Leadership in product management isn't a one-size-fits-all; it's a dynamic skill set that evolves with experience and insight. Today’s PMs are expected not only to oversee the product lifecycle but also to inspire teams, build trust, and navigate complex startup ecosystems. In this edition, we’re uncovering the secrets to effective product leadership, from adopting hands-on approaches to developing empathetic, empowering leadership styles. These insights will equip you to lead with confidence and impact.

⭐️ This Week's Top Picks

💼 Founder Mode: Takeaways for Product Managers - Rohit Verma

The article explores "founder mode," a leadership style for PMs that emphasizes hands-on involvement and direct engagement to foster innovation and collaboration. It suggests that adopting this mindset can help PMs better address user needs and drive product success.

🤓 Decoding Product Leadership - Roman Pichler

Roman discusses that effective leadership is not limited to formal management roles but can also be practiced by PMs and owners through emergent leadership. It highlights the importance of trust, empathy, and communication in guiding teams towards successful product outcomes.

🤝 Practical Advice for Product Managers Working With Startup Founders - Shaw Li

The article provides practical advice for product managers collaborating with startup founders, emphasizing the importance of understanding the founder's vision and aligning product strategies accordingly. It offers strategies for managing expectations, fostering effective communication, and building strong relationships to navigate the challenges of a startup environment.

☯️ Good Product Manager, Bad Product Manager - Andrea Saez

Andrea argues that poor leadership is often the root cause of ineffective product management practices. She argues that empowering leadership, characterized by trust and autonomy, fosters a productive environment for product managers, while restrictive leadership stifles innovation.

💬 Social Post of the Week

Malte Scholz on LinkedIn.💡

It’s easy to get caught in traps that stifle innovation, hinder strategic growth, and lead to burnout. PMs often find themselves juggling an overwhelming backlog, obsessing over new opportunities or features, or rushing into decisions with urgency. These patterns can steer teams away from delivering real value to customers and sticking to long-term goals. As product leaders, it’s crucial to recognize and break free from these pitfalls to maintain a strategic vision that balances execution, creativity, and customer-centricity.

⭐️ This Week's Top Picks

👀 Six Common Traps that Undermine Strategic Product Management - Gabrielle Bufrem and Matt LeMay

These six key traps that hinder long-term product strategy, including focusing too much on short-term wins, over-reliance on customer feedback, and the allure of shiny new features. Each trap is dissected with practical advice on how to avoid falling victim to them and keep a strategic focus.

🕊️ How to Break Free from the Backlog Trap - airfocus

In this airfocus webinar, David Pereira offers insights into managing and prioritizing product backlogs efficiently. It emphasizes how getting stuck in a backlog of minor tasks can derail larger strategic goals and gives practical tips on how to shift focus back to high-impact projects.

🧱 Product Management and the Build Trap - Tim Frick

The article describes the “Build Trap,” where teams focus more on delivering features than solving real customer problems. It explores the dangers of feature obsession and the need for product managers to shift towards creating value rather than just shipping more features.

⏱️ The Urgency Trap in Product Management: Finding Balance and Innovation - Pooja Vithlani

This post addresses the pressure to constantly act with urgency in product management, which can lead to hasty decisions and burnout. It discusses how product managers can find a balance between necessary urgency and thoughtful, strategic action.

💬 Social Post of the Week

A fun post by us on LinkedIn.💡

As businesses scale, operational efficiency becomes increasingly crucial. Product operations bridge the gap between strategy and flawless execution. This newsletter highlights key resources to help you understand why product ops are becoming the backbone of top-performing product teams and how they can transform your own operations.

⭐️ This Week's Top Picks

🛠️ What Is Product Operations? (And Do You Need It?) - Hubspot

This article explores how as companies scale, product operations make product teams more efficient by handling tasks like data management, research, and tool selection.

🤓 The Ultimate Guide to Product Operations - airfocus

The guide explains the role of product operations, when and why businesses should introduce a product operations role, the responsibilities involved, and how it helps product teams scale effectively.

📕 Product Operations: How successful companies build better products at scale - Melissa Perri & Denise Tilles

This book explores how product operations function in modern businesses, highlighting its role in improving product management processes, scaling operations, and driving overall product success.

🔢 The Impact of Product Operations, Quantified - Sofia Karabasevic

The article quantifies the impact of Product Operations through a survey, revealing improvements in time spent on "Discovery & Planning" and reductions in "Delivery & Runwork" activities.

💬 Social Post of the Week

Malte Scholz on LinkedIn.💡

Risk is an inevitable part of every product's journey. Whether you're launching a new feature or entering a new market, the ability to identify, assess, and mitigate risks can be the difference between success and failure. This week's Digest offers essential strategies, from AI tools to decision-making frameworks, to help you navigate these challenges. Plus, join us in Berlin on August 21st as we dive deeper into risk management with fellow product leaders.

⭐️ This Week's Top Picks

⚠️ What is risk management? - IBM

Let's start with the basics. This article provides an overview of risk management, focusing on identifying, assessing, and controlling various types of risks that can impact an organization's capital and earnings.

🧮 A guide to performing risk assessments for product managers - Matt Hicks

Here, Matt details a step-by-step approach to risk assessment, including brainstorming potential risks, assessing their likelihood and impact, prioritizing them based on severity, and developing targeted mitigation strategies.

🔨 When you have a hammer: Where to leverage AI in your product manager toolbox - Adam Hecht

Adam explains how AI can help PMs mitigate risks by forecasting potential challenges associated with various decisions and analyzing past product releases, user feedback, and market reactions.

⚖️ Weighted decision matrix: A tool for pro-level prioritization - Malte Scholz

Here, Malte highlights the importance of considering risk as a key criterion in decision-making using a weighted decision matrix. This approach helps PMs make more informed decisions by systematically evaluating and prioritizing risks alongside other factors.

💬 Social Post of the Week

A LinkedIn poll by Malte Scholz revealed that stakeholder expectations and aligning different teams represent the biggest challenges for PMs when mitigating risks!

This week, we're shining a spotlight on something that often doesn't get the glory it deserves but is absolutely essential: Product documentation. Imagine where we'd be without it, clarity, alignment, and efficiency would be lost. Well-crafted documentation keeps everyone (from developers to stakeholders) on the same page and moving forward smoothly. In this digest, we've packed in tips, insights, and several templates to help you master the art of documentation.

⭐️ This Week's Top Picks

✍🏼 The Power of Thorough Product Documentation: Why It Matters - Freddy Mercado

This article highlights how well-documented products can increase customer satisfaction and operational efficiency through 3 key benefits: promoting customer self-reliance, ensuring consistency and clarity, and reducing support overhead and costs.

💫 Product Requirements Document (PRD) Template - airfocus

Finally an easy-to-use PRD template that streamlines product development with a clear, structured format! It covers all the essentials: executive summary, key metrics, problem/solution alignment, features, milestones, launch plan, stakeholders, and risks. Perfect for PMs, dev teams, and stakeholders, and works with agile and waterfall methods.

📄 What Is A Product Spec? 10 Components Of A Great Product Spec - Sachin Rekhi

Sachin explains the critical role of product specifications in the development process. A well-crafted product spec outlines what, why, and how a product or feature should be built, empowering teams to make informed decisions.

🚶🏽How to Write Perfect User Stories (With Templates): A Step-By-Step Guide - Tomas Prochazka

The guide aims to help PMs and teams write clear, concise, and impactful user stories for product success. It covers essential frameworks like the 3 C's and INVEST, offers various templates, and shares tips for aligning user stories with business goals.

🧑🏼‍🎨 A PM's Guide to Wireframes - Aakash Gupta

Another part of documentation is wireframing. Aakash argues that PMs should actively create wireframes to align stakeholders, test assumptions, and minimize unnecessary work for engineers and designers.

💬 Social Post of the Week

Yogesh Bhatt via LinkedIn💡

With the EURO 2024 final this Sunday, there are striking parallels to be drawn between the tournament and product management. Just as top teams prioritize players and strategies, and make real-time adjustments to win, PMs prioritize opportunities and tasks to build successful products. PMs also stay agile and ready to pivot based on new data, allocate resources wisely to avoid burnout, study the market and competitors to stay ahead and ensure every task aligns with their product’s goals. Enjoy the game and happy prioritizing!

⭐️ This Week's Top Picks

⚽️ A Product Manager is a Coach - Matthias Dyckerhoff

Just like coaches, PMs must balance strategic planning with allowing their teams to focus on execution, take responsibility for failures, and credit their teams for successes. By understanding and adopting these coaching principles, PMs can lead their development teams more effectively.

🤝 Product Management is a Team Sport - Martin Eriksson

Martin's evergreen article discusses how success in product management comes from collective effort and creativity, where everyone in the company owns the product and its outcomes.

🏃🏻 Winning Moves: The Intersection of Sports and Product Management - Ritesh Jain

Jain argues that teamwork and collaboration in team sports mirror the dynamics of product teams, while the leadership and quick decision-making required of team captains are equally vital for product managers.

1️⃣ The 13 Best Prioritization Software Tools in 2024 - Malte Scholz

Here, Malte provides an extensive review of the top prioritization software tools available in 2024. He highlights the importance of using prioritization tools to streamline product management processes, improve team alignment, and enhance decision-making, to score the goal of product success.

💬 Social Post of the Week

Malte Scholz via LinkedIn💡

AI is changing product management with better data use, personalization, and innovation. But how much has really changed? It's important to see past the hype and balance AI insights with human judgment. Future advances promise more, but the true value comes from combining AI with human expertise to ensure it’s not just another overhyped trend. Join us with Dr. Bart Jaworsky on 18 July to discuss this. Book your spot now!

⭐️ This Week's Top Picks

🔮 The Impact of AI On Product Management - airfocus

In this report, we surveyed over 120 PM professionals from 6 continents and diverse organizational sizes and stages, to offer global insights and practical guidance on AI's current status, predicted impact, integration opportunities, potential risks, and strategic implementation in product management.

🤳🏼 Beyond the Hype: Realities of AI Product Management - Ansham Kaushal

In this article, the author discusses the practical realities of AI product management beyond all the hype. He focuses on the challenges and strategies for effectively integrating AI into product management workflows.

🔨 When You Have a Hammer: Where to Leverage AI in your Product Manager Toolbox - Adam Hecht

This article discusses how AI can enhance product management by improving product strategy, decision-making, and prioritization. In it, Adam also emphasizes the need for high-quality data to ensure effective outcomes.

🧑🏻‍💼 I Tried To Replace Our Product Manager With ChatGPT - Finn Lobsien

Can GPT-4 replace product managers? The article underscores AI's current constraints, noting that while AI can aid in tasks, it cannot entirely replace human PMs because of their contextual comprehension and empathy.

💬 Social Post of the Week

Carlos Gonzalez de Villaumbrosia on LinkedIn.💡

Ever pitched a great product idea only to get blank stares and hesitant nods from your stakeholders? You're not alone. Getting stakeholder buy-in can feel like walking through a minefield, but it's crucial for bringing your product to market. Without the right support, even the best ideas can fail. Explore the resources below, and join us on Wednesday when Craig Unsworth will share his storytelling model that will help you secure that buy-in.

⭐️ This Week's Top Picks

❓What Is a Buy-In in Product Management? - airfocus

Starting with the basics, this article clarifies what buy-in is and explains how crucial it is for obtaining both financial backing and team commitment, which are essential for successfully bringing a product to market and unlocking its full potential.

🎯 6 Product Manager Essentials For Securing Stakeholder Buy-In - Chris Freeman

This article provides practical strategies for product managers to effectively secure stakeholder support. It addresses common challenges in managing stakeholder expectations and offers six key tactics to overcome them.

😉 How To Manage Your Stakeholders as a Product Manager - Valentin Firak

Our very own Valentin emphasizes the critical role of stakeholder management in determining a product's outcome. And how by developing empathy and understanding stakeholders' needs, product managers can secure long-term buy-in and drive their product's success.

📕 The Power of Storytelling in Product Management - Julien Brionne

Julien explores how effective storytelling can significantly enhance product management efforts and the importance of crafting compelling narratives to bridge the gap between product ideas and stakeholder buy-in.

💬 Social Post of the Week

Jeff Gothelf on LinkedIn 💡

"Silos" is a common term in product management, often used to describe how cross-functional teams should NOT operate. However, it also applies to the profession as a whole. Building a strong PM network is crucial, it opens doors to new opportunities and provides valuable insights, support, and collaboration. To help you connect with the PM community and break down these silos, we've curated a selection of insights, opportunities, and tips just for you.

⭐️ This Week's Top Picks

🙌🏼 9 Upcoming Product Management Conferences in 2024 - Ala Yosma

Here's an overview of 9 upcoming product management conferences in 2024, highlighting their dates, locations, and key features, and offering practical tips for making the most out of your attendance.

👷🏻‍♀️ How to Build a Network: A Guide for Product Managers - Bijan Shahrokhi

This is a comprehensive guide for product managers on building a strong and genuine professional network. It emphasizes the importance of networking not merely as a means of collecting contacts but as a way of cultivating meaningful, mutually beneficial relationships.

🛠️ Top 10 Product Manager Skills To Boost Your Resume In 2024 - Ben Aston

Ben outlines the top 10 essential skills for product managers to boost their resumes in 2024. He highlights the importance of both hard and soft skills and provides practical tips for both current and aspiring product managers.

💬 12 Slack Groups and Communities for Product Managers + Why You Should Join Them - Blake Thorne

Slack groups are very important for product managers to gain access to different PM communities. Blake addresses common frustrations with ineffective communities and offers a curated list of tried-and-tested groups that deliver real value.

💬 Social Post of the Week

Malte Scholz on LinkedIn 💡

"You know what would be cool?" Jeff Gothelf says this is the worst question to hear during product development. He’s right, without data and evidence-driven processes, you risk chasing every "cool" idea and missing out on solving real problems. In this week's Digest, we focus on enhancing product development efficiency and aligning teams around data-driven decisions. Join us on June 6th with Itamar Gilad to learn more.

⭐️ This Week's Top Picks

🤔 What is the Product Development Process? - airfocus

Here's a quick overview of the product development process. It covers the steps from concept to market, emphasizing the PM's pivotal role and the importance of departmental cooperation. This guide also discusses key stages and frameworks used in product development.

📊 Data-Driven Product Management: Using Analytics to Make Better Product Decisions - Stefan Jovanovic

The article explains how frameworks like Build-Measure-Learn help refine products based on customer feedback. Ultimately, the goal is to leverage data for better product development outcomes and strategic decisions.

🔢 Product Development KPIs Every Product Manager Must Know - Ginny Lobel

This article explains how product development metrics help companies assess the efficiency and effectiveness of their product development processes. It distinguishes between strategic and tactical metrics, emphasizing the importance of both.

🗺️ Adopting Evidence-Guided Development in Your Org - Itamar Gilad

Here, Itamar, the creator of the GIST framework, provides practical advice on gradually implementing evidence-guided practices, setting realistic goals, and fostering a culture of continuous improvement through incremental changes.

💬 Social Post of the Week

Jeff Gothelf on LinkedIn 💡

📆 Upcoming Events

June 6th: 5 PM CEST/ 10 AM EDT/ 4 PM BST Webinar: Unlocking Product Potential: 4 Keys for Evidence-Guided Development.

Register here.

