Product Management

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Product Management

Learn the ins and outs of product management from experienced product managers. 15+ experienced PMs will teach you everything from product management basics, to scoping, measuring success and the release process.

Featured writers

Andrea Saez

PM and PMM leader

8 Articles

KJ Sethna

Principal Product Manager @ Strategify

7 Articles

Adam Thomas

Lead Product Manager @ SmartRecriuiters

Sami Rehman

Inês Liberato

Adam Hecht

Senior Product Manager @ Bombas

5 Articles

Product Management essentials

Asli Aladag

14 Dec 2021

The Stages of Agile Product Development Process

Each stage of the agile development process has different tasks to tackle. Let's explore the differences for each stage and how to approach them.

Asli Aladag

5 Nov 2021

Product Management in an Agile World

In this article, I will try to explain what product management in the agile product development world is and the role of product managers.

Brian Trejo

4 Oct 2021

Product Management vs Project Management

If you have ever think what is the difference between product management vs project management, Brian Trejo will guide you through his article about this topic.

Pradip Khakhar

6 Sep 2021

How Does Product Management Differ in Software vs Hardware vs Services

What is product management and how is it diffence between hardware, sofware and services product management. Discover all the answers and more in this article.

Bernhard Hecker

30 Aug 2021

Product Team Basics - How to Set Up a Reporting Hierarchy

Learn how to set up a reporting hierarchy in a product team. Understand the path to product thinking, and the product management process.

Adam Hecht

30 Aug 2021

Avoid the Punch: How to Create an Effective Release Plan in an Outcome-Based World

Can a release plan be outcomes-based? Though typically considered a Scrum artificat, a release plan can be adapted to fit an outcomes-based world.

Product Management Fundamentals

airfocus Product Learn is the home of 100+ actionable product management content written by 15+ experienced product managers. Follow along and learn the ins and outs of Product Management Fundamentals.

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Andrea Saez

6 Dec 2023

Good Product Manager, Bad Product Manager

What makes a PM good or bad? Explore how leadership and empathy can influence a PM's career and the product decisions they make.

Sami Rehman

8 Aug 2023

Why Every Industry Should Consider Using a Product Management Tool

Product management's influence extends far beyond tech, whether you're in manufacturing, healthcare, or any field, you can harness the power of product management to reshape your industry landscape.

KJ Sethna

13 Feb 2023

Agile Project Organizations vs. Empowered Product Organizations

In this article, we compare both approaches & highlight their unique benefits, helping orgs choose the best approach for their goals & culture, leading to successful outcomes.

Adam Hecht

17 Jun 2022

PRDo’s and PRDon’Ts - Why the PRD Is Still a Critical Communication Tool

Unfortunately (for me anyway), one of my favorite tools of the trade, the PRD, has gotten a bad rap. A PRD (Product Requirements Document) is produced to outline what is needed to build a feature or product.

Measuring Success

airfocus Product Learn is the home of 100+ actionable product management content written by 15+ experienced product managers. Follow along and learn the ins and outs of Measuring Success.

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Vishal Chaudhary

20 Jul 2023

SaaS Success Metrics: Leveraging OKRs and KPIs for Growth

Discover how OKRs and KPIs can be balanced to measure the success of SaaS companies. Learn the crucial metrics like the impact of pricing and customer success, and best practices for effective measurability.

Adam Thomas

23 Feb 2023

Mastering the Art of Product Critique: A Step-by-Step Guide

Product managers need to regularly evaluate their "way of working"and make sure their team is aligned around a vision. A way to do this is through product critique.

Behzad Nazarbakhsh

10 Jan 2023

Lean Analytics: The Way To Build Better Software!

The best way to make decisions is based on data, but how? The Lean Analytics Cycle is a decision making model that helps you decide whether you are building the right thing, while mitigating human error.

Scoping

airfocus Product Learn is the home of 100+ actionable product management content written by 15+ experienced product managers. Follow along and learn the ins and outs of Scoping.

See all Scoping resources

Inês Liberato

22 Dec 2022

How to Scope a Problem

This extensive article deepens into the problem-scoping topic from the pen of Inês Liberato.

Andrea Saez

21 Apr 2022

My Backlog Is Too Big and Out of Control, What Do I Do?

One of the most overwhelming things in a product manager’s life is taking care of the backlog.

Andrea Saez

21 Mar 2022

Initiatives, Opportunities, Features, Epics and Stories - What Is the Difference Anyway?

We will explore today some core terminology in product, particularly around ‘item types.’ By understanding their origin, meaning and how to use them.

Andrea Saez

14 Mar 2022

How To Write a Product Problem Outline

The way we develop new products has changed dramatically. Rather than worrying about being first to market with a new innovation, businesses are building products that offer real value to the customer.

Release Process

airfocus Product Learn is the home of 100+ actionable product management content written by 15+ experienced product managers. Follow along and learn the ins and outs of Release Process.

See all Release Process resources

Sami Rehman

9 Jun 2023

Integrating Release Planning and Sprint Planning Into a Holistic Product Management Framework

In this article, you will get to know some practical insights and strategies for creating effective release and sprint plans, and how to integrate them to foster collaboration, and optimize product lifecycle.

Adam Hecht

30 Aug 2021

Avoid the Punch: How to Create an Effective Release Plan in an Outcome-Based World

Can a release plan be outcomes-based? Though typically considered a Scrum artificat, a release plan can be adapted to fit an outcomes-based world.