Product Development Manager (Pdm)

What is a Product Development Manager?

A PDM’s main role is to assess the viability of new products and, once in development, ensure that they continue to solve customer problems. To do this, a PDM will carry out market research, liaise directly with customers, closely monitor industry trends, and manage the technical development of the product.

Product Managers and Product Development Managers – what’s the difference?

While it’s true that Product Managers and Product Development Managers both work in the same realm, the key difference is one of focus and scope. 

• A Product Manager will usually focus on a specific product, its customer, and how that specific product can be improved or developed.

• The Product Development Manager is a more strategic role, focusing more on the development and conception of new products, as well as the high-level monitoring and management of products already in development.

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What makes a successful Product Development Manager?

PDMs are required to communicate and collaborate with many other teams in the organization. And, as a result, a myriad of soft skills are required:

• Excellent interpersonal and communication skills are a must. After all, PDMs will need to work alongside engineers, marketers, and C-level executives, perhaps on a daily basis.

• Time management and organizational skills will help the PDM manage their many projects. From budgets and roadmaps to customer interview schedules, solid time-keeping and project management capability is essential.

Technical skills are an important factor for PDM. Specific knowledge of software engineering, UX, testing, and more will be invaluable in the day-to-day of the role.