As spring cleaning kicks off, it's the perfect time for product managers to reassess their tools. Ask yourself: Do spreadsheets truly spark joy, or is it time to ditch Excel for good?Today we explore how traditional tools like Google Sheets and Excel could be limiting your team’s potential, and why specialized product management platforms are crucial, not just convenient. You can also join our upcoming webinar featuring a live case study on transitioning from sheets to airfocus with Extra Space Storage on May 7th.

⭐️ This Week's Top Picks

😪 Why Google Sheets and Slides Roadmap Templates May Not Be the Best Solution for Product Management - Quadri Oshibotu

Here Quadri discusses the limitations of using Google Sheets and Slides for product roadmapping, and how they lack critical functionalities for effective product management, such as integration with other tools, real-time collaboration, and customization options.

📊 Ten Reasons to stop using Excel for product development - Manufacturing.net

While Excel may be accessible and flexible, it fails to support critical aspects of product development like version control, integration with customer data, and efficient change approvals.

💸 The (hidden) costs of using a spreadsheet as a product management tool - Producty

This article focuses on how the structure and functionality of Excel can create inefficiencies in a growing business. It details problems such as maintaining hierarchy, handling images, project management challenges, and collaboration difficulties within spreadsheets.

🛠️ Why Every Industry Should Consider Using a Product Management Tool - Sami Rehman

Here, Sami discusses the inception of Kanban within Toyota's post-WWII manufacturing struggles and uses this historical example to illustrate the broader applicability of product management tools across various industries today.

💬 Social Post of the Week

No wonder this Halloween post by Malte Scholz via LinkedIn resonated with many PMs 👏🏼

📆 Upcoming Events

May 7th: 5 PM CEST/ 10 AM EDT/ 4 PM BST Webinar: From Sheets to airfocus: A Live Case Study with Extra Space Storage Register here.

How do big ideas turn into real results? That's the power of OKRs (Objectives and Key Results) in product management. This time, we're looking into how OKRs and strategy work together, helping everyone stay on the same path. Want to learn more? Don't miss our upcoming webinar with Tim Herbig on 10 April.

⭐️ This Week's Top Picks

📕 The Ultimate Guide to Product OKRs - airfocus

Want to learn about OKRs? Start here with this comprehensive guide where you will be introduced to what OKRs are, how to set them, track them, achieve them, and the tools that can help you master them.

💡 How Product Teams can move on from OKR Theater - Tim Herbig

OKR expert Tim Herbig addresses the issue of "OKR Theater" in product management, where superficial use of OKRs leads to focusing on vanity metrics rather than real value creation. He offers strategies to recognize and avoid this issue.

🔗 How to connect strategy with OKRs - Nacho Bassino

The author here emphasizes the importance of aligning OKRs with the company's strategy and selecting relevant problems and opportunities, thus minimizing the friction and tension commonly associated with OKR cycles.

🧭 Is There a Perfect Way To Set OKRs? Insights From airfocus’ Own Journey - Malte Scholz

Our CEO shares airfocus's journey and insights into implementing OKRs within our product management processes. He highlights the challenges of setting and adapting OKRs in a fast-paced tech environment, emphasizing the need for flexibility, innovation, and the right tools for effective goal setting.

💬 Social Post of the Week

Malte Scholz via LinkedIn💡

📆 Upcoming Events

April 10th: 11 AM CET/ 10 AM GMT Webinar: From Product Strategy to Quarterly OKRs Register here.

This week, we're zeroing in on intentional innovation with Jobs To Be Done (JTBD), Outcome-Driven Innovation (ODI), and outcome-based roadmaps. Learn how aligning with customer needs can transform your approach to innovation. Have questions? Join our webinar with Tony Ulwick on 28 Feb and ask him directly.

⭐️ This Week's Top Picks

🤓 What are Jobs To Be Done (JBTD) - airfocus

Starting with the basics, we introduce the framework developed by Tony Ulwick in 1991 that had a huge role in the success of many innovations. JBTD is the secret behind understanding customer motivations deeply.

💡 What innovation really means for product managers - Kent J. McDonald

In this article, Kent distinguishes between genuine innovation and innovation for its own sake, especially in the realm of parity products. He shares a blend of personal anecdotes, industry insights, and practical advice.

💼 Outcome-Driven Innovation: JTBD Theory in Practice - Tony Ulwick

Let's hear it from the man himself. This enlightening article unveils how ODI's customer-centric approach, focusing on the customer's job-to-be-done, leads to the creation of winning products and services.

🗺️ Should I Use an Outcome-Based Roadmap? - Adam Hecht

Whether you're using the top-down or bottom-up approach to define your outcomes, this guide offers a clear, actionable framework for making your roadmaps more strategic, measurable, and aligned with your key performance indicators (KPIs).

💬 Social Post of the Week

Tony Ulwick via LinkedIn💡

📆 Upcoming Events

Feb 28th: 5 PM CET/ 4 PM GMT/ 11 AM ET Webinar: Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation Register here.

How can your team's goals align with what your customers want? We've picked some great reads to help you answer this question, all leading up to our exciting webinar with Jeff Gothelf on "Building Customer-Centric Products With OKRs." Join us this Thursday to learn more.

⭐️ This Week's Top Picks

🤓 The Connection Between Goals and Customer Centricity - Jeff Gothelf

This piece sets the stage for our webinar discussion with Jeff on building customer-centric products with OKRs, showcasing how the right goals can lead to exceptional design and research practices.

💡 How To Be a Customer-centric Product Organization - Adam Thomas

Discover the essential shift from saying to doing in becoming a truly customer-centric product organization. In this article, Adam outlines practical steps for integrating customer feedback into your product strategy.

💼 Driving Customer-Centric Growth: A Practical Approach to OKRs for Enterprise Success - Yogesh Sonawane

Explore how OKRs can transform enterprise success through a focused approach on customer satisfaction and retention. The author outlines how setting ambitious objectives paired with measurable key results can align efforts toward growth.

🤓 How To Implement an OKR Strategy for Your Organization - Sami Rehman

Uncover how Adobe, Amazon, and Netflix achieved significant growth by focusing on core objectives with OKRs. This article provides a step-by-step guide on implementing OKRs to align teams, innovate, and enhance customer-centricity.

💬 Social Post of the Week

Malte Scholz via LinkedIn💡(Click here to vote.)

📆 Upcoming Events

Feb 15th: 2.30 PM CET/ 1.30 PM GMT/ 8.30 AM ET Webinar: Building Customer-Centric Products With OKRs - Jeff Gothelf Register here.

They say that backlog management is the art of turning chaos into clarity, a challenge familiar to many PMs and product leaders. To guide you towards this clarity, we've selected some articles full of useful tools and strategies. For more insights, join our webinar this Wednesday with David Pereira.

⭐️ This Week's Top Picks

🛠️ 5 Tools for Managing Your Product Backlog - Quadri Oshibotu

Before you start managing your backlog, you need to make sure you have the right tool for the job. In this article, Quadri presents 5 key tools for handling your product backlog, along with an analysis of their strengths and weaknesses.

💡 Overcoming Common Product Backlog Management Traps - Stefan Wolpers

This article discusses David Pereira's insights from the 54th Hands-on Agile meetup, focusing on strategic backlog management. Discover how to maximize value and steer clear of the 'feature factory' trap with these expert practices.

🦸🏼‍♂️ 10 Tips for Product Owners on Product Backlog Management - Robbin Schuurman

Product owners play a crucial role in managing backlogs within organizations. The author highlights key strategies they use such as maintaining a manageable backlog size, adhering to a single backlog for greater clarity, and actively involving development teams in the process.

🤓 Your Guide to Backlog: Product vs. Sprint Backlog - Vishal Chaudhary

Learn about the differences between Product and Sprint Backlogs in Agile methodologies, their unique roles, and how they contribute to successful Agile projects. A must-read for anyone looking to master backlog management and drive efficient workflows.

💬 Social Post of the Week

Jeff Gothelf via LinkedIn💡

2024 is predicted to be a great year for product management with lots of new chances for growth and innovation. At airfocus, we're excited to be part of this, with our latest funding success 🚀. Discover what's changing in product management in 2024. Explore the big trends, developments, and important events.

⭐️ This Week's Top Picks

🤩 We Raised $7.5M to Transform Enterprise Product Management Globally - Malte Scholz

Explore the journey of airfocus and our recent $7.5M funding success, a key milestone in enhancing our AI-assisted Product Operating System used by leading global companies. Discover how this funding will propel our mission to redefine enterprise product management.

💡 3 Ways Product Management Is Shaping The Future Of Innovation And Market Success - Rhett Power

Explore the 3 ways PM is driving innovation and market success. This article highlights the impact of customer-centric approaches, trend forecasting, and tech adoption in shaping successful product strategies.

🔮 5 Product Management Trends and Predictions for 2024 - Nouran El-Behairy

Will AI revolutionize the way we work? Are PMs facing new demands? How will data reshape strategy? Find out 5 trends on the horizon for PMs in 2024.

🙌🏼 The best product management conferences in 2024 - Bart Krawczyk

Maximize your product management growth with Bart Krawczyk's guide to 2024's top conferences. This essential list spotlights premier events for unparalleled learning, innovation, and networking opportunities in the dynamic world of product management.

💬 Social Post of the Week

Malte Scholz via LinkedIn💡

Preparing for the future today can ensure your product's success for years ahead. We've curated a selection of articles that shine a light on critical areas you need to focus on to keep your product management approach relevant and dynamic.

⭐️ This Week's Top Picks

💻 Does Your Organization Need Digital Transformation? - Kent McDonald

Staying ahead means leveraging modern tools. Kent McDonald emphasizes the crucial role of digital technologies in business, advocating for a product-centric strategy to enable successful digital transformation and maintain competitiveness.

🌱 6 Rs – Six principles for sustainable product development - UID

Highlighting sustainability as a key component of modern product strategy, this article introduces six principles that integrate economic, social, and ecological aspects, underlining their growing importance in product development.

👷🏼 What are Product Operations? A Beginner’s Guide for Product Managers - Kinzal Jalan

Product Operations is becoming a pivotal aspect of PM. The article breaks down the role of product ops in streamlining development processes and enhancing cross-functional collaboration.

🤖 The future of product management in the age of AI - Ravi Jadhav

AI's integration in PM has marked a significant shift, revolutionizing how products are developed and managed, a trend that is set to continue and expand in the coming years.

🚀 6 Ways to Identify if You Need to Modernize Your PM Approach - airfocus

Time to upgrade your PM approach? This checklist offers vital strategies for systematic prioritization, optimizing team workflows, and ensuring cross-functional alignment.

💬 Social Post of the Week

George Nurijanian via LinkedIn💡

Success is more than just planning; it's about quickly adapting to changing market trends. In this edition, we've curated content that aims to equip you with the insights and tools necessary to keep your products in step with market predictions for 2024.

⭐️ This Week's Top Picks

🎯 2024 Enterprise OKRs: A Strategic Guide for Effective Planning - Vishal Chaudhary

This article provides a comprehensive guide for enterprises on planning and implementing OKRs for 2024, emphasizing their role in building resilient product roadmaps and fostering team alignment.

🔮 Product Management in 2024: Trends and Innovations - Miko Lehman

What does 2024 have in store for product management? Miko forecasts the rise of AI, IoT, and personalized user experiences, marking a shift towards a more technologically advanced yet human-centered approach in product management.

🔍 Market Research Techniques: A Comprehensive Guide for Product Managers - Maven

Relying on market research to make product decisions is a sure way to enhance your strategy. Maven's guide on market research demonstrates how these techniques can lead to better product insights and informed strategy decisions.

🤸🏼‍♀️ Adapting Product Vision and Strategy to Changing Marketing Conditions - Jillian Kaplan

What happens when things don't go as planned? In this article, Jillian discusses practical strategies for adapting product vision and strategy in response to unforeseen market shifts.

💬 Social Post of the Week

Anthony Murphy via LinkedIn💡

📆 Upcoming events 

Join us on Dec 7: 5 PM CEST/4 PM BST/11 AM ET Webinar: Planning a Roadmap to Propel Product-Market Fit

As 2023 winds down, we've reached that pressing yet exciting time for PMs to roll up their sleeves for annual planning. It might feel overwhelming but fear not!

We've gathered some resources to help you step into 2024 with crystal-clear, actionable, and strategically aligned OKRs and roadmaps to set you up for a stellar 2024.

⭐️ This Week's Top Picks

🎯 Introducing airfocus Objectives & OKRs: Unlocking Strategic Alignment for Product Teams - Malte Scholz

The airfocus Objectives app is an ideal tool for planning, monitoring, and achieving your goals. It offers a comprehensive, integrated, and flexible approach to managing OKRs and aligning them with your strategy.

7️⃣ Create An Effective Annual Product Plan With These 7 Steps - Sid Arora

From defining broad focus areas to finalizing initiatives according to available resources, Sid's process ensures alignment with the company's mission, promoting a culture focused on results and responsibility.

✨ How to Shine as a Product Leader during Annual Planning- Tami Reiss

Tami advises starting the planning process by balancing data and vision and considering the company's stage in its growth strategy and metric tracking. She argues that compelling product vision and strategy involve participation from various company levels.

📕 Product Management. Annual Planning: Instruction for Use - Michael Karpov

Karpov presents the annual plan as a dynamic roadmap, focusing on business metrics, resource allocation, and process improvements, guiding product managers toward achieving key objectives aligned with the company's future goals.

💬 Social Post of the Week

Sondra Orozco via LinkedIn.

As a product manager, you have the challenging task of balancing hard data and the invaluable insights gained from experience. Your ultimate goal is to transform this data into products that genuinely resonate with people, utilizing the power of tools and insights to create products that are both grounded in solid data and deeply human.

⭐️ This Week's Top Picks

🚀 Data-Driven vs. Data-Informed: Finding the Right Balance for Your Product Team

The article discusses the differences between data-driven and data-informed approaches to product management, the advantages and limitations of each, and how to effectively blend data with human insights for better decision-making.

🔢 Data-Driven Product Management: Leveraging Analytics to Optimize Product Performance - Ankita Saraf

Here we delve into the essence of data-driven product management, detailing the systematic approach that relies on analyzing real-world data to make informed decisions in product development.

🧭 Creating a Data-Driven Product Management Strategy - Santiago Pampillo

Using customer feedback, market trends, and user behavior data in the product development lifecycle can change your PM game. The author encourages product managers to adopt data analytics to create competitive, efficient, and customer-centric products.

🗺️ How to Build a Product Roadmap No One Can Argue With - David Geffen

David argues against impulsive and ill-informed decision-making in the product development process, advocating instead for a roadmap that is informed by customer data and aligned with the company's strategic business objectives.

💬 Social Post of the Week

Ant Murphy via LinkedIn 💡

Product-led growth is often seen as the contemporary successor to sales-led growth. However, as the boundaries blur and businesses adapt, it's clear that these strategies can coexist. In fact, many thriving companies are discovering the magic of combining the strengths of both approaches.

⭐️ This Week's Top Picks

🚀 Introduction To Product-led Growth and the Role Product Managers Play - Kerstin Exner

The article discusses the role that PMs play in the transition from traditional sales-driven SaaS models to product-led growth, focusing on collaboration, communication across teams, and emphasizing core functionality for a coherent user experience.

🪴 Sales-Led + PLG = Product-Led Sales - Aakash Gupta

What do you get when you combine the efficiency of product-led growth with sales-led expertise? PLS. Companies like HubSpot, Adobe, and Oracle exemplify this approach, showcasing its potential.

