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Product Owner

What is a product owner?

Product Owner Definition - The product owner (PO) represents next to the Scrum Master and the development team a key player in a Scrum team. This role entails product management responsibilities, implicitly increasing the value of a product by governing tasks according to the vision of a product. 

Tasks of a product owner

The PO is the only team member that communicates with other involved parties directly and therefore serves as an interface between the development team and e.g. stakeholders or customers.

Any decision within the software development process needs to be evaluated by the PO.

By defining requirements and prioritizing assignments the PO is able to ensure that the customer’s desires and needs are taken into account.

However, the individual distribution of tasks stays within the development team.

Accountable for the return on investment (ROI) the PO needs to verify the quality of any executed task and needs to be approachable for any problems or ambiguities the development team may encounter. 

Challenges of a product owner

Since companies can apply slightly to completely different product management methods while using the Scrum approach and implementing the role of a product owner, the responsibilities of the PO typically vary.

Demands a PO generally has to meet are governing the properties of the product, setting priorities, maintaining the backlog, developing user stories, assuring quality and being able to be held accountable for the success or failure of a project.

Often the PO is mistakenly seen as the product manager which makes the diversity of requests the PO must answer to very complex.

Common challenges in being a product owner are balancing those various responsibilities. It is as important as distinguishing the responsibilities of the product owner from those of a product manager that the PO must not work actively as a developer either.

This could lead to conflicts of interest, since the role of the PO must be performed rather as a mediator communicating decisions regarding the superordinate target to the Scrum team.

Q&A

Question: What does a product owner do?
Answer: Simply put, a product owner’s role is to deliver the best version of the product maximizing the value a product can bring. A product owner has to be in charge of the backlog prioritization process and streamline all product projects and initiatives.
Question: Why should the product owner attend the daily scrum?
Answer: It’s part of the product owner’s job to make sure that all projects and tasks are streamlined on a daily basis. The daily scrum is the time when the product owner gets to see the progress being made on product development and make adjustments if needed.
Question: What does the product owner do during a sprint?
Answer: Any decision within the software development process needs to be evaluated by the product owner. The product owner is in charge of both long-term product projects but can also make adjustments in the day-to-day operations.
Question: How much does a product owner make?
Answer: According to a study conducted by Indeed.com, a product owner’s annual salary averages at around $108.000 in the US. When it comes to Europe, the annual product owner’s salary is between $22.000 and $90.000.

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