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The Best Prioritization Software Tools in 2023

8 Jan 20239 mins read
Malte Scholz
The Best Prioritization Software Tools in 2023
By Malte Scholz

Are you tired of endless to-do lists and struggling to prioritize items for your team's products or projects? Look no further! In 2023, there are more prioritization software tools than ever before, and we've compiled a list of the best ones to help you and your team stay on track and build products that truly add value to your customers.

Don't miss out on this opportunity to supercharge your productivity and streamline your product development team's prioritization process. Check out our list of the best prioritization software tools in 2023!

The benefits of using product prioritization tools for product development teams

Using prioritization tools, you can create a roadmap and schedule that can provide a timeframe for other departments to align their marketing and release efforts.

The outcomes of a prioritization session can also be shared with stakeholders to ensure they are kept up-to-date and understand the development team's current priorities.

Additionally, prioritization tools can help you keep customers informed about potential timelines, making the customer management process easier and more efficient.


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How to master prioritization process and why software helps

Many think that prioritization process is an easy job, but it's not a superpower.

It takes experience and practice to become truly great at prioritization in a way that adds value to each and every project. There's a lot to be said about the human brain and its ability to prioritize. But to create successful products, we all need a helping hand.

This is why choosing the right prioritization tool is so important. Prioritization software makes it easy for your teams to align themselves around the right objectives and goals during development. There are many different prioritization frameworks out there, including, the weighted decision-making prioritization matrix, and RICE

No matter what prioritization framework you use, choosing the right software will help you communicate with and align your teams.

So let's not waste any time and dive straight into our list of the best prioritization software in 2023!

The best prioritization tools for 2023

1. airfocus

gif airfocus

airfocus is the first modular product management tool that combines ease of use with extremely powerful prioritization tools to help you build the best possible product. The extremely flexible and scalable platform is packed full of features that will ensure your teams are ready for the future of product management.

airfocus helps you deliver value faster with a range of tools to help you accelerate your time to market. Teams using airfocus can easily outpace your competitors with a centralized place for all your product work. You can build dynamic and strategic product roadmaps without the stress and complications of other platforms. 

Teams that use airfocus don't need to adapt to how the platform wants them to work. Everything can be set up exactly how you want it to work with customer scoring systems and plenty of different ways to visualize the project, including Kanban, charts, timelines, and more.

Everyone involved in the product development process — from devs to stakeholders — can be aligned through a unique and customizable portal. airfocus Portal lets you share roadmaps, plans, and launches with your audiences, complete with your own branding. Meanwhile, your audience can submit feedback directly with a simple, built-in feedback tool. 

The platform offers a huge range of fully customizable prioritization templates built on proven product management and decision-making frameworks. It doesn't matter if your team is using Value vs. EffortRICE, WSJF, MoSCoW, ICE, or any other framework — airfocus adapts to you, not the other way around.

Get started with airfocus for free today with a 14-day trial, no credit card required!

airfocus AI Assist

We decided it was time to put AI to work for product managers worldwide, giving them a smoother and faster experience that allows everyone to focus on value.

Sometimes it's difficult to know where to start and even more difficult to keep going mid-way through development. This is where an AI assistant can improve your product management, your product, and even your day-to-day life. After all, less on your plate means less time management stress!

AI Assist airfocus

You can use AI Assist by airfocus to quickly generate ideas, or even a first draft so that your first blank page doesn't stay blank.

You can also let AI Assist take care of feedback analysis to help you see what users need without manually looking through every piece of user feedback yourself. All this with simple slash commands. It really couldn't be easier.


Starts at $19 per editor per month. 14-day free trial available.

G2 rating



  • Lets you create customization scoring frameworks.

  • Every prioritized item is given a final score and gets mapped on a simple-to-understand chart.

  • Huge range of templates to help you get started within minutes.

  • Modular platform — only pay for what you actually need!

  • Fun online priority poker game lets stakeholders weigh the impact and effort of items in the product backlog.


  • Call us biased, but we don’t think airfocus has any cons! ;)

2. Jira

jira screenshot

Jira is one of the most well-known SaaS platforms in product management. Developed by Australian software developers Atlassian, Jira is a one-size-fits-all solution for product management in every industry. 

