PRODUCT FEEDBACK SOFTWARE

Every voice heard.
Zero signal missed

airfocus surfaces opportunities buried in your customer feedback, finds the patterns that map to your strategy, and makes your customer voice queryable from every AI tool in your stack.

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The world's biggest and best product organizations
trust airfocus & Lucid

Act on every voice, not just the loudest

Most product teams hear the customers who shout. The rest get lost in tickets, transcripts, and inboxes nobody has time to read. airfocus surfaces the patterns across every channel you collect. The quiet signals get heard alongside the loud ones. Every decision traces back to the customer who raised it. No more loudest-voice roadmaps.

No feedback dies in an inbox

Every piece of incoming feedback reaches the team that owns it, automatically. The right opportunities, the right fields, the right owners, suggested the moment feedback lands. Critical signal reaches the people who need it. Nothing valuable gets buried.

Discovery in minutes, not weeks

When a team enters discovery, they don't start from scratch or guess at customer themes. They ask Claude, Copilot, or any AI tool in their stack to analyze hundreds of related feedback items, grounded in real customer voice instead of generic LLM output. The themes are already there. Now the AI can find them.

Product feedback management
in an AI-first world

The teams getting real value from AI aren't the ones with the smartest tools. They're the ones who provide those tools with the right foundation, built on customer context.

airfocus is that foundation: one structured home for the feedback already living in your support tickets, sales calls, surveys, and interviews - connected to your roadmap, your strategy, and the AI tools your team already uses. So every product decision is grounded in real customer signal, and nothing important gets buried.

How airfocus product feedback
management works

Insights agent

Surface the signals humans can miss in the mess

The Insights agent continuously reads customer feedback from every channel you collect - tickets, calls, surveys, interviews - and surfaces the patterns that map to your strategy. Recurring pain points across hundreds of tickets. Themes buried in call transcripts. Every insight links back to the source for auditable, data-backed decisions.

Autofill

Get the right feedback to the right team, right away

Autofill and the Insights agent triage every incoming piece of feedback automatically: suggesting the right opportunities, applying the right fields, routing to the right teams.

MCP server

Analyze hundreds of feedback items during discovery

When teams enter discovery for an opportunity, the airfocus MCP server makes every related piece of feedback queryable from Claude, ChatGPT, Copilot, or any AI tool you use. Understand the core problems and themes behind any opportunity in minutes, not weeks. Build custom agents that synthesize feedback alongside your strategic context, and act on it inside your existing workflows.

Multi-channel capture

Pull feedback from every tool your team already uses

Integrate with Azure DevOps, Slack, Intercom, Zendesk, and more to automatically import feedback from every customer touchpoint. airfocus brings it all into a single source of product truth, so every conversation, ticket, and call leaves a trace that informs your roadmap.

Feedback portal

Engage users through a branded feedback portal

Collect direct feedback in a customer-facing portal where users can suggest ideas, comment on roadmap items, and validate new concepts. Make your roadmap real-time and turn customers into active participants in your product decisions — not passive recipients of it.

Close the loop

Build customer trust by showing them their impact

Keep users informed on how their input shapes your roadmap. Celebrate the wins. Communicate what’s coming next. Turn customers into product champions who feel heard, because the system actually traces their feedback to what you shipped.

All product feedback
in one place

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I used the airfocus Zapier integration to build automations so that every Monday morning, an Apify actor I created checks Slack, processes messages, and assigns duties for triaging insights.

Jan Ženíšek

VP of Product - Apify

All the feedback is coming through airfocus, so all conversations are connected to some customer insight. This makes everything more efficient. I can easily and quickly reference someone in the team to follow up on some piece of feedback.

Eike Johann

CPO - Eturnity

Anybody in the company now can, with a Slack message or using one of our AI agents, query: Why is this important? Why is this prioritized over that? How does that connect to our strategy? They can ask really simple, natural language questions without necessarily having to take time away from one of our product managers.

Chris Micklethwaite

CPO & CTO - Visit Group

With centralized feedback boards, we capture and prioritize insights from customers, sales teams, and strategy groups in one place.

Nathan Thomas

Head of Product - Ricoh Europe

I used the airfocus Zapier integration to build automations so that every Monday morning, an Apify actor I created checks Slack, processes messages, and assigns duties for triaging insights.

Jan Ženíšek

VP of Product - Apify

Eike Johann

CPO - Eturnity

Chris Micklethwaite

CPO & CTO - Visit Group

With centralized feedback boards, we capture and prioritize insights from customers, sales teams, and strategy groups in one place.

