Mixpanel is a SaaS application used to track customer behavior. It's one of the largest SaaS apps for this purpose — serving 20,000 customers around the world. Mixpanel can scan 250 billion events for every query and is rated to ingest up to 8 trillion data points every year.
Mixpanel’s reliable and scalable service can track customer interactions like signups, product demos, and time between website visits. This helps businesses chart the average interest in their products and come up with trends in customer behavior. Mixpanel can also track which devices customers use to access your website, which helps optimize your website's interface.