Product Strategy

How do you manage several products and the relations between them? You develop a product portfolio strategy. Learn in this article what a portfolio strategy is, its benefits and how to develop it.

For many organisations, sales and CS sit just outside the product feedback loop – yet they hold some of the most valuable customer insights.

Only 16.9% of strategic decisions are made with market or user feedback. Your most powerful GTM engine might already be sitting right in front of you.

Member groups takes the complexity out of managing people in airfocus. Here's everything you need to know about this new feature.

A new feature makes it easier than ever to manage access and collaboration at scale.

Ever feel like product leadership is just managing chaos? You're not alone. We asked product leadership coach Emma van Dijkum her top 4 lessons to overcome this challenge.

As product leaders, the difference between success and failure often boils down to your people skills. Product advisor and coach Joy Adamson has found one book a great source of inspiration for this: The Next Conversation by Jefferson Fisher.

Keeping good stakeholder relationships is not always easy. Here's how product leaders rely on airfocus to overcome these challenges and build trust in their organization.

How to effectively persuade stakeholders? Data is no longer enough. A good story is what turns raw insight into shared belief. So we asked Lucid CPO, Dan Lawyer, how product leaders can elevate their storytelling skills.

We asked our customer success team what consistently surprises and delights airfocus users, and we've compiled a list of seven powerful (and sometimes underrated) OKR features.

Lucid CPO Dan Lawyer shares a powerful sailboat metaphor to help product leaders navigate change, align teams, and drive momentum through disruption.

Feature bloat happens because companies always want their products to be better, to solve more problems, and encourage new users to try it. In this article you will learn how to avoid it.

Developing a winning product starts at the MVP phase. Here's our guide on how to take your MVP to the early majority through customer development.

Sami explores key strategies for extending a product's lifespan in the maturity phase and maximizing profitability, drawing insights from Facebook as a real-life example.

Learn what a product adoption strategy is and the steps to creating one. Discover best practices for user onboarding and key metrics to measure product adoption success.

Discover how Objectives and Key Results (OKRs) can transform your business by aligning team efforts with organizational goals. Learn about the benefits, key elements, and top OKR software tools.

Learn how to create effective OKRs for product marketing, navigate the unique challenges, and align cross-departmental goals to drive organizational success.

What does being a product-drive company mean? Here are the 10 traits of a product-driven company bottled into a downloadable scorecard.

Learn practical approaches from PM expert Tim Herbig to enhance your product strategy and effectively align it with actionable quarterly OKRs. Perfect for teams aiming to refine their strategic focus and achieve alignment with company goals.

Product competition is whenever one product is directly competing with another product to fill a particular consumer need. For instance, if two products both solve a consumer's need to cook steak, then these are product competitors. 

This article summarizes key insights from our enlightening webinar with Jeff Gothelf on leveraging Objectives and Key Results (OKRs) to align your teams, set actionable goals, and drive a customer-centric approach for product success.

Discover strategies for setting clear, impactful objectives, aligning your team, and measuring success to ensure your product design aligns with your vision and strategy.

Learn the dynamics of the relationship between competitive analysis and product strategy, and how to conduct a competitive analysis step by step with real-world examples and a template from airfocus.

Explore the power and pitfalls of OKRs in product management, along with alternative frameworks like V2MOM, BHAG, and SMART.

Have you ever discovered that the product management techniques that served you well on past products just don’t seem to be working in your latest effort?

In this article learn the pros, cons, and essential signs indicating the need for digital transformation in your organization. Learn how leveraging digital technologies can keep your business ahead in a rapidly evolving digital world

Explore airfocus' journey with Objectives and Key Results (OKRs) — a tale of adaptation, innovation, and practical insights in product management.

Explore strategic OKR planning for 2024 in enterprise product management. Learn to align goals with emerging trends, enhance team collaboration, and build a robust product roadmap with key insights and practical tools.

If things are not going well, when do you course-correct? Learn what pivoting in product strategy is, and understand when and how to pivot. A well-timed strategic shift can be your key to success.

Transform your goals with OKR retrospectives! Explore the secrets of celebrating wins, conquering losses, and optimizing resources to elevate your product team's agility and alignment.

