Pragmatic marketing is a market-driven framework for managing and marketing products. It’s commonly used to market tech products and programs. Companies use pragmatic marketing to help them design and launch products to an audience that needs and wants them. Pragmatic marketing essentially helps you design products that your customers want to purchase.
When using pragmatic marketing, companies should always have customer input before pitching a final product. Products should serve the needs of the market first and foremost.
The pragmatic marketing framework has several advantages because it gives your team a common language and outlines the steps to take to launch a successful, problem-focused solution.
These benefits include:
Pragmatic marketing uses ongoing testing and debate to improve customer relationships.
Because pragmatic marketing focuses on creating products for market needs, it extends and enhances your product's usefulness and life cycle.
It helps improves team efficiency.
Because you’re only designing products for customer needs, you're less likely to waste time developing useless items.
Pragmatic marketing considers the customer from day one, which helps you avoid roadmap failure.
It helps companies launch new products which is essential for generating revenue and growth.
The best way to learn pragmatic marketing is by taking an online course and receiving a certification.
The Pragmatic Institute offers courses that help guide you through each stage of the pragmatic marketing framework. They offer eight modules that help you learn about pragmatic marketing: Foundations, Focus, Design, Build, Market, Launch, Price, and Insight. After completing all six courses with the Pragmatic Institute, you earn a Pragmatic Marketing Certification.