Business Intelligence (BI)

  • What is business intelligence (BI)?
Join 6000+ product leaders
Sign up for our newsletter & get the best product tips straight to your inbox

What is business intelligence (BI)?


Definition of business intelligence (BI)

Business intelligence (BI) is concerned with gathering and interpreting information that’s relevant to your organization’s growth. All businesses run on information, and the more accurate, in-depth data an organization has, the easier it is for them to make well-informed strategic decisions.

Sources of useful intelligence will differ from business to business — where, what, and how you gather this data will depend on your industry, product or service, customer base, and any number of other factors.

Get our Mastering Prioritization eBook

Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.

Get the eBook

For most, though, BI can be collected from market research, user feedback, industry reports, or sector data and analytics. What’s crucial is not just knowing where to go for Business Intelligence, but how to define what is relevant and useful for you.

General FAQ

What is a business intelligence analyst?
A business intelligence analyst is a broad term used to describe a person that is in charge of processing and analyzing the data used by a business.
What does a business intelligence analyst do?
According to CIO, a business intelligence analyst typically handles data modeling design using data collected in a centralized data warehouse or multiple databases throughout the organization. It’s a role that combines hard skills like programming, data modeling, and statistics with soft skills like communication, analytical thinking and problem-solving.

Building better products
starts here

Join thousands of product managers and makers who already enjoy our newsletter. Get free tips and resources delivered directly to your inbox.
Top rated
on major review platforms
airfocus is where teams build great products. Welcome home 💙
All rights reserved.