Emma-Lily Pendleton
Senior Content Manager @ airfocus by Lucid
Emma-Lily is a senior content manager at airfocus bringing stories to life – driving brand growth, leads, and sales with words, and pixels. She lives in the English countryside, and spends her spare time boating on the broads.
Product Management 4 Feb 2026
AI won’t replace product teams, but it will expose how broken their information systems are
Chris Butler (GitHub) explains how AI isn’t threatening product teams, but exposing how fragile their information systems already are.
By Emma-Lily Pendleton
Product Management 28 Jan 2026
The challenge of setting OKRs: Our top tips
Most product teams struggle with OKRs because they treat them a documentation exercise instead of a strategic one. Here are 8 top tips from product leaders, translated into practical guidance for PMs.
By Emma-Lily Pendleton
Product Management 26 Jan 2026
Top product management influencers to follow
From icons like Marty Cagan to rising forces like Leah Tharin, these are the thinkers shaping how product really gets built, without the fluff.
By Emma-Lily Pendleton
Product Management 21 Jan 2026
Is product management becoming a bottleneck for AI?
"AI speeds up the engineering, coding, and delivery, but the decision-making just hasn't caught up. That gap very often exposes a weak strategy, and weak product management principles and workflows, in many cases."
By Emma-Lily Pendleton
Product Management 29 Dec 2025
Product operations job description: The template to help you hire the right product ops manager
Product operations can make you a market leader… but only if you recruit the right people. Here's a tried-and-tested template to help you get it done.
By Emma-Lily Pendleton
Product Management 17 Dec 2025
Product management jargon-busting: Demystifying buzzwords
Have we reached a point where product management jargon and buzzwords do more harm than good? And how can PMs bring meaning back into the language they use every day?
By Emma-Lily Pendleton
Product Management 16 Dec 2025
Beyond the buzzwords: The 2025 product lessons you need to win in 2026
We sat down with product leaders from GitHub, Twitch, airfocus, and Lucid to uncover the 2025 product management lessons that shape how we win in 2026.
By Emma-Lily Pendleton
News 11 Dec 2025
A year of building, listening, and meeting you where you are: airfocus 2025 highlights
2025: the year of acceleration for airfocus. Joining forces with Lucid, travelling the globe for events, hosting a record-breaking webinar, and shipping the features that matter to our customers.
By Emma-Lily Pendleton
Product Management 3 Dec 2025
The top 5 mistakes airfocus users make (and how to fix them)
Patrick Denison from the airfocus Customer Success team shares his top tips for getting the most out of airfocus as your product management workspace.
By Emma-Lily Pendleton
Product Management 24 Nov 2025
Jira x airfocus: where each shines, and how they work together
See how Jira and airfocus work together: strategy and prioritization in airfocus, delivery in Jira, kept in sync without switching tools.
By Emma-Lily Pendleton
Product Management 19 Nov 2025
User experience: 6 Key considerations when choosing product management tools
Daisy Dixon, Senior Account Executive at airfocus, explains what good UX really looks like in a product management platform.
By Emma-Lily Pendleton
Product Management 13 Nov 2025
From unicorns to AI: Emma van Dijkum on the next era of product management
Product leadership coach Emma van Dijkum reflects on what might be on the horizon for product management.
By Emma-Lily Pendleton
Product Strategy 30 Oct 2025
Why your sales and CS teams should be in your product feedback loop
For many organisations, sales and CS sit just outside the product feedback loop – yet they hold some of the most valuable customer insights.
By Emma-Lily Pendleton
Product Strategy 29 Oct 2025
How to turn customer relationships into a go-to-market advantage
Only 16.9% of strategic decisions are made with market or user feedback. Your most powerful GTM engine might already be sitting right in front of you.
By Emma-Lily Pendleton
Product Management 22 Oct 2025
Inside Zendesk’s Product Culture: 7 Lessons from their VP of Product, Lucy Field
Zendesk's product culture secret? Passion over process. VP of Product Lucy Field reveals how to build teams that care, create and deliver.
By Emma-Lily Pendleton
Product Management 20 Oct 2025
What do we mean when we say airfocus is flexible?
