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Product vision

Product vision template

Create the right vision for your product to inspire them all.

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airfocus template as doc file
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Benefits that come from using this template

Boost team collaboration and comms

Improve product strategy & roadmap

Align stakeholders on the vision

Give clear direction and focus

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What is a product vision?

A product vision is an overarching statement that defines the desired direction for a product and its associated features. It provides a clear and concise description of the product’s goals, objectives, and mission, and outlines the objectives of its development team. It serves as a guidepost for product development and a point of reference when making decisions about the product.

About product vision statement template

The product vision document template is a tool to help teams collaborate, communicate, and create a clear product direction. This template is divided into 4 parts to create your product vision statement:

  • Company Context

  • Target Audience Context

  • Product Context

  • Success Measurement Context

How to use product vision statement template

Below are the four sections of the product vision template:

  • Company Context

A product vision statement should be closely aligned with the company’s vision. This will ensure that the product strategy and roadmap are aligned with the company’s goals and objectives.

  • Target Audience Context

Identifying the target audience of a product is an essential step in product vision creation. Consider the user’s needs, behaviours, and motivations in order to create a product that meets their needs and solves their problems.

  • Product Context

Creating a product vision statement involves understanding the product, its unique features, and the reasons for its development. It should be aspirational but actionable and provide the development team with a clear direction and focus.

  • Success Measurement Context

Measuring success is an important part of the product development process. Define key performance indicators (KPIs) that measure user engagement, product usage, and customer satisfaction. This will help the team track the product's progress and make informed decisions about its future.

FAQ about the product vision template

What teams should be involved in defining and writing the product vision statement?
The product vision statement should be a collaborative effort between the product owner, product manager, and the product development team. It should also involve stakeholders from other teams, such as marketing, engineering, and customer service. This will ensure that the product vision statement is aligned with the company’s vision and objectives.
What is the purpose of the product vision template?
The Product Vision template is a tool to help teams collaborate, communicate, and create a clear product direction. This template divides into 4 parts to create your product vision statement: Company Context, Target Audience Context, Product Context, and Success Measurement Context.
How can the product vision template be used?
The Product vision template can be used to create a product vision statement that is closely aligned with the company’s vision. It should identify the target audience’s needs, behaviors, and motivations, and define the product’s features and its purpose. It should also set key performance indicators (KPIs) to measure user engagement, product usage, and customer satisfaction.
What is the timeframe for a product vision?
The timeframe for a product vision varies depending on the product and the development team. Generally, the product vision should be revisited and updated regularly to ensure that it is still relevant and aligned with the company's goals. It should also be updated whenever there is a significant change in the product or its environment.
Who is responsible for creating the product vision?
The product vision statement should be a collaborative effort between the product owner, product manager, and the product development team. It should also involve stakeholders from other teams, such as marketing, engineering, and customer service. This will ensure that the product vision statement is aligned with the company’s vision and objectives.

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