struggling with soft skills then his course can help you to improve and raise the bar for upcoming days. Feel free to follow Pradip to be updated. 

📹 What It Takes To Be a Product Management Coach With Lisa Mo Wagner   

 What does it take to become a great product manager? In this video they asked someone who has been both a product manager and a coach for others, Lisa Mo Wagner.

Lisa Mo Wagner

💬 Social post of the week

Justin Williams via Twitter

 📚Top product book

Product Management’s Sacred Seven: The Skills Required To Crush Product Manager Interviews and Be a World-class PM is a book authored by 3 product managers at Facebook, Google, and Microsoft.

Product Management’s Sacred Seven is a comprehensive resource that will teach you the must-know knowledge and applied skills necessary to become a world-class PM that can get hired anywhere.

Feel free to buy your copy of this book here.

November 27, 2021

Growth and Feedback 🚀💪

In this last November edition of Product Digest, you can learn more about growth and feedback. Whether you are involved in the hiring process, are responsible for the product team's structure, or just want to brush up on some good-to-have PM skills, you can benefit from the articles we picked for you this week.

⭐️ This week's top picks

📚 Building Feedback Loops Into Your Business Model

Now that we have spent some time thinking about other business models in the market place let’s start developing this one. Today we are going to look at key resources in the business model, and how feedback loops make your business model more powerful.

📚 Six Rules of Hiring for Growth

As Paul Graham teaches us, “Startup = growth. The only essential thing is growth. Everything else we associate with startups follows from growth.” Thus, your first growth hire is one of the most important hires you’ll make.  

📚 How To Manage Customer Feedback

Let’s be blunt. No matter what your product or what sector you operate in, your customer is the core driver of business and your most valuable asset. If you choose to ignore customer feedback, you’re choosing to lose those customers. It couldn’t be any simpler.

🎥 Growth Product Management

There’s a new kind of product manager in town: the growth product manager. This emerging role is taking hold throughout the software industry, but is especially prevalent within product-led organizations. In these companies, the product itself is a primary lever for growth, so it makes sense for the product team to take on growth responsibilities tied to revenue.

Growth Product Management

💬 Social post of the week

Lenny Rachitsky via Twitter

📘 Top product book

”This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories—not to mention countless practical principles you’ll dearly wish you’d known five years ago.” —Dan Heath, co-author of Switch and Made to Stick.

The author of the book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses, Eric Ries, is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU.

Feel free to buy your copy of this book here.

November 20, 2021

Modern Product Management🎓

In this November edition of Product Digest, you can learn more about modern product management. We've compiled a list of evergreen articles from top PMs, a book recommendation, and a webinar from Melissa Perri. Enjoy and have a great weekend!

⭐️ This week's top picks

📚 A New Era for PMs — What Will Product Management Look Like in 2022?

Some trends stay, some trends go, technology unlocks new opportunities, and user needs keep us all on our toes. The fast-paced nature of the job is something you have to love as a PM, but the last 18 months have been a particularly challenging test on our processes and our ability to adapt. The question we need to ask ourselves as we approach the end of 2021 is: what have we learned this year and how can that help us move forward?  

📚 4 Easy Ways to Collect Quick User Feedback

Kimberly Berls, Product Lead at Verizon, shares four very easy ways to get fast and useful user feedback. If you are struggling with ideas where you quickly see the feedback, don't forget to read this article.

📚 The 8 Do’s and 500 Don’ts of Interviewing Product Managers

8 valuable tips from experienced Product Manager, Adam Hecht about how to use empathy, time management, and curiosity to judge PM candidates. If you are interested to learn more about this topic, feel free to check our PM book recommendation at the bottom of this newsletter.

📹 Product Operations: The Fuel for Winning Product Strategies

Product Operations is still a rising trend in the software product industry. It’s a function that seeks out and eliminates barriers that prevent leaders from creating, executing, and managing evidence-based product strategy. It’s not a single activity or project, but an ongoing process of learning, discovering, and improving. Check the following webinar to learn more about what Melissa Perri thinks about product operations.

Melissa Perri

💬 Social post of the week

Kate Leto via Twitter

📘 Top product book

'This book is a fantastic catalyst to rethink which skills you need in a product team in order to be truly innovative - and then details exactly how to change both your hiring and coaching practices to foster those skills in your organisation.' - Martin Eriksson | Co-Author, Product Leadership

The author of the book Hiring Product Managers: Using Product EQ to go beyond culture and skill, Kate Leto is a product management expert with more than 25 years of experience.

Feel free to buy your copy of this book here.

November 13, 2021

Customer feedback👨🚀

In this week's November edition, you can learn more about customer feedback. Feel free to recommend our Product Digest newsletter to your friends and colleagues if you find it valuable.

⭐️ This week's top picks

📚 7 Ways To Use Customer Feedback To Improve Your Brand and CX  

To gain customer feedback nowadays seems like an easy task for brands. But what comes before, in terms of what questions do you want to ask and after, in manners of feedback interpretations is challenging. Will companies use feedback to improve their products and services?

📚 Which Is Better One-time or Continuous Customer Feedback?

Have you ever wondered how you can collect customer feedback with less time and administrative effort and still increase customer satisfaction? Today we would like to give you an answer to this question and, in this context, show you what effects one-time as well as ongoing customer surveys have on your company’s success.

📚 5 Ways to Measure Customer Satisfaction

In order to make sure that customers are happy, you have to ask the right questions and keep track of the answers. You cannot just assume or hope. Here are five ways you can measure customer satisfaction that will better empower your customer success team and decrease churn rate. 

📹 How to Close the Loop on Customer Feedback: Best Practices for 2021

 In this video, you'll learn about closed-loop feedback best practices. We will share some examples of closed-loop feedback processes and communications, and show you a few ways to use customer feedback to increase customer loyalty, improve employee experience, and grow your business.

Closing the loop

💬 Social post of the week

Andrew Gazdecki via Twitter

📘 Top product book

In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

Feel free to buy your copy of this book here.

November 6, 2021

Roadmapping and Other Tips🚀

In this week's edition of Product Digest, we share a mix of articles about roadmapping and other product management tips. Don't forget to check the end of this newsletter and the book of our product hero C. Todd Lombardo. If you like our weekly newsletter, feel free to forward it to your friends or colleagues and every mention is highly appreciated.

⭐️ This week's top picks

[Read] Introduction to Roadmap Architecture

As a Product Manager it is important that you have a roadmap in place. Equally important is that you design your roadmap architecture and structure. This becomes increasingly important as your company, teams and products scale.

[Read] Take a Product Management Approach to Data Monetization

The product management approach of driving progress can be seen in many new verticals. In this article you will learn how data project management evolved to data product management and what are key differences. 

[Read] Ideas Are Easy! But Starting Up?

The biggest mistake new entrepreneurs make is not treating their ideas carefully. You want to make sure you prepare thoroughly before starting a business, but realize that things will almost certainly go awry. To run a successful business, you must adapt to changing situations.  

[Video] C. Todd Lombardo: Roadmaps Are Dead! Long Live Roadmaps   

Do you ever feel like breaking up with your roadmap? In his talk from #mtpcon San Francisco 2018, C. Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. Moreover, you can find his book down here. Really recommend it to everyone!


💬 Social post of the week

Lenny Rachitsky via Twitter

4 years into my PM career, I made the transition from a generalist role to a growth PM role (driving Airbnb’s supply growth). I loved it. It's fast-paced, high-impact, and at the center of action. If you're hoping to make a similar move, here's my advice

📘 Top product book

Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty

This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. The author of the book C. Todd Lombardo is VP of product at Openly.

October 30, 2021

Product Management and PM career🚀

In this week's edition of Product Digest, we share a mix of articles about product management and career development in the PM field.

⭐️ This week's top picks

[Read] How Digital Product Management Promotes Value Stream Management Success

Today, DPM represents a core building block of digitally optimized businesses. DPM is a strategic approach to ensuring technology investments yield maximum returns. Through DPM, teams apply a set of practices that help optimize the evolving management of technology.

[Read] The Case Against Heatmaps

Heatmapping has become a standard part of the website optimization toolkit. However, are they actually useful? Oliver Palmer, CRO Consultant, described the pitfalls of overusing heatmaps and offered alternatives in this article.

[Read] Avoid the Punch: How to Create an Effective Release Plan in an Outcome-Based World

“Release plan?” you might think. “I can’t worry about that! I’m too focused on outcomes!” And, you might be right! One of the most critical things to consider is whether such a concept can function in an outcome-based world. Check out this article by Adam Hecht, Senior Product Manager at Bombas, on how to create effective release plans.

[Video] What Do Product Managers Do?

The Product Manager role continues to be a topic of debate. As teams and organizations grow, the responsibilities of a PM change from being a Swiss army knife doing anything and everything to a skilled influencer creating a shared understanding with the team.

What Do Product Managers Do?

💬 Social post of the week

Lenny Rachitsky via Twitter

📘 Top product book

Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager

From the authors of the best-selling book, Cracking the PM Interview, Jackie Bavaro and Gayle Laakmann McDowell published another comprehensive guide on the skills, frameworks, and best practices to become a great Product Manager. It will help you level up your skills and career.

Feel free to buy your copy of this book here

October 23, 2021

Agile, SAFe and Other Topics🎓

In this week's October edition, you can learn more about Agile, SAFe, and some basics for everyone interested in Kanban roadmaps and how to conquer PM interview questions. Have a great start to the weekend!

⭐️ This week's top picks

[Read] What is a Kanban Roadmap?  

There is no such thing as a Kanban roadmap - so where did this term come from, anyway? Let's start with the basics. A popular article written by our Senior Product Manager, Andrea Saez, shares with you what is Kanban, and what's the difference between Kanban boards and product roadmaps. 

[Read] The Product Management Career Framework Your Team Deserves

If you are already leading a team of Product Managers or want to grow as a Product Manager, Program Manager or Product Owner, this article is helpful for anyone who wants to improve or start their product management careers.

[Read] Beware SAFe (The Scaled Agile Framework for Enterprise), an Unholy Incarnation of Darkness

If you agree with the social media post of the week below, then you can read more information about this topic here in this article written by Sean Dexter, Senior Product Designer of Hubspot. 

[Video] Agile Scrum Full Course in 4 Hours

In this video, you will learn everything you need to know about Agile and Scrum - Agile project management, Agile user stories, Scaled Agile Framework, how Scrum, Kanban, and Agile are different from one another, and so much more! Watch it here.

Agile Scrum Course

💬 Social post of the week

Austin Yang via Twitter

📘 Top product book

Decode and Conquer: Answers to Product Management Interviews is your starting point on how to conquer the most difficult PM interview questions. 

The author, Lewis C. Lin, CEO of Impact Interview, was Microsoft's Director of Product Management. Before Microsoft, he worked at Google, leading new AdWords product launches.

Feel free to buy your copy of this book here

October 16, 2021

Prioritizing, Product-Led Growth and Other Topics 🎓

In this week's edition, we would like to share with you a mix of useful tips across the topics. You can read about mapping, product-led growth or prioritization. Also, don't forget to check out our newly launched app airfocus Insights - the most flexible way you can centralize your feedback and inform your product discovery. 

⭐️ This week's top picks

[Read] Mapping: An Introductory Guide for Product Teams  

Mapping is a visual framework that can be extremely useful for product teams. Maps come in all shapes and sizes: experience maps, customer journey maps, life of the customer maps, user story maps, mind maps, process maps, network maps, empathy maps, and so on... Teresa Torres, internationally acclaimed consultant and speaker shares her insights in this guide with you.

