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KJ Sethna

KJ Sethna

Principal Product Manager @ Strategify
KJ is a strategy & product evangelist specializing in driving digital transformations through innovative product strategies. His expertise spans diverse industries, retail, e-Commerce, fintech, loyalty tech, edtech, auto tech, FMCG, liquor, white goods, baby products, kids & pet products.
Featured in:
Product Strategy
Product Strategy
Product Management
Product Management
Discovery and Feedback Management
Discovery and
Feedback Management
career-and-recruiting
Career and Recruiting
UX and Design
UX and Design

KJ's contributions

KJ Sethna

KJ Sethna

18 Sep 2023

A Series of Guides on Avoiding Enterprise Digital Transformation Failure - Part 1
In this 3-part series, KJ helps us unlock the secrets to a successful enterprise digital transformation journey while avoiding common pitfalls.
KJ Sethna

KJ Sethna

10 May 2023

Product Discovery – A Product Managers Guide on Discovery Processes in Product Development - Part 2
In the second part of this guide, we will explore addressing the viability of a product idea by looking at costs, revenue models, and feature strategy.
KJ Sethna

KJ Sethna

13 Feb 2023

Agile Project Organizations vs. Empowered Product Organizations
In this article, we compare both approaches & highlight their unique benefits, helping orgs choose the best approach for their goals & culture, leading to successful outcomes.
KJ Sethna

KJ Sethna

24 Nov 2022

How Do Product Owners Contribute to the Product Vision? They Don't.
In this article, KJ Sethna shares his perspective on product owners and their contribution to the product vision.
KJ Sethna

KJ Sethna

20 Sep 2022

Product Discovery – A Product Managers Guide on Discovery Processes in Product Development - Part 1
The main purpose of this complex process is for teams to continuously find value propositions in the product to build out problem solution fit followed by product market fit followed by business model fit.
KJ Sethna

KJ Sethna

17 Aug 2022

The Impact of Systems and Design Thinking on Product Management Function Design
As a product organization scales, it is impacted by 2 types of ‘thinking’ - design thinking and systems thinking.
KJ Sethna

KJ Sethna

19 Jul 2022

How To Say No as a Product Manager
As a PM, you are responsible for prioritizing what problems development teams should solve next by actually spending time on the discovery, analyzing data and communicating with others.

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