About airfocus

Try for free


  • What are Pageviews

What are Pageviews


Definition of Pageviews

In broad terms, pageviews are every instance that a particular page on a website has been loaded, or reloaded.

In slightly more complex terms, it is the number of times a ‘page’ file is requested. As such, individual viewers or users can generate multiple pageviews, as they move around a site or reload pages. 


Roadmapping From A to Z

Read now
CTA eBook image background
airfocus eBook Roadmapping From A to Z

Pageviews do offer an idea of how popular individual web pages are, but the metric does need to be viewed in partnership with other analytics. For example, high pageviews from individual visitors or returning visitors might indicate that people struggle to find what they are looking for immediately.

What are Pageviews

General FAQ

What is the difference between a pageview and a unique visitor?
The difference between pageviews and unique visitors is more straightforward than you might expect: Pageviews refer to the number of times in which a page on a website is viewed or refreshed across a set period of time (one week, one month, etc.). Unique visitors are counted as users who visit a site within a specific period, but if they do so on multiple occasions, this is still counted as just one unique visit. For example, a website selling high-demand gig tickets may receive millions of pageviews from only a few thousand unique visitors, as visitors will be constantly refreshing the page to try and gain access to the booking page.
What is user page depth?
User page depth measures the number of pages a visitor views during a single session. A page depth of just one or two pages may indicate a low level of engagement, while depths of multiple pages suggest a site makes a stronger impact.
How do you check how many pageviews your website has?
Multiple tools allow you to see the number of pageviews your website has, such as Similar Web, SEMrush, or Google Analytics.
airfocus eBook Roadmapping From A to Z
Roadmapping From A to Z
Read now

Experience the new
way of doing product

Try for free

Book a demo

airfocus modular platform
Top rated
on major review platforms
g2 badge users love us
g2 badge leader fall
GetApp badge category leader
software advice badge
capterra shortlist badge
proddy badge roadmapping
crozdesk badge
All rights reserved.