About the roundtable
Why would one need a featureless roadmap? Isn’t knowing what to be shipped next the whole point of having roadmaps?
It might sound absurd, but featureless roadmapping is a valuable method not to lose track of your strategy.
Your roadmap should not be a delivery plan or a list full of to-dos (or to-ships). Releasing a feature is exciting, but it’s not uncommon for teams to be too occupied with shiny new things, or the whats, that the whys are forgotten over time.
Join us to learn:
- Goals and purposes of a roadmap
- The roadmapping process
- Featureless roadmap: the why and the how
Meet our speakers
C.Todd is the VP of Product at Appcues, a digital onboarding software that provides a user experience management layer. He is the co-author of three books in the area of product management and design as well as adjunct faculty at Madrid's IE University and Baltimore's Maryland Institute College of Art.
Saeed has worked in software for over 30 years, and in product management for over 25. He currently runs Transformation Labs, a consulting and advisory firm that helps companies in areas of strategy, roadmapping, launch, and discovery. Saeed provides training, mentoring and workshops to help companies build better products, and better product organizations.
Andrea is passionate about product management, growth strategies and community engagement. From writing to hosting talks and events, she loves having the opportunity to learn, talk, and engage with customers and apply product-thinking to scaling companies.
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