Announcing the next chapter: airfocus acquired by Lucid Software

airfocus has been acquired by Lucid Software, a global leader in visual collaboration and work acceleration. 

“Joining forces with Lucid is a proud milestone for airfocus,” says Malte Scholz, Founder of airfocus. “From the beginning, our mission was to help product teams build the right things. With Lucid’s powerful platform that enables visual collaboration, we can now bring that vision to a whole new scale. I’m incredibly excited for what’s ahead – for our team, our customers, and the future of product management and roadmapping.” Lucid and airfocus have a similar DNA: Both companies were founded to fill a gap in collaborative software and continue to provide real solutions for real problems that professionals experience every day. 

Lucid has been helping teams collaborate, align, and innovate for over a decade. Together, Lucid and airfocus provide organizations with the freedom and structure needed to move seamlessly from vision to execution. 

We’re confident that joining forces with Lucid will transform the work of countless product teams, and we couldn’t be more excited to offer you more value, innovation, and support. 

Better together: How Lucid and airfocus benefit product management teams

Product management is a delicate dance between creative ideation and structured planning. While the airfocus product intelligence platform has thrived on providing structure for prioritization and roadmapping, product teams still need a freeform space for brainstorming and collaboration, and that is where Lucid thrives.

Lucid is used worldwide as a place for teams to ideate, problem-solve, design, diagram, and map out the future they want to build – all from a shared visual canvas. 

With the combined power of Lucid and airfocus, product teams can move effortlessly between structured and unstructured work while promoting alignment among technical teams and greater transparency to leaders and executives.

We’re excited that partnering with Lucid will enable airfocus customers to:

• Accelerate collaboration across departments and teams: Gather input from cross-functional teams on an infinite canvas to ensure all voices are heard.

• Drive alignment on development priorities and timelines: Access additional prioritization tools through Lucid to evaluate customer feedback, data, and stakeholder input.

• Visualize complex information: Access advanced data and automation capabilities to easily visualize ideas, processes, and systems.

• Create a visual source of truth: Centralize the most up-to-date roadmaps, user journey maps, OKRs, product insights, and other key documentation. 

Imagine, for example, you need to brainstorm new feature ideas based on user feedback. You can use Lucid to visually group pain points, sketch rough concepts, and collaboratively prioritize ideas by impact and effort. Once a clear direction emerges, you transfer the best ideas into airfocus, where they become structured backlog items for further refinement and prioritization. You can continue to move seamlessly between airfocus and Lucid as you progress, fostering collaboration and alignment every step of the way. 

What this means for you

Our commitment to quality and customer success won’t change, so you can be confident that your experience with airfocus will remain first-rate. The airfocus team, including founders will all stay on to be part of the next step in the airfocus journey. 

In fact, by joining forces with Lucid, we will be able to offer you even greater benefits, including:

• Enhanced support: You’ll gain access to more resources and skilled experts from Lucid to support you and your team, ensuring we remain a trusted partner for years to come.

• Added value and opportunity: A shared focus on innovation opens the door for deeper integrations, streamlined workflows, and an elevated product management experience, tailored to your needs.

• Strength in security: With a shared commitment to upholding rigorous security standards, you can trust that your data will be kept private, safe, and secure as you work.

Already an airfocus customer? If you have any questions about what’s next, reach out to your customer success manager. If you’re interested in receiving a special trial of any Lucid products, reach out to your airfocus sales rep.

Thank you for being part of airfocus’s journey! We look forward to providing you with deeper capabilities and support in this next chapter with Lucid.