Glossary
Feedback Management
Effectively manage customer feedback to drive product improvements. Learn how to collect, analyze, and act on feedback to deliver a better user experience.
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AI Customer Feedback
AI customer feedback using artificial intelligence techniques to analyze and process customer feedback data.
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Baseline
A Baseline is a fixed point of comparison in the timeline of a project, budget, or development process which is used to evaluate progress, improvement, or change over time.
Behavioral Product Management (BPM)
The application of the study of human psychology to product design.
Benchmark
Benchmarking can help businesses compare their operations and strategies against those of other entities, and improve based on the insights gained.
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Complete Product Experience
Complete product experience is the umbrella term used to describe every aspect of the product that the user sees.
Concept Review
A concept review is a discussion where you evaluate different or competing concepts and decide which ones you're going to invest in and see through to completion.
Content Marketing Roadmap
A content marketing roadmap is a tool that integrates your content plan across departments and employees, allowing you to track progress, assign tasks, and set deadlines for various projects and tasks.
Creative brief
A creative brief is a document that outlines the requirements, scope, approach, and delivery of a particular product, campaign, or project. Its goal is to align all stakeholders before the design or development process begins.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is a metric used to convey how much money a business needs to spend to win a new customer.
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Marketing Audit
A Marketing Audit takes a comprehensive look at all strategies, processes, and tools of an organization’s marketing environment, and helps to develop successful ways of working in the future.
Marketing Cost Analysis
A marketing cost analysis is a way of assessing the full costs associated with any new marketing campaign. It is designed to provide a comprehensive breakdown of all the costs associated with a new marketing campaign.
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Pageviews
Pageviews is the number of times an individual web page has been loaded or reloaded.
Pirate Metrics
Despite the comical name, Pirate Metrics can be a hugely useful framework for product teams. The AARRR acronym includes metrics across a range of essential KPIs and goals, including acquisition, retention, and referral.
Product Critique
A product critique is an objective assessment of a product to understand whether it’s accomplishing its intended goals.
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Ship Products
Shipping products is part of an iterative workflow, in which an MVP (Minimum Viable Product) is released to gather valuable feedback. This information inspires future updates to improve the product and deliver a better user experience.
Spike in Agile
A spike in the Agile development methodology is a type of user story focused on deciding how a feature should be developed, rather than actually developing the feature itself. Spikes are used when product teams have multiple paths to resolving a story.
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Usability Testing
In usability testing, qualitative data is gathered from users on specific parts of your service or process. This data is used to improve the user experience, with the ultimate goal of retaining loyal customers.
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