At airfocus, flexibility is more than just a feature of our software. It’s a philosophy that shapes how the platform was built, and how it continues to evolve.
By Emma-Lily Pendleton
Product Strategy 5 Oct 2025
5 things you need to know about airfocus’ new Member groups
Member groups takes the complexity out of managing people in airfocus. Here's everything you need to know about this new feature.
By Emma-Lily Pendleton
Product Strategy 5 Oct 2025
Introducing airfocus Member groups: Smarter collaboration and permission management
A new feature makes it easier than ever to manage access and collaboration at scale.
By Emma-Lily Pendleton
Product Strategy 15 Sep 2025
Managing the chaos: 4 lessons from a product leadership coach
Ever feel like product leadership is just managing chaos? You're not alone. We asked product leadership coach Emma van Dijkum her top 4 lessons to overcome this challenge.
By Emma-Lily Pendleton
Product Strategy 8 Sep 2025
“Something to learn, not something to prove”: A PM’s favorite quotes from Jefferson Fisher's book
As product leaders, the difference between success and failure often boils down to your people skills. Product advisor and coach Joy Adamson has found one book a great source of inspiration for this: The Next Conversation by Jefferson Fisher.
By Emma-Lily Pendleton
Product Strategy 5 Sep 2025
6 challenges airfocus helps solve to build stakeholder relationships
Keeping good stakeholder relationships is not always easy. Here's how product leaders rely on airfocus to overcome these challenges and build trust in their organization.
By Emma-Lily Pendleton
Product Strategy 2 Sep 2025
“It’s all about stories”: How to go beyond data and tell better product stories
How to effectively persuade stakeholders? Data is no longer enough. A good story is what turns raw insight into shared belief. So we asked Lucid CPO, Dan Lawyer, how product leaders can elevate their storytelling skills.
By Emma-Lily Pendleton
Product Strategy 2 Sep 2025
7 features that make airfocus’ OKR software a game-changer
We asked our customer success team what consistently surprises and delights airfocus users, and we've compiled a list of seven powerful (and sometimes underrated) OKR features.
By Emma-Lily Pendleton
Product Management 22 Aug 2025
5 ways AI will impact product management – Marty Cagan's predictions
Marty Cagan, one of the leading voices in modern product management, shares his honest predictions on how AI is transforming the field – reshaping jobs, raising the bar for product value, and surfacing new risks for businesses.
By Emma-Lily Pendleton
Product Management 13 Aug 2025
9 product management events you can’t miss in 2025
Explore the top product management conferences for the rest of 2025 – gatherings where you’ll find not just inspiration, but the people and conversations that can turn it into action. Don't miss out on events in San Francisco, Zurich, Sydney and more.
By Emma-Lily Pendleton
Product Management 8 Jul 2025
New tool, same chaos: 5 costly mistakes teams make after adoption
María Tabush, Senior Customer Success Manager at airfocus, shares the most common mistakes she has seen teams make after adopting PM tools – and how to avoid them.
By Emma-Lily Pendleton
Product Strategy 25 Jun 2025
“Great product leaders steer like sailors, not speedboats”: Lucid CPO Dan Lawyer
Lucid CPO Dan Lawyer shares a powerful sailboat metaphor to help product leaders navigate change, align teams, and drive momentum through disruption.
By Emma-Lily Pendleton
Prioritization 29 May 2025
Why product teams fall behind (and how prioritization software can help)
When it comes to prioritizing, product managers often rely on gut feelings, stakeholder stories, or their own interpretation of data. While these approaches can be helpful, they also lead to common mistakes. We explore some of these mistakes and how the right product prioritization tool can help you avoid them.
By Emma-Lily Pendleton
Product Management 5 Mar 2025
Instinct or Insight: The truth about product team challenges
A survey of 169 product experts exposes how today’s teams juggle speed, customer feedback, and data-driven decisions. Surprising misalignment, gut-driven choices, and data doubts reveal the real challenges of 2025 - with tailored advice for leaders and teams.
By Emma-Lily Pendleton
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