❓ Overcoming Common Obstacles to Product-Led Growth - Helena Ebert

What are the key barriers to PLG? The list includes lack of product-market fit, insufficient customer focus, inadequate data management, and absence of viral growth mechanisms.

🔢 Product-Led Growth Metrics: A Definitive Guide for SaaS Businesses - Eric Keating

Use PLG metrics to aid in understanding and optimizing the user journey, focusing on activation, adoption, adoration, and advocation stages to retain and expand the user base.

🦄 The Myth Of "No Sales" at Product-Led Growth Companies - Alexa Grabell

Contrary to popular belief, PLG companies' products don't "sell themselves" through user-friendly, self-serve experiences. Integrating a sales team is essential for continued growth and to address more complex customer needs.

💬 Social Post of the Week

Elena Verna via LinkedIn 💡

The Objectives and Key Results (OKRs) framework can be a game-changer for product teams, steering them toward alignment and purposeful actions. We're thrilled to introduce our latest 📘 eBook: OKRs for High-Performing Product Teams: A Practical Guide, packed with insights on how to master and utilize OKRs for optimal team performance. Grab your copy now!

⭐️ This Week's Top Picks

📘 eBook: OKRs for High-Performing Product Teams: A Practical Guide - airfocus

Gain the key skills and insights for successful OKR execution. Uncover the distinctions between good and bad OKRs, supported by real-world examples and case studies, and the tools that can help you seamlessly align your team to set, track, and attain your goals.

🔍 OKRs vs KPIs: What’s the Difference? - Anthony Murphy

Here, Anthony explains the origins of OKRs and KPIs and provides an analogy to differentiate them. He argues that OKRs aim to achieve specific outcomes aligned with organizational strategy, while KPIs continuously monitor essential health metrics of the business or product.

🤔  What are the benefits and challenges of using OKRs as a product metrics framework? - LinkedIn community Contributors weigh in on the dual aspects of OKRs, underscoring their pivotal role in steering product strategies toward significant outcomes and organizational alignment, while also cautioning against common challenges like crafting unclear OKRs.

🩺 Goal-driven Product Management: How we use OKRs at Oscar - Duncan Greenberg

Instead of theoretical examples, here you can see OKRs in action within a real-world business. Greenberg offers practical guidelines, real examples, pro tips, and solutions to common pitfalls in implementing effective Key Results.

👀 Unlocking the Power of OKR Retrospectives - Andrea Saez

Achieving your goals is not the end of the journey. Andrea highlights the importance of holding regular OKR retrospectives to assess outcomes, celebrate wins, learn from misses, and fine-tune future strategies.

💬 Social Post of the Week

 Jeff Gothelf via LinkedIn 👏🏼

📆 Upcoming events

Oct 19: 10 am CET/ 4 am EST

Webinar: Collecting User Insights for Roadmap Success

Oct 11-12: Lisbon, Portugal

Conference: Productized (Come say hi at airfocus' booth 🤗)

As we step into the final quarter of 2023, we are faced with exciting opportunities and unique challenges, making it a crucial period for product managers to shine. In this edition of our digest, we've curated a selection of articles to help you prepare, strategize, and thrive in the coming months.

⭐️ This Week's Top Picks

🚀 4 Tips for Product Managers: Make the Most of Your Q4 - Andrew Melville

This article provides valuable insights and practical advice for product managers to navigate the challenges that can arise in Q4. Emphasizing the importance of flexibility, adaptability, and strategic decision-making in managing product development and priorities effectively.

📆 Why Quarterly Planning is the Perfect Event to Create a Product Goal - Edward Lowe

Here, the author explores the role of quarterly planning in Scrum as a means to define and work toward the product goal. He discusses the benefits and challenges associated with this approach and provides insights into how to conduct effective quarterly planning sessions.

🛠️  Best Practices for Tracking OKRs With the Right Tools - Quadri Oshibotu

In this article, Quadri provides us with insights into how leading companies like Google leverage OKRs. He offers recommendations for successful OKR implementation, emphasizing the importance of transparency, regular reviews, and using the right tools to manage the process effectively.

🗺️ Everything You Need to Know About Quarterly Roadmaps - airfocus

Here we provide a step-by-step guide to working with quarterly roadmaps, including defining OKRs, prioritizing initiatives, estimating resourcing needs, and communicating with stakeholders.

💼 Product Team Hiring in Q4 - Christine Norrander

In addition to planning and OKRs, hiring poses challenges for product teams in Q4 of 2023. The article explores how layoffs, funding constraints, and market uncertainties have resulted in smaller teams, increased workloads, lower morale, resource allocation issues, and retention concerns.

💬 Social Post of the Week

 Aakash Gupta via LinkedIn 👏🏼

Mastering the art of communication is a cornerstone skill sought after by employers in any product professional. It's not just another skill; it can be your secret weapon for driving success. Effective communication serves as the thread that knits together product ideas, execution, and collaborative efforts, fostering connections with both internal teams and external stakeholders.

⭐️ This Week's Top Picks

🎤 How to Improve Your Communication Skills as a Product Manager - Hilary Johnson

Hilary emphasizes the 3 reasons behind the crucial role of communication skills for product managers. She also provides practical tips for improving yours, such as getting to know team members, understanding different audiences, and practicing clear communication, among other helpful insights.

🗣️ The Importance of Communication in Product Management - Michael Hayes

Learn why communication is key for product managers aiming to succeed in various aspects of the product lifecycle, from ideation to development and launch, as well as in building relationships with internal stakeholders (e.g., engineers, designers, marketing, sales) and external parties (e.g., customers, prospects, partners).

📖  Effective Communication Strategies for Product Managers - Luis Jurado

In this article, the author shares 7 communication strategies that can help product managers build strong teams and create successful products. From defining vision and goals to listening, storytelling, and using data, these strategies have the power to elevate your communication game to new heights.

🤝 How do you effectively communicate with stakeholders? - LinkedIn Community

With the help of AI, product experts on LinkedIn share their tips on how to best communicate with stakeholders. They stress the importance of clear, concise, and consistent communication to build trust, credibility, and collaboration while avoiding misunderstandings and conflicts. 

🚀 The Ultimate Guide to Internal Product Management - airfocus

This comprehensive guide on internal product management will help you supercharge your internal communication skills. Throughout this guide, you will gain insights into internal product management, its associated challenges, advantages, optimal strategies, and what to communicate and when.

💬 Social Post of the Week

 Ant Murphy via LinkedIn 👏🏼

Crafting a successful product strategy involves aligning your vision with customer needs and business goals. But how do you know if your strategy is effective? Our selection of featured articles explores key metrics and indicators that can help you evaluate and enhance your product strategy's impact and value.

⭐️ This Week's Top Picks

📐 How to Align OKRs with Product Strategy and Business Objectives - Adam Thomas

Aligning OKRs with product strategy and business objectives ensures efforts contribute to broader goals. In this article, Adam highlights how effective alignment enhances organizational success and competitiveness with real-life examples from Google and Airbnb.

🤔  What are some of the key metrics or indicators to measure the success of your product strategy? - LinkedIn community

Judging the effectiveness of your product strategy might pose a challenge. How can you assess the impact and value of your product decisions? In this compilation of tips and opinions, experts share essential metrics and indicators to assess, enhance, and refine your product strategy.

⚖️  What metrics are the most important for your product?- Nick Odlum and Kevin Mcnally

Intercom's Analytics Manager and Senior Machine Learning Engineer highlight the challenge of translating product metrics into actionable insights. The solution lies in asking the right questions, collaborating between analysts and product teams, and defining metrics based on product goals.

🙌🏼 Measuring Product Success: Three Tiers of Product Success Metrics -Robbin Schuurman

The article discusses the challenges of measuring and maximizing product value. It emphasizes the importance of moving beyond vanity metrics (Tier 3) and proxy metrics (Tier 2) to focus on business and customer metrics (Tier 1). 

🚀 How To Implement an OKR Strategy for Your Organization - Sami Rehman

This article highlights how major companies like Adobe, Amazon, and Netflix benefited from implementing OKRs. Sami explains the prerequisites for successful OKR implementation, the importance of a clear strategic direction, and how to set, cascade, and communicate OKRs across the organization.

💬 Social Post of the Week

 Tim Herbig via LinkedIn

Product management is NOT limited to software alone. The truth is, whether tangible or intangible, products thrive under the guidance of effective product management skills. These skills are now a driving force cutting across diverse industries, igniting collaboration, innovation, and triumphant product outcomes. The below collection of articles showcases this universal potential and the dynamic product tools that make this possible.

⭐️ This Week's Top Picks

🛠️ Why Every Industry Should Consider Using a Product Management Tool - Sami Rehman

Product management tools are revolutionizing industries beyond software. Learn how they can align goals, improve collaboration, gather feedback, and drive data-driven decisions across diverse sectors.

🤔  Becoming an Industry-Agnostic Product Manager - Becky Yelland

Explore the power of industry-agnostic product management. Uncover why your skills and adaptability are key assets when navigating different sectors, regardless of prior industry experience.

🎁 A Product is a Product: Product Management Is Not Just Software! - João Craveiro

Challenge the misconception that product management is limited to software. Dive into the universal principles that underscore product management's applicability across various industries.

💼 In-Demand, Tech-Adjacent Industries that Need Product Managers - Kyle 

Why are different sectors seeking product managers? and why is your expertise as a PM essential? Explore the PM roles and responsibilities within eCommerce, retail, food delivery, ridesharing, and healthcare. 

🚀 How To Select and Leverage Customer vs. Enterprise Product Management Tools - Quadri Oshibotu

Navigate the world of product management tools with insights into the distinction between customer-centric and enterprise-focused solutions. Discover the criteria for choosing the right tool and the top solutions that can enhance your product management journey.

💬 Social Post of the Week

Lisa Zane via X (formerly Twitter) commenting on Product management trends in 2023 💡.

In today's dynamic environment, a well-structured roadmap serves as the guiding compass for product teams, aligning their efforts with business goals and customer needs. It empowers them to make data-driven decisions, fostering innovation and maximizing product value. Here is a curated list of articles to inspire you to create exceptional product roadmaps that lead your company to new heights of success.

⭐️ This Week's Top Picks

👍 Roadmapping Best Practices With Real-World Case Studies - Sami Rehman

Our journey begins with real-world case studies from industry giants Airbnb and Netflix. Discover roadmapping best practices that have enabled these successful tech companies to adapt, thrive in a rapidly changing market, and embrace customer-centricity. Learn the art of balancing short-term needs with long-term growth strategies, setting your product roadmap on a trajectory of excellence.

✔  10 Tips for Creating an Agile Product Roadmap - Roman Pichler

Agility is the key to staying ahead in the ever-evolving tech landscape. Roman Pichler brings you ten invaluable tips to create an agile product roadmap that can gracefully adapt to frequent changes and unexpected developments. From goal-oriented focus to securing stakeholder buy-in, these tips will equip you to make informed decisions while ensuring simplicity and measurability.

📢Why SaaS Companies Should Embrace Public-Facing Roadmaps - Andrea Saez

Transparency, engagement, and trust - the pillars of successful SaaS companies! Andrea Saez unveils the power of public-facing roadmaps, providing an opportunity to showcase your product strategy and elevate customer engagement. Learn from real-life case studies of successful public-facing roadmaps, and unlock the potential to build stronger connections with your audience.

💣 Top 7 Tips To Avoid Destructive Product Roadmaps - Dave Martin

Steer clear of roadmap disasters with Dave Martin's top 7 tips. Learn how to position your roadmap to support autonomous teams, foster innovation, and align seamlessly with your business strategy. Avoid the pitfalls that could hinder your SaaS business's growth and become a master of roadmap success.

📐 How to Build a Product Roadmap No One Can Argue With - David Geffen

Data analytics - the key to building unbeatable product roadmaps! David Geffen walks you through the steps to create data-driven roadmaps that lead to better outcomes and success. Learn how to gather actionable feedback, analyze insights, and prioritize features objectively. Empower your company with a roadmap that leaves no room for doubts.

💬 Social Post of the Week

Enzo Avigo via LinkedIn 😂

What real-world impact does AI have on product management? And how can PMs not only adapt but thrive in this exciting era? To assist PMs in navigating this process, we are delighted to present our research report, "The Impact of AI on Product Management." This comprehensive report incorporates insights and tips from over 100 product leaders, empowering you to enhance product processes and drive organizational success. Click the first link below to download the full report.

⭐️ This Week's Top Picks

📖 The Impact of AI on Product Management - airfocus

Explore the findings of this report involving 130 product professionals, highlighting the transformative influence of AI in the field. Gain insights into various aspects, including job security, barriers to adoption, and the specific areas of product management most affected by AI. Additionally, the report offers expert tips and strategies to successfully implement AI within product organizations. 

👨‍💼 What is an AI Product Manager? - Nick Hotz

Nick explains in detail the duties and obligations of an AI Product Manager, and why businesses of all scales are depending on skilled AI professionals. Acquire invaluable perspectives into the fundamental principles of AI product management and master the art of navigating tradeoffs with an "AI PM manifesto". 

💬 The Pros and Cons of Using AI in Customer Insights - Sami Rehman

Based on our report's findings, customer feedback is among the product areas most influenced by AI. In this article, Sami delves into the immense potential of AI technologies to analyze extensive customer data, empowering product decisions, customer-centric strategies, and overall business growth. 

✏️ 10 Ways AI Is Improving New Product Development - Louis Columbus

Louis lists ten key ways AI is enhancing the entire product development lifecycle, from ideation to market launch. In this area of product management, AI adoption is ultimately leading to faster innovation, improved decision-making, and increased success rates. 

⚖️ Embracing Responsible AI: How Product Managers Can Champion Ethics and Responsibility - Fernando Albertorio

In this thought-provoking article, the author explores the ethical considerations and potential biases associated with AI. He also offers essential strategies to ensure transparency, fairness, and accountability in AI-powered products to foster trust with customers and mitigate potential risks.

💬 Social Post of the Week

 Marily Nika via Twitter 💡

In a constantly evolving field like product management, crafting your career path can be a challenging task. The recent announcement of Airbnb's product functions' shift sparked a wave of contemplation among PMs regarding their role.

Whether you are a seasoned product professional or just embarking on your journey, it is essential to reflect on what product management is, what it isn't, and where your career path fits, in order to have the vision and skills to grow and adapt.

⭐️ This Week's Top Picks

❓30 Questions to Determine if the Product Manager Job is Right For You -Stephanie Oh

Do you have what it takes to be a successful PM? or to move on to the next step in your PM career? Answer these 30 questions to get valuable insights into the qualities and traits that are required to make it in a product-related role.

🧑‍💼 How To Prepare for a PM Interview - Adam Thomas

Here, Adam discusses the product management interview process, provides insights into common interview questions, and highlights mistakes to avoid when preparing for a product management role.

🔍 Decoding Job Titles: The Different Types of Product Manager - Ellen Merryweather

What is the difference between PM, technical PM, Product marketing manager, and other PM titles? (and who earns more?!) This article discusses the different types of product roles and provides insights into their responsibilities and average salaries.

5️⃣ Five Dangerous Myths about Product Management - Noah Weiss

In this article, Noah Weiss, an experienced product manager who worked at Google, Foursquare, and Slack dispels several dangerous myths associated with the position of product manager.

