A marketing cost analysis is essential for any new project, product or campaign. It is designed to provide a comprehensive breakdown of all the costs associated with a new marketing campaign, in order to calculate profit margins and to determine the value of the investment in marketing.
A good marketing cost analysis should include not just the monetary costs (including indirect costs, such as shipping and taxes), but also the cost of energy, focus and time. These intangible costs can be much harder to evaluate but are vital when determining the overall value of a campaign.
Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.