About airfocus

Try for free


The Best Prioritization Software in 2023: An in-depth Comparison

8 Jan 20238 mins read
Malte Scholz
The Best Prioritization Software in 2023: An in-depth Comparison
By Malte Scholz

No matter what the project, the ability to prioritize can make or break the end result. For product development teams, prioritization means assessing the number of tasks that you need to complete. Each item is evaluated based on several characteristics that go towards a prioritization decision.

By prioritizing correctly, teams can build products that offer added value to customers while accelerating productivity. 

The benefits of prioritization

Prioritization can be used to create roadmaps and schedules, giving the project a timeframe for other departments to use in marketing and release efforts.

The results of a prioritization session can also be forwarded to stakeholders to ensure they stay in the loop to help them see where the development team's current priorities lie.

Prioritization also helps you keep customers updated about potential timelines.


Make product
management easy

Book a demo
airfocus modular platform

How to master prioritization and why software helps

Many think that prioritization is an easy job, but it’s not a superpower. It takes experience and practice to become truly great at prioritization in a way that adds value to each and every project. There’s a lot to be said about the human brain and its ability to prioritize. But to create successful products, we all need a helping hand. This is why choosing the right prioritization software is so important.  Prioritization software makes it easy for your teams to align themselves around the right objectives and goals during development. There are many different prioritization frameworks out there, including Priority Poker, the weighted decision-making matrix, and RICE.

No matter what prioritization framework you use, choosing the right software will help you communicate with and align your teams. So let’s not waste any time and dive straight into our list of the best prioritization software in 2022!

The best prioritization software for 2022

1. airfocus

airfocus WSJF prioritization template backlog

airfocus is the first modular product management platform that combines ease of use with extremely powerful prioritization tools to help you build the best possible product. The extremely flexible and scalable platform is packed full of features that will ensure your teams are ready for the future of product management.

airfocus helps you deliver value faster with a range of tools to help you accelerate your time to market. Teams using airfocus can easily outpace your competitors with a centralized place for all your product work. You can build dynamic and strategic product roadmaps without the stress and complications of other platforms. 

Teams that use airfocus don’t need to adapt to how the platform wants them to work. Everything can be set up exactly how you want it to work with customer scoring systems and plenty of different ways to visualize the project, including Kanban, charts, timelines, and more.

Everyone involved in the product development process — from devs to stakeholders — can be aligned through a unique and customizable portal. airfocus Portal lets you share roadmaps, plans, and launches with your audiences, complete with your own branding. Meanwhile, your audience can submit feedback directly with a simple, built-in feedback tool. 

The platform offers a huge range of fully customizable prioritization templates built on proven product management and decision-making frameworks. It doesn’t matter if your team is using Value vs. Effort, RICE, WSJF, MoSCoW, or any other framework — airfocus adapts to you, not the other way around. 

One of the most fun features we offer at airfocus is our online Priority Poker tool. Priority Poker is an interactive and collaborative way to prioritize as a group and make data-driven decisions quickly.  It’s the easiest and most exciting way to involve all product team members, including your stakeholders! 

With Priority Poker, you can benefit from a cross-functional team’s expertise, win their buy-ins and ensure complete alignment. With airfocus, Priority Poker doesn’t have to happen in the same room. Our cloud-based platform allows teams to make decisions at any time, no matter where they’re working. They can do this in real-time or asynchronously, perfect for hybrid and remote teams.

Get started with airfocus for free today with a 14-day trial, no credit card required! 


Starts at $15 per editor per month. 14-day free trial available.

G2 rating



  • Lets you create customization scoring frameworks.

  • Every prioritized item is given a final score and gets mapped on a simple-to-understand chart.

  • Huge range of templates to help you get started within minutes.

  • Modular platform — only pay for what you actually need!

  • Fun online priority poker game lets stakeholders weigh the impact and effort of items in the product backlog.


  • Call us biased, but we don’t think airfocus has any cons! ;)

2. Jira

jira screenshot

Jira is one of the most well-known SaaS platforms in product management. Developed by Australian software developers Atlassian, Jira is a one-size-fits-all solution for product management in every industry. 

Having started as a simple bug and issue tracker, Jira has transformed itself into a product management platform with all the bells and whistles you could ever need. They pride themselves as “The #1 software development tool used by agile teams”, and it’s easy to see why.

Jira leverages many project management tools to help teams manage stakeholders, budgets, feature requirements, and much more. It’s a user-friendly platform that can add value to any product development team.

Jira features a highly flexible layout to fit any agile workflow and several report styles to help push data-driven retrospectives. This allows product managers an impartial view of what’s working and what needs to be improved. 

Unfortunately, Jira has no built-in prioritization tools. Even basic prioritization scoring will require an add-on. The upside of this is that teams can choose from a range of prioritization scoring add-ons. This means they can work with frameworks they already know. 


Jira offers a free plan for up to 10 users and pricing scales alongside your business needs.

G2 rating



  • Well-known tool. 

  • New starters will likely know and understand how to use the platform.

  • You can use Jira to plan, track, and prioritize your entire product roadmap.


  • Jira has no built-in prioritization tools, so you’ll need to use third-party add-ons.

3. Miro


Miro is an online whiteboard platform that helps remote and hybrid teams collaborate with ease. It’s highly flexible and has a simple-to-use interface that allows teams to create ideation lists and wireframes, develop user stories, lay out roadmaps, or simply jazz up team meetings. 

