Why airfocus

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AZURE DEV OPS AIRFOCUS INTEGRATION

Where product strategy meets
engineering execution

Bridge the gap between product strategy and execution teams. Our airfocus and
Azure DevOps integration keeps product teams and engineering in sync.
No status meetings required.

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AZURE DEV OPS AIRFOCUS INTEGRATION
Trusted by leading product teams
ricoh
cat
wago
goodyear
snp
siemensHealthineers

Your roadmap becomes a real-time source of truth

Stop switching tools and chasing status updates. The airfocus + Azure DevOps
integration connects the "why" with the "how" automatically.

Strategy meets execution

Connect high-level product goals in airfocus with the day-to-day work items your engineering team manages in Azure DevOps. Every sprint ties back to a strategic objective.

End-to-end visibility

Track the status of features and ADO work items within the context of your epics and initiatives in airfocus. See progress from strategy to ship, without switching tools.

Smarter engineering decisions

Give your developers the context they need around business priorities, impact, and value. When engineering understands the "why," they build the right things first.

How does airfocus integration
with ADO work?

Set up in minutes. Stay in sync forever. Choose exactly how your two systems talk
to each
other. Azure DevOps is where products get built. airfocus is where
strategy, prioritisation,
and roadmapping happen. Together, they
give every team exactly what they need.

Import from ADO to airfocus

Import Azure DevOps issues, epics, and tasks into airfocus.
Use ADO's item search to find exactly what you need, and
keep everything synced so your product managers can
prioritise and roadmap without touching ADO.

Push information from airfocus to ADO

Push prioritised airfocus items directly into Azure DevOps as
issues, epics, or tasks. Engineering picks them up in their
existing workflow - no process change required.

Keep both systems current

Choose bidirectional sync to keep fields like dates, titles,
lanes, and labels updated in both directions. Or set ADO
descriptions to read-only in airfocus - it's your call.

Your rules, your structure with flexible mapping

Map ADO states to airfocus lanes, filter by project and area,
and configure multiple ADO projects to a single airfocus
workspace. The integration adapts to how you already work.
ADOairfocus
Primary functionDelivery task management & engineering execution.Product strategy, product prioritization & product roadmapping.
Built for...Developers and project managers.Product managers and senior stakeholders.
VisualizationKanban boards, Backlogs, Sprints.Timeline views, Goal tracking (OKRs), Scoring matrices.
PrioritizationMostly manual.Advanced frameworks (WSJF, RICE, Value vs. Effort).
FeedbackBug reports and dev comments.Customer feedback portals and idea voting.
Ricoh Europe
airfocus has given us the confidence to take bold steps forward. It's not just about improving processes - it's about transforming how we work together as a global organization.
Nathan Thomas
Nathan Thomas
Head of Product - Ricoh Europe
Sano Genetics
When you enter a new place as a leader, part of your job is taking stock of what's working and what's not working, and finding new processes and efficiencies for the latter - airfocus let me tidy so quickly, Now we have a strategic roadmap that we're enacting in six months. It freed me up.
Sarah Green Snider
Sarah Green Snider
SVP of Product & Delivery - Sano Genetics
Powell Software
I think if the Azure DevOps integration hadn't been available, we wouldn't have chosen airfocus, because we didn't want to do the job twice.
Paul Lefevre
Paul Lefevre
Product Manager - Powell Software
SNP Group
I think my favorite thing about airfocus is the complete transparency, not just for myself and across my own products, but across the developer teams, management, sales, and the rest of our company who have interest in those features.
Lucy O'Shannessy
Lucy O'Shannessy
Product Manager - SNP Group
Powell Software
We've saved half a day per week, per product manager - and not only the product managers, but also the other teams that are saving time.
Paul Lefevre
Paul Lefevre
Product Manager - Powell Software
Ricoh Europe
airfocus has given us the confidence to take bold steps forward. It's not just about improving processes - it's about transforming how we work together as a global organization.
Nathan Thomas
Nathan Thomas
Head of Product - Ricoh Europe
Sano Genetics
When you enter a new place as a leader, part of your job is taking stock of what's working and what's not working, and finding new processes and efficiencies for the latter - airfocus let me tidy so quickly, Now we have a strategic roadmap that we're enacting in six months. It freed me up.
Sarah Green Snider
Sarah Green Snider
SVP of Product & Delivery - Sano Genetics
Powell Software
I think if the Azure DevOps integration hadn't been available, we wouldn't have chosen airfocus, because we didn't want to do the job twice.
Paul Lefevre
Paul Lefevre
Product Manager - Powell Software
SNP Group
I think my favorite thing about airfocus is the complete transparency, not just for myself and across my own products, but across the developer teams, management, sales, and the rest of our company who have interest in those features.
Lucy O'Shannessy
Lucy O'Shannessy
Product Manager - SNP Group

FAQs

Is airfocus a replacement for ADO?
No. ADO is built for execution - it's where the actual product “building” happens. airfocus is built for product strategy - it's where the “why” and “when” is captured. Both platforms serve different needs and are most powerful when stacked together.
What is the Azure DevOps integration with airfocus?
The Azure DevOps integration connects your airfocus workspace to Azure DevOps, allowing you to sync items between the two platforms and keep your product roadmap aligned with development work.
How do I connect airfocus to Azure DevOps?
Navigate to Settings > Integrations in airfocus, select Azure DevOps, enter your organization name and Personal Access Token (PAT) from Azure DevOps, then authorize the connection and select your workspace.
What permissions does my Azure DevOps Personal Access Token need?
Your PAT needs read and write access to work items. The integration will have the same permissions as the user who created the token.
Can I connect airfocus to multiple Azure DevOps projects?
Yes, once you connect your Azure DevOps workspace to airfocus, you can push or link items to any project within that workspace.
What happens to my existing Azure DevOps data when I use this integration?
The integration only creates new work items, updates hyperlinks, and adds comments without deleting or overwriting your existing data.
Does the integration work with on-premise Azure DevOps Server?
Yes, but you must whitelist airfocus IP addresses and ensure port 443 is open for webhook communication between airfocus and your on-premise server.
What can I sync between airfocus and Azure DevOps?
You can push airfocus items as work items to Azure DevOps, link existing work items to airfocus items, and sync updates bidirectionally to keep both platforms aligned.
Can I disconnect the Azure DevOps integration at any time?
Yes, you can disconnect the integration at any time from Settings > Integrations. This will stop syncing between airfocus and Azure DevOps without affecting your existing data.

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Outcome-based roadmap

Manage the what and the why with this now-next-later roadmap.

Technology roadmap

Plan tech initiatives and prioritize them against value and cost drivers.

Objective-led roadmap

Align your team around objectives using the now-next-later format.

Value vs. effort prioritization

Prioritize your backlog based on impact, revenue, and team effort.
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