Divergent Thinking
products starts here
What is divergent thinking?
Definition of divergent thinking
Divergent thinking, often referred to as lateral thinking, is the process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward.
Advantages of using divergent thinking
Divergent thinking can benefit work processes in the following ways:
Best possible solutions
A divergent thinker will explore all possible solutions to a problem, increasing the likelihood of finding a solution that fits a particular problem perfectly.
Increased team morale
By dismissing the first idea, teams are encouraged to think outside the box and exercise their creativity. This encourages teamwork as they compare ideas and collectively work towards one goal, boosting team morale.
Get our Mastering Prioritization eBook
Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.
More flexibility
When faced with a complex problem, divergent thinking allows management to adapt their plans and processes to find an appropriate new solution, encouraging proactive development as opposed to restrictive reactive thinking.
How to implement divergent thinking
Too much divergent thinking can lead to endless ideation, and no solutions.
That’s where convergent thinking comes in handy. Convergent thinking organizes and structures new ideas, separating those with worth from those which can be left behind.
Creative problem solving begins with divergent thinking — to collect free-flowing ideas — before converging them so they’re relevant to the issue at hand.
Both stages are critical. The divergent stage pushes you to explore all possible options, while the convergent stage ensures you’ve chosen the most appropriate solutions given the context.