🔮 The Future of Product Management in 2023 and Beyond - Nouran El-Behairy

How will factors like AI, product-led growth, and product talent affect product management in the near future? This article highlights several key insights from "The Future of Product Management Report" by Product School, along with additional commentary.

💬 Social Post of the Week

 Ankit Shukla via LinkedIn

It's mid-June, which means it's time to review last quarter's OKRs and set ones for the new quarter. However, it's important to remember that setting good OKRs is just the beginning; the real magic lies in effectively tracking and delivering success through them.

⭐️ This Week's Top Picks

✍🏼 How You Should Set OKRs for Product Management - Tomas Prochazka

An excellent introduction to understanding OKRs in product management. Gain valuable insights into the meaning, history, and practical examples of OKRs, ensuring you kickstart your OKR journey on the right foot.  

📐 KPIs vs. OKRs (With Examples) - Issac Kwon 

While these metrics are often used interchangeably, it's crucial to understand their differences and leverage them appropriately. Discover their best practices and real-world examples from various industries to effectively measure success. 

✅ Best Practices for Tracking OKRs With the Right Tools - Quadri Oshibotu

Quadri provides valuable guidance on the challenges and best practices for tracking OKRs, accompanied by real-world examples. Additionally, he shares a list of tools to help you stay on top of your OKRs and drive your team toward achieving their objectives. 

🤔 Not Everyone Needs Objectives and Key Results (OKRS) - Christina Wodtke

It's important to remember that OKRs may not be suitable for every team. The author discusses common mistakes made by companies when implementing OKRs and highlights the importance of considering their effectiveness. Gain insights into a more mindful approach to OKR implementation that aligns with your team's needs. 

📃 Objectives and Key Results (OKRs) Template - airfocus

This comprehensive OKR template enables product managers and their teams to set aligned objectives, track progress, and achieve product success by breaking down company objectives, assigning ownership, defining initiatives, and tracking key results.

💬 Social Post of the Week

 Anthony Murphy via Twitter. 👏

🕵🏼‍♂️ A Sneak Peek from airfocus' Marketing Team OKRs

Objective: Empower product managers with actionable insights and expert tips to set effective OKRs.

 Key Result: Publish a comprehensive OKR resource in Q3.

 Stay tuned for the amazing resources that will take your OKRs to new heights 🚀.

Successfully launching products and features in today's fast-paced environment is no small feat. It requires a great deal of careful strategy and meticulous planning. As product managers, we understand that the release plan is not just another artifact; it is a powerful tool that enables clear cross-functional communication and keeps our launches on track, aligning them with desired outcomes.

⭐️ This Week's Top Picks

👊🏼 Avoid the Punch: How to Create an Effective Release Plan in an Outcome-Based World - Adam Hecht In this article, the writer argues that release plans are still important even if you are focused on outcomes. Having a release plan is the best way to avoid being "punched in the mouth" by delays, bugs, and team confusion. It can transform your roadmap into a blueprint for execution.

⚖️ The Product Roadmap and the Release Plan - Roman Pichler

This interesting article explains the relationship and differences between a product roadmap and a release plan. The writer stresses the importance of keeping both in sync, as changes in one can impact the other.

✅ Effective vs. Ineffective Release Plans - With Examples and Templates - Adam Thomas

Here, Adam helps us understand, with examples, what differentiates an effective from an ineffective release plan. He lists the common challenges faced by product managers when attempting to create an effective release plan and how to overcome them.

🚀 Tips for Product Owners on Release Planning - Robbin Schuurman

Setting goals, focusing on benefits and results, considering dependencies, and ensuring only "done" work is released are just some of the tips the author has for product owners to help them create a successful release strategy and plan.

📃 Release Plan Template - airfocus

Our release plan template is tailored to provide a structured approach for managing releases. This ready-to-use template can help you avoid chaos and ensure alignment and effective product/feature releases no matter how complex things are. Feel free to explore it and see its benefits firsthand

💬 Social Post of the Week

Pradip Khakhar views as presented by Victor Forest via LinkedIn. 👏

📅 Upcoming events

 Jun 6th: 7 PM BST/ 6 PM GMT / 2 PM ET / London

Book launch and networking event: Product Rantz by User Pilot 

Jun 21st: 5 PM CET / 4 PM GMT / 11 AM ET

Webinar: How to Go Beyond User Onboarding 

Jun 28-30: Hamburg, Germany.

Conference: Product at Heart

As a product manager, you've likely been mistaken for a project manager at least once. This confusion arises from the overlapping nature of these roles, despite their distinct differences. In fact, by harnessing the convergence between them and utilizing essential project management skills and tools, you can elevate your product work.

⭐️ This Week's Top Picks

🔀 The Intersection of Product and Project Management- Victoria Inman & Jeff Hancock

What can be achieved through a partnership approach between product and project managers? This article contends that the collaboration of these roles holds significant potential to add substantial value and empower product teams.

🪄 Why Organizations Transition from Project to Product Management - Malte Scholz

One way things are moving is from project to product. In project management, success is measured by meeting predefined timelines and resource constraints. Conversely, success in product management revolves around delivering value, a defining trait of modern business.

🤓 Yes, Product Managers Should Project Manage - Victor Wu

On the other hand, product managers can wear several hats from the project management's closet to enhance their product development efforts. The author argues that acquiring fundamental project management skills can significantly boost the efficiency of your product team.

🔨 Gantt charts: The Project Management Tool You Need to Know - Andrea Saez

A prime example of project management tools that can elevate your product performance is Gantt charts. By integrating Gantt charts with product roadmaps, product managers can showcase the big picture and the finer details of the product's direction, strategy, and execution.

💬 Social Post of the Week

Purna Kaushalya via LinkedIn. 💡

A business roadmap can help product managers have a more structured plan for developing products that are in alignment with the business strategy, but how does that work? We have the answer for you!

⭐️ This Week's Top Picks

🗺️ What Is a Business Roadmap? And How to Set It Up - Malte Scholz

A business roadmap is a long-term strategic planning document showing your company's goals and the steps required to achieve them. It differs from lengthy business plans as it focuses on the big picture, high-level goals, and objectives.

🏔️ The Fundamentals of The High Performing Business Roadmap - Rajesh Nair

How does building a business compare to climbing a mountain? Turns out they are quite similar! You need research and planning to climb a mountain and the same structures to build a successful business. Therefore, in both cases, having a roadmap can be the way to the top.

🪄6 Ways To Leverage AI in Roadmap Planning - Lisa Zane

While a roadmap acts as a guiding light for the team, building it can be an overwhelming experience, so why not leverage the power of Artificial Intelligence toward building the roadmap you need? In this article, Lisa shared 6 ways you can unlock the capabilities of AI in roadmap planning.

🤔 Entrepreneurs Confuse Product and Business Plans - Martin Zwilling

A business plan, which is more detailed than a business roadmap, is sometimes confused with a product plan and product roadmap. The product plan is an internal detailed description of the product, while a business plan is an external document that describes everything about the business to investors.

💬 Social Post of the Week

 Daymond John via LinkedIn. 💡

When you start adding another product to your business, things get complicated fast. In this edition, we compile multiple articles on how to create and maintain your product portfolio strategically. Let's dive in!

⭐️ This Week's Top Picks

📖 How To Develop a Product Portfolio Strategy - Andrea Saez

A product portfolio strategy is a strategic approach to managing a company's product portfolio. It involves evaluating the company's current and potential products to determine which products should be developed, maintained, or retired. 

🖌️ Visualizing a Product Portfolio Strategy on a Wardley Map - Simone Cicero

The need to articulate a portfolio of product strategies is gaining importance as organizations are forced to deal with the increasing modularity and composability of markets in general. Visualizing the portfolio of your products is essential to evolve a strategy around the interdependencies and interactions between the building blocks.

🔱 Creating Product Strategy with Multiple Strategic Tracks (MuST) - Itamar Gilad

For most tech companies, their first big product success is also their last. Finding a second hit is very hard no matter how much we invest in vision and strategy development. But some companies are different: such as Apple, Google, Amazon, etc. Itamar digs deep into how these companies do it with the MuST principle.

📈 Maximizing Product Potential: A Guide To Building a Strong Product Portfolio - Kent McDonald

In order to add products in a way that helps you sustain and grow market share and revenue, you need to build your product portfolio intentionally. In this article, Kent shares some actionable steps to build and manage a product portfolio and how Atlassian is doing it.

❓ Should a Head of Product Make Strategic Product Decisions? - Roman Pichler

The head of product role and the product strategy are often linked. But should a head of product make strategic decisions for individual products? Or would it be better to empower the product people to own the product strategy?

📻 How to Build Your Product Strategy Stack - Ravi Mehta

In this podcast, Ravi dives deep into his product strategy stack framework and how it was used to develop a powerful strategy at Tinder. He also discusses his other popular frameworks—the frontier of understanding and exponential feedback—and how they can help you grow in your career.

💬 Social Post of the Week

Anthony Murphy via LinkedIn. 💡

Happy Easter weekend!

In this edition, we will share with you some very insightful and actionable articles on data and product metrics. Let's dive in!

⭐️ This Week's Top Picks

☸️ Product Metrics: A Flywheel Framework For Cloud Business Leaders

Product metrics can be “leading” indicators for “lagging” financial outcomes. Which product metrics matter the most to your cloud business & how do these act as a barometer for financial performance?

🛠️ Lean Analytics: The Way To Build Better Software - Behzad Nazarbakhsh

The best way to make evidence-based decisions is to follow the data. However, the issue with using data is that you can easily become overwhelmed if you don't know what data to look at. Moreover, human flaw prevents you from fully utilizing all of the insights data has to offer.

❓ Are You Tracking The Right Product Metrics? - Eira Hayward

Metrics can be a minefield for the unwary – navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it?

✅ Product Metrics That Matter - Cláudia Delgado

Before product metrics, we were relying on business metrics. Consider revenue, for example. That’s a lagging success indicator. We just understood the result of our shots at the end of the game or even the championship. Feedback and learning took too long. Since product metric is introduced, the game is changed forever.

💭 The Responsibility of AI: Who is Accountable for the Results of Predictive Models? - Inês Liberato

In this article, Inês goes deep into the data problem of predictive modeling, how that could impact your product management process, and how different stakeholders across teams should take responsibility to avoid the consequences caused by data issues.

📻 Career Frameworks, A/B Testing Mistakes, Counterintuitive Onboarding Tips, Selling to Developers - Laura Schaffer

In this podcast, Laura talks with Lenny Rachitsky about the role of experimentation and data in growth, and her big wins from her time leading growth teams. Laura also explains how customer insights helped her uplevel her career and how she (surprisingly) thinks about qualitative versus quantitative data.

💬 Social Post of the Week

Tim Herbig shares common mistakes while drafting Product OKRs.

GPT-4 has taken the tech world by storm since its release on March 14th. The first one whose job is to be replaced by it is definitely its predecessor: GPT-3.

This advanced technology opens many possibilities for product management, and we dedicate this Digest edition to its impact and include some experts' opinions on it.

Happy reading!

⭐️ This Week's Top Picks

❓ The Promises and Pitfalls of ChatGPT - Marily Nika

Marily shares her opinions on the limitations of ChatGPT that PMs should be aware of while leveraging the technology, as well as the areas where ChatGPT can be of great assistance with practical examples.

🛠️ How AI experts are using GPT-4 - Melissa Heikkilä

Unlike ChatGPT, which is freely accessible to the general public, GPT-4 is currently accessible only to developers. It’s still early days for the tech, and it’ll take a while for it to feed through into new products and services. Still, people are already testing its capabilities out in the open.

😳 OpenAI CEO Sam Altman: 'A little bit scared of this' - ABC News

The CEO behind the company that created ChatGPT believes artificial intelligence technology will reshape society as we know it. He believes it comes with real dangers, but can also be "the greatest technology humanity has yet developed" to drastically improve our lives.

☄️ ChatGPT And Why AI Makes Me Both Excited and Concerned - Lisa Zane

Lisa believes more can be done to find a happy medium to both gather the appropriate context to develop GPT as a relevant tool based on real-world data and make sure that it helps humans far more than it harms us.

📽️ How AI is Transforming The Way PMs Work - airfocus

Earlier this week, we gathered a panel of product experts to discuss their thoughts on the virality of AI usage and share their experiences of using AI in product management as well as how to best integrate AI into the product development process.

📻 Breaking Down Today's Machine Learning Technology - Christine Pawlikowski

In this podcast, Melissa Perri chatted with Christine to discuss language models, the different types of machine learning, how they can be used to solve problems, and the importance of good data and ethical considerations when using machine learning algorithms.

💬 Social Post of the Week

Shreyas Doshi via LinkedIn. 💡

📅 Upcoming events

Mar 30th: 5 PM CEST / 4 PM BST / 11 AM EST

Webinar: Building a Winning Product Strategy for Business Success

Apr 6th: 5:30 PM CEST / 4:30 PM BST / 11:30 AM EST

Webinar: Designing Cutting-Edge Industry Applications with ChatGPT

It's true that there are a lot of resources out there on business strategy, but it can be tough to find good ones on product strategy. That's why we're excited to share our recent favorites with you in this week's digest. If you're just starting out, we highly recommend checking out our new eBook first. It's perfect for beginners!

⭐️ This Week's Top Picks

📘 Leveraging Product Strategy for Product and Business Growth - airfocus

In this eBook, you will learn everything you need to create your own product strategy, with examples, actionable steps, and a strategy checklist. We start from the basics of product strategy, all the way to helping you master it.

🚴 Product Strategy Choices: Pursuing Explicit Priorities as a Product Team - Tim Herbig

Does your Product Strategy tell you to “make the product better” and to “be more like Spotify”? If yes, it’s probably not that useful. That’s because effective Product Strategy is about articulating explicit choices and making sure they get translated into action.

📋 How to Define Your Product Strategy - Gibson Biddle

A classic! Gibson Biddle wrote a twelve-part series that provides a step-by-step approach to define your product strategy, sharing his learnings from his time at Netflix and suggesting practical questions that you can exercise with your team.

🔁 How Product Strategy Fails in the Real World - First Round Review

Nate Stewart - CPO of CockRoach Labs - shares the failure modes for product leaders to keep an eye out for (like focusing on customer quality over quantity), and how he’s sidestepped those mistakes in his role at Cockroach (including a new approach to design partners). 

❓ How To Choose the Right Product Strategy Framework - Vishal Chaudhary

A well-proven framework can reduce the time and effort to execute a product strategy. Businesses can use many popular frameworks to develop their product strategy, and the right framework will depend on the specific product and market.

📻 Product Strategy Audits and More - Melissa Perri 

In this segment, Melissa answers subscribers’ questions about how to do a product strategy audit, offering professional services to one-off clients, and how to choose whether to stay on at the company in a new capacity.

💬 Social Post of the Week

Malte Scholz via LinkedIn. 👏

📅 Upcoming events 

Mar 22th: 5 PM CET / 4 PM GMT / 11 AM ET

Roundtable discussion: How AI Is Transforming the Way PMs Work

Mar 30th: 5 PM CET / 4 PM GMT / 11 AM ET

Webinar: Building a Winning Product Strategy for Business Success

Hello friends 👋

As a product manager, one of the most important metrics to keep track of is customer churn. In this Product Digest edition, we have picked articles and opinion pieces that provide valuable insights on how to better measure retention rate and reduce churns. 

