Business intelligence (BI) is concerned with gathering and interpreting information that’s relevant to your organization’s growth. All businesses run on information, and the more accurate, in-depth data an organization has, the easier it is for them to make well-informed strategic decisions.
Sources of useful intelligence will differ from business to business — where, what, and how you gather this data will depend on your industry, product or service, customer base, and any number of other factors.
For most, though, BI can be collected from market research, user feedback, industry reports, or sector data and analytics. What’s crucial is not just knowing where to go for Business Intelligence, but how to define what is relevant and useful for you.