airfocus-logoBlog
airfocus search exit

Try for free

News

Where It All Began and Why We Founded airfocus

14 Nov 20172 mins read
Malte Scholz
Where It All Began and Why We Founded airfocus
By Malte Scholz
CONTENTS
  • A new solution for prioritizing

Prioritization is important. In fact, doing the right things is arguably the most important thing for any company. Surprisingly, many companies put a lot of effort into doing things right, but they just assume they do the right things. Quite often, that turns out not to be the case. So, why are so many companies struggling with proper prioritization in the first place?

Prioritization is difficult. Everyone wants to be involved, everyone wants to be heard and everyone wants to have a say. Involving everyone in the prioritization process is impossible. On the other hand, different people have different knowledge and information, some of which might be crucial for prioritizing certain things. Even in small companies, prioritization is usually not done by a single person.

So, in order to prioritize properly, you need to collect all the relevant information. Once you've done that, you have to prioritize all the things you plan to do somehow against each other. There are frameworks that help you to do that like risk-reward prioritization. However, these frameworks are not known to everyone and in order to apply them properly, you need to set up a complicated Excel sheet. Not exactly what you would like to have in today's world of remote working and online collaboration, right?

Demo

Make product
management easy

Book a demo
airfocus modular platform

A new solution for prioritizing

airfocus was built to solve exactly those problems. A dedicated tool for proper prioritization, enabling you to finally do the right things. It provides all the known, science-backed prioritization frameworks and makes it easy to use them in the right way. It generates a beautiful visual representation and a roadmap automatically. It lets you collaborate with your team and other stakeholders, making sure all available information comes together in one place. And last, but not least, it connects with all the tools you already use, integrating perfectly with your workflow.

No more messy Excel sheets that are difficult to use and impossible to update. No more endless discussions about why something is more important than something else. No more ugly charts, graphs, and tables that nobody understands.

airfocus provides simple and beautiful prioritization for decision-makers and team. Sign up for our free 14-day trial and benefit from more objective and smarter decisions!

Product Walkthrough

See airfocus
in action

Instant tour
airfocus modular platform

We're at the start of the journey of building airfocus to solve a billion-dollar problem. Get in touch with malte@airfocus.com or @airfocusApp for a demo, we would love to hear from you. You can also join our newsletter to learn about prioritization, decision-making, and focus.

Malte Scholz

Malte Scholz

CEO & CPO @ airfocus
Malte Scholz is CEO, CPO, and co-founder of airfocus, the world's most flexible product management platform. His journey started as a product manager seeking a better tool, and now airfocus is trusted by more than 800 global companies, helping them build the right products and deliver greater value....more
54 Articles
airfocus modular platform
Demo
Make product
management easy
Book a demo

Read also

Testimonial Company
Prioritization 20 Jun 2024
The 13 Best Prioritization Software Tools in 2024
Let’s take some time to understand the power of prioritization, why it matters, and then review the best prioritization software for 2024 (and beyond).
By Malte Scholz
Testimonial Company
Testimonial Company

Experience the new
way of doing product
management

Book a demo

Instant tour

airfocus modular platform

Experience the new
way of doing product
management

airfocus modular platform
Top rated
on major platforms
g2 badge users love us
g2 badge momentum leader
GetApp badge category leader
software advice badge
capterra shortlist badge
proddy badge roadmapping
crozdesk badge
Company
All rights reserved. contact@airfocus.com
DEFR