We're Hiring ⚡
Start Free Trial
Start Free Trial
Powerful prioritization
& clear roadmaps
Learn More
1 min read


What is Mixpanel?

Definition of a Mixpanel

Mixpanel is a SaaS application used to track customer behavior. It's one of the largest SaaS apps for this purpose — serving 20,000 customers around the world. Mixpanel can scan 250 billion events for every query and is rated to ingest up to 8 trillion data points every year.

Mixpanel’s reliable and scalable service can track customer interactions like signups, product demos, and time between website visits. This helps businesses chart the average interest in their products and come up with trends in customer behavior. Mixpanel can also track which devices customers use to access your website, which helps optimize your website's interface.

General FAQ

What is Mixpanel?
Mixpanel is an app used for tracking customer behavior. It helps businesses better understand which products are resonating with customers, what their customers want, and how to refine their marketing strategy.
Who created Mixpanel?
In 2009, Suhail Doshi and Tim Trefren founded Mixpanel in San Francisco. These two helmed the company until 2018 when they stepped down to become members of the board.
How much does Mixpanel cost?
Mixpanel offers three plans. The first is a free Starter plan, offering basic service features. The second is the Growth plan, which starts at $24/month and offers much higher limits on the data that can be tracked. The third plan is the Enterprise plan, and its pricing will vary depending on the company paying for it.

Building better products
starts here

Receive thought-leading content delivered straight to your inbox:
From product management, prioritization, roadmaps to strategy,
we’ve got you covered.