[Read] Culture for Product-Led Growth: How to Implement Flat Spaces in Your Company

You can create flat spaces at all levels. It’s a versatile product tool because it’s basically a principled belief that successfully harnessing your entire team can yield better outcomes. From Product Managers to Chief Product Officers, everyone can use the tactics to good effect. Oji Udezue, VP of Product at, shares his tips for the ones who are going to implement this strategy.

[Read] My Product Management Toolkit (46): Making Decisions 

Have you ever struggled to make a decision? Mark Abraham, world-known PM, wrote an article about the process of making decisions. Being able to make decisions or motivate others to make decisions is a core part of being a Product Manager - almost everyone can benefit from his knowledge.

[Video] How to Prioritize and Make Decisions As a PM

If you want to extend the previous tip about making decisions then we would like to invite you to watch the following video from Product School - How to Prioritize and Make Decisions As a PM.



💬 Social post of the week

Melissa Perri via Twitter

Do you agree with Melissa on the following statement? Melissa Perri is a seasoned PM and the author of Escaping the Build Trap. 

📘 Top product book

Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products is the definitive book on the challenging nature of product management.

The author, legendary Product Manager, Marc Abraham brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.

Feel free to get your copy here

October 9, 2021

Tips for Building a Successful Product Team💪

In this week's edition, we would like to share useful tips for building your product team. Whether you are involved in the hiring process, are responsible for the product team's structure, or want to brush up on some good-to-have PM skills, you can benefit from the articles and videos we picked for you.

See you next week!

⭐️ This week's top picks

[Read] Decoding Product Management — A Skill Matrix to Grow, Coach, Assess, and Hire World-Class PMs  

If you are the leader of one or more product managers or aim to become one, feel free to make this framework your own. Experiment with information from this article and adapt it to your organization to help you improve your PM recruiting and become a better team leader. 

[Read] Product Thinking vs. Project Thinking

Kyle Evans's article deep dive into the differences between product thinking vs. project thinking and how you can elevate thinking and culture from a project level to a product level. If you are struggling with this, this reading can help.

[Read] Why We Don’t Interview Product Managers Anymore 

Instead, Brad Dunn, Chief Product Officer at Whispir ask Product Managers to audition. Yes, you read that right - audition. Read his article and discover his thoughts about hiring new PMs and why he decided to use this new approach.

[Video] Product Sense & Strategy Questions in PM Interviews

In this mini-lesson, CEO and Founder of RocketBlocks, Kenton Kivestu, share product sense and strategy questions that you can expect to face in product management interviews and what interviewers will be evaluating the candidate on. Watch the video here.


💬 Social Post of the Week

Teresa Torres via Twitter

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input.

Teresa Torres

📘 Top product book

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs is the must-read book for everyone who wants to learn how to use a simple goal-setting technique.

The author, legendary Venture Capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive.

 Feel free to get a free audio version here. 

October 2, 2021

The Art of Killing Features ⚔️

In this week's edition, we look at the art of killing features. LinkedIn just killed their stories, and we get a bit deeper into the topic of how you could think about product strategy and retiring features in your product.

Watch the teaser interview with Bart Jaworski, Product Manager at Microsoft, and check the other articles around this topic.

⭐️ This week's top picks

[Read] Will Linkedin Stories Catch On?  

Kushaan Shah, Growth Marketer at Livongo, shared an interesting article about an upcoming feature for LinkedIn a year ago. We know the rest of the story one year later, but check out Kushaan's take on the feature assessed based on the STEPPS framework.

[Read] What is Product Strategy?

About five years into her career as a PM, Rose Yao was told that she was not thinking strategically. Baffled with the feedback and wanting to improve, she began studying people who are good at strategy and understand how they made decisions. In this article, Rose covers the basics of product strategy, saving you a ton of research time.

[Read] Killing Features — Just As Important As Building Them 

Grant Ammons, Director of Engineering at Convertkit and Pipeline CRM published an article about the art of killing features. You'll learn how to identify the right features to kill and when is the best time to do so.

[Video] Product Drive October 4-5th 2021: Teaser Interview with Bart Jaworski

Even companies like LinkedIn make product mistakes. On 30 September, LinkedIn killed its fairly new feature (launched in October 2020!) - LinkedIn stories. Userpilot team invited Senior Product Manager at Microsoft, Bart Jaworski, to discuss what makes product features successful and the thought process behind making them. Click here to watch it.


💬 Social Post of the Week

Bart Jaworski via LinkedIn

Bart Jaworski's Youtube channel explores classic product management topics with a fresh perspective. Feel free to check out the newest video on storytelling and why Product Managers need to be good storytellers.


📘 Top product book

Inspired: How to Create Tech Products Customers Love is considered as a bible of product management. A classic that should be on the bookshelf of every Product Manager.

Marty Cagan, Partner at Silicon Valley Product Group, gives a master class on how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love.


September 25, 2021

Learning and Growth for Product Managers 🎓 🚀

In this week's edition, we look at learning and growth for PMs.

This should be an evergreen topic for everyone who wants to move their career forward. Enjoy the reading and see you next week!

⭐️ This week's top picks

[Read] A Learning Framework for Growth 

Parv Sondhi, Product Manager at Tech and Lecturer at Berkeley shared insightful tips for boosting your personal growth as a Product Manager. If you are struggling with growth, this article is the top pick for you. 

[Read] Why Research?

Do you know what research exactly means? Have you ever tried to answer this question? In this article, Ernesto Peña rethinks the common part of the daily job of Product Managers. 

[Read] How To Improve Your Communication Skills as a Product Manager 

Communication is everything. Hilary Johnson, Product Lead / Growth Advisor @ustwo recommends her tips on how to effectively communicate across the teams.

[Video] How Curiosity Drives Careers | Bo Ren | TEDxUniversityofRochester

Bo talks about how being inquisitive helped her carve her unconventional career path, and sheds some light on diversity and inclusion issues in tech. Being curious helps her build things like the Facebook news feed, because asking questions and challenging assumptions is at the core of what Product Managers do. Click here to watch the video.


💬 Social post of the week

Pratibha Pandint via Linkedin

Here is a first in the series of articles from Pratibha Pandint about a career in product management. Follow her at "This Practical [Work] Life" for more information.

Pratibha Pandit

📘 Top product book

The Lean Product Playbook is a practical guide to building products that customers love. If you want to improve your skills or just be updated about evergreen good practices, feel free to get it here with Audible Trial.

This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.


September 4, 2021

How Not to Be The Company That Also Built "Stories" ... and More

This week LinkedIn finally decided to say goodbye to stories, following Twitter by just a few weeks. It just never gets old to highlight the importance of discovery before building things.

This week we bring you discovery tactics, book reviews, and dealing with your favorite HiPPo, with lots of love.

⭐️ This week's top picks

[Read] Product Discovery – 13 Important PFRAQ Questions to Ask

Questions around what and why something should be built are the focus of discovery. At this stage it’s important to spend more time on the problem space than to the solution space. André Bento brings you 13 questions you can ask throughout the discovery process.

[Read] Discovery vs. Documentation

An absolute gem from Marty Cagan, looking at the dangers of old school product requirement documents in the era of a pandemic and remote work.

[Read] SUNDAY REWIND: Remember HiPPOs Are Humans Too…

Making decisions is hard when you have a HiPPo breathing over you - but remember, they're people too. Imogen Schels gives us great advise and shows us how to put those neede empathy skills to work when we're under pressure!

Effective Meetings: Process-Oriented Versus Mission-Oriented Meetings

When meeting with stakeholders and making decisions, it's important to make the most out of your time together. This is the fourth episode of the series on High Output Management by Andy Grove, you'll learn about the two different types of meetings, process-oriented and mission-oriented, how to use meetings to increase leverage, and how much time you spend in meetings. 


💬 Social post of the week

Allison Grayce via Twitter

📘 Top product book

It would make sense to recommend Teresa Torres' Continuous Discovery Habits, but as a bonus, I won't just recommend 1 or 2, but 10 great books on product discovery you should read.

Many thanks to Lena Haydt for putting this list together!

August 21, 2021

Product Parallels and Ketchup 🍅

This week we look at how product management has parallels to some of our favorite hobbies.

From movies to scuba-diving, we've put together some great articles for you (some of which may even give you some ideas for things to do this Summer!)

⭐️ This week's top picks

[Read] A Scuba Diver’s Guide to Product Management

Gabrielle Bufrem, Product Leader at VMWare, runs us through how getting her certification as a scuba diver helped her draw parallels to life as a Product Manager.

[Read] Lights, Camera, Product Management?

"What a director is for a movie, Product Manager is for a software” - this and many more correlations between product and directing by Siddarth Seth, Director of Product at FloBiz. 

[Read] Why Every Product Manager Needs a Flux Capacitor

While we’re still waiting for hoverboards and self-drying jackets, we can still look at the Back to the Future trilogy and take away some lessons from Doc Brown's time machine. 

[Video] What is Product Management Like in Gaming?

Product management in the gaming industry; what’s so different about it? Olivier Courtemanche walks us through the rise of social and mobile free-to-play gaming and the evolution of the product management role. At the crossroads of creativity and business, this key role has reshaped video game development and redefined corporate cultures by forcing entertainment companies to adapt to the millennium’s new platforms. Click here to watch it.

What is Product Management Like in Gaming?

💬 Social post of the week

Benjy Stanton via Twitter

Speaking of real-world applications, we really need to have a chat with Heinz about product management and ketchup because it feels like there could've been a better solution to this problem. 

📘 Top product book

If we're talking about product management in the real world, we should read a book about product management in the real world.

Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century comes highly recommended.

In this book, author Matt LeMay focuses on the CORE connective skills-- communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets.

August 14, 2021

Product Growth and Mario Brothers 🍄

This week we look at product-led growth and onboarding.

There's *a lot* of great resources out there, but let's start with the basics. From working together to defining your ideal customer, let's work on defining a strategy first!

⭐️ This week's top picks

[Read] Product Led Growth: A Guide

Caroline Clark, CEO of Arcade, guides us through how product, sales, and marketing can work together in a product-led growth environment and delivery the right strategies to be successful.

[Read] Product Growth Canon

Do you know what product growth actually means? Are we referring to financial growth, team growth, or feature adoption? This and other questions were answered by Conor Dewey from the Hugo team.

[Read] A Guide to High-Touch B2B SaaS Onboarding

Research from 100+ companies - lessons learned and best practices from the Arrow team. Fascinating read!

[Video] Growth Hacking Strategy for SaaS Startups (How to Acquire 100K Users)

So you've got a SaaS startup with some revenues and now you want to get to 100K users, but you don't have a ton of extra funding to go all-in on ads and other expensive marketing tactics. So what do you do? TK Kader tells us exactly what to do next.

💬 Social post of the week

/u/Eye_Juice via Reddit

I want you all to know I tried really hard to find a growth meme, and the best I could do was this.

Mario - product growth

📘 Top product book

We couldn't have an edition on product-led growth without THE product-led growth book by Wes Bush, Product-Led Growth: How to Build a Product That Sells Itself.

Wes challenges the traditional SaaS marketing and sales playbook and introduces a completely new way to sell products. Bush reveals how your product—not expensive sales teams—can be the main vehicle to acquire, convert, and retain customers.

August 7, 2021

Mental Models and Critical Thinking 💡

This week we focus on mental models.

Mental models help us understand life. They guide our perception and behaviour and help us make decisions and solve problems. Understanding how one implements these behaviours is imperative not just for our product design, but for us as product people.

We've rounded up the best reads and talks about mental models, alongside a great book around forming habits. Enjoy!