Nathan Thomas

Head of Product - Ricoh Europe

FAQs

What is product feedback software?

Product feedback software collects, organizes, and analyzes input from customers and stakeholders across channels, such as support tickets, surveys, calls, and interviews, and connects it to your product roadmap. The best tools do more than store feedback. They connect customer signals to opportunities, roadmaps, OKRs, and product strategy, so teams can see what matters and make decisions with evidence. airfocus uses AI to triage incoming feedback, identify recurring themes, and turn scattered customer voice into structured product intelligence.

How does airfocus automatically triage customer feedback?

airfocus uses AI Autofill to read each incoming piece of feedback and link it to the relevant opportunities, features, fields, and owners in your workspace. Feedback reaches the team that owns it without manual tagging, so important customer signals do not get buried in an inbox or lost in a spreadsheet.

How does the Insights agent work? Is there a limit to where it can read feedback?

The airfocus Insights agent continuously reads feedback from every channel you collect, including support tickets, call transcripts, surveys, and interviews, and surfaces patterns that map to your product strategy. It identifies recurring pain points across hundreds of items and links every insight back to its original source, giving teams auditable, data-backed evidence for their decisions. airfocus integrates with a wide range of tools your team already uses, including Zendesk, Intercom, Slack, Azure DevOps, and Zapier, among others. These integrations automatically import feedback from every customer touchpoint into one structured product context, so conversations, tickets, and requests can be connected to the opportunities, roadmap items, and priorities they inform.

How does airfocus work with AI tools like Claude or Copilot?

airfocus offers an MCP (Model Context Protocol) server that makes your customer feedback queryable from Claude, ChatGPT, Microsoft Copilot, and other AI tools that support Model Context Protocol. During discovery, teams can ask these tools to analyze hundreds of related feedback items, grounded in real customer voice rather than generic model output, to understand core problems and themes faster.

Is customer feedback data secure in airfocus?

Yes. airfocus is built with enterprise-grade security standards, including role-based access controls, audit trails, and encrypted data handling. Your customer feedback and product data stay protected and are accessible only to the people, integrations, and AI tools you authorize. airfocus is SOC 2 Type II and ISO 27001:2022 certified, and supports GDPR and CCPA requirements. For specific compliance or data residency questions, the airfocus team can walk you through the details during a demo.

What is a customer feedback portal, and does airfocus offer one?

A customer feedback portal is a branded, customer-facing interface where users can submit ideas, comment on roadmap items, and vote on features. airfocus includes a built-in feedback portal that helps teams collect structured input from customers, sales, customer success, and other stakeholders. That feedback can then be connected to opportunities, priorities, and roadmap decisions inside airfocus.

How is airfocus different from just using a spreadsheet or helpdesk to manage feedback?

Spreadsheets and helpdesks capture feedback in isolation. They don't connect it to strategy, surface patterns across hundreds of items, or route insights to the right teams automatically. airfocus structures all of your customer voice in one place, connects feedback to opportunities, roadmaps, and OKRs, and makes that context queryable by AI tools. Product decisions are grounded in real customer signal, not the loudest request in the room.

Can airfocus help teams during product discovery?

Yes. airfocus helps product teams enter discovery with customer context already organized. The Insight Agent surfaces recurring themes and pain points across feedback channels, while AI Autofill links incoming feedback to relevant opportunities and fields. Through the airfocus MCP server, teams can also query related feedback from AI tools they already use, helping them build a clearer picture of the problems worth solving.

How does airfocus help close the feedback loop with customers?

airfocus keeps feedback connected to the people and teams who raised it, so product managers can see where a request came from and communicate progress when decisions are made. When feedback informs a roadmap or a feature ships, teams can use that context to close the loop with the relevant stakeholders and show how customer input shaped product decisions.

Does airfocus integrate with Azure DevOps?

Yes. airfocus integrates with Azure DevOps, allowing product teams to connect roadmap items, priorities, and product decisions to delivery work. Alongside Azure DevOps, airfocus connects with Zendesk, Intercom, Slack, Zapier, and more, so customer feedback and delivery context stay connected without manual reconciliation.

What kind of support does airfocus offer?

airfocus provides onboarding support, in-product guidance, and a dedicated customer success team to help you get up and running quickly. Whether you're configuring integrations, setting up your Insights Agent, or building custom automations, support is available to match your team's needs. Enterprise customers have access to additional support tiers - reach out during a demo to discuss what's right for your organization.