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Director of Product


What is a Director of Product?


Director of Product Definition

A Director of Product is responsible for overseeing, leading, and managing product teams throughout the product development process. The role has visibility of all levels of product development, from design to UX to Agile product delivery to marketing and beyond.

Their role is to guide other product leaders (and the teams they lead) in the delivery of a final product — one that meets or exceeds specifications and is delivered on time. It is essential for the Director of Product to have a clear product vision that they can share with the people they lead, in turn steering the entire organization to a successful product launch

How to become a Director of Product

Just as with any other leadership role, it’s unlikely that anyone would simply step into the role of Director of Product right away. Instead, the most common trajectory for a Director of Product aligns well with the overall product career path

In most cases, the Director of Product is a role that evolves over time, with the individual generally starting their career as a Junior Product Manager or other forms of junior role. From there, with time and experience, an individual can progress through the hierarchy until they are promoted to Director of Product. Depending on the company, the Director of Product will report to the Vice President of Product, Chief Product Officer, SVP, EVP, or CEO. 

Where does the Director of Product sit in the Product hierarchy?

As the name suggests, a company’s Director of Product sits at the top of the Product organization, though this can be interchangeable with the VP or Head of Product. So, while there is no definite structure to which all companies abide, here’s a broad outline of the hierarchy (and, indeed, the career path) within which the Director of Product role is located:

  • Junior / Associate Product Manager

  • Product Manager

  • Product Owner

  • Senior Product Manager

  • Product Lead

  • Director of Product

  • VP Product / Head of Product

  • Chief Product Officer.


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Director of Product

General FAQ

What is a Director of Product?
A Director of Product is the individual responsible for leading, overseeing, and managing every aspect of the product development lifecycle. Their role is to ensure the product vision is maintained across design, UX, marketing, and more.
What is the difference between Head of Product and Director of Product?
The Director of Product role is similar to the Head of Product, except that it (typically) takes a more high-level, strategically-focused viewpoint. A Head of Product, on the other hand, will be responsible for managing individual team budgets as well as the day-to-day running of the development process.
airfocus eBook Roadmapping From A to Z
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