⭐️ This week's top picks

[Read] Mental Models That Make You a Better Product Manager

Going by that definition, the life of a Product Manager is always caught up between discovering, planning and execution. It's a challenging job with lots of context switching - so how do you have time to really think about how you're doing things? Saurabh Rastogi walks us through the importance of mental models and how applying different ones can help you become a better Product Manager.

[Read] 10 Visual Models That Let You Simplify The Most Complex Ideas

A picture speaks a thousand words better than a single sentence does. In an age filled with back-to-back virtual meetings, here's how to communicate quickly and effectively with visual models.

[Read] 5 Mental Models That Help Product Managers Acquire and Retain Users

To become a learning machine, you can’t just overload yourself with information. You have to apply critical thinking to what you’ve learned. In this article, Hiten Shah talks us through 5 mental models that help Product Managers acquire and retain users (a must-read!)

[Video] Nils Davis - Mental Models (ProductTank SF)

Different situations call for different mental models. If all we have is a hammer, then everything looks like a nail, and that's obviously a bad situation to be in. There are dozens, if not hundreds, of mental models that can help you in different situations. In this talk, Nils Davis focuses on a handful he finds the most useful as a Product Manager.

💬 Social post of the week

Emilia Korczynska via Facebook

Speaking of mental models... who's been here, and how do we even begin to digest this mess 😅.

Backlog meme

📘 Top product book

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. In "Atomic Habits", author James Clear guides us through how to break bad habits and start improving how you make decisions.☀️


July 31, 2021

Collaboration, Teamwork, and Putting Out Fires 🔥

This week we focus on collaboration and teamwork. 

The most successful teams are those that think of themselves as a whole team - not as separate teams in an organization. How do you make that happen? How do you get everyone working together and not against each other? 

From solving problems as a group to putting out fires, here's how to do it with a slice of pizza in hand 🍕

⭐️ This week's top picks

[Read] Core Concept: Collaborative Decision-Making in a Product Trio

Do product trios really work? What do they do when they can’t agree? Who really gets to make the decisions? Product Leader Teresa Torres guides us through the product trio concept and how to make collaborative decisions in this blog post.

[Read] Why Groups Struggle to Solve Problems Together

There are five stages of problem-solving: defining the problem, generating solutions, evaluating solutions, picking a solution, and making a plan. When we solve problems independently, we intuitively move in between these stages to generate solutions quickly. But when solving as a group, people move through these differently. Al Pittampalli guides us through how to solve problems as a team.

[Read] 3 Signs Your Team Doesn’t Have an Ownership Mindset and What to Do About It

To cultivate an ownership mindset on your team, you should focus on transparency, autonomy, and customer empathy. A few tips from the Atlassian team to improve your team skills here!

[Video] 3 Ways to Create a Work Culture That Brings Out the Best in Employees | Chris White | TEDxAtlanta

Chris White leads the University of Michigan’s Center for Positive Organizations. Through ground-breaking research, educational programs, and organizational partnerships, the center helps leaders build high-performing organizations that bring out the best in people. This is a must-watch for improve team-wide communication and collaboration. Watch it here.

3 ways to create a work culture that brings out the best in employees

💬 Tweet of the week

Product Gurus via Linkedin

Ok, so this week, we don't actually have a Tweet, but a meme shared on Linkedin that's so funny it crosses language barriers. Who knew you could be funny on Linkedin too?

PM roadmap

📘 Top product book

We couldn't pick just one book this week - after all, Summer is here!

Instead, we bring you a collection of books with a specific progression as marked by Nils Janse.

This curated list guides you through the top product management books, from Marty Cagan's Inspired to C.Todd Lombardo and Bruce McCarthy's Roadmaps Relaunched.

Happy Summer! ☀️

July 24, 2021

Lessons Learned and Grilled Cheese 🧀

This week we focus on lessons learned and experienced gained.

Product is hard, we all know this. But from the tough experiences come lessons learned, some funny, some not so funny - but all truly valuable.

From grilled cheese to jewelry manufacturing, we've got it all for you on this roundup!

⭐️ This week's top picks

[Read] A Masterclass in Product Management - Selling Grilled Cheese

In an endearing and funny roundup of lessons learned, Wil Kirwan's compelling storytelling guides us through how selling grilled cheese taught him about product management. 🥪

[Read] How Writing Made Me A Better Product Owner

One of the most important skills product people must have is the ability to communicate clearly. If you have a great idea but you can't convey it to others, how do can make it happen? Maarten Dalmijn guides us through how constantly writing helped him be a better product owner. If you're wanting to brush up on some writing skills, this is the blog post you've been looking for.

[Read] Your First Thought Is Rarely Your Best Thought: Lessons on Thinking

Have you ever thought about scheduling time to think, not just to work? In this short article, Shane Parrish shares lessons learned after setting time to think, and how it has improved his problem-solving skills.

[Video] 5 Lessons Learned in Product Management by Twitch Sr. Product Manager

In this Product School session, Greg Smith, Senior Product Manager at Twitch, shares his own unique journey to product management spanning time in the film industry, an Apple Store, an international jewelry manufacturer, a wine bar, and playing video games. He discusses the various lessons he learned along the way and how he applies them to product management at Twitch. You can watch it here.

5 Lessons Learned in Product Management by Twitch Senior PM

💬 Tweet of the week

keith kurson via Twitter

📘 Top product book

Our top pick for book of the week is Computing Calamities: Lessons Learned From Products, Projects, and Companies that Failed by Robert L. Glass.

The author presents 30 of the worst computer-industry failures of all time - and shows how you can prevent disaster from happening to you. This book is organized into six short sections, each featuring a collection of articles relating to a particular type of computer-industry disaster.

July 19, 2021

Goals, Metrics, and Product Thinking

This week we focus on goals, metrics, and product thinking.

Building great products is about learning and iterating - but in order to learn, you need to measure the right things to make informed decisions. But where does one even begin?

From OKRs to building kitchens with the right outcomes in mind, we've got some great reads for you this week!

⭐️ This week's top picks

[Read] How to Measure The Progress of OKRs Using Leading and Lagging Indicators

The most useful goals help teams measure their progress continuously and adjust their actions accordingly. But neither of these will solely be achieved by being religious about "good" and "bad" OKRs. Check out this practical guide to setting up your OKRs by product coach Tim Herbig.

[Read] The Mindset That Kills Product Thinking

Jeff Patton talks us through how to recognize potential anti-patterns that kill creativity and hinder product thinking, with everyday, real-world examples like remodeling a kitchen.

[Read] How Engagement Metrics Can be Misleading

In most situations, tracking engagement metrics will be helpful. But in some cases, they can also be misleading. Oleg Yakubenkov guides us through how to recognize potentially misleading metrics and what you can do about them.

[Video] Why The Secret to Success Is Setting The Right Goals

In this practical talk, John Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel, and Bono to set, and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure -- and how we can use OKRs to hold our leaders and ourselves accountable.

John Doerr

💬 Tweet of the week

Gtmhub | For Missions that Matter via Twitter

📘 Top product book

Our top pick for book of the week is Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke.

How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And what do you do when it looks like you’re headed for failure? In Radical Focus, Christina Wodtke combines her hard-earned experience as an executive at Zynga, Linkedin, and many of Silicon Valley’s hottest companies to answer those questions. It’s not about to-do lists and accountability charts. It’s about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail – and how to take a temporary disaster and turn it into a future success.

July 10, 2021

Cats, Empathy, and Accessibility in Products 🐈

This week we focus on psychological safety - yours, theirs, ours. The most important skill a product manager and leader can have is the ability to empathize with others, but developing that skill starts with taking care of ourselves first.

Empathy leads to designing great products - so let's start the conversation. Can one really build products that are inclusive if we aren't providing the same level of inclusion, accessibility, and safety to our teams?

If you don't know where to start, we've put together a great collection for you below.

⭐️ This week's top picks


Did you know that all high-performing individuals - from executives to athletes - all have a coach? Yet over 60% of people who are on the edges of leading-edge innovators are actually embarrassed to ask for help. Kate Leto and Barry O'Reilly guide us through how to break through the taboo of asking for help so you can take your career to the next level.

[Read] How One Company Got Employees to Speak Up and Ask for Help

A case study of how a quickly growing startup puts emphasis on their employees' psychological safety to drive innovation. As a leader, if you want to create an environment where it’s okay to ask for help, how can you show that even you need help from time to time?

[Read] Inclusive UX in an era of Anxiety

Considering the skyrocketing rates of mental illness throughout the course of the COVID-19 pandemic — plus many more of us struggling with daily stressors and mood swings that may lead us to irrational negative thinking, how can you design with empathy and accessibility in mind?

[VIDEO] POURing Over Your Website: An Introduction to Digital Accessibility

Digital accessibility - what it is and why it's important. Most sites/apps are awful as far as accessibility goes. It's not something that's taught, and even when there is some awareness, it's considered too hard and costly to implement. In this TEDx talk, Ashleigh Lodge raises visibility about why it's important from both social & business perspectives and provides information and tools for people to take back to their own project use.

An Introduction to Digital Accessibility

💬 Tweet of the week

NHS D&G Patient Safety & Improvement Team via Twitter

July 3, 2021

Strategy and Peanut Butter Sandwiches

This week we bring you some awesome reads around the importance of strategic product research, and why context always matters. From talking to customers to the most ridiculous user experience with peanut butter sandwiches - remember to always focus on what the user wants to achieve.

We wrap up our digest with how Notion took their growth to the next level by tapping into their existing user base and growing their community by 200 members daily (yeah, you read that right!)


⭐️ This week's top picks

[Read] When's the last time you talked to your customer?

Product leader Adam Thomas tells us about the importance of speaking to your customers, developing relationships, and taking your strategic research to the next level.

[Read] Why you should stop putting features on a roadmap

Make sure your discovery process is problem-focused and not feature-focused by asking questions on the problem the user is having, not the solution you are building.

[Read] The making of a strategic designer

A beautiful design is not the same as a useful design. Read all about the new emerging role that's taking the product world by storm.

[Read] How to write better user stories with gherkins

User stories have been getting a really bad rep lately - spice them up with gherkins (no, not the pickle!) and help your team focus on user outcomes.

[Video] Why user stories with context matter

This hilarious video circulating Reddit hits the spot on user experience, and why user stories focused on outcomes are important. Watch it here.

User stories

💬 Tweet of the week

Ryan Kaufman via Twitter

📘 Top product book

Our top pick for book of the week is Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke.


How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And what do you do when it looks like you’re headed for failure? In Radical Focus, Christina Wodtke combines her hard-earned experience as an executive at Zynga, Linkedin and many of Silicon Valley’s hottest companies to answer those questions. It’s not about to-do lists and accountability charts. It’s about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail – and how to take a temporary disaster and turn it into a future success.

June 26, 2021

How to Manage Technical Debt

Technical debt is one of the great sources of frustration among product teams and is mostly mismanaged.

Engineering teams hate bringing it up, and sweeping it under the rug leads to accumulation and long-term frustration. 

The culprit is the wrong notion of what tech debt is, its strategic role, and not knowing how to prioritize it.

Newsflash: Products don't win by having little or no technical debt. Keep reading to understand how to manage it strategically.

  • Managing technical debt 

  • Why scrum prevents and creates technical debt

  • Choosing your north star metric(s) and how to create a product strategy

🗂 Managing technical debt

Matt Greenberg & Keya Patel via Reforge

You could think of technical debt as parts of your code that will slow you down in the long run. These could be hard-to-read, low-quality code, shortcuts, tangled dependencies, and temporary hacks that later become long-term pains.

Demystifying technical debt

Typically four main notions undermine the management of tech debt.

