Get your product strategy right.
The airfocus blog is the top hub to get educational material, tips, and inspiration to help you manage your product strategy.
Product Management 26 Nov 2025
Agility starts with people, not process: How to build agile, resilient product management teams
Bryan Stallings, Chief Evangelist at Lucid, reflects on the human path to agility and resilience: creating psychological safety, celebrating wins, and uniting strategy, execution, and purpose—even across continents and time zones.
By Francisca Berger Cabral
Product Management 24 Nov 2025
Jira x airfocus: where each shines, and how they work together
See how Jira and airfocus work together: strategy and prioritization in airfocus, delivery in Jira, kept in sync without switching tools.
By Emma-Lily Pendleton
Product Management 19 Nov 2025
User experience: 6 Key considerations when choosing product management tools
Daisy Dixon, Senior Account Executive at airfocus, explains what good UX really looks like in a product management platform.
By Emma-Lily Pendleton
Product Management 13 Nov 2025
From unicorns to AI: Emma van Dijkum on the next era of product management
Product leadership coach Emma van Dijkum reflects on what might be on the horizon for product management.
By Emma-Lily Pendleton
Product Management 13 Nov 2025
The soul of product ops: 4 Lessons Graham Reed learned building product ops teams from scratch
Graham Reed has built product ops teams from scratch in five businesses. Today, we're unpacking the valuable lessons these experiences have taught him.
By Francisca Berger Cabral
Product Strategy 30 Oct 2025
Why your sales and CS teams should be in your product feedback loop
For many organisations, sales and CS sit just outside the product feedback loop – yet they hold some of the most valuable customer insights.
By Emma-Lily Pendleton
Product Strategy 29 Oct 2025
How to turn customer relationships into a go-to-market advantage
Only 16.9% of strategic decisions are made with market or user feedback. Your most powerful GTM engine might already be sitting right in front of you.
By Emma-Lily Pendleton
Experience the new way of doing product management
