Question 1

What is a bottom-up product strategy?

Accepted Answer

A bottom-up product strategy draws on input from staff across different areas, utilizing specialized knowledge when relevant to the product and its audience. This gives product teams access to more diverse views, opinions, and data — and the product may be better suited to target users, as a result.

Question 2

What are some disadvantages of a top-down product strategy?

Accepted Answer

One of the main disadvantages of a top-down product strategy is that managers areas susceptible to bad decisions as staff on lower rungs of the ladder. They may lack some of the hands-on knowledge and insights that front line, customer-facing staff bring in a bottom-up strategy.

Question 3

What is a top-down marketing strategy?

Accepted Answer

A top-down marketing strategy is a traditional approach to promotion. The target audience plays a passive role in marketing and is expected to take action — think a TV or radio commercial. A bottom-up marketing strategy involves encouraging audiences to help spread the promotional material, thereby taking a more active role — e.g. referral marketing or social campaigns.

Top-Down Product Strategy

What is a top-down product strategy?

Definition of top-down product strategy

Constituents of a top-down product strategy

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