Technical debt is bad or burdensome

1) There are different types of tech debt, and their difficulty varies greatly. We cannot classify it all as bad, as this makes it all look the same. We need to organize it by type and estimate the degree of pain/risk.

 2) It's good to have a certain level of tech debt. This suggests that the team isn't focusing on removing it but focusing its efforts on key business areas like development or experimentation. Prioritizing technical debt over business is an indicator of growth problems. Your team will accumulate a bit of technical debt.

 Ask: What can we gain by accumulating tech debt now and tackling it in the upcoming month?

All technical debt is complex work

Many teams have an unaligned definition of done. When it comes to tech debt, you need to have a definition of done, or all tech debt will become complex work. 


  • If your work has a clear start and end, the path to the end might be easy or hard, but there is a definition of what it means to complete it and how to get there.

  • If you always define your tech debt, you can begin to understand how many days it would take to complete the work and account for it in upcoming sprints.


  • If your definition of done is unclear, it'll be harder to manage expectations right off the bat.

  • If possible, move to a more defined approach by frontloading some of the work by scoping potential high-level solutions and considering how and when to make the fix.

  • You can make it less complex by breaking it into small parts of complicated but feasible work and tackle said pieces over a defined period or sprints.

Ask: What assumptions are we making that could be challenged? How would I break this tech debt for someone who doesn't understand the complexities?

Tech debt is excluded from product work estimates

Product teams tie their work to business goals, metrics, or OKRs, but this is rarely the case with tech debt. This lack of clarity and separation from product work makes it hard to address it. But tackling it at the right time can be critical to the business growth and user experience.

  • Even if some tech debt doesn't directly impact metrics, look to understand how it might impact user experiences in the long run.

  • Set a time to validate that there's a common understanding between tech and business leads. This will enable the teams to find spots between experiments and builds to address tech debt and incorporate them into the upcoming sprints.

Individual pain is the same as organizational pain

Engineering or dev teams will often put forward pieces of tech debt that they find painful to deal with. They could struggle around QA, and their pain points might seem critical to them without considering the overall strategic context.

  • Whenever a high-priority area of tech debt is raised, consider whether this is an individual or organizational level pain point. Will it impact the customer or business in some way in the short or long run?

Questions to begin prioritizing technical debt

Confidence - How high is the probability that this technical debt will cause a significant problem?

Time - How urgent is this problem? When will it become a problem?

Impact to User - How high is the impact of not tackling this piece of tech debt for the end-user? Will it result in a speed or quality issue that will hurt the user experience?

Sequence - Will this piece of tech debt block the team from reaching important milestones? If not, to what extent will it prevent the team from reaching said milestones?

Accumulated debt - How much technical debt has already been accumulated? Is it minimal or significant? 

You can begin to pair up these questions with the type of technical debt, whether it's acute or systemic debt, and the stage of your company's growth to work out how to tackle it strategically. Here's how to put the full framework together.

⭐️ This week's top picks

[Read] Why Scrum prevents and causes technical debt

As a follow-up to the management of technical debt above, we wanted to include a different lens. How teams work with technical debt on a daily basis and how to tackle each anti-pattern.

[Read & copy] Top 5 Notion templates for product managers

Most product teams use Notion for one reason or another. It's a great productivity tool and place to keep your daily work-life organized. From meeting notes to user research, wikis, and sprint retros, these are some templates you'll want to add to your workspace.

[Read] Choosing your north star metric

Here's a guide to help you choose your north star metric(s), based on a survey of current and past employees at over 40 of today’s most successful growth-stage companies. Whether it's revenue, growth, engagement growth (MAU, DAU), this guide could help you nail your north star metric.

[Listen] How to create a product strategy

Nacho details his experience as a CPO creating a product strategy, as well as the situations you'll be facing, the relationship with the overall business strategy, setting goals, time frames, and how the process differs between established products and products that are yet to be launched.

💬 Tweet of the week

Julie Zhuo via Twitter

June 12, 2021

A Framework to Solve the Right Problems

What should you work on next, and how should you allocate resources?

You probably have RICE, WSFJ, or several frameworks in mind. These are great if you've already done discovery and you know you're working on the right problems.

So let's rewind - How do you know you're working on the right problems? And how do you align your team on the value and efforts they entail?

A shared understanding of your users' problem and how each problem relates to your product strategy is a good place to start.

Here's what we've got in store this week:

  • Tackling the problem: A simple framework to align your team’s efforts

  • How to break through the ceiling of product-led growth

  • How people discover products and how stripe builds them

Managing the right problems and efforts

Tanner Elvidge via Intercom

Teams often misallocate efforts, focus, and resources on the wrong problems. The Intercom team has a way to focus on the correct problems while allocating the right amount of resources - providing a way to the right solutions with a simple framework.

A framework to focus efforts on the right problems

Not all problems and solutions are created equal. Therefore depending on the factors below and their rank from "low," "medium," "high," you'll be able to derive how much effort to invest and transition to exploring the right solutions.

Innovation: Before starting any project, you should categorize and rank how it will factor into your product strategy, business strategy, and execution levels. You'll ask:

  • At a product strategy level - does the project require an innovative solution? What level of innovation?

  • At an execution level - Will it contribute directly to differentiation or simply closing product gaps?

If the problem is tied to differentiation, innovation will be ranked as "high" and could evaluate high-level directions for solutions. On the other hand, if the project closes product gaps, innovation will be "low," and you'll want to consider existing or repurposed solutions instead of thinking of new approaches.

Investment: Should we spend a lot of time, resources and bring in external teams? Or do we want to solve it quickly without investing significant resources? This is a practical criterion, and its importance relative to other projects should be considered.

A few questions to ask before ranking:

  • Can our team solve this on our own? No? Then investment will be higher.

  • How will we prioritize it against other problems?

  • Would you intend to spend more time solving this problem than others?

Urgency: How time-sensitive is it? Do we need to get it to the market as soon as possible, or can we spend a lot of time on it? Urgency can be determined by top-down problems like product launches, or they could come from a bottom-up perspective such as the problem impacting users significantly. This can be observed from NPS scores, feedback, churn patterns, and blocked sales.

Questions to ask before ranking:

  • Is it crucial to the product strategy? Is it strategically important to solve this problem right now?

  • How critical is it to a broader launch? Is the other launch dependent on it?

  • Is this problem one that majorly impacts how customers use our product? Is it affecting a great pool of customers, or can is it a minor problem for them?

Urgency indicates how fast we should get the solution to our customers, and every project could appear to be of major urgency, but this is not always the case. Perhaps a project is of strategic importance, but there's a current solution that keeps customers satisfied.

There are many different cases and situations where the different factors will rule how you approach your problems and prioritize projects. If urgency is high and innovation low, speed is the important factor, for example

Discover how the factors work together and the different examples in this case study.

⭐️ This week's top picks


[Read] How to break through the ceiling in product-led growth

Product-led growth is often praised, but people rarely talk about the limitations and how to deal with them. This is a guide to understanding its limitations and building a complete GTM strategy, to leverage its full potential. It offers a playbook to build product-led growth into an integrated buying system.

[Read] How people discover new products

An easy read to understand the seven main channels through which people find and ultimately adopt products, with examples, suggestions, and advice as to which channel is right for each product.

[Read] Building products at Stripe

Stripe has been incredibly successful at capturing market share, and you might even be using it yourself. But how does an emerging market leader build products?  Here's an inside look into Stripe's product culture, how new products are shaped, and the role of design.

💬 Tweet of the week

Julie Zhuo via Twitter

June 5, 2021

How to Scale Product Alignment - Miro's Approach

How do you build a product that users love? And how do you scale it?

Alignment. The common denominator among great product teams that experience and maintain hypergrowth.

It holds your product strategy stack together and the earlier you adopt it, the more robust your decision-making process will become, as well as adding an agility layer.

Here's what we've got in store this week:

  • How Miro scales product alignment

  • Why customer onboarding is a vital part of your growth strategy

  • How to write OKRs that don't suck

  • Rituals of hypergrowth

🗂 How Miro scales product alignment

Via Farbod Saraf (Product lead at Miro)

We all know Miro and how it grew from 3M to 15M users in less than a year. One of its product leaders recently shared how they scale their product strategy, find alignment, frame problems, and even run meetings in this tell-all document.

Why does it matter?

Every company and product team deals with collaboration and alignment issues at some point, especially while experiencing growth. The product alignment approach guides opportunity and solution discovery and ensures widespread product collaboration and knowledge.

The product alignment document

Miro uses this single document to detail the results of product discovery and its impact, with three pillars associated with the stages of the document.

Opportunity/problem framing: Where it all starts. They identify a problem to solve or a new opportunity to seize. Then, the team investigates the problem to be solved, the audience, its importance and the why, success metrics, and competitive research (how are others solving this problem?). Here's where a few possible high-level directions start to be explored. Caution: It's important to stay broad to avoid going into implementation details to stay open to more solutions.

Solution framing: The team chooses a direction and starts working on solution discovery. Scope, key features, and stories, complexity are identified, designers provide key flows, a go-to-market plan is prepared, and engineering design docs are crafted. Their PMs facilitate the flow of collaboration and outline possible risks and dependencies.

Post-launch recap: After launch and implementation, the team assesses how successful they were in achieving the goals according to the success metrics set and the learnings to continue improving.

The meetings

They stress the importance of having the most relevant audience reviewing the document during their weekly meetings to challenge it and provide feedback. Each session focuses either on problem framing, solution framing, or post-launch. They validate opportunities against user needs and business feasibility, get feedback from leadership, and add relevant-only outside perspectives. The only four possible outcomes range from a complete agreement to not approved and points that need work.

Discover how to approach each of the pillars, the questions to be asked, how to structure the meetings, and the actual document for you to copy, right here.

⭐️ This week's top picks


[Watch] Why customer onboarding is crucial for your growth strategy

The first thing that comes to mind when we think about growth problems is getting leads to try it out. But a more important problem is when they actually get to the product, and they leave. Onboarding is one of the biggest weaknesses of most companies, and Casey is here to present ways to successfully tackle it.

[Read] Uber's crazy YOLO app rewrite, from the front seat

A truly riveting story that will have you on the edge of your seat. George gives an insider look at what it was like to re-write the whole Uber app in two months. He narrates how these two months of hell ended in success at the cost of numerous burnouts and team members quitting. 

[Read] How to write OKRs that don’t suck

Many teams fall into the trap of cookie-cutter OKRs that they follow and lose track of the inputs that actually matter. OKRs are a tool for strategy deployment. They must be relatable and understandable, and give the organization the information and tools to steer towards the desired outcomes. If this isn’t the case, then you should make adjustments.

💬 Tweet of the week

Shishir Mehrotra via Twitter

May 29, 2021

Forget About Your Idea Backlog

If you were a doctor, you wouldn't prescribe medicine to your patients without understanding their problems first.

The same should apply to product discovery.

Product teams gather long lists of ideas to tackle all sorts of problems, and these idea backlogs give a sense of what to work on next.

It's comforting, and it gives us a sense of direction, but at the end of the day, they only offer prescribed solutions that aren't connected to problems worth solving.

Keep reading to learn about the correct approach to product discovery.

  • Kill your idea backlog

  • How to create a product adoption strategy

  • 50 questions product managers forget to ask

🗂 Kill the idea backlog

Via Tim Herbig

The concept of the idea backlog is inherently flawed, and it's time to drop it.

It's where we collect "great" ideas that never made it to the top of the ideation session, and they slowly become outdated or disconnected from problems worth solving, creating noise. But more importantly, they focus the conversation of what to tackle next, on solutions.

