Product vision template

What is a product vision?

A product vision is an overarching statement that defines the desired direction for a product and its associated features. It provides a clear and concise description of the product’s goals, objectives, and mission, and outlines the objectives of its development team. It serves as a guidepost for product development and a point of reference when making decisions about the product.

About the product vision statement template

The product vision document template is a tool to help teams collaborate, communicate, and create a clear product direction. This template is divided into 4 parts to create your product vision statement:

• Company Context

• Target Audience Context

• Product Context

• Success Measurement Context

How to use the product vision statement template

Below are the four sections of the product vision template:

• Company Context

A product vision statement should be closely aligned with the company’s vision. This will ensure that the product strategy and roadmap are aligned with the company’s goals and objectives.

• Target Audience Context

Identifying the target audience of a product is an essential step in product vision creation. Consider the user’s needs, behaviours, and motivations in order to create a product that meets their needs and solves their problems.

• Product Context

Creating a product vision statement involves understanding the product, its unique features, and the reasons for its development. It should be aspirational but actionable and provide the development team with a clear direction and focus.

• Success Measurement Context

Measuring success is an important part of the product development process. Define key performance indicators (KPIs) that measure user engagement, product usage, and customer satisfaction. This will help the team track the product's progress and make informed decisions about its future.