Feedback Management

How To Collect Ideas From Your Team or Stakeholders Efficiently

How To Collect Ideas From Your Team or Stakeholders Efficiently
By Malte Scholz
Join 6000+ product leaders
Sign up for our newsletter & get the best product tips straight to your inbox

They say that two heads are better than one. But if you’ve ever tried to collaborate in a large group or share ideas across remote teams, then you’ll know how easily that process starts to unravel.

Collecting inputs and insights from stakeholders is a challenge we have to resolve in product management.


Because it’s all these unique points of view that make a great product. We can’t afford to work in siloes simply because the alternative is difficult.

So what’s the solution? In this article, we’ll look at the ways that idea-sharing can go south in (distributed) teams, then we’ll share our own ideas for best practice, including our very own idea-collecting tool, Forms.

Let’s dive in.

Idea-gathering in the workplace: what can go wrong?

Collecting and sharing ideas can be a messy experience, even in the most organized teams. Here are the most common pitfalls product managers fall into:

  • Using multiple channels, online and offline, for collecting ideas. You know the type of chaos: one stakeholder pings you via Slack, others email, and some scribble their thoughts on Post-It notes before slapping them on the side of your desk, never to be acknowledged again.

  • Not having one unified place to store all the ideas. What do you do with all those ideas that have been sent your way? When they come from all angles, it’s tempting to leave them scattered to the four winds. But if you do, you can bet good money that the best ideas get lost.

  • Allowing some people’s voices to be heard more than others. Do all stakeholders feel confident to put their ideas forward? Does your way of collecting ideas democratize their points of view? These are important points to consider to gain full value from the collaboration.

How to encourage teams and stakeholders to share ideas

True, your daily Standup is a good opportunity for stakeholders to speak up. You can also use creative articulation exercises, like ‘What Went Well’, to encourage feedback from the team. 

And yet, you still risk disparate, scatty idea collection — as well as the ‘loudest voice in the room’ taking over. What you really need when it comes to collecting ideas from teams and stakeholders is a structured way of asking for their input. 

To loop back to the pitfalls we summarized above, not having structure can whittle down peoples’ willingness to share their ideas. When they’re confused about how or where to participate, feel that participating is time-consuming or that their contributions won’t be acknowledged even if they do, then the number of team members or stakeholders putting their ideas forward is likely to decline.

Keeping the key three S’s in mind — simple, straightforward, and structured! — is our recommended method instead. Try it for yourself and get ready for a steady stream of ideas, even from the quietest team members or stakeholders.

A simple, straightforward, and structured way to collect ideas

1. Use one tool to gather ideas

The first rule of clear idea collection: keep it all in one place.

Cohesiveness is crucial to empower your team and stakeholders. Instead of fretting about when, where, and how they can submit their ideas, using one easy-to-use tool means that less time is spent thinking about the logistics of idea-sharing… and more time generating ideas to share!

Let your team know which tool to use (and how they can access it) upfront, offering any additional training or onboarding help as required. 

2. Make that one tool accessible to everyone, everywhere

Accessibility is the name of the game, especially in 2022. If you have fully-distributed team members and stakeholders around the globe (or, on a smaller scale, some that work from home either occasionally or weekly) then using a tool that everyone can access is your next non-negotiable.

On top of this, your tool checklist should include:

  • Intuitiveness: Can the tool’s workflow be explained in two sentences or less?

  • User-friendliness: Can the least tech-savvy stakeholder understand how to access and use the platform?

  • Security: Is it secure enough for your collaboration needs?

  • General usability: Does it encompass the features you need for collecting and organizing ideas? Does it capture information in a way that fits into your existing ways of operating, like prioritization frameworks?

Get our Mastering Prioritization eBook

Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.

Get the eBook

3. Choose the airfocus Forms app to simplify your collaboration process

Forms has been designed to collect information from team members and stakeholders through customizable forms, all at the click of a button.

Gather feedback, supporting info, and/or ideas for your product development to make collaboration a breeze. The airfocus Forms app makes this possible by adding a new button to your workspace’s channel of choice (such as a “Give Feedback” option) to capture the information you need, when you need it.

Simply activate Forms in the “Apps” section of your workplace, choose where submissions will be sent, enable who can access the form, and that’s it! Easy access-gathering will be at your fingertips in under five minutes, with further customization of the form available too.

We love using Forms because it:

  • Opens your feedback process to a wider entire team of stakeholders 

  • Collects a steady stream of ideas for your product development roadmap

  • Creates a transparent and standardized protocol for collaboration

  • Gathers ideas from all departments in your organization without the risk of disrupting existing workflows

  • Gives the option of anonymity for those who may be uncomfortable sharing their ideas and, in turn, creates a more authentic idea-sharing experience.

Having been trusted by thousands of product teams of all sizes and from all industries, it’s our mission to equip you (yes, you!) with the tools you need for success. If idea-sharing has been the hiccup in your process even once, then the airfocus Forms app is the tool for you.

Try Forms for free today

Ready to knock your team collaboration out of the proverbial park? airfocus is here to make every round of idea-sharing a homerun.

Get started with your free trial today.

Get our All You Need To Know About Product Management eBook

A comprehensive look at what product management is and how to distinguish what good product management looks like.

Get the eBook

Read also

Product Management 17 May 2022
How Enterprise Agile Can Transform Your Company
The agile enterprise is fast-moving, flexible, and robust — capable of rapid response to unexpected challenges, events, and opportunities. Do you want to learn more about it? Let's dive deep into it in this article.
By Valentin Firak
Product Management 12 May 2022
All You Wanted To Know About Product Initiatives
Product initiatives are a set of key tasks that need to be completed to hit the product goal. Do you want to know more about them? Read the article.
By Tomas Prochazka
4 Need-to-Know Steps + 8 Methods for a Customer Feedback Strategy
In this article you will learn 8 methods/strategies for collecting customer feedback + don't forget to download our customer feedback eBook if you are interested in this topic.
By Tomas Prochazka

Building better products
starts here

Join thousands of product managers and makers who already enjoy our newsletter. Get free tips and resources delivered directly to your inbox.
Top rated
on major review platforms
airfocus is where teams build great products. Welcome home 💙
All rights reserved.