Emma-Lily Pendleton

Product operations can make you a market leader… but only if you recruit the right people. Here's a tried-and-tested template to help you get it done.

Have we reached a point where product management jargon and buzzwords do more harm than good? And how can PMs bring meaning back into the language they use every day?

We sat down with product leaders from GitHub, Twitch, airfocus, and Lucid to uncover the 2025 product management lessons that shape how we win in 2026.

2025: the year of acceleration for airfocus. Joining forces with Lucid, travelling the globe for events, hosting a record-breaking webinar, and shipping the features that matter to our customers.

Patrick Denison from the airfocus Customer Success team shares his top tips for getting the most out of airfocus as your product management workspace.

See how Jira and airfocus work together: strategy and prioritization in airfocus, delivery in Jira, kept in sync without switching tools.

Daisy Dixon, Senior Account Executive at airfocus, explains what good UX really looks like in a product management platform.

Product leadership coach Emma van Dijkum reflects on what might be on the horizon for product management.

For many organisations, sales and CS sit just outside the product feedback loop – yet they hold some of the most valuable customer insights.

Only 16.9% of strategic decisions are made with market or user feedback. Your most powerful GTM engine might already be sitting right in front of you.

Zendesk's product culture secret? Passion over process. VP of Product Lucy Field reveals how to build teams that care, create and deliver.

At airfocus, flexibility is more than just a feature of our software. It’s a philosophy that shapes how the platform was built, and how it continues to evolve.

Member groups takes the complexity out of managing people in airfocus. Here's everything you need to know about this new feature.

A new feature makes it easier than ever to manage access and collaboration at scale.

Ever feel like product leadership is just managing chaos? You're not alone. We asked product leadership coach Emma van Dijkum her top 4 lessons to overcome this challenge.

As product leaders, the difference between success and failure often boils down to your people skills. Product advisor and coach Joy Adamson has found one book a great source of inspiration for this: The Next Conversation by Jefferson Fisher.

Keeping good stakeholder relationships is not always easy. Here's how product leaders rely on airfocus to overcome these challenges and build trust in their organization.

How to effectively persuade stakeholders? Data is no longer enough. A good story is what turns raw insight into shared belief. So we asked Lucid CPO, Dan Lawyer, how product leaders can elevate their storytelling skills.

We asked our customer success team what consistently surprises and delights airfocus users, and we've compiled a list of seven powerful (and sometimes underrated) OKR features.

Marty Cagan, one of the leading voices in modern product management, shares his honest predictions on how AI is transforming the field – reshaping jobs, raising the bar for product value, and surfacing new risks for businesses.

Explore the top product management conferences for the rest of 2025 – gatherings where you’ll find not just inspiration, but the people and conversations that can turn it into action. Don't miss out on events in San Francisco, Zurich, Sydney and more.

María Tabush, Senior Customer Success Manager at airfocus, shares the most common mistakes she has seen teams make after adopting PM tools – and how to avoid them.

Lucid CPO Dan Lawyer shares a powerful sailboat metaphor to help product leaders navigate change, align teams, and drive momentum through disruption.

When it comes to prioritizing, product managers often rely on gut feelings, stakeholder stories, or their own interpretation of data. While these approaches can be helpful, they also lead to common mistakes. We explore some of these mistakes and how the right product prioritization tool can help you avoid them.

A survey of 169 product experts exposes how today’s teams juggle speed, customer feedback, and data-driven decisions. Surprising misalignment, gut-driven choices, and data doubts reveal the real challenges of 2025 - with tailored advice for leaders and teams.