Enjoy reading!

⭐️ This Week's Top Picks

👌 What is Good Monthly Churn? - Lenny Rachitsky

Churn is unavoidable. So what to do? Beyond constantly working to reduce churn, it’s essential that you understand what healthy monthly churn looks like for your type of business—so that you know if you’re on track for 🚀 or ☠️.

📊 Should I Be Using NPS to Measure Customer Loyalty in SaaS? - Andrea Saez

NPS (Net Promoter Score) is popularly used by SaaS companies. Still, Andrea doubts whether NPS is a meaningful metric to measure customer loyalty and identify what you can do to improve product adoption.

🔧 How PayPal Fixed a $100M Churn Problem - Matt Lerner

"After 17 years, we finally "cracked" a $100M churn problem at PayPal. Zero fancy tech, just a spreadsheet, some SQL, and a physicist named Ben." - Matt Lerner, Ex-Director at PayPal.

💌 Dear Product Managers, Churn Is Good for You - Andrei Tiburca

Churn is inherently bad; no questioning that. That said, it is also a valuable signal that can help product managers spot where they’re going wrong with their product and course-correct before the symptom blows up into a complete product failure.

❓ Are churn surveys worth it? - Angela Guedes

Angela shares her insights on why churn surveys can result in confirmation bias and three tips to make the most out of churn surveys, especially for early-stage startups (read: without a lot of resources).

📻 Good Churn vs Bad Churn - Miles Norris 

In this podcast, Miles Norris, VP of Product at MagicLab (Bumble, Badoo, Lumen, Chappy), discusses whether retention is as relevant as we're told, how retention looks in healthy businesses, and the 4 phases of retention.

💬 Social Post of the Week

Leah suggests looking at churns the same way we look at revenue in order to get a depth map of negative signals we combat to fight churn.

 📘 Top Product Book

Hooked: How to Build Habit-Forming Products

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. 

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Happy Product Digest weekend!

Our AI edition was a hit, so we are bringing you another one! This time we will be focusing more on how you can leverage AI to support your product work with prompt suggestions and some insights on prompt engineering.

FYI, we at airfocus also just launched AI Assist - using the power of generative AI to help you with product-specific tasks like drafting problem statements or analyzing feedback sentiment. Check it out!

⭐️ This Week's Top Picks

📋 Top 70 AI Prompts for Product Managers in Every Product Stage - airfocus

How can product managers use AI? The possibilities are endless; you just have to use the right prompts. We prepared a list of 70 prompts you can use in different stages of product management - from product discovery to product planning - to get the most help out of your new sidekick.

📚 Prompt Engineering And Why It Matters To The AI Revolution - Gennaro Cuofano

Like most processes, the quality of the inputs determines the quality of the outputs. Designing effective prompts increases the likelihood that the model will return a response that is both favorable and contextual.

🤖 How Will ChatGPT Change Product Management? - Eira Hayward

ChatGPT and the like will change what is expected from product managers when it comes to both hard skills and soft skills. PMs can use AI to automate multiple small tasks in their routines and become more efficient; and skills like product intuition, stakeholder management, and prioritization will be more valued than ever.

⛓️ 6 Ways to Leverage AI in Roadmap Planning - Lisa Zane

Before even considering plugging AI into what you’re working on, you’ve got to use your human intelligence to define your specific desired outcomes. Once you’ve adequately framed your roadmap, exploring AI in these 6 ways may help determine what and how to collect, organize, and prioritize information.

📻 AI and Product Management - Marily Nika (Meta, Google)

On this Lenny's podcast, Marily shares her insights on how AI is empowering her work, and why she believes that every Product Manager will be an AI Product Manager in the future. They also discuss why PMs should learn a bit of coding, where they can learn it, and best practices for working with data scientists.

💬 Social Posts of the Week

🍲 Some food for thought from Andrej Karpathy via Twitter. 

📜 Tobias Zwingmann compiles a great list of resources to make better use of ChatGPT!

📅 Upcoming events

Feb 16th: 5 PM CET / 4 PM GMT / 11 AM ET

Webinar: airfocus What's New What's Next 

Feb 23rd: 7 PM CET / 10 AM PT / 1 PM ET

Panel Discussion: Strengthening Team Cohesion and Morale in 2023

Since it's the planning time of the year, and there's a good chance you are either using OKRs or thinking about adopting OKRs right now, we thought it would be fitting to talk about OKRs in this edition!

⭐️ This Week's Top Picks

📊 OKR Anti-Pattern: Using Measures Of System Behavior - Jeff Gothelf

System behavior can look a lot like human behavior when you reduce both down to metrics. However, system behavior is a feature of your product. It helps you determine to what extent you’ll implement that feature. It doesn’t, however, tell you whether or not you’ve delivered value. 

💬 The Roundtable Debate: How Do You Set Product OKRs? - airfocus

Last year, we held a hugely popular roundtable with Robin Zaragoza, Bernhard Hacker, and Kent McDonald on setting product OKRs. We discussed the benefits and the potential pitfalls of OKRs, when the OKRs framework does not work, and how to write good OKRs. Make sure to check out the report of the debate! 

🎭 How Product Teams Can Move On From OKR Theater - Tim Herbig

By focusing on vanity metrics instead of measuring the solving of proven user problems, you jeopardize creating success for the business and your users. Let’s take a look at how to recognize OKR Theater — and how to ensure your team is focusing on the right things.

⛓️ How to Align OKRs to Roadmaps - Kent McDonald

OKRs help you put some metrics around the problem you’re trying to solve. Roadmaps help you communicate the things you’re going to use to reach your outcome. How are the two related and how can you align them? 

📻 An Inside Look at How Figma Builds Product | Yuhki Yamashita (CPO of Figma)

In this episode, Lenny talks with Yuhki about operationalizing quality, the case against OKRs, and how Figma isn't just known for product-led growth, but also for building a community of empowered users. A very insightful episode overall, and interesting takes on OKRs at 40:50 if you want to skip to that part!

💬 Social Posts of the Week

A helpful thread by Teresa Torres on how to differentiate OKRs and Outcomes!

📅 Upcoming events

Jan 19th: 5 PM CET / 4 PM GMT / 11 AM ET

Webinar: The Product-led Growth Guide - Show, Don't Tell - Leah Tharin 

Feb 8th: 3 PM CET / 2 PM GMT / 9 AM ET

Webinar: Building a Product Management Talent Strategy - Anthony Murphy

We dedicate the last Digest edition of the year to the AI topic, because who is NOT talking about AI in the past couple of weeks?!

We are bringing you some opinions from the thought leaders in the scene, together with our favorite product song written by AI!

⭐️ This Week's Top Picks

📊 Prediction on 2023 Product Trends - Emilia Korczynska

"I've never seen Product People being so unanimous about anything - but this year, when I asked top Product Managers and Marketers to share their opinion on the upcoming 2023 product trends, almost everyone mentioned AI." 

🤖 Prediction on 2023 Product Trends - according to ChatGPT

Inspired by Emily's post, we at airfocus also asked ChatGPT - the hottest artificial intelligence chatbot these days - about its "thoughts" on product trends in 2023 and this is what we've got. 

🎨 Exploring the Power of OpenAI ChatGPT for product designers - Edward Chechique

It is more than evident that AI technology will change how product designers work. In this article, Edward demonstrates some use cases for product design using the new ChatGPT.

📍You need an AI transformation manager, NOT an AI product manager - Kevin Dewalt

As the business landscape slopes up toward AI Abundance, we need an additional specialized role to address the unique challenges of AI transformation.

📻 The Ethics of AI in Product Management - Ammar Jawad 

From one of the foremost leaders in the machine learning field, Ammar Jawad breaks down his thoughts on topics like psychology in product, machine learning in the tech industry, and the ethics of artificial intelligence.

💬 Social Posts of the Week

✒️ Wise words from Saeed Khan.

🎤 A product management song by "Eminem"?? We have to share this with you.

📅 Upcoming events

Jan 19th: 5 PM CET / 4 PM GMT / 11 AM ET Webinar: The Product-led Growth Guide - Show, Don't Tell

Jan 27th: 6 PM CET / 12 AM ET / 9 AM PT Webinar: Developing a Strong Product & Design Sense with Bob Baxley

The human factor plays a huge role in a product's success, but is rarely talked about enough.

We are bringing you some top articles about product team empowerment this week, along with an insightful video from Marty Cagan.

⭐️ This Week's Top Picks

💼 Why And How To Create Empowered Product Teams: An Actionable Guide - Kerstin Exner

Many companies will claim that they have a strong product management discipline, but if you look under the hood, this is not always true. The ones that do usually outperform their competitors in innovation, speed, quality, agility, and adaptability. All of these are critical in a fast-changing world.

📍 Self-similarity and Manager/Leader Accountability (for Cross-functional Teams) - John Cutler

The key point here is that having "cross-functional teams" is all well and good. But these teams are a mirror of the managers they report to (which mirrors the incentives in place). If the managers cannot collaborate, the team will have trouble collaborating. 

🚧 Why Groups Struggle to Solve Problems Together - Al Pittampalli

There are five stages of problem-solving: defining the problem, generating solutions, evaluating solutions, picking a solution, and making a plan. When we solve problems on our own, we intuitively move in between these stages to generate solutions quickly.

🗝️ Open Your Product Development Process to Your Team and Stakeholders - Hilary Johnson

A well-thought-out product development process is key to creating and launching meaningful products. You’ll certainly be more effective with your process if you involve key team members and stakeholders at the right times.

⚔️ Product vs Design vs Tech: A Partnership, not a Battlefield - Anthony Murphy

In high-performing teams, each individual has a deep sense of responsibility to the team and ownership of the product. They participate and yearn to understand more about the different aspects of product development.

📽️ Achieving Extraordinary Results with Ordinary People - Marty Cagan

Marty has had the extremely good fortune to be able to work with many of the very best technology product teams in the world. What he has learned is that there is a profound difference between how the very best product companies create technology products, and the rest.

💬 Social Post of the Week

The r/productmanagement subreddit shares advice on how to deal with an underperforming team.

📘 Top Product Book

The Team that Managed Itself: A Story of Leadership - by Christina Wodtke

How do you build the right team and choose the goals to pull them to greatness, even if you’re dealing with a toxic environment? How do you keep your people moving in the right direction without burning out or burning it all down? Leading so well that your team learns to manage itself?

 Learn how from this book by Christina Wodtke. You can order your copy here. 

📅 Upcoming events

Dec 14th: 5pm CET / 11am ET / 8am PT Webinar: How Miro Scales Delivery and Discovery

Dec 16th: 6pm CET / 12pm ET / 9am PT Webinar: Take Back Your Power & Special Afterparty

Inspired by *gestures wildly at everything* whatever is going on at Twitter, we decided to dedicate this Product Digest edition to the topic "Product leadership".

Want to read others' opinions on the current state of product management at Twitter? We've got you too! 

⭐️ This Week's Top Picks

💼 What Makes a Good Manager?

70 percent of the workers questioned believe they would be happier at work if they had a better relationship with their managers. In comparison, 60% feel they would be more productive.

💅 The Highest Paid Person's Opinion (HIPPO)

Many people in the position to give out HIPPOs got there by being right, a lot. They developed and delivered successful products and services and helped grow the business to where it is today. None of that matters when it comes to a new initiative.

📍 Product Leadership: The Four Pillars

Sometimes we get caught up in the “management” portion of our profession and lose track of moving toward “leadership.” Management is about execution. Leadership is about inspiring others to follow you and bring your vision to life. 

📚 How to Apply Product Thinking to Your Entire Organization

Applying product thinking to your organization doesn’t happen overnight. It’s a habit and mindset. This means having an ongoing and collective effort. It can be challenging to know where to start, especially if your organization, team, or stakeholders are new to this approach.

⛰️ Crossing the Canyon: Product Manager to Product Leader

What got you here, won't get you there. There is a core reason why the step to Product Leader is the hardest; it's an almost completely different job requiring several new abilities like product strategy.

📻 How To Unlock Your Product Leadership Skills

Ken Norton, an executive coach and an ex-PM at Google for 14 years, shares with Lenny Rachitsky his deep experience in leadership and the lessons he most often offers his clients to unlock growth.

💬 Social Post of the Week

More than a hundred PMs shared their opinions under this thread. Don't miss the discussion!

📘 Top Product Book

EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) - by Marty Cagan and Chris Jones.

Bill Campbell - a legendary Silicon Valley coach - once said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." This book shows you how to become that empowering leader.

A perhaps popular but fitting choice for this week's recommendation! You can order your copy here. Tip: The Kindle version is on sale for Black Friday!

📅 Upcoming events

Nov 30th: 5pm CET / 11am ET

Roundtable Discussion: Setting Product Ops up for Success

Dec 7th: 3pm CET / 9am ET

Webinar: Fundamentals of Successful Product Management: The 3 Non-Negotiables

Dec 14th: 5pm CET / 11am ET

Webinar: How Miro Scales Delivery and Discovery

Happy Product Digest weekend!

This week we'd like to share a mix of insights on Product-led growth (PLG) with you, especially when it comes to a B2B environment. 

⭐️ This Week's Top Picks

📚 Introduction to PLG and The Role of the (B2B) Product Manager

The B2B product manager has a central role in collaborating, coordinating, and communicating with all teams to create a coherent and compelling product. This is very similar to how product management in B2C companies has been operating for years.

✍️ How to Win With Product-led Sales

Everyone wants the best of both worlds: low CAC with product-led (PLG) and high ACVs with sales-led (SLG) growth models. But implementing both is tricky as they utilize different channels, monetization strategies, growth loops, and even internal resources.

💬 Inside Hotjar’s Bootstrapped PLG Strategy

"The biggest misconception I see about product-led growth is people assume it's about product and that's a bit of a reduction." - Hotjar CEO Mohannad Ali shared how the company bootstrapped to $50M+ with PLG.

🎈 What Makes a Strong Product Culture?

A product-focused company will naturally create a product culture around it, resulting in an environment that delivers for the product managers, engineers, sales and marketing teams, and customers.

💻 The Importance of Data Quality For Product-led Companies

Data touches every aspect of a PLG company, from personalization to strategy. But if the success of the business depends on data, then poor data quality directly impacts the top and bottom lines.

📻 How to Unsuccessfully Launch a PLG Motion

In this podcast, Wes Bush - author of the popular book "Product-led Growth" - discusses a different approach of ideas and insights about how to be successful in building an unsuccessful launch of a product-led growth motion!

💬 Social Post of the Week

 Read Elena Verna's full post here.

📘 Top Product Book

 Mastering Product Experience (in SaaS): How to Deliver Personalized Product Experiences with a Product-led Strategy by Mickey Alon and Nick Bonfiglio.

This book points out the limitations of conventional marketing techniques for SaaS businesses and explains how a thought-through data infrastructure can help design delightful personalized product experiences to acquire and retain users.

You can order your copy here.

Welcome to the newest Product Digest issue! This time we're fastening substantially on product design. If you or your friends are trying to navigate through product design topics feel free to share this newsletter. 

⭐️ This week's top picks

📚 The Art of Designing a Product 

In this article, the author goes through the product design process and explains all of its stages. 

📚 UX Design and Product Roadmaps: Here’s What You Need To Know

When product design and User Experience considerations come together, we get the UX roadmap. Read the article to learn more about it.

