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Feature Roadmap

  • What is a feature roadmap?
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What is a feature roadmap?


Feature roadmap definition

A feature roadmap refers to a type of roadmap used for tracking the releases and development of the key features of a product. Feature roadmaps are used to keep internal team members and some outside stakeholders in the loop regarding the direction of a product's features. 

Feature roadmaps allow for key releases to be prioritized and resource distribution to be managed in development cycles. This way, the feature roadmap provides a snapshot illustration of how a product is going to develop without delving into specifics about other aspects of a company. This retains the emphasis on initiatives that benefit users.

10 benefits of using a feature roadmap

Feature roadmapping provides numerous advantages. For one, it supports product managers and fosters teamwork within the development team. It also provides stakeholders with a clear picture of the road ahead and guarantees that users are getting the features and product functionality that really meets their needs.

An effective feature roadmap can be a great tool that comes with benefits, such as:

  • Facilitates team alignment regarding product features.

  • Gives the most important prioritizations a clear visual representation.

  • Makes sure you quickly achieve short-term product goals while tracking and revising long-term objectives.

  • Coordinates the team members on the most critical tasks.

  • Monitors release dates and the launch of a specific product.

  • Maintains the business goals and the general product vision.

  • Enables stakeholders to offer feedback and view the most updated version of your product plan.

  • Helps you identify and solve issues at any given moment in a quick manner.

  • Prevents your company from becoming a feature factory.

This last point is a big one — and it’s worth unpacking in more detail. 

Your product team, and wider company, should avoid becoming a feature factory at all costs. 

‘Feature factory’ refers to a company that releases features, products, updates, etc by focusing on quantity, not quality.

Why is it better to avoid being a feature factory? One word: user-centricity. If you’re shoving new features into your product too regularly, you might be overlooking the actual value of these features to users.

Learn more about avoiding the feature factory phenomenon in our ebook here.

General FAQ

What is a feature roadmap?
A feature roadmap is a transparent and simple way to communicate to other team members and stakeholders the product growth. It focuses on the features of the product and leaves out unrelated topics.
Why is it better to use different types of roadmaps?
By using a wide variety of roadmaps, you can deliver a more clear and concise presentation of certain specific parts of the company. A feature roadmap will focus on the product’s features, which can be complemented by other types of roadmaps with additional information about costs or long-term vision, for example.

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