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Business Intelligence Roadmaps: How To Plan For BI Outcomes

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Roadmapping 26 Nov 4 mins read Andrei Tiburca

Did you know that your business has a secret weapon?

It’s true. And while every business shares this particular weapon, it’s entirely unique to each and every one. 

Use it incorrectly and it won’t be of much use to you, but leverage it in just the right way and you can transform your organization’s results and fortunes. 

Okay, this is starting to sound a bit like a riddle, so let’s cut to the chase: we’re talking about Business Intelligence or BI — and the Business Intelligence roadmap in particular.

Put simply, Business Intelligence refers to the collection, collation, and analysis of those countless bits of data that flow in and out of your business every day. This means everything, from the data in your CRM system to the details of every transaction on your website to the behavioral analytics in your app. 

Every action your business, and its customers, leaves a digital footprint. BI is about collecting all of these and making them digestible by systems that analyze and visualize the data to improve business decision-making and, eventually, outcomes.

But how can you ensure you’re using your BI insights correctly when data is so fast-moving? How do you introduce real structure into something which is by nature so nebulous?

Here’s how.

Introducing: The Business Intelligence roadmap

Wrangling all of your BI insights — without giving yourself a migraine — might sound like a tall order, but it’s much easier with a Business Intelligence roadmap. 

A Business Intelligence roadmap helps key stakeholders to track and visualize all of your BI data across organizational silos, over time. A roadmap like this will allow at-a-glance assessment of exactly where BI is being leveraged within your organization to maximize performance and amplify outcomes. 

Speaking of outcomes, that’s one point of difference with Business Intelligence roadmaps vs. other business roadmaps you might have come across. Why? Because a Business Intelligence roadmap focuses not on individual features (as is the case with a product roadmap), but instead on the desired outcomes and business goals of your company’s BI strategy.

The Key Performance Indicators you set when building your Business Intelligence roadmap will influence the areas that your Business Intelligence team will focus on with a view to delivering specific outcomes. These will differ depending on the organization but might include data-driven outcomes such as:

  • A month-on-month increase in app users or downloads

  • Reduce returns rate

  • Identify seasonal purchasing trends

  • Monthly sales by segment

  • … and countless more

The benefits of using a BI roadmap

With definitions done and dusted, let’s move on to the reasons why your organization might choose to implement a Business Intelligence roadmap. 

A single source of truth for your entire business

You’re likely well aware of the dangers of siloed teams within a business, and without a Business Intelligence roadmap, these issues can get even worse. With a roadmap in place, you can launch coordinated cross-team efforts to target Key Performance Indicators, calendar-based milestones, and specific BI goals from a single shared location.

Better ROI from your BI teams

It’s likely you already have some level of BI in operation within your organization — even if that’s something as simple as tracking sales or website visitors. But, without this data being shared and analyzed, it’s not delivering as much value as it could. And neither are the employees managing it. 

Of course, another benefit here is that these employees will feel more job satisfaction from the work they do, too. After all, they’ll be able to see directly how their hard work translates to achieving business goals.

Make better, data-driven decisions

Making group decisions in a business is always tricky, but with a Business Intelligence roadmap in front of you, it’s far easier to justify strategic shifts. 

This is especially true for time-based KPIs, like month-on-month changes, because they’re easy to track on the roadmap almost at a glance. As the saying goes, the numbers don’t lie — and a BI roadmap can give you a plan to find those actionable insights and, well, act on them. 

Stay reactive to changes

If there’s one thing that’s constant in business, it’s change. But when change happens unexpectedly, it can throw a wrench into the works of any project. 

A robust BI roadmap will empower your organization to use historical data-driven trends to prepare for any possible future. There’ll still be curveballs, naturally, but the agility of a roadmap means you can shift things around and stay reactive whatever life throws your way. 

Get your BI strategy on the road with airfocus 

So… you’re probably left with a question at this point. How do you actually build a Business Intelligence roadmap so that you can see these deeper insights?

There are a few ways to do it, of course, but we’re proud to say that airfocus is one of the best  (if we do say so ourselves). 

What’s more, many of our roadmap templates are designed with the outcomes-based approach in mind, so you can hit the ground running when building your new Business Intelligence roadmap. 

Give it a try for yourself today — and don’t forget to watch out for our latest roadmapping guide, coming to an inbox near you very soon indeed.

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