📚 Designing for "Delight" Is Dead

The ultimate goal of product design has to be well-being — not delight. One of the last articles from the pen of an innovation optimist Alex Klein.

🎥 UI/UX Design vs Product Design

In this video you will learn What is Product Design, What is UI/UX Design, How UI/UX design is different from Product Design, Product Designer Salary and a lot more!

💬 Social post of the week

Malte Scholz via LinkedIn

📘 Top product book

In Designer's Guide to Product Vision: Learn To Build Your Strategic Influence To Shape the Future authors (Laura Fish and Scott Kiekbusch) help you navigate fast-changing product journeys―iteratively and continuously improving experiences while staying aligned with your mission and purpose. Interesting book for every product designer. 

Feel free to order your copy here.

Welcome to the next Product Digest issue! October's edition will bring you to the exciting world of product strategy. If planning is something you want to learn more about feel free to start with the video below and deep dive further into the articles. 

⭐️ This week's top picks

📚  The 5 Product Innovation Mistakes and How To Avoid Them

What are the main reasons why product innovation fails? In this article, you will find the 5 reasons that the author sees as the most common and some thoughts on how to address them.

📚 Practical Guide To Defining a Product Strategy

Once you have your mission and vision statement clearly identified you can engage in defining a clear strategy to execute that vision. Check out this article to know more information.

📚 Common Product Vision Board Mistakes

The product vision board is a simple yet powerful tool to capture the product vision and the product strategy. Despite its simplicity, effectively using it can be challenging.

🎥  What Is Product Strategy (An Overview)

What is Product Strategy? What does a Product Strategist do, and how can you get started in Product Strategy? Product Strategist Jonathan Courtney gives you a basic overview of everything you need to know about it. 

💬 Social post of the week

Itamar Gilad via Twitter

📘 Top product book

In Strategize: Product Strategy and Product Roadmap Practices for the Digital Age author shared practical advice and valuable examples about product strategy so that you can apply the practices directly to your products. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age.

Feel free to order your copy here.

Have you ever been confused about the product vision and company mission? You are definitely not the first one but after reading the article from Inês Liberato you will understand these two concepts much better. Feel free to pick your favourite Saturday reading from the ones below.

⭐️ This week's top picks

📚 Company Vision vs. Product Vision

Today we would like to bring you the concept of product vision and how it works within the company context sometimes also called company (vision) mission.

📚 Putting It All Together: Vision, Strategy, Roadmap, and OKRs

Set of actionable advice on vision, strategy, roadmapping and OKRs. If you are new in a product space then this article can give you a nice overview. 

📚 Creating Product Strategy with Multiple Strategic Tracks (MuST)

Product Strategy is hard. For most tech companies their first big product success is also their last. Finding a second hit is very hard no matter how much we invest in vision and strategy development. The core business somehow always generates 90%+ of revenue and engagement.

🎥 Product Vision vs. Product Strategy: What's the Difference?

Differentiating Product Vision vs. Product Strategy is not just about semantics. If you understand the difference between them, you can actually use Product Vision to help drive bold choices in Product Strategy.

💬 Social post of the week

Itamar Gilad via LinkedIn

📘 Top product book

In Vision to Value: How to Structure Tech Companies to Deliver Great Products author shared his tips and ideas on how to guide leaders in technical operations towards setting up product development structure, customer support, developing business processes, and organizing teams, while highlighting many of the issues contributing to organizational failure, and some approaches to solving them.

Feel free to order your copy here.

This week we focus on Product Ops. Emerging role in a product management industry but not everyone knows much information about it. Feel free to watch the video with Marty Cagan and read other articles.

⭐️ This week's top picks

📚 Product Operations: The COO of the Outcome-Focused Product Org?

Are you looking to move into product ops or evaluating if your team could benefit from it? Here are some of the basics behind what product operations does, how it fits in, early wins, and more!

📚 What Is Product Ops?

Product ops, referring to product operations, supports a cross-functional product team to constantly ensure and improve their efficiency. Do you want to learn more? Check this article from Clement Kao.

📚 Product Operations: From zero to one

"...in many ways, a product ops team functions as a miniature product team — the product process is my product, and the product team are my users. Therefore, my success in product ops hinges on my ability to understand the needs of my users, the product team, and align around shared goals for the improvement of my product — the product development process." This is how Joshua McLaughlin thinks about Product Ops. Do you want to learn more from him?

🎥 Marty Cagan on Straight Talk About Product Ops at Lean Product Meetup 

Marty Cagan gave "Straight Talk About Product Ops" talk at Lean Product Meetup on January 20, 2022. See the video below. 

💬 Social post of the week

Teresa Torres via LinkedIn

📘 Top product book

In Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After author provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day?

Feel free to order your copy here.

We are all in a product space so knowing the basics of how to run and work effectively in modern product teams can help us to build better products. Have fun reading the articles and tell us your experiences with managing product teams.

⭐️ This week's top picks

📚 How To Run a Product Team

This article addresses the process side of running a product team. If you are in the stage of building or running one click here to learn a more structured way of doing product management.  

📚 How to Level-up Your Product Team: The Three ‘Ps’

This article provides a framework to move your product team forward and ‘level-up’ your capability. It can be helpful for everyone who stays in a product some time already and need to move forward faster. 

📚 Product Team Basics - How To Set Up a Reporting Hierarchy

Setting up a product team requires deep knowledge of what product management is and how it works. It’s challenging to set up your product team and organization to work together. Getting them to apply the right level of product thinking to solve the right problems even more. You need to understand how strategy fits together with discovery, marketing, and implementation.

🎥 Product Group Approach to Team Structure

A short video briefly explaining how you can structure your future product team to deliver the best performance and results.

💬 Social post of the week

John Cutler via LinkedIn

📘 Top product book

In Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams authors present interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers.

Feel free to order your copy here.

Welcome to a new issue of our Product Digest newsletter. Today we have picked for you some articles about products and processes - especially focusing on product development. Have fun reading and tell us which article you specifically enjoy.

⭐️ This week's top picks

📚 Behind the 7 Phases of Product Development 

There are 7 phases of product development, and each one of them is vital in achieving success in a product. You might have been in the business for a while, but this concerns you. It is not just PM textbook content; these stages have their own implications for your work. 

📚 3 Types of Innovation: Product, Process & Business Model

It is important to state the three different ways in which a company can innovate in order to improve its processes and remain relevant. Learn more in this article about the types of innovation.

📚 Skills and Processes To Thrive as a Product Manager

In order to talk about which skills and processes a Product Manager should have, it’s important to take a step back and think in the first place: what does it mean to be a Product Manager (a.k.a. PM)?

🎥 How to Structure Your Product Discovery Process (2020) by Tim Herbig

With all the uncertainty and non-linearity of product discovery, it can be incredibly hard to define your own product discovery process and set up a structure. In this video, Tim will dive into some general advice for bringing structure into your product discovery activities. For more guidance check out his free resources here.

💬 Social post of the week

Kate Leto via Twitter

📘 Top product book

In Productize: The Ultimate Guide To Turning Professional Services Into Scalable Products Eisha Armstrong writes about her 25+ years of experience that she has in successful creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Feel free to order your copy here.

Welcome to the next edition of Product Digest. In previous issues, we spoke a lot about the relationships between PMs and Developers and this time we will explore another product role which is undoubtedly an important element of every product team - let's have a look at designers. 

⭐️ This week's top picks

📚 Designers + Product Managers: Navigating Tension and Role Fuzziness

Product management and design are quite well-defined disciplines “on paper”. On the battlefield, however, things are different, and what we actually bring to the table is incredibly fuzzy. More information inside the article from Thiago H. Dalcin, Berlin-based designer.

📚 Who Are Product Designers in the New Age

The design industry has evolved and has been growing over the last few years. The term designer is changing along with the landscape of design. There are numerous designers in the digital space frequently performing the same role as product managers but with different titles.

📚 Google’s Heart Framework for Measuring UX

If you’ve been struggling to adopt useful metrics in your user experience team – you might want to consider the HEART framework designed by Kerry Rodden, Hilary Hutchinson and Xin Fu, from Google’s research team. 

🎥 Heart Framework: Choosing the Right Metrics for User Experience Value

The Heart framework is a great tool for designing discussions for product teams. In conjunction with the goal signal metrics process, it brings business metrics into your design process.

💬 Social post of the week

Itamar Gilad via Twitter

📘 Top product book

In The User Experience Team of One : A Research and Design Survival Guide Leah Buley prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. Feel free to order your copy here.

Here we are again with the next issue of Product Digest. This week we are bringing you a bunch of interesting articles and content about the value. You can learn what it is, why you should strive to maintain and grow it and if you are looking for more actionable content, then check out our 5-minute guide "How To Use the Value vs Effort Model".

⭐️ This week's top picks

📚 Product Management Means Creating Value   

The product’s value proposition succinctly communicates the benefits for your users and how you’re superior to your competitors. If you want to learn more, this article is full of information about product value.

📚 10 Tips for Product Owners on (Business) Value

There is a lot to talk about regarding the subject of ‘value’, and therefore, this article written by Robbin Schuurman covers 10 tips about value.

📚 How To Use the Value vs Effort Model

In this 5-minute guide, learn when and why to use the value vs effort model to prioritize initiatives and focus on items that will have the largest impact based on their goals and effort.

🎥 Product Management Principle: Measuring Value

If you are a product professional or looking to become one you likely have come across the term 'Value'. Product professionals are often referred to as being the 'Value Maximiser' or the 'Value Gatekeeper' but what does value actually mean and how can you measure it?

💬 Social post of the week

Marty Cagan via Twitter

📘 Top product book

In Vision to Value: How to Structure Tech Companies to Deliver Great Products Luis Gomes de Abreu lays the foundations for designing an organization around agility, scalability, and delivering value to the end-user. You will learn strategy, tips, and ideas function to guide leaders in technical operations towards setting up product development structure, customer support, developing business processes, and organizing teams.

Feel free to order your copy here.

Welcome to the next episode of our Product Digest newsletter. We will talk about prioritization frameworks today. Most of you probably heard about some of them but there are never enough interesting materials to learn. If you are new in a product space you can start with our guide first.

⭐️ This week's top picks

📚 Product Prioritization Frameworks Explained   

Before we list out the best frameworks, it is important to remember that these frameworks will not help you with conducting in-depth evaluations, but only help you in better decision-making. Read more about prioritization frameworks in this article.

📚 Why You Should Avoid Prioritization Frameworks

Prioritize based on objectives and strategy, not spreadsheets and formulas. Another interesting article to think about before you jump into the prioritization game. 

📚 The Ultimate Guide to Prioritization

Learn to structure a repeatable process to build outstanding products. Try these proven strategies to uncover insights and feedback, as well as how to select the right prioritization framework and put it in place to make the best decisions.

🎥 Google Product Manager Prioritization Interview: Tilt Brush to Product Manager Transition

Watch this Google PM interview. Kevin Wei (Coinbase PM) asks Cherrie, Google PM, how she would prioritize features for Tilt Brush, Google's VR painting app.

💬 Social post of the week

Itamar Gilad via Twitter

📘 Top product book

In Project to Product: How To Survive and Thrive in the Age of Digital Disruption With the Flow Framework Mik Kersten introduces the Flow Framework―a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you.

Feel free to order your copy here.

Welcome to the next episode of our Product Digest newsletter. This time we choose the topic Developers & PMs. Many of you maybe think about the transition or just want to understand how the other side thinks about the work. Let us know if you have any ideas for the next issue of PD.

⭐️ This week's top picks

📚 What Developers Should Know About Product Management   

Learning about business perspective can improve technical decisions that developers need to take on a day-to-day basis. Feel free to read this piece as a first if you are a developer. 

📚 Product Manager Relationships: Software Engineers  

This post looks at the relationship between a product manager and a software engineer. Another useful perspective for everyone in the product space.

📚 How I Transitioned From Being a Developer to a Product Manager at Amazon

An exciting journey of becoming a product manager from the pen of one who had a strong technical background. 

📹 Developer to Product Manager Transition

How to transition from a Developer to a Product Manager? How to transition from an Engineer to a Product Manager? How to transition from an IT specialist to a Product Manager? Answers to all those questions are in this video!

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Iot Product Manager: Handbook for It Engineer, Iot Data Analyst and Iot Solutions Engineer To Become a Internet of Things Product Manager by Padmaraj Nidagundi will teach you how to become IoT product manager. If you have ever thought to yourself, “I want to become a IoT Product Manager or I want to enhance my skills as a IoT Product Manager” then this is perfect book for you.

Feel free to order your copy here.

Have you ever thought that you may be working in a feature factory? In this edition of Product Digest, we dive into this topic and brought you several interesting articles. Check them all or if you have never heard about this particular topic watch the video first. 

⭐️ This week's top picks

📚 12 Signs You’re Working in a Feature Factory

How do you know if you’re working in a feature factory?

📚 Going From Feature Factory To Continuous Discovery in 1 Year

In this article, there is a focus on the specific organizational and process changes the author made over the course of 1 year.

📚 Transcend the “Feature Factory” Mindset Using Modern Agile and OKR

The alternative to transcend the “Feature Factory” mindset is to embrace modern Agile’s four principles. But how can we apply them in practice? 📹 Do You Have a Scrum Team or a Feature Factory?

Many companies claim to be using Scrum ... but oftentimes there isn't a Scrum team - the core to Scrum, what many companies often have is a feature factory.

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri will teach you how to lay the foundation for great product management that can help companies solve real customer problems while achieving business goals. You’ll learn product management principles that can be applied to any organization, big or small.

Feel free to order your free copy here.

This week of Product Digest we are covering the topic of internal PM. If you don't know much about it then you can start absorbing more information by downloading our newest guide or just quickly watching the video below. Enjoy the reading and have fun with internal PM.

⭐️ This week's top picks

📚 Life as an Internal Product Manager and How To Make It Work!

There isn’t a whole lot of information or stories from internal product managers on the internet, so this one can give you a sight of what the life of an internal PM can look like.

📚 Internal vs External Product Manager (What’s Right for You?)

There are many specialities within the vast world of product management. A lesser-known, but significant difference in product management is the difference between an internal and external product manager.

📚 Internal Product Management in Digital Transformation

This eBook is meant to not only shed light on the practice of internal product management but also clarify why product management practices are vital for managing internal initiatives with IT teams for companies that want to remain competitive.

📹 Building Internal Tools Is Product Management Too

Lightning talk by Hannah Bertiger, Product at Walmart about building internal tools using an outcome-based approach and product management best practices. 

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Build What Matters: Delivering Key Outcomes With Vision-led Product Management by Ben Foster and Rajesh Nerlikar will introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how vision-led product management helps you achieve company objectives by meeting both current and future customer needs.

Feel free to order your free copy here.

A data product manager focuses on collecting, organizing, storing, and sharing product management data within an organization.  Maybe you are working in a data space or you know someone who is thinking about the switch in his/her career more to the product. This issue of Product Digest shows you the most interesting articles and videos about Data PM's role. 

⭐️ This week's top picks

📚The Age of Data Product Managers: How To Prepare!

A Data Product Manager is a professional who, in addition to the product, has advanced knowledge of Data Science — nowadays this is a huge opportunity for a career move in the product space and this article will help you with it.

📚 Data Scientist or Data Product Manager? Why You Need Both

Data product manager and a data scientist can divide and conquer their business challenges. As partners, along with their stakeholders, they can define and execute the roadmap that is most likely to drive the most value. Read more about both roles here.

