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The ultimate guide to product management

A comprehensive look at what product management is, what it isn’t, and how to distinguish what good product management looks like.

By Quadri Oshibotu




Chapter 1: Why we wrote this guide.
Understanding the increase in demand of qualified product managers.

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Chapter 2: What is product management?
Defining what a product manager is and shedding light on what product management is not.

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Chapter 3: What does effective product management look like?
Understanding the building blocks of effective product management.

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Chapter 4: What is NOT effective product management?
Understanding the roles that don't fall under product management.

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Chapter 5: The 3 main responsibilities of a product manager.
Everything that a product manager does ties into one of the following 3 responsibilities.

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Chapter 6: What product managers don’t do.
Common misconceptions about what the product manager role involves.

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Chapter 7: Why is product management important to SaaS businesses?
When product management is done right, the results are products and companies like Slack.

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Chapter 8: A brief history of product management.
The inception, evolution, and development of product management over the years.

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Chapter 9: Roles often confused with product management.
Understanding how product management is different from project management and product ownership.

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Chapter 10: Prioritization in product management.
Why product managers are the most equipped to prioritize.

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Chapter 11: Product discovery.
What is product discovery and how to perform it?

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Chapter 12: Roadmapping in product management.
Understanding what is a product roadmap, how to craft one and what are the common tools and frameworks used in product management.

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