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Product Management

Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation


About the webinar

Join us for an informative webinar with Tony Ulwick, the pioneer of Outcome-Driven Innovation (ODI). In this exclusive session hosted by airfocus, Tony will reveal the secrets of transforming innovation from an unpredictable art into a systematic and predictable science.

He will explain how ODI has revolutionized the way companies approach innovation, with an impressive 86% success rate in product and service offerings. By using a deep understanding of customer needs defined through the Jobs-to-be-Done framework, ODI significantly enhances the effectiveness of marketing efforts and the predictability of innovation processes.

This webinar is a must-attend for those who wish to elevate their innovation strategies and increase their success rates. Discover hidden market opportunities, align your organization with customer-defined metrics, and transform your innovation trajectory with insights from the mastermind behind one of the most impactful innovation methods.

What we covered:

  • How Outcome-Driven Innovation (ODI) can revolutionize innovation strategy with its remarkable 86% success rate and adopt this approach to improve your company's innovation process.
  • How the Jobs-to-be-Done framework helps ODI prioritize customer needs and drive product development for untapped growth opportunities.
  • How to align sales, marketing, R&D, and development efforts with customer-defined metrics for a targeted approach that increases the chances of market success.

Meet our speaker

Tony Ulwick is the creator of Outcome-Driven Innovation (ODI), a strategy and innovation process that increases the success rate of innovation by five times. Tony has also authored the original book on "Jobs-to-be-Done," published articles in Harvard Business Review and MIT Sloan Management Review, and has been granted 12 patents related to ODI process.
Tony Ulwick

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