📚 What Good Data Product Managers Do — And Why You Probably Need One

In this article, Barr Moses unpacks the newest data role on the modern data team: the data product manager. 

 📹 How To Build Data Products by Squarespace Product Manager

Product Management event in New York about how to build data products by Product School.

💬 Social post of the week

Mellisa Perri via Twitter

📘 Top product book

Data Science Product Manager: Handbook for Data Scientists, Data Analyst, Analytics Manager, and Data Engineer To Become a Product Manager by Padmaraj Nidagundi is a book full of practical questions/answers for everyone working with data and is interested in a product. If you have ever thought to yourself, “I want to become a Data Science Product Manager or I want to enhance my skills as a DS Product Manager” then this is perfect book for you.

Feel free to order your free copy here.

Product marketing sits at the intersection of product, sales, CS, and marketing. While this demonstrates the huge impact product marketing can have, it does make defining product marketing a bit more challenging. To help you understand the role we have prepared this issue of Product Digest mainly focused on PMM.

⭐️ This week's top picks

📚 Product Marketing Tips and Strategies

Yasmeen Turayhi, Product Marketing Executive and organizer of a famous show called "The Essential Go To Market: Tips and Strategies" shared her tips from some of her recent guests.

📚 Product Manager vs. Product Marketing Manager

A product marketing manager assists the product team and the company by assessing competitor products and conducting extensive research to see how the product is faring in the market. Learn more from our online guide for product managers.

📚 17 Things We’ve Learned From Top Product Marketers

Interviews with the top 1% product marketers from companies like Gong, Privy and Highspot for advice around marketing's most in-demand role.

 📹 Product Management vs Product Marketing

A simplified comparison of the roles: How they are interrelated; how they bring value; and why it might be time for your organization to have both.

💬 Social post of the week

📘 Top product book

Well-Designed: How to Use Empathy to Create Products People Love by Jon Kolko is a book full of insightful knowledge whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Feel free to buy your copy of this book here.

We have looked into the statistics and it seems that most of you are interested in growth & product management. Therefore we curated the most interesting resources about this particular topic and you can enjoy the weekend with some interesting readings. 

⭐️ This week's top picks

📚 Product Growth and Various Types of Product Managers

Product growth is what the product teams working in growth do to execute that strategy. If you have never heard about the growth in product management this article can help you to understand the basics. 

📚 A Growth Framework for PMs

Marketing, engineering and design play critical roles on a growth team but product is uniquely positioned as the cross-functional ‘glue’, the business expert and the voice of the customers. Read more in this article. 

 📚 What is Growth Product Management?

Growth product management is a specialized form of product management, with focuses on how to make the product become successful. If you are completely new this piece can help you.

 📹 How to Create a Product Led Growth Strategy

Building a product-led growth strategy can seem complicated, but it doesn't have to be. In this session, Mickey, CTO of Gainsight, breaks down what it really takes to build a robust product-led growth strategy.

💬 Social post of the week

Marty Cagan via Twitter

📘 Top product book

Product-led Growth: How To Build a Product That Sells Itself by Wes Bush is a book full of insightful knowledge that comes packed with "do this, not that" real-life examples from the industry’s biggest brands - as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.

Feel free to order your free copy here.

Another weekend is here and we are bringing you the newest issue of our weekly newsletter. This week we will look into empathy. You will learn how to develop this skill by reading our recommended articles, book or feel free to watch the video.

⭐️ This week's top picks

📚 How To Use Empathy To Be a Better Product Manager

Here’s a look at empathy, explaining why it’s important for product managers and what you can do to build your empathy muscles.

📚 How To Develop Product Sense

Product sense is not only one of the most important PM skills - but it’s also often the hardest to learn. Read more in a brilliant article from Jules Walter, Product Leader at Youtube.

📚 The Fine Line Between Empathy and Assumptions in Product Management

”Do you walk in your user’s shoes?”, in other words, “Do you have empathy for your users?”, are some of those rhetorical questions, the answer to which is expected to be an astounding ‘YES’. Learn more about empathy for your users or customers in the following article.

 📹 Empathy and Product Management

How important is the ability to be empathetic as a Product Manager?

William Keck, Director of Product Management for Apartment Guide, speaks on empathy and a few key fundamentals of Product Management.

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Well-Designed: How to Use Empathy to Create Products People Love by Jon Kolko is a book full of insightful knowledge whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Feel free to buy your copy of this book here.

This week we focus on customer centricity and customer value. We've rounded up the best reads about customer centricity, alongside a great book around customer value. Don't forget to watch a video presentation on a similar topic. Easy to digest with a lot of value.

⭐️ This week's top picks

📚 Value Propositions for Product Managers

One of your most valuable tools as a product manager is the value proposition. Learn how to use value propositions to drive unique value to customers.

📚 The Most Important Thing

If you wish to modernize the way you create products, start by putting the customers at the center of everything.

📚 What Is Customer Centricity and Why You Need a Strategy

Customer centricity is the act of putting the customer at the forefront of every decision you make while developing a product. It’s about understanding your customers at a holistic level.

🎥 Defining Customer Value: A Deep Dive for Software Product Leaders

Customer value plays a critical role in every software business, but is often misunderstood or underutilized. Feel free to see this video presentation to learn more about it. 

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah E. Toms is the best choice for everyone interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a real playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

Feel free to buy your copy of this book here.

Another week is behind us and you are reading the newest Product Digest. We have handpicked for you several interesting articles about product discovery and all the related topics. 

⭐️ This week's top picks

📚 Product Discovery Is a Mindset, Not a Process

In this article you will read what product discovery means to the author Andrea Milan, Product Lead at Subito. You will learn some of the pitfalls he has seen or experienced in his life, and he will share with you some tips on how to enhance continuous discovery in your organization.

📚 How We Invalidated 7 Business Ideas in 4 Months

During the last 4 months of continuous discovery an author of this article, Jan Riethmayer, invalidated 7 business ideas that he believed were real problems but after conducting over 60 user interviews made it clear they were not.

📚 A Quick Guide to Product Discovery - 4 Product Discovery Methods

The two most fundamental issues to solve for a product manager are building the RIGHT product and building the product RIGHT. Both are equally important and are reflected in the phases of product discovery and delivery. In this article, we take a closer look at what product discovery means and how to do it.

🎥 Product Discovery Process Overview

Tetiana Sverhunenko, Business Analysis Competency Lead at AltexSoft, explains the idea and major steps of product discovery. Here, she explains what lean approach has to do with product discovery, and how MVP helps us deliver better products.

💬 Social post of the week

Teresa Torres via Twitter

📘 Top product book

Inspired: How To Create Tech Products Customers Love by Marty Cagan is an evergreen classic and it should be on the shelf of every product manager. It is an extra valuable resource of information for technology product managers. This book will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Feel free to buy your copy of this book here.

We are here again with your weekly product management articles. Today we are kicking off the weekend with OKRs & roadmaps topic. Read the articles, watch the video or order the book if you want to level up your PM skills quickly. 

⭐️ This week's top picks

📚 Connection Between OKRs, Product Roadmap, and PMT KPIs

There are many ways how you can build your product, roadmap, and vision. This article is one of the good ways to start with it. It will explain to you the basics of this topic.

📚 OKR vs Roadmap: Is OKR Replacement of Product Roadmap?

Differences and similarities between OKRs and roadmaps. Read the article if you are planning to work with both of them.

📚 How To Align OKRs to Roadmaps

OKRs help you put some metrics around the problem you’re trying to solve. Roadmaps help you communicate the things you’re going to use to reach your outcome. To truly understand how the two fit together, it’s best to get on the same page about what OKRs and roadmaps are so we can then look at how they work together. 🎥 OKRs for Strategic, Outcome-based Planning by the New York Times PM, Brian Peterson

As a Product Manager, you’re responsible for delivering products and features that both delight customers and move the company closer to its top-line metrics. However, how do you know whether the individual features you ship each sprint or each quarter are successful?

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Product Direction: How To Build Successful Products at Scale With Strategy, Roadmaps, and Objectives and Key Results (OKRs) by Nacho Bassino helps interdisciplinary teams learn how to discover and deliver the right solutions to delight customers while creating a sustainable business model. A very helpful book for anyone interested in how to connect OKRs and roadmap.

Feel free to buy your copy of this book here.

This week we will share with you some interesting articles mostly about roadmapping. Maybe some of you wanted really dive deep into the making product roadmaps and then now is the ideal time to start planning and learning how you will jump in. Maybe this Product Digest will help you.

⭐️ This week's top picks

📚 The Most Effective Product Roadmap Types You Need To Know

No product can be done properly without a product roadmap to simplify the process and keep the entire team on the right track. In this article, Maja Dakić goes through the general categorization of roadmaps.  

📚 Roadmapping From A to Z

60+ pages full of information about roadmapping and especially product roadmap: what is it, how to create a product roadmap, types of roadmaps, prioritization and tips on how to communicate with stakeholders effectively using roadmaps.

📚 UX Is Dead, Long Live the Product Journey

One of the key aspects in the last 40 years that changed product development was the rise of User Experience (UX). Sasha Milinkovic, UX Consultant, explain his opinion on this topic in his article.

🎥 Best Practices for Product Roadmap — Jeff Lash

Finding Product Roadmaps’ best practices is a challenge for the teams. Thinking from the point of view of sales, marketing or engineering, the priorities always varies between the teams. But this is not negative. What Jeff Lash explains to us is that we have to adapt to the needs of each team to achieve the goal in the best way.

💬 Social post of the week

John Cutler via Twitter

📘 Top product book

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty by C. Todd Lombardo is a practical guide teaching you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Feel free to buy your copy of this book here.

Agile is something that everyone should know. However, do we really understand correctly what it means especially in the context of product management? In this episode of Product Digest, we picked some of our favorite tips for readings for you. 

⭐️ This week's top picks

📚 The Essence of Agile Product Development Explained

If you are new in product management the word "agile" is something you should really understand well. Read the article from the pen of Kate Dames explaining the essence of agile product development. 

📚 Breaking The Walls Between Business and Agile Teams

Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. Itamar Gilad, an experienced ex-Google product manager explains this problem in his article.

📚 Agile: Best Practices and Methodologies

This guide offers an in-depth look into what Agile is, how it benefits product managers specifically, some popular Agile frameworks and the best practices.     

🎥 Agile Business Transformation: What It Takes To Succeed

Learn how many of the most successful companies are implementing an agile mindset and framework and achieving excellent results. Interesting TEDx talk with Joe Justice who founded WIKISPEED and operated Agile@Tesla from Tesla's Fremont, California global headquarters. You can watch the video here.

💬 Social post of the week

Itamar Gilad via Twitter  "If you want people to listen, tell a story. If you want them to believe, show evidence."

📘 Top product book

Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile.

Feel free to buy your copy of this book here.

For most product managers, cross-team collaboration is the essence of their daily routine. In this edition of Product Digest, we decided to explore this space and we hand picked some interesting articles about this particular topic.

⭐️ This week's top picks

📚  Product Manager Relationships: Customer Success

"... if the role of the product manager is to understand the customer’s needs, then relationships with the customer success team are a direct route to the source of valuable information that can be used to understand these needs." Learn more in this article from Robert Drury, Product Management Couch.

📚  7 Trends Shaping Product in 2022 & Why They Matter

Kasey Kaplan, Chief Product Officer at Beforepay, published a new article about 7 key considerations for companies as they embark on their product journey in 2022. Interesting read for everyone who wants to be updated.

📚 6 Tactics on How to Fuse Product & Enterprise Sales for PLG Success

This article is full of insights about sales and PLG success. If you are struggling with setting up processes or striving for inspiration or ideas on how to start things running, you are in a right place.

🎥 Product Management vs Product Marketing

A simplified comparison of the roles: How they are interrelated; how they bring value; and why it might be time for your organization to have both. You can watch the video here.

💬 Social post of the week

Jackie Bavaro via Twitter  "... in each of 3 phases of a PM career means success something different.

📘 Top product book

Outcomes Over Output by Joshua Seiden is an important read for every product manager. A great tool to include in your mental tool kit. This book coaches us to think and lead our teams by outcomes in order to focus on customer behaviors that bring business results, as well as meaningful transformations in any organization.

Feel free to buy your copy of this book here.

This week we focus on data and product management. We have picked for you three interesting articles and one self-explaining video from the data product manager. Data PM is growing so catch this trend with us and enjoy the articles.

⭐️ This week's top picks

📚 How We’re Building Our Data Platform as a Product

Learn why it’s critical for a modern data platform team like Stuart’s to “think product” in truly delivering business value. 

📚  Working With Data Products

The following blog post is a summary of a few key concepts taught during the course on designing data products by Lutz Finger, Group Product Manager at Google.

📚 The Rise of Data Products and Their Owners

Interesting article from the pen of Jaakko Mikkonen, Head of Customer Analytics and Data Management at If. He is exploring the space behind data product managers and their participation in creating value for data consumers at If. 

🎥 The Basics of Data Product Management by Eric Weber, Head of Data Products at Yelp

Head of Data Products at Yelp, Eric Weber explaining in this video how to create data products that drive business value. Highly recommend you see this video if you are interested and new in data product management.

💬 Social post of the week

Teresa Torres via Twitter

 "... when we shift from an output mindset to an outcome mindset, we have to relearn how to do our jobs." Do you agree?

📘 Top product book

This Product Data Management A Complete Guide (Kindle Edition) is an instant Product Data Management self-assessment that will make you the entrusted Product Data Management domain adviser by revealing just what you need to know to be fluent and ready for any Product Data Management challenge. 

Feel free to buy your copy of this book here.

This week we focus on OKRs and product management. We have picked for you three interesting articles and if you want to understand more about this framework don't forget to watch the TED talk video. 

⭐️ This week's top picks

📚 20+ OKR Best Practice Tips From Experts

Setting Product OKRs is becoming increasingly common in business. What challenges do organizations face in doing this, and what’s the best way to go about it? Ahead of airfocus’ upcoming roundtable - Kick Off 2022 by Setting Your Product OKRs Right – we are running a series of interviews with the participants, beginning with Kent J. McDonald. 

📚 OKRs for Early Stage Startups

João Craveiro's article can be beneficial for everyone in early-stage startup. You will learn how to manage and set up all-important objectives across the team. 

📚 Best Practice When Setting Product OKRs – The Consultant Perspective, With Robin Zaragoza

In this interview we speak with Robin Zaragoza, consultant and Founder & CEO of The Product Refinery about her perspective on setting product OKRs.

🎥 Why the Secret to Success Is Setting the Right Goals

In this practical video, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. 

💬 Social post of the week

Dare Obasanjo via Twitter

 ... are you an aspiring product leader? Read this tweet then.

📘 Top product book

Even if you don’t really aspire to be a full-time UX designer, as a product manager it’s useful to understand basic UX principles so you can build better, more beautiful, and user-friendly products. This book is a true piece of art, delivering bite sizes of UX design best practices and principles you can easily remember.

Feel free to buy your copy of this book here.

This week we focus on digital transformation & product management. Check the collection of articles below and if you have never heard about this topic then you can start your learning session with the video. 