Idea backlogs discourage hard conversations

Management wants to add an idea to work on, so you agree to add it to the idea backlog instead of discussing it. It saves you the hard conversation then, but it'll work its way into prioritization or roadmapping discussions at some point.

So what should you do instead?

If you're currently maintaining an idea backlog, round up the team and inspect each idea, asking why we would want to pursue it.

Tim gives the example of an idea for a Reporting PDF Export.

  • Why would you do this? So account managers can share results with clients faster.

  • Why would we want to do this? So account managers consider us an excellent solution for working with their clients.

  • Why would we want to do this? So we can increase revenue from agency markets that purchase our solution.

Continue until you get something measurable, and if you can't, you should avoid it.

The reasons listed above will be your rationale for your next prioritization or roadmapping meeting, and it will start the conversation of what to work on next with a goal instead of the solution.

The steps that will follow:

  1. Start broadly thinking of new solutions that could help you achieve the goal, now that you know it's worth solving, and there's data to back it up.

  2. If you can't support the goal with evidence, it shouldn't be prioritized.

Dive into the problem space with the mission briefing

Your boss or a stakeholder will come to you with specific features they want. Your job is to determine if these requests will actually fulfill the expectations of your users or if you'll end up justifying them with vanity metrics.

How will you do this?

Create collaborative alignment by using the mission briefing framework, which clarifies the pillars of your product discovery mission without going into feature details. The five levels are:

  1. The Context

  2. Strategic Fit of a Problem Space

  3. The intent of the Product Team

  4. Areas of Uncertainty

  5. Boundaries to consider

To avoid group-think, get your team to individually outline each one of them to co-create the mission briefing and understand how to proceed. Here's an example.

Remember why you started

We run discovery to answer whether the problems we propose are worth solving, and if so, will the solutions be worth pursuing, not the other way round.

This is a concept designed to deliver value consistently, and if you'd like to understand it and how to deal with new feature ideas, and those "great" ideas proposed by stakeholders, you can read the full case study here.

⭐️ This week's top picks


[Read] Why the Spotify squads framework doesn't work for product teams

Explore the Spotify Squad framework was emulated by many teams but few were able to succeed at it. It's important to understand why and how Spotify incorporated it, the product development methods it helped with, but most importantly, why they abandoned it.

[Watch] Expert Q&A: How to create a product adoption strategy

Product-led highlights the importance of allowing your product to sell itself, and lots of great outputs to achieve that, from messaging to great onboarding, but how do you decide where to put your focus first? This is where your product adoption strategy kicks in - understanding how to best prioritize that strategy as a team.

[Read] 50 questions that product managers forget to ask

Product managers love to solve problems and get things done. This is great because it means pushing products forward, and solve complexities. The downside to this is that we often forget to ask some questions that are essential to remember but painfully easy to forget.

💬 Tweet of the week

Lenny Rachitsky via Twitter

May 22, 2021

How to Own Your Product Backlog and Deliver Value

Repeat after me: I own the backlog; the backlog does not own me.

Your backlog management is a reflection of how agile you are. Therefore, it should constantly be adapting to learnings to maximize value.

Experienced PMs and POs know how to sidestep the pitfalls and tackle the numerous scenarios where they could get buried to the neck with items.

Keep reading to learn more about keeping your backlog in check and outcome-based delivery:

  • How to truly own your product backlog

  • Deliver value with the Kano model

  • Aligning your company around jobs-to-be-done and how to break into the mainstream market

🗂 How to own your product backlog

David Pereira via Serious Scrum

Your backlog items are an ordered list of what's needed to improve your product, and it should be in a constant state of change. If it grows too big, the chances are that it'll become stale.

When to kill items

If you ask stakeholders, they'll tell you that all their solutions are relevant, no matter how old. Outcome-driven teams and agile development are about learning and adapting to discoveries.

Here are a few situations when items become irrelevant:

  1. Discoveries show that the item won't solve the problem it tried to solve.

  2. It's no longer relevant due to a change in the direction of the product.

  3. Another resolved issue partly or fully fixed it.

  4. We will work on a solution that will solve the same problem in the future.

  5. Your product's architecture shifts, and therefore the problem your solution is trying to solve becomes irrelevant.

The ancient backlog

Are you hoarding backlog items? A 200-item list can be a common occurrence among new POs inheriting backlogs, where some of the items are over a year old.

Time might have already been invested in them, but they only add noise. A three-month lifespan is a good rule of thumb. Ask yourself:

  • How long is your backlog?

  • How long are you keeping your items?

  • When did you last delete an item?

The dumpster

Can you connect your backlog items to the goals you want to achieve? A feature wishlist where you dump all your stakeholder requests only clouds your vision and ability to focus on outcomes. Challenge items by asking:

  • What problem is this item trying to solve?

  • How does it help us to reach our product goals?

  • Is it relevant to the release?

The recipe book

When you constantly update your backlog items to have all the details, so the developers focus only on implementation, it can become a recipe for subpar outcomes. It becomes a bottleneck for the PO because they have to keep up with the details, and it focuses on delivering features instead of value. Ask yourself:

  • Are your backlog items too detailed?

  • Are your items problem-oriented? If not, reconsider.

  • How much time is item creation consuming?

Deliver value with the Kano model

Mathieu Dhondt via The full guide to the Kano 

If you'd like to go a step further and consider a list of solutions to work on for your next release and figure out what mix is the best in terms of user value, using Kano will help you deliver more efficiently.

Kano allows you to work out the right combination of:

  • Minimum basic features that must be included.

  • Performance features to start working or investing in.

  • Which delight features will impress users the most.

To identify how satisfied or even delighted users will be with a product, we must consider the two dimensions (or plotted axes), satisfaction versus functionality. How will users react to the level of functionality of our features? How well have we implemented it, or how much of a particular feature will they get?

We've explained the Kano model before, and though it's among the best frameworks, there is a lot to understand about putting it into practice. That's why a great place to get examples and keep up with its best practices is the full guide to the Kano model.

⭐️ This week's top picks


[Read & copy] Crossing the chasm with the ‘target customer scenario’ canvas

This is a very helpful tool for product managers to segment markets when defining the product strategy and go-to-market strategy. The canvas forces us to incorporate customer-centric frameworks and see our product from the customer perspective and whether our product could potentially scale by becoming the owner of our niche. 

[Watch] Product is hard

An enlightening talk by Marty Cagan about the challenges and misconceptions product people face and how to face them. Grab some popcorn because this is a deep dive into the applications of lean and agile and topics like validating ideas vs. discovering solutions, risk management, planning vs. prototyping. Bookmark it!

[Listen] Aligning your company around JTBD

Bob Moesta is known for building the jobs-to-be-done framework. In this episode, he breaks down how JTBD comes from the idea that we hire products to help make progress, why context is so important, and how pricing comes down to positioning which is informed by the customer's job to be done.

💬 Tweet of the week

Julie Zhuo via Twitter

May 15, 2021

How to Achieve Product Adoption

Product adoption is one of the least favorite topics for most product managers. 

It's mysterious and elusive for many, and sad for those who keep up with in-app analytics.

But it's a hidden treasure for those who understand how value and influence work together.

So here's a good starting point to start nailing product adoption:

  • The power user pitfall - understanding the fine balance

  • How to improve user engagement with the BJ Fogg behavior model

  • Using triangulation to get better research results + Spotify's design sprint template

🚀 The power user pitfall

Anne LewandowskiFareed MosavatBangaly Kaba via Reforge

Our power users...They increase our average customer value and decrease our cost of acquisition. And often end up killing our product.

As PMs, it's only natural to over-cater to those who love and use your product the most. But we fail to consider that they are outliers and not necessarily our most frequent users. So how do we prioritize the right user's needs and avoid failing our most worthy users? Understanding failure.

Failing your wider audience by focusing on your power users

It's simple. You're spending too much time building for your specific power users and failing to consider the needs of your larger audience.

Overcomplicating the product, cutting growth: Building a product for experts or overloading it with functionalities can make it too complex or too expensive for new or non-power users. This can drive segments away. E.g Canva taking over Photoshop's less savvy or price-sensitive users.

Discomforting the user ecosystem: When power users command the product in ways that bothers other users, the larger audience will leave. E.g Linkedin offering more products geared towards sales and recruiters. As inboxes become cluttered with unwanted messages, users become disengaged, reducing value.

Product market fit expansion opportunities missed: If power users take up all your resources, you will risk overlooking opportunities to cater to adjacent users. Letting competitors take over.

On the other hand, you can also neglect your power users...

Missing low-hanging fruits: Power users are also overlooked as they represent a small portion of the user base. This leads to missing high revenue opportunities and related product improvements.

Decline in power user experience: Focusing on making the product convenient for all users, can result in a decline or depreciation of aspects that power users value. E.g Dropbox's sunset of their Carousel features to focus on core offerings, had users switching to Google Photos and Drive.

What are the reasons behind the power user mistakes?

Relying on generic power user definitions: Looking at a histogram of your monthly usage, you'll likely identify your power users as those who spend the most active days. Why is this wrong? Being too focused on usage frequency might miss important power user types, and frequency could be too broad of an aspect, and you'd need to consider actions to pair it up with this frequency.

You are considering ONE power user: Thinking that your product has only one type of power user might be over-simplistic. You'll want to consider whether you can identify multiple ones and balance their needs. One power user will have a higher monetization impact, but another might increase the chances of product-market fit for a broader audience.

Ignoring secondary effects: It would be wrong only to consider direct actions taken by power users. They don't always make purchases or engage in a specific action. Many power users in content-driven social networks are not those who are constantly consuming. This fails to account for those whose content posting is most meaningful and drives readership; ultimately driving more value.

Blindly trusting growth math: Teams who use frameworks like ICE (Impact x Confidence x Effort) often fail to consider that the audience size is the key factor of the calculation. This can lead teams to focus on the largest audience, which could be new users or unqualified ones, and therefore neglect power users.

The main takeaway

A power user should be defined as an outlier in terms of their behavior and influence within your product ecosystem. But it's important to note that they are outliers of numerous types of influence and behavior, such as monetization, creation, feature engagement, audience growth, and costs.

Discover the full extent of the different combinations of influence and behavior, as well as a field guide of power user types and how they fit different products, right here 👈

⭐️ This week's top picks


[Read and copy] Spotify's remote design sprint Figma template

Design sprints should allow for flexibility and have the power to rally the team around problems. As we found out during the past year, there are many challenges that arise with remote teams. However, this is a great tool to have by your side to design the right vision. It includes the templates with an agenda, insight artifacts, lighting talk slides, problem framing, and prototypes. 

[Read] Improve user engagement with the BJ Fogg behavior model

This model is great when it comes to driving behavioral changes and product adoption for new users. It focuses on three elements that work together for the switch to happen - Motivation, ability, and prompt. This article provides a full tutorial on how to implement it.

[Read] Get better research results by using multiple UX methods

Using triangulation when doing research helps to see the problem from a different lens. Different research methods usually allow more reliable results that might have not been obvious at first.

💬 Tweet of the week

James Doman-Pipe via Twitter 

Your product delivers value to your customers. Value is an element that your customer wants. The question is, do you know what that is and how to unlock it?

May 8, 2021

When and How to Unship Features

If you have an outcome-focused product strategy in place, you're aware of the importance of having the right set of problems to solve on top of it.

Knowing how and what to prioritize is difficult. But what happens when we don't get it right the first time? What if the solution you worked on ends up having to be killed off a few months or years later? How do you justify having to do that?

