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Customer Delight and Innovation


About the webinar

Delighting your customer is a buzz-wordy phrase that’s very subjective. Ask five people, and you’ll get ten different answers. We know because we asked many more than that! In this talk, Todd & Ramli will share why customer delight is important, the four main principles that drive delight, and real-world stories of how teams delivered delightful product experiences that made an impact.

What we covered:

  • Why customer delight is a strategic imperative for success.
  • The four main principles that underpin customer delight.
  • Firsthand accounts of teams that have transformed customer delight from a concept into a reality.

Meet our speakers

C. Todd Lombardo is product leader and design strategist with over 15 years of experience in the tech industry. He specializes in helping teams build, launch and scale products. He co-authored three O'Reilly best-selling books on product and design: Design Sprint, Product Roadmaps Relaunched, and Product Research Rules.
C. Todd Lombardo
Ramli John
Ramli John is the Content Director at Appcues and the author of the bestselling book Product-Led Onboarding. As a product-led growth advisor and educator, he’s worked with companies such as Mixpanel, Microsoft, Ubisoft, and more to accelerate their growth and level up their user onboarding experience to turn more users into lifelong customers.

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