Having started as a simple bug and issue tracker, Jira has transformed itself into a product management platform with all the bells and whistles you could ever need. They pride themselves as “The #1 software development project management tool used by agile teams”, and it's easy to see why.

Jira leverages many project management tools to help teams manage stakeholders, budgets, and feature requests and requirements, and much more. It's a user-friendly platform that can add value to any product development team.

Jira features a highly flexible layout to fit any agile workflow and several report styles to help push data-driven retrospectives. This allows product managers an impartial view of what's working and what needs to be improved. 

Unfortunately, Jira has no built-in prioritization tools. Even basic prioritization scoring will require an add-on. The upside of this is that teams can choose from a range of prioritization scoring add-ons. This means they can work with frameworks they already know. 


Jira offers a free plan for up to 10 users and pricing scales alongside your business needs.

G2 rating



  • Well-known tool. 

  • New starters will likely know and understand how to use the platform.

  • You can use Jira to plan, track, and prioritize your entire product roadmap.


  • Jira has no built-in prioritization tools, so you’ll need to use third-party add-ons.

3. Miro


Miro is an online whiteboard platform that helps remote and hybrid teams collaborate with ease. It's highly flexible and has a simple-to-use interface that allows teams to create ideation lists and wireframes, develop user stories, lay out roadmaps, or simply jazz up team meetings. 

The platform allows you to create notes and designs that can be moved around in real-time during a video chat. Since it's cloud-based, everyone can access the whiteboard through any device in any location, making it a perfect collaboration tool for remote and hybrid teams. 

Miro has no built-in prioritization frameworks. However, it offers many custom-built templates by both Miro and its users in the “Miroverse.” Miro's own templates include SWOT analysisMoSCowRICEKano, Ansoff, Fibonacci Scale, Eisenhower Matrix, and many more templates to help teams prioritize items.


Miro has a limited free plan. Teams needing more features or boards can purchase a monthly plan starting at $8 per month per user.

G2 rating 

  • 4.8


  • The cloud-based platform has been designed with remote work in mind. 

  • Helps remote teams plan everything together, including prioritization.


  • While Miro can be used for prioritization, it’s not great for heavy-duty prioritization.

4 . has been built from the ground up to offer product managers a powerful and intuitive way to define, plan, and manage their product development strategies. The platform can handle almost everything you can throw at it, from capturing feedback and discovery to roadmapping and collaboration.

Every feature offers has been handpicked and developed with care to ensure it provides real value to its users. It empowers product managers to unlock maximum potential with powerful data organization and a great range of prioritization tools to fit any framework.

The platform has WSJF, RICE, and MoSCoW baked right into it, so you can get right to work without searching for third-party add-ons or messing with spreadsheet formulas. Not satisfied with the built-in frameworks? allows you to create your own prioritization model with unlimited custom fields and the ability to score items however you please. 

Pricing starts at $39 per month per user. A free trial is available. 

G2 Rating



  • Plenty of sharing features for easy collaboration

  • Great selection of integrations


  • Starting at $39/per user per month, can get very expensive quickly

  • The user interface can be tricky to navigate at first

5. Trello


Another offering from Atlassian, is a cloud-based visual tool that can help teams manage projects, workflows, and even track tasks. Trello takes the traditional Kanban board and makes it far more accessible to product teams. The platform offers real-time updates that connect workers whether they're working in the office, remotely, or on a hybrid schedule. 

Trello makes it easy for teams to get started with Kanban-style boards thanks to its expansive template library. For those looking for something specific, the platform has a vast range of customization options to help your team work how they want to. 

While Trello has no built-in prioritization features, it's still valuable to product teams thanks to its public-facing roadmapping features. There are also a range of add-ons (which they call Power-Ups) that can facilitate prioritization scoring. 

Card Priority by Screenful is one such Power-Up that has become popular among Trello users who need prioritization tool. It's a simple and free add-on that allows teams to set priorities for their cards and runs entirely within the Trello UI.


Free plan available. Upgraded plans start at $5 per month per user. 

G2 Rating



  • Endless customization makes it easy for new users to get started their way.

  • Free plan available with no time or user limits. 

