Glossary

Feedback Management

Effectively manage customer feedback to drive product improvements. Learn how to collect, analyze, and act on feedback to deliver a better user experience.

A

AI Customer Feedback

AI customer feedback using artificial intelligence techniques to analyze and process customer feedback data.

Affinity Diagram

An affinity diagram is an organizational tool used to consolidate large volumes of information or data according to their similarities, or affinities.

Alpha Test

An alpha test is a form of acceptance testing used to identify all possible issues and defects of a software system before it is released to actual end-users.

B

Baseline

A Baseline is a fixed point of comparison in the timeline of a project, budget, or development process which is used to evaluate progress, improvement, or change over time.

Behavioral Product Management (BPM)

The application of the study of human psychology to product design.

Benchmark

Benchmarking can help businesses compare their operations and strategies against those of other entities, and improve based on the insights gained.

Bugs

Bugs are issues that disrupt a software’s performance, in one or more ways. Bugs may be small enough to go unnoticed until a product hits the market, or big enough to render software unusable.

Burndown Chart

A burndown chart is a visual representation of the amount of work that has been completed and outstanding work in a sprint.

C

Complete Product Experience

Complete product experience is the umbrella term used to describe every aspect of the product that the user sees.

Concept Review

A concept review is a discussion where you evaluate different or competing concepts and decide which ones you're going to invest in and see through to completion.

Content Marketing Roadmap

A content marketing roadmap is a tool that integrates your content plan across departments and employees, allowing you to track progress, assign tasks, and set deadlines for various projects and tasks.

Creative brief

A creative brief is a document that outlines the requirements, scope, approach, and delivery of a particular product, campaign, or project. Its goal is to align all stakeholders before the design or development process begins.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is a metric used to convey how much money a business needs to spend to win a new customer.

Customer Advisory Board (CAB)

A customer advisory board is a group of customers brought together by a business to provide expert advice and share insights about its products and services.

Customer Centricity

What is customer centricity? Find out more here.

Customer Feedback

What is customer feedback? Find out more here.

Customer Feedback Loop

What is the customer feedback loop? Definition and examples

Customer Requests

Customer requests are queries directly from customers about a product. They can include bug reports, product improvement requests, and new product feature requests.

D

Definition of Done

In reference to the Scrum agile framework, the definition of done (DoD) describes predefined demands a certain output must meet when being delivered. It is used to establish a common understanding on the product’s level of integrity to ensure quality.

E

Enterprise Feedback Management

What Is Enterprise Feedback Management? Definition and Examples

Evaluating Ideas and Opportunities

Evaluating ideas and opportunities is a crucial process to determine which business concepts have value — and which don’t.

Exploratory testing

Exploratory testing is a critical activity in an agile environment because it allows software testers to keep up with the high development speed of agile software projects.

F

Feature Request

What is a feature request? Find out more here.

Feature Request Management

Feature request management prioritizes customer feature requests to help businesses grow and improve products.

Feedback Management

What is feedback management? Find out more here.

Functional Testing

Functional testing verifies that a software system does what it is meant to do, by comparing the inputs and outputs of a system.

H

HEART Framework

The HEART framework is a methodology designed to improve and assess the user experience of software. It is an acronym based on five customer-centric metrics which help designers focus and direct development to ensure a great customer experience.

Hook Model

The Hook Model is a four-stage framework that helps businesses build products that encourage long-term customer habits — i.e. that gets them “hooked”!

I

Information Radiator

An information radiator is a scrum artefact used to provide at-a-glance project information and keep the team’s primary goals and responsibilities top of mind (and always in sight!).

Issue Tracking

Issue tracking refers to any method used to identify problems with a software product and map the timeline of that issue's resolution.

J

Jobs To Be Done

Jobs To Be Done framework directs product teams to focus on the ‘job’ that a user wants to do with the product. It emphasizes developing a deep understanding of the target user’s pain points, and their end goal, to maximize a product’s value.

M

Marketing Audit

A Marketing Audit takes a comprehensive look at all strategies, processes, and tools of an organization’s marketing environment, and helps to develop successful ways of working in the future.

Marketing Cost Analysis

A marketing cost analysis is a way of assessing the full costs associated with any new marketing campaign. It is designed to provide a comprehensive breakdown of all the costs associated with a new marketing campaign.

Mixpanel

Mixpanel is a popular SaaS tool used to monitor customer behavior. It offers high reliability and deep insights. Businesses can use Mixpanel to understand their customer engagement, track trends among their users, and optimize their marketing.

Mockup

A mockup is a model or replica version of how a final product is going to look and feel. Mockups are used by designers to acquire user feedback and inform changes throughout the various stages of product development.

P

Pageviews

Pageviews is the number of times an individual web page has been loaded or reloaded.

Pirate Metrics

Despite the comical name, Pirate Metrics can be a hugely useful framework for product teams. The AARRR acronym includes metrics across a range of essential KPIs and goals, including acquisition, retention, and referral.

Product Critique

A product critique is an objective assessment of a product to understand whether it’s accomplishing its intended goals.

Product Engagement Score

Product engagement score measures how many users are actively using your product.

Product Feedback

What is Product Feedback and its examples? Find out more here.

Product Insights

What are product insights? Learn more here.

R

Retrospective

A retrospective is a team meeting held after a product has shipped. Its primary goal is to discuss what happened during the product development cycle, providing valuable lessons for the future.

Return Visitors

Return visitors are users who have visited a certain website before, in the last two years.

S

Ship Products

Shipping products is part of an iterative workflow, in which an MVP (Minimum Viable Product) is released to gather valuable feedback. This information inspires future updates to improve the product and deliver a better user experience.

Spike in Agile

A spike in the Agile development methodology is a type of user story focused on deciding how a feature should be developed, rather than actually developing the feature itself. Spikes are used when product teams have multiple paths to resolving a story.

Stakeholder Analysis

This is an assessment of all of the people who will either have an impact on the success of the product or will be affected by it.

Stakeholder Management

The identification, assessment, and planning, of actions that are designed to engage with a business’ stakeholders.

T

Test Case

Test cases are used to strategically and methodically test software for bugs. Each test case is designed to catch different types of bugs in different scenarios, ensuring that as few bugs slip through the cracks as possible.

The User Is Drunk

"The user is drunk" is a unique concept in product design and development: a website or app should be so user-friendly that even a drunk user will have a pleasant experience. This can help product teams to create more streamlined, satisfying software.

U

Usability Testing

In usability testing, qualitative data is gathered from users on specific parts of your service or process. This data is used to improve the user experience, with the ultimate goal of retaining loyal customers.

User Flow

User flow is the path taken by a prototypical user on a website or app to complete a task. Understanding user flow helps teams build more intuitive products.

User Interface (UI)

User interface (UI) is any method or means by which the end-user of a product interacts with, or controls, a product, software or hardware device. User interface is designed to allow humans to control machines effectively and efficiently

V

Voice of Customer (VoC)

This refers to the mechanisms by which organizations collect feedback from their consumers.

W

What Went Well

What Went Well is a reflective exercise designed to analyze a product development phase or iteration. The key part is to identify what went well and what didn’t go well, but also to plan further steps based on your learning.

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Glossary

Feedback Management

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All product feedback in one place

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All product feedback
in one place