Product Management
Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders
On-demand
About the webinar
Join Craig Unsworth as he explores the power of storytelling in product leadership. He will delve into his 'Nine Grid Comms Model,' a framework crafted specifically for product professionals, utilizing product processes. Craig will demonstrate how airfocus is not only integral to developing these narratives but also acts as a key distribution channel. Whether you're refining an existing product, launching a new one, or leading a significant product transformation, storytelling is your strategic ally. This webinar will show you how to communicate effectively, ensuring your message resonates and drives action.
What we covered:
- How effective storytelling bridges the gap between your product vision and stakeholder buy-in.
- The 'Nine Grid Comms Model' and how it can be used to structure effective storytelling in product management.
- How airfocus supports the development and dissemination of powerful product narratives, making it a vital tool for product leaders.
- The importance of repetition and varied communication styles to ensure your product story is comprehended and embraced by all stakeholders.
Meet our speaker
Craig Unsworth is a fractional Chief Product Officer with over 20 years of experience driving transformative projects for private equity-backed assets. He's a seasoned keynote speaker and has been educated at prestigious institutions like Harvard and MIT. Involved in over 40 transactions, he excels in tech, strategy, and growth.
Craig Unsworth
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