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Product Strategy

Kick Off 2022 by Setting Your Product OKRs Right


About the roundtable

Objectives and Key Results - or OKRs, are currently being adapted by most organizations, especially tech companies, but some might fail to realize that just using the framework won't guarantee you success. To set OKRs properly and to use them effectively, it requires a clear understanding of the framework from the leaders to every team member.

What we covered:

  • Why tech organizations are adopting OKRs
  • What OKRs are, and are not
  • How to best use OKRs

Meet our speakers

Robin has been working in tech for 20 years, delivering product for 15 of those years in companies of all sizes, including ebay and Tripadvisor. Over the last 6 years, she has trained and coached hundreds of product people. Robin founded The Product Refinery in 2017 to help PMs and their leaders solve their biggest challenges through high impact product coaching.
Robin Zaragoza
Bernhard Hecker
With more than 30 years of experience as product manager and leader, Bernhard helps organizations to establish a product thinking culture and to grow success and efficiency. He also helps organizations of other professions, like sales or HR teams, to understand how they can benefit from ‘product thinking’.
Kent writes about and practices software product management. Kent practices his craft with a variety of product teams and provides resources for product people at and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts, and collects national parks.
Kent J McDonald

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