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Discovery and Feedback Management

Discovery and
Feedback Management

Learn from experts on how to use product discovery to incrementally reduce uncertainty about an idea or problem and the role feedback management plays.

Featured writers

KJ Sethna

Principal Product Manager @ Strategify
7 Articles

Discovery and feedback management essentials

Pradip Khakhar

Pradip Khakhar

31 Mar 2022

Gathering Customer Feedback - From Sourcing to Implementation and Communication
In this article, we explore ways to gather customer feedback, exploring the pros and cons of each and things you should think about before reaching out for feedback.
Quadri Oshibotu

Quadri Oshibotu

8 Feb 2022

The Fundamentals of Feedback
Product feedback is any information that you receive about your product. In this article, we will go through the most important aspects of feedback in the context of product management.
Pradip Khakhar

Pradip Khakhar

3 Dec 2021

What Is Customer Centricity and Why You Need a Strategy
Customer centricity is the act of putting the customer at the forefront of every decision you make while developing a product. It’s about understanding your customers at a holistic level.
Bernhard Hecker

Bernhard Hecker

6 Sep 2021

Renaming Feature Requests to Feedback
If you rename feature requests to feedback and treat them alike, magic happens. It helps you focising on problems and outcomes. It also helps to avoid getting caught in a feature trap.

Feedback management

airfocus Product Learn is the home of 100+ actionable product management content written by 15+ experienced product managers. Follow along and learn the ins and outs of Feedback Management.
See all feedback management resources
Sami Rehman

Sami Rehman

9 Mar 2023

The Pros and Cons of Using AI in Customer Insights
AI is already having a great impact on how customer feedback is gathered and analyzed. What are the benefits of AI in customer feedback and what are the downsides? Find out in this article.
Adam Thomas

Adam Thomas

14 Feb 2023

How To Be a Customer-centric Product Organization
There is no product without customers. Being customer-centric means you understand your customers' needs, listen to their feedback and improve your product to solve their problems.
Pradip Khakhar

Pradip Khakhar

31 Mar 2022

Gathering Customer Feedback - From Sourcing to Implementation and Communication
In this article, we explore ways to gather customer feedback, exploring the pros and cons of each and things you should think about before reaching out for feedback.
Quadri Oshibotu

Quadri Oshibotu

2 Mar 2022

How To Use Feedback To Uncover Customer Problems
Here are two valuable feedback methods that you can use to uncover problems via customer feedback. Let's know and learn both in this article.

Discovery

airfocus Product Learn is the home of 100+ actionable product management content written by 15+ experienced product managers. Follow along and learn the ins and outs of Discovery.
See all discovery resources
KJ Sethna

KJ Sethna

10 May 2023

Product Discovery – A Product Managers Guide on Discovery Processes in Product Development - Part 2
In the second part of this guide, we will explore addressing the viability of a product idea by looking at costs, revenue models, and feature strategy.
Adam Thomas

Adam Thomas

17 Mar 2023

5 Stages of Product Discovery: From Idea to Reality
All products start as ideas, and the journey from idea to reality can be a challenging one. This journey is made easier by the process of product discovery which is comprised of these 5 stages.
KJ Sethna

KJ Sethna

20 Sep 2022

Product Discovery – A Product Managers Guide on Discovery Processes in Product Development - Part 1
The main purpose of this complex process is for teams to continuously find value propositions in the product to build out problem solution fit followed by product market fit followed by business model fit.

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