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Malte
CEO of airfocus
Updated on
November 03 2020
2 mins read

Where It All Began and Why We Founded airfocus

Prioritization is important. In fact, doing the right things is arguably the most important thing for any company. Surprisingly, many companies put a lot of effort into doing things right, but they just assume they do the right things. Quite often, that turns out not to be the case. So, why are so many companies struggling with proper prioritization in the first place?

Prioritization is difficult. Everyone wants to be involved, everyone wants to be heard and everyone wants to have a say. Involving everyone in the prioritization process is impossible. On the other side, different people have different knowledge and information, some of which might be crucial for prioritizing certain things. Even in small companies, prioritization is usually not done by a single person.

So, in order to prioritize properly, you need to collect all the relevant information. Once you've done that, you have to prioritize all the things you plan to do somehow against each other. There are frameworks that help you to do that like the risk-reward prioritization. However, these frameworks are not known to everyone and in order to apply them properly, you need to set up a complicated Excel sheet. Not exactly what you would like to have in today's world of remote working and online collaboration, right?

A new solution for prioritizing

airfocus was build to solve exactly those problems. A dedicated tool for proper prioritization, enabling you to finally do the right things. It provides all the known, science-backed prioritization frameworks and makes it easy to use them in the right way. It generates a beautiful visual representation and a roadmap automatically. It lets you collaborate with your team and other stakeholders, making sure all available information comes together in one place. And last, but not least, it connects with all the tools you already use, integrating perfectly with your workflow.

No more messy Excel sheets that are difficult to use and impossible to update. No more endless discussions about why something is more important than something else. No more ugly charts, graphs, and tables that nobody understands.

airfocus provides simple and beautiful prioritization for decision-makers and team. Sign up for our free 14-day trial and benefit from more objective and smarter decisions!

We're at the start of the journey of building airfocus to solve a billion-dollar problem. Get in touch with malte@airfocus.com or @airfocusApp for a demo, we would love to hear from you. You can also join our newsletter to learn about prioritization, decision making, and focus.

Malte
CEO of airfocus
Updated on
November 03 2020

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Creating the first roadmap can be a daunting prospect, but if you follow these steps it will become easy. Here's a quick guide for how to create your first product roadmap, what to include and what to avoid.
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Introduction to Product-Led Growth and the Role Product Managers Play in Implementing It

Product-led growth as a concept in SaaS companies is likely to become the dominant model as it provides a competitive advantage over traditional sales-driven models. The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it. 
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A Quick Guide to Product Discovery - 4 Product Discovery Methods

The two most fundamental issues to solve for a product manager are building the RIGHT product and building the product RIGHT. In this article we take a closer look at what product discovery means and 4 product discovery methods.
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