Understanding your user's problems and delivering the right solutions is a continuous and non-linear process. Here are a few resources to go the extra mile:

  • When and how to unship features, what most teams miss

  • How to write a product problem outline (with a template)

  • What is FTUX and how to write clear product specifications

🚢 When to unship features

Keya PatelCasey WintersFareed MosavatNeil Rahilly via Reforge

What if product teams were applauded for killing features as they are for shipping them? Unshipping features can have as big of an impact on growth as adding features, but its counterintuitive nature makes it complex.

Simply put, it's hard to explain the impact of removing things. 

We don't always get it right; the market changes and our strategy changes. This leads to cannibalization, obsolescence, tech debt, underdelivering.

Below you'll get a summary of Reforge and Mixpanel's deep dive into all the aspects of unshipping features.

When should you unship? Any of these reasons make a good case.


Lack of strategic alignment: Your feature doesn't fit your company's strategic direction. E.g. Dropbox launching their 'carousel' photosharing feature.

Underdelivering: Feature isn't intuitive or has too many issues and lacking perceived value. E.g. Whatsapp's  'delete for everyone' only worked if all parties had the most recent version of the app.

Novelty and/or too niche: The feature sees diminishing returns due to natural short-term usage, or simply. engages with a very small pool of users. E.g. Slack's control screen sharing or Instagram event stickers.

Obsolescence and redundancy: No longer serves an important purpose for the user, or competes with a feature that solves the problem.

Incompatibility with your product: The feature worked for other products but not yours. Such as Facebook with avatars, imitating Snapchat.

Technical costs: Maintenance, performance, and operational costs are typically not included in company-level reporting.

What are the benefits?

Teams think of killing features as "what do we lose?" instead of "what can we gain?"

Here are some gains:

Retention will increase over time from users being focused on the core features instead of those that aren't served well, also increasing lead quality and decreasing acquisition costs.

Product's NPS increase as users are focused on the use case your product solves, removing any distractions, as well as an internal focus on feature quality.

Organic acquisition expands with referrals and word of mouth, helping to stick to messaging focused on a core set of features that truly matter.

Support tickets and pager alerts will decrease once removed from the code base, especially if it was a deprecated feature with bugs or increasing technical costs.

Why is it hard to kill features?

Removing features produces long term growth, and tech is focused on immediate revenue growth:

  • Roadmaps are often focused on 'quick wins' that move metrics fast, and multi-month or yearly growth features take less priority.

  • PMs are often required to show how every idea is tied to revenue and engagement.

  • Avoidance of all the sunk costs related to the time, energy that went into the feature.

  • Loss aversion overpowers the acquisition of comparable gains. Humans prefer to avoid a loss more than winning.

Discover how to counteract these pitfalls, a deep dive into the possible issues that can arise, and how Slack and Mixpanel overcame them in this case study.

⭐️ This week's top picks


[Read] How to write a product problem outline (with a template)

Here's a framework we can all get behind. It's an outcome-focused approach to understanding product problems and how to run discovery and experiments. It follows a structure that's easy for everyone to understand and presents the indispensable points in a concise way. 

[Watch] What is first-time UX (FTUX) and how can you get it right?

It's hard to get a first-time user experience right. How do you ensure higher adoption rates? After all, it makes sense to increase retention since acquiring customers is typically 5 times more expensive than retaining them. Here's how to ask the higher-level questions that are typically forgotten by companies and how to help your users unlock value.

[Watch and read] Owning and writing clear product specifications

Here's a blueprint for building new features, requirements, or products. Product specs should have all the key information to help the team build a valuable product. It doesn't create transparency but also outlines the decisions, edge cases, scope, and what the product will stand for. So keep this breakdown present!

💬 Tweet of the week

Lenny Rachitsky via Twitter

Just a reminder of why product managers are such valuable assets.

May 1, 2021

How to (really) Understand User Problems

My advice to product teams who build things without understanding their users - Don't run before you can walk.

Understanding them leads to a growing customer base and finding product-market fit. It's a process that starts with the product team, not with marketing.

The great-idea graveyard is overpopulated partly because we are under the oversimplified impression that we either understand or don't understand our customer, rather than how well we understand them and their queries

It's hard...but understanding how to make an impact with the right product research and discovery, will take you a long way!

Here's a summary and resources to get it right :

  • Problem stack ranking: How Stripe validates new product ideas

  • How to shorten time-to-value with better user onboarding

  • Creating a product discovery mindset and outcome-based personas

💡 Problem stack ranking to validate product ideas

Daniel Kyne via OpinionX

Most new product ideas fail to take off. PMs wait a few quarters to validate, then more features get built on top; they re-examine their GTM strategy because they talked to customers and they confirmed that it's the right product. The learning is repeated, and it fails yet again.

Customer problem stack ranking analyzes the importance of your ideas against each other in the eyes of the user. A data-driven way of indicating whether your idea truly solves a major pain point or just a minor concern.

Step 1: Define your question

CPSR is a survey, so you'll start by asking a broad question related to an activity, rather than a problem you're trying to solve. Using the example of a holiday booking app, you could ask, "What is the most frustrating part of booking a group holiday?"

Step 2: Mask your idea as a problem statement

Asking users about your idea often leads to overstated or understated vague opinions. You'll want to turn it into a problem statement in order to compare it to other problems that they face in terms of the 'activity of focus'.

You can have multiple problem statements to dive into different pain points your idea could solve and different buyer personas and words they might use to refer to your 'activity'.

Step 3: Identify indirect problem statements

Lay out different problem statements related to your activity of focus but unrelated to your idea. You can get them from open-ended questions or sourcing pain points from reviews/forums.

Step 4: Send your stack rank to your target audience

To identify true priorities, send the stack rank survey to your specific target audience. Sending it to a randomized pool will generate noisy data. Ask them to stack rank the problem statement and the other problems posed. Allow users to add their own problem statements to learn about new pain points and iterate.

Reach your audience: If you don't have a list of users, try Slack communities or forums with high involvement.

Step 5: Analyze priorities and results

Aggregate and sort the problem statements from highest to lowest to understand your original statement and value proposition compare to the problems your users face. The results help see the big picture from their perspective, as well as whether the vocabulary and idea you have are even on their radar.

Stripe product master Shreyas Doshi recently talked about it, and after trying it, Daniel Kyne explained it in-depth using the example of an app that makes it easier for a group booking their holiday to split the cost of accommodation and activities. Read it here!

⭐️ This week's top picks


[Webinar] Using Jobs to be Done to improve user onboarding

Ramli from Product Led will be digging deep into how you can use Jobs-To-Be-Done in your user onboarding strategy to improve activation and increase retention. You'll learn how to customize onboarding experiences at scale to match different users' "jobs", creating a series of "aha" moments and cross-discovery of other jobs to grow lifetime value.

[Read] How to shorten time-to-value with better user onboarding

If your onboarding has too many unnecessary steps, it'll likely result in abandonment. Your goal is to shorten the amount of time it takes a new customer to see the value of your product. This article gives a great breakdown of how to build the right process around it.

[Read] Product discovery is a mindset, not a process

What is the biggest problem for our users? Will they figure out how to use a possible solution? If so, how? Can we actually build this solution in a way that's profitable for our business? These are some of the questions product discovery answers, but tackling it is hard and confusing. This article brings clarity about the use cases and what not to do.

[Read] Outcome-focused personas — Meaningful personas for product management

Personas are a key part of the discovery and design process but are often neglected or forgotten at some point in the process of development. Since understanding them is a key pillar of problem-solving this article provides an outcome-driven view on how to re-think them and avoid mistakes.

💬 Tweet of the week

John Cutler via Twitter

Some food for thought.

April 24, 2021

Notes on Using Metrics and Data for PMs

In 2021 nearly every product team is data-driven. We are all somewhere in the spectrum. 

The thing is...running experiments, tracking user insights and metrics, or setting great outcome-based goals aren't enough for our product to be successful.

There needs to be a consistent connection between all these practices, our requirements, and where we stand in order to deliver (more) value.

Here are a few resources that will help you connect the dots:

  • The importance of metrics maturity for evidence-driven teams.

  • How to use the jobs-to-be-done framework + a template.

  • How to get users, analyze interviews, and using a North star metric.

📈 Understanding metrics maturity

Emily Tate via Mind the Product

There are two common traits among businesses who transformed their business by using metrics correctly. They set a clear scope of outcomes and goals from the start, and consistently follow up with the results of what was built. They're evidence-driven teams. Most teams are not quite there but don't know it, or can't identify why so here's your cheat sheet to see where you stand.

Feature factories 🏭

Delivery-focused teams who prioritize producing outputs on time over everything. Roadmaps describe features to be built rather than value to be delivered. The budget holder is typically the gatekeeper to user insights, and 

The hurdles: Since goals are focused on delivering features on time (and budget), there's little room for questioning if the features delivered are achieving the desired outcome, and there's no time for testing or iterations. 

How to progress: Firstly, is there a decision stack in place? From there, you can start to dig into the problem to be solved with each feature request and alternatives to solving the problem. Once in place, you can start measuring results to iterate. 

Aimless explorers 🧭

'Build-measure-learn' is their mantra, and testing is their strength. Numbers and metrics are always part of the evidence presented, paired up with strong qualitative research. But it doesn't align with strong product goals.

The hurdles: They are moving the needle, but not of the numbers that actually matter. A lack of clear and solid product goals keeps the team moving in an unknown direction.

How to progress: Evaluating the goals to be achieved isn't intuitive. They need to be tied to specific improvements to gain a competitive advantage or dominate the opportunity space. Frameworks like Opportunity Solution Trees are a way to start.

Hopeful visionaries (a VC's nightmare) 🚀

Well-defined outcomes, goals, and business cases get them funding. They hypothesize and define features to achieve those goals. After launching they don't follow up on metrics, or whether if the original outcome is being delivered. Common in long-planning cycle environments with annual budget approvals.

The hurdles: 'Great visions' and promises with no follow-up don't incentivize change. As a PM it's hard to break the cycle, and it rarely drives product success.

How to progress: Create accountability from within by presenting metrics on everything built and how it contributes to the outcomes set. Place next to what was presented in the business case.

Evidence-driven teams 🔍

This is whom we strive to be. Outcome-focused and business goals drive our metrics, while also reflecting the value users get. Build-measure-learn is a constant while understanding that not every idea is a success, and failure is part of the discovery and validation processes.

Word of caution: Teams can lose sight of the bigger picture, as well as external factors such as unintended consequences.

If you want to dive into the details of how teams fit into the quadrants and how your team compares, you can read it all here.

⭐️ This week's top picks


[Read and copy] Build products that solve real problems with this JTBD framework

Ensuring that your user will find your product valuable takes work. Teams struggle to align on what really matters about their product, and other teams fail to get traction, no matter the lifecycle stage. The JTBD framework provides new insights about your audience, who they are, and their motivations. Here's a practical breakdown of how a Facebook Product Lead uses it, and how you can implement it, with examples. Copy the template here.

[Read] How to analyze user interviews

User feedback is a sensitive topic in most teams. It's laborious and involves uncertainty, but when done right, user interviews can provide valuable qualitative data. This article gives a detailed breakdown of how to code the data, organize it to interpret the right context, and ensure reliability.

[Watch] How to get users and grow

"If you build it they will come" is no longer applicable. Gustaf Alstromer (Product Lead at Airbnb) goes into strategies to grow your product's user base while also understanding the essentials - Measurement, experimentation, and product-market fit, using Facebook as an example.

💬 Tweet of the week

Alex Garcia via Twitter

There's an infatuation with the NSM. But don't let it deceive you. It's an output metric and lagging indicator. Understanding its relationship to input metrics and actions to be take, is key. I found this thread to be a great refresher👇

April 17, 2021

Project-Based vs Outcome-Based Roadmaps

Bezos' final letter to Amazon shareholders on Thursday got me thinking...

