Vanity metrics are performance statistics that appear impressive at a glance but don’t actually correlate to real-world traction for the business.
Examples of vanity metrics include stats like total app downloads, registered (but not necessarily active) users, website pageviews, social shares, and so on. All of these are impressive accomplishments, but they’re nowhere near as valuable as true signs of traction, like a healthy net profit.
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Instead of allowing yourself to be swept away with vanity measures, you should focus on actionable metrics, such as the number of sales, churn rate or retention length.