Emma-Lily Pendleton
Senior Content Manager @ airfocus
Emma-Lily is a senior content manager at airfocus bringing stories to life – driving brand growth, leads, and sales with words, and pixels. She lives in the English countryside, and spends her spare time boating on the broads.
Product Management 8 Jul 2025
New tool, same chaos: 5 costly mistakes teams make after adoption
María Tabush, Senior Customer Success Manager at airfocus, shares the most common mistakes she has seen teams make after adopting PM tools – and how to avoid them.
By Emma-Lily Pendleton
Product Strategy 25 Jun 2025
“Great product leaders steer like sailors, not speedboats”: Lucid CPO Dan Lawyer
Lucid CPO Dan Lawyer shares a powerful sailboat metaphor to help product leaders navigate change, align teams, and drive momentum through disruption.
By Emma-Lily Pendleton
Prioritization 29 May 2025
Why product teams fall behind (and how prioritization software can help)
When it comes to prioritizing, product managers often rely on gut feelings, stakeholder stories, or their own interpretation of data. While these approaches can be helpful, they also lead to common mistakes. We explore some of these mistakes and how the right product prioritization tool can help you avoid them.
By Emma-Lily Pendleton
Product Management 5 Mar 2025
Instinct or Insight: The truth about product team challenges
A survey of 169 product experts exposes how today’s teams juggle speed, customer feedback, and data-driven decisions. Surprising misalignment, gut-driven choices, and data doubts reveal the real challenges of 2025 - with tailored advice for leaders and teams.
By Emma-Lily Pendleton
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