Emma-Lily Pendleton
Senior Content Manager @ airfocus
Emma-Lily is a senior content manager at airfocus bringing stories to life – driving brand growth, leads, and sales with words, and pixels. She lives in the English countryside, and spends her spare time boating on the broads.
Product Strategy 8 Sep 2025
“Something to learn, not something to prove”: A PM’s favorite quotes from Jefferson Fisher's book
As product leaders, the difference between success and failure often boils down to your people skills. Product advisor and coach Joy Adamson has found one book a great source of inspiration for this: The Next Conversation by Jefferson Fisher.
By Emma-Lily Pendleton
Product Strategy 5 Sep 2025
6 challenges airfocus helps solve to build stakeholder relationships
Keeping good stakeholder relationships is not always easy. Here's how product leaders rely on airfocus to overcome these challenges and build trust in their organization.
By Emma-Lily Pendleton
Product Strategy 2 Sep 2025
“It’s all about stories”: How to go beyond data and tell better product stories
How to effectively persuade stakeholders? Data is no longer enough. A good story is what turns raw insight into shared belief. So we asked Lucid CPO, Dan Lawyer, how product leaders can elevate their storytelling skills.
By Emma-Lily Pendleton
Product Strategy 2 Sep 2025
7 features that make airfocus’ OKR software a game-changer
We asked our customer success team what consistently surprises and delights airfocus users, and we've compiled a list of seven powerful (and sometimes underrated) OKR features.
By Emma-Lily Pendleton
Product Management 22 Aug 2025
5 ways AI will impact product management – Marty Cagan's predictions
Marty Cagan, one of the leading voices in modern product management, shares his honest predictions on how AI is transforming the field – reshaping jobs, raising the bar for product value, and surfacing new risks for businesses.
By Emma-Lily Pendleton
Product Management 13 Aug 2025
9 product management events you can’t miss in 2025
Explore the top product management conferences for the rest of 2025 – gatherings where you’ll find not just inspiration, but the people and conversations that can turn it into action. Don't miss out on events in San Francisco, Zurich, Sydney and more.
By Emma-Lily Pendleton
Product Management 8 Jul 2025
New tool, same chaos: 5 costly mistakes teams make after adoption
María Tabush, Senior Customer Success Manager at airfocus, shares the most common mistakes she has seen teams make after adopting PM tools – and how to avoid them.
By Emma-Lily Pendleton
Product Strategy 25 Jun 2025
“Great product leaders steer like sailors, not speedboats”: Lucid CPO Dan Lawyer
Lucid CPO Dan Lawyer shares a powerful sailboat metaphor to help product leaders navigate change, align teams, and drive momentum through disruption.
By Emma-Lily Pendleton
Prioritization 29 May 2025
Why product teams fall behind (and how prioritization software can help)
When it comes to prioritizing, product managers often rely on gut feelings, stakeholder stories, or their own interpretation of data. While these approaches can be helpful, they also lead to common mistakes. We explore some of these mistakes and how the right product prioritization tool can help you avoid them.
By Emma-Lily Pendleton
Product Management 5 Mar 2025
Instinct or Insight: The truth about product team challenges
A survey of 169 product experts exposes how today’s teams juggle speed, customer feedback, and data-driven decisions. Surprising misalignment, gut-driven choices, and data doubts reveal the real challenges of 2025 - with tailored advice for leaders and teams.
By Emma-Lily Pendleton
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