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Product Management

Why Product Management Is Key To Digital Transformation


About the roundtable

Digital transformation is changing the way businesses in every industry operate, and it should be treated as an ongoing fundamental shift for the entire organization. How can businesses benefit from the product mindset amidst this shift?

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What we covered:

  • How digital transformation is changing the business culture of organizations
  • Why being data-informed is important in product management and digital transformation
  • The benefit of shifting from output-focused to outcome-focused product management

Meet our speakers

John currently works as Product Evangelist at Amplitude where he coaches hundreds of customers on being more impact focused. As a former UX researcher, a product manager, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products.
John Cutler
Inês Liberato
Inês is an entrepreneur who has been working with start-ups and scaleups, focusing on product innovation and transformation initiatives. Covering multiple business areas, Inês has led product teams and coached leadership teams, through implementing discovery and delivery programs, along with creating professional development programs.

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