How many teams are sitting in front of feature-idea wishlists that will never move the needle?

Is there a surefire way to connect our roadmap to a strategy that creates value?

We're all trying to find a way to build successful products, and we express this path with our roadmap.

This story-telling tool will give our stakeholders clarity on how projects fit, their impact on the user and business value, and how the product could develop.

So let's do just that. Understand how to clearly describe and reflect strategies with our roadmap.

Here's a deep dive into:

  • Transforming project-based roadmaps into outcome-based.

  • Applying Amazon's PR/FAQ process to our product methodologies.

  • Core product management lessons for our daily dynamics.

Roadmaps: project vs outcome-based

via Gibson Biddle

The project-based roadmap...Reliable, but teams love to complain about it with its ever-changing priorities, and David Cancel, CEO of Drift, even deems them a lose-lose.

🚪Enter the outcome-based roadmap. A cousin of the project-based roadmap but fully focused on problem-solving while telling a story of how things could play out, and used to optimize your approach when paired with strategies, metrics, and tactics.

Here's how Netflix's fictional project-based roadmap transforms into outcome-based. 

The basics: Project-based

As a product leader at Netflix it's not only your job to delight customers in hard-to-copy and margin-increasing ways, but also to help your team understand your product strategy.

Start high-level

For Netflix, retention is the key metric that captures the job mentioned above, as it measures customer delight and margin through higher LTV. But it's hard to move the needle with this long-term metric.

Here's where proxy metrics come into the picture to measure the effectiveness of your hypotheses/strategies undertaken to improve your high-level metric. If these proxies move, over time retention will move. Otherwise, the hypothesis fails.

Proxy metrics & your quarterly roadmap

While the four-quarter roadmap isn't ideal, and it's a good approach if it's complete. It's complete if you have drawn up the strategies, their proxy metrics to measure their progress, and the identified tactics or projects. Here's an example:

Strategy → Metric → Tactics/projects

Watching experience → % customers who watch 40+ hours → Custom playback speed, shared viewing, lip-synch algorithms.

With these identified, your roadmap will reflect your larger strategies in a column, with the respective projects over the following quarters. Here's Gib's example.

Evolving to outcome-based

The challenge with the project-based roadmap is that it creates expectations around a specific schedule, even if the idea is to communicate how projects evolve and how things might play out.

The new format:

  • The outcome-based roadmap uses the "Now, Next, Consider" format.

  • Applies proxy metrics as leading indicators.

  • Replaces the strategies column with "problems to be solved" expressed with user language.

You might be wondering which roadmap style to chose now. Find outcome-based examples and Gibson's full take on it here!

⭐️ This week's top picks


[Read] What we can apply to our product development methodologies from Amazon's PR/FAQ process

New product ideas at Amazon are assessed using the so-called PR/FAQ method. It starts with a press-release-like document (less than 6 pages) followed by an extensive 1-hour FAQ process that stress-tests the idea on all dimensions (financial, market, user value, technical feasibility). Why is it worth trying? Because most fail. That's right. The few that pass usually generate further questions that need to be answered, heavily increasing the odds of success.

[Download] Outcome-based roadmaps: Unleash the power of a shared vision and purpose tracking product metrics

Delivering the wrong feature faster will deliver no value. Also the fact that only 1 in 7 product features achieves any kind of measurable impact is chillingThat's why this is a good place to start learning how to put in place a strategy based on outcomes.

[Read] Nobody really owns product work (by Basecamp's Jonas Downey)

Part of understanding product culture and team dynamics is internalizing that when submitting code your work is forfeited the moment you commit it. It all becomes part of the bigger picture. The faster you internalize this, the more feature attachment issues and headaches you will avoid.

💬 Tweet of the week

John Cutler via Twitter

Refreshing actionable advice on product management processes, accountability, timing, among other aspects of everyday PM. My favorite: "Alignment is ephemeral and must be constantly supported"

Forcing alignment can trigger premature convergence

ToDo: Seek coherence over alignment. Continuously.

April 3, 2021

User Story Criteria and How Citi Lost $500M

In case you haven't heard, Citi recently lost $500M due to a poorly designed UI.

And no, it's no April fools joke, nor clickbait. It's a cautionary tale.

Understanding the user and defining the right user stories and acceptance criteria for the development of the product are vital.

 Here's a deep dive into:

  • Crafting a solid acceptance criteria for user stories.

  • Actually connecting your product team with the user.

  • Choosing the right product metrics and knowing when decisions don't require mathematical proof. 

🧾 Acceptance criteria for user stories

Uroosa Hippargi via Product Coalition

Lists. You go through school, work, and life, creating lists of requirements to avoid forgetting what matters. The same applies to developing a feature. It's called acceptance criteria, and it'll set the standard to ensure you build great user stories.

It defines what should be in the scope, and what shouldn't.

The problem

 Part of the success of product development is attributed to achieving goals. But projects typically fail because they aren't in sync with the business side. In other words, it all starts with clear communication and requirement planning, and this is also where the problems often begin.

The definition of done

Delivering the right functionality depends on how well the user story was planned. Acceptance criteria is what will detail the functionality expectations, and what 'completed' means in terms of requirements, removing ambiguity for your team and QA.

Writing your acceptance criteria

Collaboration. How, and when?

  • Perspective: Ensure it's always written from the user's point of view.

  • Who writes it: The product manager or product owner.

  • Who reviews it: All criteria is to be reviewed by everyone and confirmed.

  • When: It must be written BEFORE the PM/PO considers it ready for sprint planning.

Stakeholder-development team consensus.

  • Stakeholders: Understand the outcome of each feature.

  • Development team: Understand the expected behavior of the feature.

Keep it simple.

  • Expressed with simple language. Clear and concise. Avoid 'and, but, or' usage.

  • Include only functional and non-functional criteria. No unwanted details.

Make it testable.

Acceptance criteria form the basis of all user story testing. Each criterion must be testable and should have clearly defined success or fail benchmarks. It can only be defined as complete once every criterion has been tested and accepted.

Use a format that fits your needs.

  • Scenario-oriented: 'Given, when, then' format mimics the user expectations.

  • Rule-oriented: A checklist. In some cases, we are working with inner system-level functionalities that don't fit the GWT structure.

Get a full overview of how each of the examples works right here👈

⭐️ This week's top picks


[Read] Stop playing the telephone game

Just like setting an acceptance criteria, a key part of building products is to understand user problems. The problem is that most companies (maybe including yours?) have a conveyor belt approach where product teams get requirements from customer-facing teams. This needs to stop, along with product teams being the gatekeeper to discovery.

[Read] Choosing, refining, and tracking product metrics

A reason why great product teams often build products that fail to make an impact is that they don't select the right metrics to measure it. It's never one-size-fits-all, and your product team should be addressing questions about the value your user sees as well as for the overall business.

[Read] Great PMs let fires burn

A good product manager is a firefighter. A great product manager prioritizes and finds leverage to reduce destruction. A Facebook PM gives insights on how to tackle the role on a daily basis. "If you spend all your time extinguishing fires, you may miss critical opportunities to build your business. You’ll be all reaction and no action."

💬 Tweet of the week

Shreyas Doshi via Twitter

Product management is an art and a science. Great PMs understand that we build products for other humans. Follow this thread to avoid falling into the "data-driven" label pitfall.

March 27, 2021

Notes on Building a Solid Product Strategy

Ask a product manager what makes for a good product strategy. You won't get two identical answers.

More often than not, product teams don't have a clear understanding of what (their) strategy is, and aren't fully aware of it.

It's easier to spot this when they struggle to prioritize product decisions. These difficulties are rarely an execution issue, but a strategy one. 

How can we prioritize decisions when there's no clear guidance on how to do it? 

To pinpoint and fix strategy issues, you need to have a complete product strategy stack that bridges company objectives and product delivery.

Here are some thoughts on:

  • Building a complete strategy stack, spotting mistakes, and case studies.

  • Airbnb's rapid response as a result of a strong mission. Google's vision framework.

  • Setting the right goals, and how cross functional leaders converge.

📚 The product strategy stack

Ravi Mehta and Zainab Ghadiyali via Reforge

Strategy shouldn't be an ambiguous concept, it's a system formed by a stack of 5 components (company mission, company strategy, product strategy, product roadmap, product goals) building upon each other, and their unique relationships. Here's how the system works.

The most common mistakes:

Goals = Strategy

There isn't a universal definition for these terms, but organizations often fail to ensure that there's a common understanding. Strategy is a plan to achieve your goals. How will your team win? Your goal is what a win will look like.

  • Goal: Increase revenue by 30%

  • Strategy: Tap into new markets or underserved category.

Hitting goals = Fulfilling strategy

Achieving goals doesn't mean progressing on strategy. Focusing solely on goals leads to losing track of strategic progress.

  • Goals: Could be defined in a vacuum or on wrong assumptions.

  • Strategy: Is affected by external factors such as market conditions.

Product strategy = Company strategy

A commonly mistaken assumption by product leaders. It is central, but not the only driver. The company needs to align it to other functional strategies to gain traction and position the company.

Goals first, then define roadmaps

Thinking about our goals first and making the roadmap secondary, can be rarely pulled off correctly.

  • Teams: Tend to do whatever it takes to hit short-term goals, sacrificing features that pair up, good UX, and even long-term progress for quick gains.

  • Goals: Should emerge from a roadmap designed to deliver value to the user. This empowers teams to move from trial and error to customer-centric development.

Is your product strategy stack great, incomplete, or poor?

  • Great stacks: Have a clear structure of components stacked in order: Mission, company strategy, product strategy, product roadmap, product goals.

  • Incomplete stacks: Are missing a few components such as company or product strategy. This eventually leads to misaligned team priorities, resulting in products shipped with ambiguous strategic direction.

  • Poor stacks: Missing components, but characterized by components being created in silos, and lacking connections. This results in difficulties setting goals, and reflects a lack of strategic understanding from managers.

You might be asking yourself, how does it all blend together into a tangible example. Here are Slack, Discord and Clubhouse's product strategy stacks.

⭐️ This week's top picks


[Listen] Airbnb's Brian Chesky on rapidly adapting to deliver value differently

An instructive never-heard-before account of the lessons learned after shrinking and navigating a crisis, re-thinking the product and working from a clear mission and the data collected until then, as well as using their S1 as a strategic roadmap.

[Swipe file] Google's building a shared vision framework

In case you're looking to brush up on the highest level of your product strategy stack, here's a 5 component framework to guide your team and develop concrete strategies and deliverables to achieve your mission.

[Event] Netflix's Product Strategy with Gibson Biddle (Former VP Product @ Netflix)

Join this talk on April 1st, where Gib discusses three frameworks to define your product strategy. He will actually show how to make them work while presenting a mock 2021 product strategy for Netflix. Last but not least, he'll use two current Netflix case studies to show the impact of strategy in day-to-day decision-making.

[Read] Goals for alignment, not bonuses

Goals are seen as guidance and purpose, and empowerment. But done wrong, they can easily separate your organization. The idea is to decentralize and empower teams. There are three areas that are key to doing so: Organizational design, the cascade of goals, and the need to empower with goals.

💬 Tweet of the week

Julie Zhuo via Twitter

Your company's success is highly driven by the quality of your product. The pressure is on, but being able to snap out of the silo mentality and align with cross-functional teams and their strategies will go the extra mile to position for market leadership.

March 20, 2021

Why There's No Right Way to Roadmap

A quick history lesson:

A hundred years ago a product pioneer found a different way to product-market fit.