  • Large template library to get started in seconds.


  • No built in-prioritization templates or frameworks

  • Free plan has fairly limited functionality

6. Asana

Asana vs. ProductPlan

Asana helps with prioritization by letting you categorize tasks, set task dependencies, assign due dates and assignees complete tasks, and create custom fields for tasks. These features enable you to identify and focus on the most critical tasks first, and prioritize based on deadlines, team members' availability and skills, and specific criteria important to your team or project.

By using Asana's prioritization features, you can ensure that tasks are completed efficiently and effectively, avoiding procrastination and focusing on the most important work.


Asana has three pricing tiers: 

  • Basic - Free - For individuals or teams just getting started with project management 

  • Premium - $10.99 per user per month - For experienced teams that need a little extra 

  • Business - $13.99 per user per month - For teams and companies that need to manage work across initiatives 

Asana also offers an enterprise-level suite, with prices available on request.

G2 rating

  • 4.3


  • Asana has some built in prioritization template functionality

  • Good for prioritizing tasks


  • Asana is more of a project management tool, so it may not be perfectly suited to product prioritization

  • Very limited free plan

  • Needs an internet connection to work

7. Roadmunk

Roadmunk vs. Productplan

Roadmunk helps with prioritization by providing a visual roadmap for projects. It allows you to create different scenarios, compare them, and then prioritize tasks based on their impact on your goals.

The tool also lets you set up different priority levels for items on your roadmap and assign values to them based on their importance. While Roadmunk specializes in roadmaps, the platform also provides features like collaboration and communication tools, custom fields, and integrations with other tools to help teams make informed decisions about which tasks to prioritize.


Starter - $19 per month

Business - $49 per editor, per month

Professional - $99 per editor, per month

Roadmunk also offers an enterprise package, with pricing available on request. Roadmunk does not offer a free plan. 

G2 rating

  • 4


  • Built-in templates and features for prioritization

  • Flexible

  • Can include customer feedback in your prioritization


  • Product navigation is a little complicated

  • Less customizable compared to others

  • Collaboration can be difficult

8. Aha!


Aha has been helping product managers for a long time, and the platform continues improving with every update. Among their robust feature offerings is their feature and activity prioritization page.

The product prioritization tools' page offers a user-friendly platform to prioritize and manage tasks effectively. With filters, users can locate the tasks they want to prioritize, update product value scores directly, and reorder records according to their priority level by dragging and dropping them.


The Aha! experience comes at a premium, and their pricing structure is a little complicated, depending on your needs. Aha! is one of the pricier options, though users seem not to mind given its advantages. 

  • Aha! Roadmaps is their complete package, including Aha! Ideas Essentials and Aha! Create Essentials. It starts at $59 per user per month.

  • Aha! Ideas comes with Aha! Create Essentials and starts at $39 per user per month.

  • Aha! Create is a free plan which offers simple templates, including roadmaps and whiteboards. 

  • Aha! Develop offers more technical templates and is bundled with Aha! Create Essentials for $9 per user per month.

G2 rating

  • 4.3


  • Aha! is the oldest player in the product roadmap software game

  • Custom prioritization scoreboard feature

  • Very flexible


  • Can get expensive

  • Not the easiest platform to use

How airfocus modular product management platform can help with prioritization

Product management is a constantly changing field and being adaptable is crucial.

Luckily, airfocus allows for flexibility with its modular platform that can be scaled as needed without paying for unnecessary features.

With numerous integrations available, users can continue to use familiar platforms while benefiting from airfocus' features.

The goal of airfocus is to make prioritization easy for all users, whether they are new to product management or experienced. Resources such as the airfocus blog and glossary offer tips, news, and terminology related to product management and prioritization techniques like ICE and MoScOw.

The Mastering Prioritization ebook provides a comprehensive guide to prioritization, from data driven decisions to implementing results.

Malte Scholz

Malte Scholz

CEO & CPO @ airfocus
Malte Scholz is CEO, CPO, and co-founder of airfocus, the world's most flexible product management platform. His journey started as a product manager seeking a better tool, and now airfocus is trusted by more than 800 global companies, helping them build the right products and deliver greater value....more
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