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Strategic Roadmap

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What is a strategic roadmap?

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Strategic roadmap definition

A strategic roadmap is a visualization of the company’s overall strategic plan. As with other roadmaps, the strategic roadmap also plots out timelines, tasks, resources required, and other details — the difference being that what you’re working towards in a strategic roadmap is likely to be a bigger vision or goal versus that of other roadmap types.

For product managers, the strategic roadmap is a source of big-picture insight and alignment that other tools simply can’t deliver. The strategic roadmap delivers benefits such as greater focus (goodbye, scope creep!), user-centric development, increased efficiency, and better team-wide communication.

Sharing your strategic roadmap is essential if you want to keep all stakeholders working toward the same high-level goal. The airfocus tool for strategic roadmaps makes it easy to share and update strategic roadmaps as needed.

The strategic roadmap is just one type of roadmap that product teams use (or should use) on a regular basis. Other roadmap formats include:

Let’s take a look at the difference between strategic vs tactical roadmaps and strategic vs product roadmap in a bit more detail…

abstract/prioritize emoji

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60+ pages full of information about roadmapping and especially product roadmap: what is it, how to create a product roadmap, types of roadmaps, prioritization and tips on how to communicate with stakeholders effectively using roadmaps.

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Difference between strategic vs tactical roadmap

Tactics and strategies. Strategies and tactics. Is there a difference?

When it comes to roadmaps, there definitely is.

A strategic roadmap:

  • Maps out the long-term and high-level goals of a business

  • Contains more general objectives versus specific ones

  • Is reviewed every half or quarter year.

The tactical roadmap on the other hand:

  • Is created after the strategic roadmap is in place

  • Outlines the specific steps required to work toward the strategic business goals

  • Typically takes a shorter-term view and is reviewed more frequently.

Essentially, tactics are the actions you take to achieve your overall strategy.

Difference between strategic vs product roadmap

Now let’s look at the difference between a strategic vs product roadmap — as well as what the strategic product roadmap is.

As product managers, you’ll no doubt be with the product roadmap. A product roadmap directs a product's course throughout time. It conveys what teams are building and why, and who is needed when. It serves as both a high-level summary and an actionable plan, but rather than supporting a company’s overall goals, it’s designed on a product level instead.

A strategic product roadmap is something of an in between — it’s a more in-depth document that outlines the philosophy or vision driving your product and directs the course you take for the duration of the project. It describes what you are building, why you are creating it, who is needed when, and how the end-user will benefit from it. 

In order to remain focused on creating a user-centric product, creating a strategic product roadmap is essential. Try out the airfocus for strategic roadmaps to make your product development more robust today.

abstract/prioritize emoji

Get our Roadmapping From A to Z eBook

60+ pages full of information about roadmapping and especially product roadmap: what is it, how to create a product roadmap, types of roadmaps, prioritization and tips on how to communicate with stakeholders effectively using roadmaps.

Get the eBook

General FAQ

What is a strategic roadmap?
A strategic roadmap is a visualized plan combining execution and strategy. It tracks the key outcomes which need to be delivered over a timeframe so the company’s strategic vision is achieved.

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