When asked about it, he said: "If I had asked people what they wanted, they would have said faster horses."

Products were a bit different back then but the premise remained the same. 

There's no one way to connect value to your roadmap; there are many.

Each 'right way' to address a user problem will come with its own set of difficulties - the delicate equilibrium between value, feasibility, and viability.

So whether you're Henry Ford reinventing mobility, or iterating on an existing product, don't just listen to your customers and don't deliver solutions.

Understand problems, quality balances, and how to measure opportunities at each lifecycle stage. Below is a comprehensive way to do it.

🧁 Intercom's 5 roadmap ingredients and personal questions

via Des Traynor 

The basics say that a company's true goals are on the roadmap, but Intercom has 5 ingredients to scale the scope of their product.

New ideas: They're counterintuitive and almost asking you not to do them.

  • Customers won't be asking for them.

  • Data won't support them as they are unprecedented.

  • Hard to make a case for, as they are likely to fail.

You can either innovate or you can predict performance, not both. Get ideas to exploration without going through an extreme rationalization process.

Product iterations: Using the cupcake principle

  • Start small, establish a feedback loop, and scale it up.

  • Every new feature brings its own roadmap. Ship, get feedback, repeat.

Customer problems: Find the root-cause of the problem.

  • Customers have expertise in their problem.

  • But they speak only in terms of pre-conceived solutions.

  • Can't predict future behavior and tend to overstate or understate importance.

Improving quality: Understand the quality, importance, satisfaction, frequency tradeoffs.

  • Quality: how well executed is it.

  • Importance: how important in the workflow is it.

  • Satisfaction: how happy are users with it currently.

  • Frequency: how often do they use it.

🚨 Questions for you:

New ideas: What new ideas have you rationalized to death?

Product iterations: What features did you ship and never revisit?

Customer problems: What features did you ship without really considering the problem?

Improving quality: What features are under-used or under-adopted in your product? You can increase usage frequency or increase adoption.

Watch Des Traynor digging into Intercom's roadmapping practices here. 👈

🔭 Product discovery - Opportunity decision trees

Teresa Torres via Producttalk

If you're still stuck in the mindset of what feature to ship next, you might want to shift the question to "what is the most important opportunity we should pursue right now?". Opportunity decision trees provide a holistic approach to discovery.

What is it:  Similar to story mapping, it's a visual plan to reach a desired outcome. It follows a non-linear organization of ideation of opportunities and solutions through experimentation and gap identification. 

How does it work: 

1) Identify your outcome(s). Select one metric or OKR you'd like to improve. Make sure there's alignment or the whole exercise won't work.

2) Opportunities should emerge from generative research. Frame the needs and pain-points of your customers as opportunities. Dive deep into each opportunity. What did we learn about our customers and their problems?

3) Solutions can and should come from everywhere. BUT only consider solutions that help us deliver on one of our target opportunities. If they don’t align or connect to the tree, they should be deemed a distraction.

4) Experiment to evaluate and evolve your solutions. Test a single solution. Dedicate your experiments their own row on the tree, and test only the riskiest assumptions, not the whole solution.

PM gaps it solves:

1. We don't fully examine ideas before committing to them.

2. We don’t consider enough ideas.

3. We don’t multitrack in a systematic way.

4. Our solutions don’t connect to an opportunity or our desired outcome at all.

Discover how to set up an opportunity decision tree here.

⭐️ This week's top picks

[Read] What software/tools do you use most regularly to do user research?

In case your team is trying to do user research (hopefully the case), here's a full breakdown of what teams are using. From surveys to prototyping, there's a different one for each use-case. Just like a chef in the kitchen, always make sure you're using the right knife.

[Read] Speed is the killer feature

"I want slower products". Said no customer ever.

Speed is a key differentiator for products that control the market. A user will rarely tell you they want a faster product; it's expected. And somehow, teams continuously neglect this aspect and default to adding more features instead. This article outlines how to assess where speed is most important.

[Read] Designing the smallest possible thing

We all love finding actionable posts and this is one of them. It delves into designing with a continuous discovery mindset. This is how agile teams move from "design everything at once" to breaking things down into shippable chunks, finding how to deliver value in short sprints. 

💬 Tweet of the week

Lenny Rachitsky via Twitter

No matter how experienced you are, keeping a daily checklist like the one below will keep you on your toes. Copy the full list, and grab more inspiration from different PMs in this thread.

March 10, 2021

How to Ship Innovative Products

Last week we talked about the struggles of eCommerce PMs, but no matter what vertical you're in, fast improvement and scalable execution are always a struggle.

To some, it's a process of short steps and constant iteration, and for others, it involves judgment, some gut feeling ,and intuition, while constantly shipping big bets.

One thing's for sure: projects that entail 6-12 months of work are grueling, and failure is common. But then teams like Stripe come along, and prove it's all possible.

Building products that are consistently better and stand out from anything on the market is rare. Here are some insights on building frameworks to make it possible:

  • Shipping big product bets, how great teams scale and deliver innovation

  • How product analytics maturity feeds a product-led strategy

  • Using data to build products your users want, and using dependencies

🎲 Shipping big product bets - Silicon Valley's dirtiest secret

Andy Johns  and Matt Greenberg via Reforge

One of the dirtiest secrets of most great product teams is that they still follow a waterfally system to consistently launch innovative products and initiatives. 

It serves as an argument against the overreliance on agile or lean processes. Short timelines and iterations are safe but prevent from shipping big bets consistently, and fosters a culture of uncertainty avoidance - inherent to innovative ideas.

“High-performing product teams don't religiously subscribe to one tool for all problems. They recognize that through a company's lifetime, different problems arise that each requires a different tool.”

Problems of new dimensions: Arise as the product gains traction and the company grows, such as channel saturation increasing CAC, diminished available target market, and need for larger absolute gains to maintain % growth, to name a few.

Strategies must evolve: The focus shifts from acquisition to engagement, but once the gains from engagement start decreasing, only meaningful innovation can overcome diminishing returns.

Scaling product delivery is messy: Uncertainty, risk manifest,misalignment and cannibalization will undermine your path from strategic idea to final outcome. So recognizing the signals of unscalable product execution is vital.

Building a specific system for large product bets is key to consistently ship innovative products, but since there isn't a one-size-fits-all, here's a detailed description of all the steps you'd need to create this system.

📈 How product analytics maturity feeds a product-led startup strategy

Hannah Maslar via OpenView 

How many times have you heard "we don't have enough reliable data"? 

Can you pinpoint your product's "aha moments"? What are the characteristics of your top users? Have you correctly identified user success factors and drop-off?

It's not just a common issue among startups. But it means "product analytics maturity is not a priority" and that you're potentially missing out on reducing time to value, and feedback loops responsive to your customer needs.

Gaining a crystal clear view on how your product creates value for different users is much more attainable than most think.

Wherever you are in your product analytics maturity, layering in a data-driven approach should become the foundation and accelerator of your product. Here's how to implement, and recognize the key indicators to progress at each stage.

⭐️ This week's top picks

[Watch] Making safe bets with good data: Build the products you know customers want

If the articles above weren't enough, here's a great real life example from Jaime DeLanghe (Slack). She'll take you along the journey of using customer insights throughout your data maturity process, and how to act during the different phases. 

[Watch] Dependencies - A 5 Minute Overview. Challenges | Mapping | Types

Most teams should have at least a few big bets on their roadmap. But in order to ship ambitious products and initiatives and scale, cross-functional teams need to be able to overcome challenges such as dependencies, timelines and plans. 

💬 Tweet of the week

Shreyas Doshi via Twitter

Don't you love it when generic-looking tweets come packed with hidden easter eggs? Should you build what users say they want? Should you not? What has a heavier weight, your growth pace, your learnings or your product's reliability? It's never a generic solution to problems or one single way to build the right product. Read the whole thread below👇

February 26, 2021

How to (Actually) Build a Product Roadmap

It makes no sense.

PMs spend countless hours trying to build the best version of their vision - researching, managing insights, prioritizing, only for the roadmap to fail its purpose. 

It's about where your product is, where you want it to be, and how you'll get there. Not a feature wishlist.

Today's digest is all about building a roadmap that enables great products. In case you need an update on product roadmap best practices, start reading here.

Scroll down for some expert takes on:

  • How to approach the roadmap correctly.

  • How vision and roadmaps align teams. Tackling the uncertainty of development cycle alignment, and re-prioritizing.

  • PRD's with examples, learnings from silicon valley product group, and 25 years of product summed up.

😵 Modern-day problems require modern-day roadmaps

via Malte Scholz and Gibson Biddle

The basics:

Short-term focused and flexible: Any outcome-based roadmap is only as effective as the learning process behind it. Ideally, it should be ready to respond to strategic changes, and ongoing findings about your users. It's not a long-term features release plan. 

Visual communication tool: In the words of former Netflix CPO Gibson Biddle "Your roadmap is a story-telling device that details how things might play out over time". In other words, your vision is always present among your high-level initiatives.

Collaborative: Sounds basic, right? Your roadmap should NOT be created by a PM in a silo. PMs in empowered teams make decisions, but listen to the input of their cross-functional teams. 

How are you handling your roadmap and what questions do you have? Join the discussion on LinkedIn.👈

🔭 Staying true to your product vision

Read the full article on Built In

“Roadmaps can and should change, but the vision itself must remain consistent.”

The strategies to stick to the product vision vary, but the goal remains the same: Maintaining a constant evolution so that product you provide your customers, is the best one possible.

Vision simplified: 

  • It's where you want your product to be in the future. Ensure everyone's onboard.

  • Keep your roadmap high-level as a reminder of your vision.

  • Milestones- You'll need short-term, and long term ones.

  • It'll require you say "no".

  • Always keep in mind the "why" behind your vision. Why did you create it?

🤝 How to align teams behind a product roadmap?

While changes in a product roadmap are bound to happen, the consequences of changing priorities mid-development will translate to lost time, and interrupted workflows, which can be crippling. That's why, team alignment from the start is non-negotiable. Especially with remote teams.

Development cycle alignment: "If a requirement is missed or a design task or development story gets booted to a later sprint, the roadmap can easily go awry. To mitigate this risk, a product owner should over-communicate progress and needs." Vinny Pizzimenti - Squarespace.

On re-prioritizing: "Regularly incorporate input from analytics, testing and customer feedback into feature-level adjustments. As product managers, it’s easy to assume that the rest of your team understands the decisions behind certain changes as well as you do. But building alignment around a roadmap in flux means taking the time to explain why priorities have changed." Narguess Noshirvani - Work and Co.

Find out how 26 tech product leaders are tackling these uncertainties, right here.

⭐️ This week's top picks

[Copy] Kevin Yien's product requirements document template (PM at Square)

Before committing to a product or initiative you'll want to define its value and purpose. If you can't tie your product goals to your requirements, those of your users, and how they'll interact into this short doc, you might want to reconsider.

File > Make a copy. You're welcome.

[Read] Product vs. Feature Teams by Marty Cagan

Marty Cagan breaks down the differences between outcome-driven product teams which are a rarity, and the great majority of teams in the feature team model, and how to break away from it.

[Watch] 20 Years of Product Management in 25 Minutes by Dave Wascha

2:30 Listen to customers (for user problems)

5:00 Don't listen to customers (for solutions)

6:23 Watch the competition (for customer research)

8:40 Don't watch the competition

💬 Tweet of the week

Emil Kabisch via Twitter

Emil is waging a war against traditional roadmaps, giving a startup PM's view on why they don't serve their purpose, and five alternatives that enable the roadmap to be used as part of a process that harnesses new opportunities as findings arise.

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