Miro has many potential applications, including brainstorming, diagramming, general meetings, and scrum events. The platform allows you to create notes and designs that can be moved around in real-time during a video chat. Since it’s cloud-based, everyone can access the whiteboard through any device in any location, making it a perfect collaboration tool for remote and hybrid teams. 

Miro has no built-in prioritization frameworks. However, it offers many custom-built templates by both Miro and its users in the “Miroverse.” Miro’s own templates include SWOT analysis, MoSCow, RICE, Kano, Ansoff, Fibonacci Scale, Eisenhower Matrix, and many more templates to help teams prioritize items. 


Miro has a limited free plan. Teams needing more features or boards can purchase a monthly plan starting at $8 per month per user.

G2 rating 

  • 4.8


  • The cloud-based platform has been designed with remote work in mind. 

  • Helps remote teams plan everything together, including prioritization.


  • While Miro can be used for prioritization, it’s not great for heavy-duty prioritization.

4 . has been built from the ground up to offer product managers a powerful and intuitive way to define, plan, and manage their product development strategies. The platform can handle almost everything you can throw at it, from capturing feedback and discovery to roadmapping and collaboration.

Every feature offers has been handpicked and developed with care to ensure it provides real value to its users. It empowers product managers to unlock maximum potential with powerful data organization and a great range of prioritization tools to fit any framework.

With, product managers can make solid decisions backed by real data while ensuring the entire team stays aligned through cloud-based software. 

The platform has WSJF, RICE, and MoSCoW baked right into it, so you can get right to work without searching for third-party add-ons or messing with spreadsheet formulas. Not satisfied with the built-in frameworks? allows you to create your own prioritization model with unlimited custom fields and the ability to score items however you please. 

Once your items are scored for prioritization, you can review ideas in the context of your product strategy and vision. helps connect your thought processes to product insights and customer feedback all on one easy-to-navigate screen. You can use the results to align the entire product team — including stakeholders. 

Pricing starts at $39 per month per user. A free trial is available. 

G2 Rating



  • Plenty of sharing features for easy collaboration

  • Great selection of integrations


  • Starting at $39/per user per month, can get very expensive quickly

  • The user interface can be tricky to navigate at first

5. Trello


Another offering from Atlassian, Trello is a cloud-based visual tool that can help teams manage projects, workflows, and even track tasks. Trello takes the traditional Kanban board and makes it far more accessible to product teams. The platform offers real-time updates that connect workers whether they’re working in the office, remotely, or on a hybrid schedule. 

Trello makes it easy for teams to get started with Kanban-style boards thanks to its expansive template library. For those looking for something specific, the platform has a vast range of customization options to help your team work how they want to. 

While Trello has no built-in prioritization features, it’s still valuable to product teams thanks to its public-facing roadmapping features. There are also a range of add-ons (which they call Power-Ups) that can facilitate prioritization scoring. 

Card Priority by Screenful is one such Power-Up that has become popular among Trello users who need prioritization tools. It’s a simple and free add-on that allows teams to set priorities for their cards and runs entirely within the Trello UI.


Free plan available. Upgraded plans start at $5 per month per user. 

G2 Rating



  • Endless customization makes it easy for new users to get started their way.

  • Free plan available with no time or user limits. 

  • Large template library to get started in seconds.


  • No built in-prioritization templates or frameworks

  • Free plan has fairly limited functionality

How airfocus can help with prioritization

The world of product management is constantly evolving. A technique you may have loved just a couple of months ago may have already given way to something new. This means product managers need to stay flexible and open to adopting new workflows at a moment's notice. Thankfully, airfocus allows you to do just that!

With airfocus’ modular platform, you can scale our platform alongside your business and ensure you’re never paying for features you don’t need. Our huge range of powerful but accessible features will empower your teams to make better prioritization decisions resulting in products packed with value.

Plus, with a huge range of integrations, your team can continue to use the platform they’re used to while reaping the endless benefits of airfocus. 

One of our missions is to make prioritization easy for everyone, regardless of experience level. That’s why we have an extensive resources section packed with helpful tips and tricks to get you started in the product management world or help you improve your existing skills. 

The airfocus blog has some great articles covering everything including news around the product management space, tips for product strategy, and even tips and tricks to help you get the product management career of your dreams. 

Over on the airfocus glossary, you can learn all the terminology you’ll need to make it in product management, including prioritization frameworks like ICE and MoScOw.

Prioritization is our bread and butter — so much so that we literally wrote a book about it. Our Mastering Prioritization ebook contains everything you need to know about prioritization from gathering insights to putting your results into action. 

airfocus modular platform
Make product
management easy
Book a demo

Read also

Testimonial Company
Roadmapping 25 Jan 2023
How To Create a SAAS Product Roadmap
Does your SaaS product need a roadmap? how do you create it? communicate it? and what should you keep in mind through the process? here is all that you need to know about SaaS product roadmaps.
By Andrea Saez
Testimonial Company
Testimonial Company
Testimonial Company

Prioritize with

Try for free

Book a demo

airfocus modular platform
Top rated
on major review platforms
g2 badge users love us
g2 badge leader fall
GetApp badge category leader
software advice badge
capterra shortlist badge
proddy badge roadmapping
crozdesk badge
All rights reserved.