KJ Sethna

Principal Product Manager @ Strategify

KJ is a strategy & product evangelist specializing in driving digital transformations through innovative product strategies. His expertise spans diverse industries, retail, e-Commerce, fintech, loyalty tech, edtech, auto tech, FMCG, liquor, white goods, baby products, kids & pet products.

Featured in:

UX and Design

UX and Design

career-and-recruiting

career-and-recruiting

Career and Recruiting

Product Strategy

Product Strategy

Product Strategy

Product Management

Product Management

Product Management

Discovery and Feedback Management

Discovery and Feedback Management

Discovery and
Feedback Management

KJ's contributions

18 Sep 2023

A Series of Guides on Avoiding Enterprise Digital Transformation Failure - Part 1

In this 3-part series, KJ helps us unlock the secrets to a successful enterprise digital transformation journey while avoiding common pitfalls.

10 May 2023

Product Discovery – A Product Managers Guide on Discovery Processes in Product Development - Part 2

In the second part of this guide, we will explore addressing the viability of a product idea by looking at costs, revenue models, and feature strategy.

13 Feb 2023

Agile Project Organizations vs. Empowered Product Organizations

In this article, we compare both approaches & highlight their unique benefits, helping orgs choose the best approach for their goals & culture, leading to successful outcomes.

24 Nov 2022

How Do Product Owners Contribute to the Product Vision? They Don't.

In this article, KJ Sethna shares his perspective on product owners and their contribution to the product vision.

20 Sep 2022

Product Discovery – A Product Managers Guide on Discovery Processes in Product Development - Part 1

The main purpose of this complex process is for teams to continuously find value propositions in the product to build out problem solution fit followed by product market fit followed by business model fit.

17 Aug 2022

The Impact of Systems and Design Thinking on Product Management Function Design

As a product organization scales, it is impacted by 2 types of ‘thinking’ - design thinking and systems thinking.

19 Jul 2022

How To Say No as a Product Manager

As a PM, you are responsible for prioritizing what problems development teams should solve next by actually spending time on the discovery, analyzing data and communicating with others.

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