⭐️ This week's top picks

📚 Best Practice When Setting Product OKRs – The Product Manager Perspective, With Kent J. McDonald

Setting Product OKRs is becoming increasingly common in business. What challenges do organizations face in doing this, and what’s the best way to go about it? Ahead of airfocus’ upcoming roundtable - Kick Off 2022 by Setting Your Product OKRs Right – we are running a series of interviews with the participants, beginning with Kent J. McDonald. 

📚 The Rising Importance of Product Managers in a Digital Transformation

As the world moves further towards digital, our products and services are moving faster than ever. The same is true for changes in customer buying habits. Let's explore together the rising importance of product managers in a digital transformation in this article.

📚 Stop Asking Your Users What They Want

Amy Rogers gathered and explained four common questions you should avoid if you want to improve the quality of your user interviews. 

🎥 Product Management – The Lever for Digital Transformation

The following video can take you through all basic information about the role of product management in companies going through digital transformation. If you have never heard about this you will probably like it!

💬 Social post of the week

Lenny Rachitsky via Twitter

📘 Top product book

Last week we gave you a recommendation for the book about OKRs. This week we can add another resource to study this field more. Objectives and Key Results: Driving Focus, Alignment, and Engagement is an interesting book that will help you understand the basics of OKRs and you will learn how to gain knowledge to implement this framework. This book is your key resource for designing, planning, implementing, and maintaining your OKRs program for sustainable company-wide success.

Feel free to buy your copy of this book here.

Hi everyone,

Welcome to the January 2022 edition of our weekly curated newsletter. This edition of Product Digest will introduce you to a mix of the useful topics to kick off your new year in the right direction. We will share with you some upcoming trends and practical tips for the beginning of the year.

Have a great weekend!

⭐️ This week's top picks

📚 IT Takes on a Product Mindset

The need to co-create with the business has many CIOs shifting away from IT projects in favor of a product-based approach that, like so much else in business, is a journey that takes time to nurture and succeed.

📚 Welcome to 2022: The Year of Product Management

What can we expect from product management in 2022? We asked some of the most influential names in the industry and here’s what they had to say.

📚 Building an Internal Product — How I Successfully Transitioned From Customer Success to Product Management

An interesting story about the transition from a customer success role to a product management role with all the valuable insights. 🎥 The Rise of Product Ops

Still a pretty new function in the product world, Product Operations is quickly growing in popularity, particularly in large organisations, and, naturally, in companies building tools for product managers. But is Product Ops just the next hype, or a step towards fragmenting the Product Manager role further?

💬 Social post of the week

Lenny Rachitsky via Twitter

📘 Top product book

It's the new year 2022 here and many of us are setting up the goals that we want to achieve.

Today we would like to introduce you a book that can help you with it. Setting goals as outcomes sounds simple, but it can be hard to do in practice. The book Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success is a practical guide to using outcomes to guide the work of your team. 

Feel free to buy your copy of this book here.

Hi everyone,

the next round of our Product Digest newsletter is here! In this December edition we have prepared our picks around career topics. You'll learn the best practices from top PMs and don't forget to check the tip for the top product book down below.

 Have a great weekend everyone!

⭐️ This week's top picks

📚 Reflecting on a Career in Product Management

Nice reflection on a career in product management from the pen of Ken Norton, a famous Product Manager known for his work at Google and other big enterprises. Anyone who wants to shape a career (not only in product management) can benefit from his blog post.

📚 How To Excel as a Product Manager at an Early-stage Startup

 Tim Winkler is an entrepreneur, startup founder and community builder who knows a lot about product management. Read his article to learn how to adapt and excel as a product manager in an early-stage startup company and let your product shine. 

📚 What To Do in Your First 30 - 60 - 90 Days as a Product Manager

 Kent McDonald has written an article for your first three months in a new company. You should create a plan to get up to speed at a pace that is not overwhelming but doesn’t leave you bored. Here’s an overview of a 30-60-90 day plan for a product manager.

📹 How To Become a Product Operations Manager (Top 5 Tech Jobs)

Want to know how to become a Product Operations Manager at top tech companies? Watch the following video from Colin Late, Senior Product Director from Silicon Valley. 

💬 Social post of the week

Toby Rogers via Twitter

 📚Top product book

The authors of this book are Blair Reeves and Benjamin Gaines. Both are experienced product managers from enterprise software companies.

Building Products for the Enterprise: Product Management in Enterprise Software explains critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building products for the enterprise. If you are in a stage of switching your career to an enterprise company or want to improve your processes this book will help you with it.

Feel free to buy your copy of this book here.

Welcome to the next week of our Product Digest’s newsletter. This week we handpicked for you some interesting articles around the discovery and customer centricity topics. If you are new to PM - these articles are a must.  

Plus if you considering buying Daniel Thulfaut's new ebook. Don’t forget to use the code mentioned in the description.

Have a great weekend everyone!

⭐️ This week's top picks

📚 From Vision to Version eBook

Strategy Framework for Digital Product Management Rockstars. Step by step guide for crafting and aligning your product vision, strategy and roadmap. 

Use discount code: airfocusROCKS if you're interested in buying this ebook. By subscribing to Daniel’s newsletter you will get one chapter of the ebook for free.

📚 Continuous Benchmarking: The Task Everyone in Product Should Do 

... “I’ve worked on numerous positions on product teams. From junior product assistant, to running the entire show, to everything somewhere in between. There is one task I’ve found vital in all of them. I call it continuous benchmarking.“ Amazing article from Penelope, Head of Product working at InlineManual.

📚 Introducing People Skills for Product People 

People Skills for Product People was a live course from the skilled product manager Pradip Khakhar. If you are struggling with soft skills then his course can help you to improve and raise the bar for upcoming days. Feel free to follow Pradip to be updated. 

📚 What Is Customer Centricity and Why You Need a Strategy

The way customers research, use, and buy products or services is changing. Therefore, the way companies attract customers, position their products or service, and sell is evolving. Customers are ever more empowered than before.  

📹 Introduction to Modern Product Discovery - Teresa Torres 

Teresa spoke about how to understand the trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product. Everyone who is interested in the discovery process can benefit from her speech. 

💬 Social post of the week

Kate Leto via LinkedIn

 📚Top product book

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty Cagan

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value is a masterpiece written by Teresa Torres, internationally acclaimed author, speaker, and coach and this book should be on the shelf of every product manager.

Feel free to buy your copy of this book here.

Welcome to the December edition of Product Digest - your weekly curated newsletter about product management topics. This week we have picked several articles for your weekend readings. Most of them are around important product manager's skill communication.

⭐️ This week's top picks

📚 17 Things We’ve Learned From Top Product Marketers

Interesting article to read. It is full of interviews with the top 1% product marketers from companies like Gong, Privy and Highspot for advice around marketing’s most in-demand role.

📚 Product Management Trends and Challenges in 2022 – A Product Coach Perspective With Lisa Mo Wagner 

It’s something that we’ve been hearing more and more over the past 18 months and it’s a topic that’s certain to come up in our upcoming roundtable - Product Management Trends and Challenges in 2022. 

📚 Introducing People Skills for Product People 

People Skills for Product People was a live course from the skilled product manager Pradip Khakhar. If you are struggling with soft skills then his course can help you to improve and raise the bar for upcoming days. Feel free to follow Pradip to be updated. 

📹 What It Takes To Be a Product Management Coach With Lisa Mo Wagner   

 What does it take to become a great product manager? In this video they asked someone who has been both a product manager and a coach for others, Lisa Mo Wagner.

💬 Social post of the week

Justin Williams via Twitter

 📚Top product book

Product Management’s Sacred Seven: The Skills Required To Crush Product Manager Interviews and Be a World-class PM is a book authored by 3 product managers at Facebook, Google, and Microsoft.

Product Management’s Sacred Seven is a comprehensive resource that will teach you the must-know knowledge and applied skills necessary to become a world-class PM that can get hired anywhere.

Feel free to buy your copy of this book here.

In this last November edition of Product Digest, you can learn more about growth and feedback. Whether you are involved in the hiring process, are responsible for the product team's structure, or just want to brush up on some good-to-have PM skills, you can benefit from the articles we picked for you this week.

⭐️ This week's top picks

📚 Building Feedback Loops Into Your Business Model

Now that we have spent some time thinking about other business models in the market place let’s start developing this one. Today we are going to look at key resources in the business model, and how feedback loops make your business model more powerful.

📚 Six Rules of Hiring for Growth

As Paul Graham teaches us, “Startup = growth. The only essential thing is growth. Everything else we associate with startups follows from growth.” Thus, your first growth hire is one of the most important hires you’ll make.  

📚 How To Manage Customer Feedback

Let’s be blunt. No matter what your product or what sector you operate in, your customer is the core driver of business and your most valuable asset. If you choose to ignore customer feedback, you’re choosing to lose those customers. It couldn’t be any simpler.

🎥 Growth Product Management

There’s a new kind of product manager in town: the growth product manager. This emerging role is taking hold throughout the software industry, but is especially prevalent within product-led organizations. In these companies, the product itself is a primary lever for growth, so it makes sense for the product team to take on growth responsibilities tied to revenue.

💬 Social post of the week

Lenny Rachitsky via Twitter

📘 Top product book

”This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories—not to mention countless practical principles you’ll dearly wish you’d known five years ago.” —Dan Heath, co-author of Switch and Made to Stick.

The author of the book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses, Eric Ries, is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU.

Feel free to buy your copy of this book here.

In this November edition of Product Digest, you can learn more about modern product management. We've compiled a list of evergreen articles from top PMs, a book recommendation, and a webinar from Melissa Perri. Enjoy and have a great weekend!

⭐️ This week's top picks

📚 A New Era for PMs — What Will Product Management Look Like in 2022?

Some trends stay, some trends go, technology unlocks new opportunities, and user needs keep us all on our toes. The fast-paced nature of the job is something you have to love as a PM, but the last 18 months have been a particularly challenging test on our processes and our ability to adapt. The question we need to ask ourselves as we approach the end of 2021 is: what have we learned this year and how can that help us move forward?  

📚 4 Easy Ways to Collect Quick User Feedback

Kimberly Berls, Product Lead at Verizon, shares four very easy ways to get fast and useful user feedback. If you are struggling with ideas where you quickly see the feedback, don't forget to read this article.

📚 The 8 Do’s and 500 Don’ts of Interviewing Product Managers

8 valuable tips from experienced Product Manager, Adam Hecht about how to use empathy, time management, and curiosity to judge PM candidates. If you are interested to learn more about this topic, feel free to check our PM book recommendation at the bottom of this newsletter.

📹 Product Operations: The Fuel for Winning Product Strategies

Product Operations is still a rising trend in the software product industry. It’s a function that seeks out and eliminates barriers that prevent leaders from creating, executing, and managing evidence-based product strategy. It’s not a single activity or project, but an ongoing process of learning, discovering, and improving. Check the following webinar to learn more about what Melissa Perri thinks about product operations.

💬 Social post of the week

Kate Leto via Twitter

📘 Top product book

'This book is a fantastic catalyst to rethink which skills you need in a product team in order to be truly innovative - and then details exactly how to change both your hiring and coaching practices to foster those skills in your organisation.' - Martin Eriksson | Co-Author, Product Leadership

The author of the book Hiring Product Managers: Using Product EQ to go beyond culture and skill, Kate Leto is a product management expert with more than 25 years of experience.

Feel free to buy your copy of this book here.

In this week's November edition, you can learn more about customer feedback. Feel free to recommend our Product Digest newsletter to your friends and colleagues if you find it valuable.

⭐️ This week's top picks

📚 7 Ways To Use Customer Feedback To Improve Your Brand and CX  

To gain customer feedback nowadays seems like an easy task for brands. But what comes before, in terms of what questions do you want to ask and after, in manners of feedback interpretations is challenging. Will companies use feedback to improve their products and services?

📚 Which Is Better One-time or Continuous Customer Feedback?

Have you ever wondered how you can collect customer feedback with less time and administrative effort and still increase customer satisfaction? Today we would like to give you an answer to this question and, in this context, show you what effects one-time as well as ongoing customer surveys have on your company’s success.

📚 5 Ways to Measure Customer Satisfaction

In order to make sure that customers are happy, you have to ask the right questions and keep track of the answers. You cannot just assume or hope. Here are five ways you can measure customer satisfaction that will better empower your customer success team and decrease churn rate. 

📹 How to Close the Loop on Customer Feedback: Best Practices for 2021

 In this video, you'll learn about closed-loop feedback best practices. We will share some examples of closed-loop feedback processes and communications, and show you a few ways to use customer feedback to increase customer loyalty, improve employee experience, and grow your business.

💬 Social post of the week

Andrew Gazdecki via Twitter

📘 Top product book

In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

Feel free to buy your copy of this book here.

In this week's edition of Product Digest, we share a mix of articles about roadmapping and other product management tips. Don't forget to check the end of this newsletter and the book of our product hero C. Todd Lombardo. If you like our weekly newsletter, feel free to forward it to your friends or colleagues and every mention is highly appreciated.

⭐️ This week's top picks

[Read] Introduction to Roadmap Architecture

As a Product Manager it is important that you have a roadmap in place. Equally important is that you design your roadmap architecture and structure. This becomes increasingly important as your company, teams and products scale.

[Read] Take a Product Management Approach to Data Monetization

The product management approach of driving progress can be seen in many new verticals. In this article you will learn how data project management evolved to data product management and what are key differences. 

[Read] Ideas Are Easy! But Starting Up?

The biggest mistake new entrepreneurs make is not treating their ideas carefully. You want to make sure you prepare thoroughly before starting a business, but realize that things will almost certainly go awry. To run a successful business, you must adapt to changing situations.  

[Video] C. Todd Lombardo: Roadmaps Are Dead! Long Live Roadmaps   

Do you ever feel like breaking up with your roadmap? In his talk from #mtpcon San Francisco 2018, C. Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. Moreover, you can find his book down here. Really recommend it to everyone!

💬 Social post of the week

Lenny Rachitsky via Twitter

4 years into my PM career, I made the transition from a generalist role to a growth PM role (driving Airbnb’s supply growth). I loved it. It's fast-paced, high-impact, and at the center of action. If you're hoping to make a similar move, here's my advice. 

📘 Top product book

Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty

This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. The author of the book C. Todd Lombardo is VP of product at Openly.

In this week's edition of Product Digest, we share a mix of articles about product management and career development in the PM field.

⭐️ This week's top picks

[Read] How Digital Product Management Promotes Value Stream Management Success

Today, DPM represents a core building block of digitally optimized businesses. DPM is a strategic approach to ensuring technology investments yield maximum returns. Through DPM, teams apply a set of practices that help optimize the evolving management of technology.

[Read] The Case Against Heatmaps

Heatmapping has become a standard part of the website optimization toolkit. However, are they actually useful? Oliver Palmer, CRO Consultant, described the pitfalls of overusing heatmaps and offered alternatives in this article.

[Read] Avoid the Punch: How to Create an Effective Release Plan in an Outcome-Based World

“Release plan?” you might think. “I can’t worry about that! I’m too focused on outcomes!” And, you might be right! One of the most critical things to consider is whether such a concept can function in an outcome-based world. Check out this article by Adam Hecht, Senior Product Manager at Bombas, on how to create effective release plans.

[Video] What Do Product Managers Do?

The Product Manager role continues to be a topic of debate. As teams and organizations grow, the responsibilities of a PM change from being a Swiss army knife doing anything and everything to a skilled influencer creating a shared understanding with the team.