Aligning Objectives and Key Results (OKRs) with product strategy and business objectives is crucial for organizations to drive meaningful progress and achieve their goals. This article explores the importance of this alignment and provides insights into how organizations can effectively align their OKRs with product strategy and business objectives.

What's the point of setting OKRs if you can't track them? Learn about the best practices for setting and tracking OKRs, real world examples from major companies and a list of tools that can enable you to achieve those key results.

Expanding in a new market is an exciting challenge, but it is not without its constraints. This article will help you prepare for expansion with the right strategies and frameworks.

There are traditional and modern ways for approaching product strategy. In this article we will discuss both, and the controversies around each method, so that you can make an informed decision when developing yours.

A product strategy roadmap helps visualize your vision and keep the team aligned on the product goals. Here are some tips, questions and examples to help you make sure your strategy roadmap is clear to everyone.

Excel and Spreadsheets can be helpful tools for organizing data, but are they good enough for strategic planning? and what are the alternatives? Here is a pro-con list and alternative templates.

The way you talk about product strategy can tell a lot about the way you think, understand problems and bring a vision to life. Whether you are preparing for an interview or a meeting with stakeholders, here's how to answer those strategy questions.

Here at airfocus, we're always working to improve our service and bring you the best features. And in this post, we're going to touch on one of the features that make airfocus so great: Custom views.

When Microsoft started with "a computer on every desk" vision, they set out to change the world. That’s the power of a vision statement, and in this article, you’ll learn how to create your own vision statement and examine examples from industry giants to inspire you to change the world.

Are your product managers always focusing on communicating when things will be ready instead of formulating a plan about how and why they choose to focus on certain things? If so, your team needs a debrief on roadmaps vs. timelines vs. deadlines

In this blog post, we look at what continuous discovery is and how the continuous nature of continuous discovery can be used to improve competitor benchmarking, too.

Product culture, as the name implies, is a business environment in which it’s all about the product. Are you looking for inspiration on how to make the product culture strong? Read inside the article more!

Interview with Malte Scholz, CEO / CPO at airfocus about digital transformation and product management.

Interview with Inês Liberato, Product Couch at Founders Factory about product analytics and digital transformation.

Interview with John Cutler, Product Evangelist at Amplitude about product analytics and digital transformation.

Learn how to use discovery to define pricing packages for a SAAS product.

Features that aren’t used cost money to support. Let's discover when should you kill a feature, what to consider when you do it and how to communicate it to your users.

NPS (Net Promoter Score) is an outdated metric, particularly for SaaS businesses. Let’s take a deep dive into it and understand how to do things better.

The transition to a product-led model is not trivial and affects the whole company. But you want your product to be ready for it.

To shed some light on potential paths through the Coronavirus crisis, management consultant experts McKinsey & Company have created 5 pillars of guidance.

Userpilot's Yazan Sehwail shares his experience and best practices for soft launches and when and why you should hard launch a product.

Do digital products perform better when the product management team works closely with customer support? It’s a biggie, we know. So we’d better get started.

Let’s explore some essential tactics and strategies you can employ today to prevent your team from burning out (or breaking down) when experiencing hypergrowth.

The challenges of working with remote clients: 4 things to keep in mind and 4 tools to make working with remote clients an easier task.

We've put together an essential guide for start-ups during the COVID-19 panic: where we’ve been, where we’re going, and what to expect.

With the appropriate techniques, tools, and strategies in your toolbox, you can transform a room of colleagues into a well-oiled decision-making machine. Find out more, in our ultimate guide to group decision-making.

Why did Netscape fail? Poor product planning can kill an organization the size of Netscape. Let's dive into what went wrong.

Good management is crucial to maintain an efficient, productive, and happy workforce. But what makes a good manager? Which traits are essential and why?

Attracting a new customer is five times more costly than retaining one you already have. Here's how you build customer loyalty in every product.

A product’s outcome is determined by its stakeholders. It is absolutely critical that product managers do what they can to nail stakeholder management.

Learn how to create and maintain a product strategy. Successful product managers use this technique to attract target customers and achieve their goals.